Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise kubva pakutanga zvese zvinoshuvira chinangwa uye chigumbuso kune vazhinji munguva pfupi. Vazvisarudzira vega kuti havadi kuvaka yavo yega isina zero pakutanga, vazhinji vanoteerera kune iyo franchise. Zvisinei, misungo yakasiyana-siyana inokurumidza kubuda, iyo inogona kuomesa zvakanyanya zviitwa zveumwe muzvinabhizimusi wekutanga. Chokwadi, kunyangwe nekutora franchise, matambudziko akasiyana siyana anogona kumuka, kubva pane bhajeti rakaisirwa zvisirizvo kusvika kungosangana nevatsotsi!

Izvo zvakanaka zvefranchise zvinozivikanwa zvakakwana kuti zvirege kupinda zvakadzama mune zvakadzama tsananguro. Zvakaringana kutaura kuti nenzira iyi iwe unogadzirisa matambudziko mazhinji kamwechete, izvo zvaunofanira kutarisana nazvo kubva pakutanga dai zvisiri zvebhizimusi rakagadzirwa. Iwe unofanirwa kuisa mari zero zero zvisina kunanga kuvaka chivakwa uye sarudzo sarudzo. Ivo vanoedza zvinogona kuitika zvikanganiso kwauri zvisati zvaitika, kuzvigadzirisa uye nekupa yakagadzirira-yakagadzirwa matekinoroji. Chekupedzisira, iwe unokwanisa kuziva pamberi kuti iyo yakasarudzwa franchise yakakodzera, iyo pfungwa 'yakapfura' uye akawana vateereri. Dambudziko rakakura ndere kutanga.

Sezvinowanzoitika, zvakaoma kutanga kubva pakutanga kunyangwe bhizimusi rinenge rapera, senge franchise. Icho chokwadi ndechekuti nyaya zhinji dzinoda kugadziriswa kunyangwe usati watenga imwe yemafranchise. Iwe unofanirwa kuverenga bhajeti, pfuura nemazhinji mashambadziro, bvisa padivi izvo zvinofungidzirwa zvakajeka. Watova nedzungu, handizvo here? Vatangi vazhinji vanotarisana neizvi, uye zvinoita sekunge pasina pekutiza kubva pakutyisa uku kutanga kubva pakutanga. Kana kuti hazvisi?.

Kutya nekuvhunduka zvakajairika, saka kune nzira dzakawanda dzekubvisa chikonzero chavo. Iyi ndiyo nzira iyo kambani yedu inopindirana nayo mukusarudza franchise yayo yekutanga, kubva pakuivaka kubva pakutanga kusvika pakubhadhara kwakazara panguva yekutanga. Nyanzvi dzinovimbika dzekambani yakasimbiswa ine ruzivo rwakakura inopa bhajeti, tsvaga shamwari dzakavimbika pasi penzira dzakasarudzwa, ita chokwadi chekutanga kubva pakutanga uye kutarisira munguva inotevera. Kuitwa kwezvirongwa zvako zveushingi zvekuvhura rako bhizinesi kunova nyore uye kunoshanda, uye mari dzese dzinobhadhara nekukurumidza sezvazvinogona!

Kukosha kwevarevereri kwakakura kana iwe uchida kutanga bhizinesi kubva pakutanga. Kutanga, vanhu vane ruzivo vane mukana wekuti vaone zvese zvinokanganisa. Chechipiri, iwe unobva wapihwa denderedzwa revatengesi vanovimbwa vasingabiridzi uye vasikutengese icho chisina chinhu chakaputirwa chisina mvumo pamagumo. Chekupedzisira, uye zvakanyanya kukosha, iwe unogashira kutendeseka kuraira pazvinhu zvese zvekufarira kubva kune nyanzvi mumunda mavo, vanokubatsira kusarudza mhedzisiro uye kuwana mhedzisiro inokatyamadza pakutanga kwerwendo rwako, zvingangoita kubva pakutanga. Iyo franchise kubva pakutanga haisi iyo iri nyore chinhu. Uine rubatsiro rwakakodzera rwevamiririri, iwe unokurumidza kuzadzisa mhedzisiro inodiwa mukugadzira nekusimudzira bhizinesi rako pasi pechiratidzo chinozivikanwa kare.

Kugamuchira zvese zvekutanga zvinhu, nevabatsiri vedu iwe unozowanawo shamwari dzaunovimba, uwane purofiti nekukurumidza, uye nekukurumidza kudzoreredza iyo franchise yawanikwa. Yakakwira mareti emhando uye kugona kweiyo franchise inokufadza iwe kwenguva yakareba, uye iwe pakupedzisira wakakwanisa kusiya rako risingadiwe basa uye uve muridzi wekambani yako wega. Kutanga capital kuverenga, yakadzama kuraira, runyorwa rwechokwadi franchise yakapihwa uye zvimwe zvakawanda zvinoita kuti yako kutanga kuve nyore, kushanda, uye kuchengeteka. Iwe unogona zvakare kuve nechokwadi chekuvimbika kweavo vanhu vaunoshanda navo. Isu, sevamiririri, tinoongorora kutevedzera zvese zvibvumirano zvechibvumirano.