Imotokari franchise inogona kuunza zvakakosha kubhizimusi uyo anosarudza kuita chirongwa chakadai mudunhu reguta rake. Kushanda nefranchise pachayo kunosanganisira kudiwa kwekutora zvimwe zvisungo kune franchisor. Chekutanga, kana uchitengesa mota franchise, unosungirwa kubhadhara mubhadharo pakutanga chaipo kwebhizinesi rako, rinozosvika pa9 kusvika ku11% yemari yekutanga. Iyi imari yemari-yemari. Iyi ndiyo fizi inoisa mucherechedzo wekutanga kwekudyidzana neanozivikanwa trademark. Kupfuurirazve, nekushandisa iyo franchise yemotokari, iwe zvakare uchabvisa imwe mari pamwedzi kubva kune franchisor.

Kutanga, pane mvumo, mubhadharo, huwandu hwayo hunogona kusiyana uye zvinoenderana nemari yaunowana. Royalty inoverenga 2 kusvika 6% yemari yawakawana mukati memwedzi. Kupfuurirazve, kana uchitengesa mota franchise, iwe zvakare unosungirwa kubhadhara mupiro wezviitiko zvekushambadzira muhuwandu hwe1 kusvika 3%, inozoverengerwa kubva kuhuwandu hwehuwandu hwauinako mukati memwedzi mumwe chete.

Kana iwe ukafunga kuenda mukati kune mota, wobva wasarudza yakakodzera mhando. Kuti usarudze yakasarudzika sarudzo, musika wefranchise kana chitoro chinoenderana paInternet chakakodzera. Iyo inonyora akasiyana mabrand uye iwo mamiriro uye mamiriro ekudyidzana navo. Iwe unogona zvakare kupinda munhaurirano dzakananga kuitira kujekesa mamiriro acho uye sarudza yakasarudzika sarudzo kwauri. Idzo mota dzinoita mushe mushe kana iyo franchise ikaitwa nemazvo. Ehe, ivo vanofanirwa kushandirwa nenguva, kuwedzerwa mafuta, kushandura mafuta uye, kazhinji, kuongorora mamiriro ehunyanzvi.

Zvakare, zvinyorwa zvemotokari zvinofanirwa kunge zvakarongeka. Uye zvakare, iyo franchise inopawo mamwe mamiriro anofanirwa kusangana. Semuenzaniso, inogona kuve yekunze dhizaini yemotokari, pamwe nekugadzirwa kwemukati.

Vashandi vako vanoshanda pasi pemotokari inotengesa mota vanofanirwa kupfeka zvipfeko zvinoenderana nekodhi yemadhirezi. Uyezve, iwe unofanirwa zvakare kuyeuka kuti iwe unoshanda semumiriri wechiratidzo muguta rako uye unofanirwa kuchengetedza yakakwira mwero wekuvimbika kwevatengi. Bata pamwe nemotokari franchise padanho repamusoro rehunhu uye usaregeredze zvinoita kunge zvisingakoshi ruzivo. Iwe uchakwanisa kutsungirira chero matambudziko kana iwe ukaita yekutanga gadziriro. Inosanganisira kuita zviitiko zvekuongorora zvemhando dzakasiyana. Chekutanga kuongorora kweswot.

Nayo, iwe unozogona kunzwisisa zvakanakira nekuipira mota yako franchise unayo. Tevere, iwe unofanirwa kuteerera kune iyo analytical data maererano nevakwikwidzi. Iyi ndiyo chete nzira yaungazive vakwikwidzi vakuru vanozokupindira uye vanoedza munzira dzese dzinogona kuchengetedza iwo niches emusika avanogara kwenguva yakareba.

Imotokari inoshanda-fambisa zvakanaka inokupa iwe kuyerera kwakakosha kwemari nekuda kwekuti vanhu vanozotendeuka kwauri vachida sekambani inopa sevhisi yakanakisa. Kubata nemotokari franchise kunogona kuzviisa pasi pemamiriro akasiyana siyana. Pamusoro pechisungo chekubhadhara dzakasiyana siyana, iwe unogona zvakare kutora zvimwe zvisungo. Semuenzaniso, kutengwa kwezvimwe zviwanikwa uye zvinoriumba kubva chaizvo kune avo vanogovera izvo uyo anotengesa mari achakurudzira kwauri. Shanda neyakawandisa kukanganisa mota franchise yekuwedzera bhajeti yemari. Mushure mezvose, haufanire kungobhadhara yako chete mari asiwo kugashira mari.

Iwe zvakare unofanirwa kupa kusvika ku10% yemari yako yemwedzi nemwedzi uchifarira franchisor. Kuita zviitiko nemotokari zvinogara zvine njodzi. Ndokusaka yako franchise inoda kuve yakagadzirirwa kuti igare yakasimba mune chero mamiriro, kunyangwe zvisingatarisirwi. Iva nemahara kuitira kuti iwe ugare uine mashandiro ekushanda. Iko kuwanikwa kwemvura zviwanikwa zvemari inogara iri chengetedzo cushion iyo ichizokubatsira iwe kunze mune yakaoma mamiriro.

