Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Mafranchise muKenya anogona kutaridzika kunge ane njodzi pakutanga kuaona. Nekudaro, Kenya haisi iyo nyika ine njodzi zvakanyanya muAfrican Continent. Ndokusaka mukana wekutengesa panharaunda yesangano rakapihwa yenyika ungagadziriswe, zvakangokosha kuti utarise kuti ndezvipi zvinhu zvematunhu zvinokutadzisa uye chii chingabatsira mukusimudzira. Kana iwe uchifarira franchise uye kuitora kwayo, saka unogona kubata masayiti akasarudzika. Izvi zvinogona kuve zvitoro kana kuchinjana, pamwe nerefrancise marejista, ayo anonyora mhando dzese dzemhando dzaunogona kushandisa kuti utange rako rako bhizinesi. Uyezve, haufanire kugadzira chero bhizinesi modhi kubva pakutanga uye kugadzira logo.

Iwe watogashira yakagadzirirwa-yakagadzirirwa franchise, zvinoreva kuti iwe unogona kuve mumwe wevanobudirira kwazvo muzvinabhizinesi muKenya. Iwe unongofanirwa kuwana iyo chaiyo franchise iyo inonyanya kukodzera kune yako chiitiko uye mhando yechiitiko.

Iyo franchise muKenya ichashanda zvinoenderana nechibvumirano chaunopinda nacho neiyo franchisor. Vanhu vazhinji vanoziva Kenya yemhando dzayo dzakakurumbira dzeti, zvisinei, iyo franchise inogona kuenderana nechero munda webasa. Semuenzaniso, inogona kuve cafe, hotera, kana zvimwe zviitiko zvinounza mwero wepamusoro wemari. Paunenge uchishandisa franchise muKenya, iwe unofanirwa kuyeuka kuti iwe unofanirwa kuendesa imwe huwandu hwemari kumaakaundi ekambani iyo yakakupa iwe kodzero yekushandisa yayo marangi uye matekinoroji. Pakushanda nefranchise muKenya, kungwarira kwakanyanya kunofanirwa kuitwa pakubata nevatengi, sezvo hunyanzvi hwedunhu husingafanirwe kurerutswa. Nekudaro, zvese hazvisi zvakaoma, izvo zvinoreva kuti iwe unofanirwa kutora njodzi uye kutanga rako bhizinesi, ini ndinoshandisa yakagadzirira-yakagadzirwa franchise.

Mushure mezvose, iwe zvakare unowana rese bhizinesi modhi sebhonasi kune yako brand, iyo inosanganisira zvese ruzivo iwe rwaungangoda kuitira kuti usvike mitsva mirefu.