Kuteedzera franchise inotengesa mota kunoita kuti iwe ubudirire kubata chero bhizinesi rako razvino uye uve muzvinabhizimusi akabudirira kwazvo Haufanire kutambura nekurasikirwa nekuda kwekuti iwe unozoshandira vatengi avo vakataura navo zvine hunyanzvi hwekuita uye mhando. Uyezve, iwe unenge uine yepamusoro-yekupedzisira mhando yekutengesa yauinayo, inova magineti evatengi mukati mawo. Imotokari franchise haina kungozara nenjodzi, asi zvakare inopa mukana wekuita mari yakanaka. Izvi zvinofanirwa kushandiswa kuitira kuti usarasikirwe nemikana. Kushanda mota franchise chirongwa chine bhizinesi chine njodzi nekuda kwekuti hapana kana munhu anogona kudzivirira tsaona, nekudaro, unofanirwa kuve nemagwaro akakodzera. Iyi inishuwarenzi inopesana netsaona, uye kuongorora kwehunyanzvi, uye zvimwe zvinyorwa, izvo zvinodiwa nemitemo yenyika.

Shanda nefranchise yemota zvinoenderana nezvinodiwa nemufranchisor kuitira kuti asazowana chero zvirevo, nekuti unogona kuongororwa chero nguva ukabatwa kuti hausi kuzadzisa zvaunosungirwa maererano nemirau. Kuti udzivise izvi, unofanirwa kushandira mutengi wega wega anoshanda sekunge aive mumiriri wechiratidzo. Nenzira, mota franchise inogona kusimbiswa neyakavanzika nzira yekutenga. Munhu akazvivanza semutengi achauya kwauri uye anoshandisa masevhisi kana kuyedza kutenga chigadzirwa. Kupfuurirazve, vanozobatana nevashandi vako uye, semhedzisiro, siya mhinduro kune franchisor akavashandira. Izvi zvakakosha kwazvo kufunga nezvazvo kuitira kuti kutaridzika kwemunhu akadaro ane cheki kurege kuuya sekushamisika.

Ingoenderana neumwe neumwe wevatengi vanonyorera nenzira imwechete sekunge ari kukuyedza nezve mhando yebasa.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Iwo ekunze mota franchise inovimbisa yakakwira mari nekuti mhuri yega yega ine mota inoda kugadziriswa panguva yakakodzera uye kutsiva zvikamu zvemotokari. Kusarudza kodzero yakakodzera yekushandisa imwe mhando yemota dzekunze kana zvikamu zvemotokari zvinokutendera kuti usatombo kunetseka nezveramangwana rako. Kutanga, usati wasarudza iyo franchise, zvakakosha kuti uongorore mwero wekugona kwako kuverenga, uchifunga zviwanikwa zvemari uye mukana wekushandisa kwavo, ongorora chakanangwa nemotokari dzedzimwe nyika, uchichienzanisa nezvinodiwa nevatengi. Uye zvakare, zvakakodzera kuti utange waongorora musika uye makwikwi, kunyoresa sangano, kuunganidza magwaro anodiwa, kuroja nzvimbo, nezvimwewo. Zviri nyore kwazvo kutenga franchise uye usatombo kunetseka nezvemabasa akaoma, akadai sekushambadzira uye kusvira kwevatengi nekuti kushambadzira hakudiwe kune yepasi rose mhando. Nekutenga franchise, kwete chete kodzero dzekushandisa zita, mota dzekunze asiwo data pane manejimendi, kutengesa, kuyedza, uye zvakajairika vatengi base inopihwa.

Iye mutengesi anotanga kushanyira kuvhurwa kwemasalon matsva nezvitoro, achipa kuraira kumuridzi wekambani nekugadzirisa nyaya dzakasiyana siyana, kupihwa logo, uye webhusaiti. Yese data pamusoro pedzimwe nyika mota uye mota dzakapinda mudhatabhesi, iyo yakafanana kune franchise matavi, inotsvaga zviri nyore mhando dzinodikanwa uye zvigadzirwa zve auto zvikamu. Webhusaiti yekambani inoratidza ruzivo rwese rwekutsanangura nzvimbo yezvitoro uye salons, uko vatengi vanogona kunyorera mazano, rubatsiro, uye kutenga. Kuti usarudze mukana wakakodzera wefranchise, iwe unofanirwa kutendeukira kune iyo franchise catalog, uko kupihwa kubva kune vema franchisers kuenda kuma franchisees kunoratidzwa. Nyanzvi dzedu dzekatalog dzinokubatsira nesarudzo uye kuongororwa kwemotokari franchise, ine ruzivo rwakadzama pamusoro pemamiriro uye mutengo, uchifunga nezve mupiro wemari uye mari. Iyo franchisor inoisa iyo bundu-sum fizi uye yakaenzana zvese zvinodhura, pasina iyo chibvumirano hachipedzwe uye kodzero yeiyo franchise inotamiswa. Kunze kwezvo, nyanzvi dzedu dzinogona kukuperekedza pamisangano nekutaurirana, vachipa rubatsiro rwemutemo nemagwaro.

Kuti uwane rumwe ruzivo rwakadzama, unofanirwa kubata nyanzvi dzedu kuti dzibatsirwe. Iyo katarogu haina chete franchise chete, asiwo ongororo yevatengi, zviri nyore kusarudza chakakodzera kupihwa, uchifunga nezvekupatsanurwa kwedhata neboka. Isu tinofara kukuona iwe muzvikamu zvevatengi vedu uye tinotarisira kune hukama hune zvibereko.