Imotokari franchise inogona kuunza zvakakosha kubhizimusi uyo anosarudza kuita chirongwa chakadai mudunhu reguta rake. Kushanda nefranchise pachayo kunosanganisira kudiwa kwekutora zvimwe zvisungo kune franchisor. Chekutanga, kana uchitengesa mota franchise, unosungirwa kubhadhara mubhadharo pakutanga chaipo kwebhizinesi rako, rinozosvika pa9 kusvika ku11% yemari yekutanga. Iyi imari yemari-yemari. Iyi ndiyo fizi inoisa mucherechedzo wekutanga kwekudyidzana neanozivikanwa trademark. Kupfuurirazve, nekushandisa iyo franchise yemotokari, iwe zvakare uchabvisa imwe mari pamwedzi kubva kune franchisor.

Kutanga, pane mvumo, mubhadharo, huwandu hwayo hunogona kusiyana uye zvinoenderana nemari yaunowana. Royalty inoverenga 2 kusvika 6% yemari yawakawana mukati memwedzi. Kupfuurirazve, kana uchitengesa mota franchise, iwe zvakare unosungirwa kubhadhara mupiro wezviitiko zvekushambadzira muhuwandu hwe1 kusvika 3%, inozoverengerwa kubva kuhuwandu hwehuwandu hwauinako mukati memwedzi mumwe chete.

Kana iwe ukafunga kuenda mukati kune mota, wobva wasarudza yakakodzera mhando. Kuti usarudze yakasarudzika sarudzo, musika wefranchise kana chitoro chinoenderana paInternet chakakodzera. Iyo inonyora akasiyana mabrand uye iwo mamiriro uye mamiriro ekudyidzana navo. Iwe unogona zvakare kupinda munhaurirano dzakananga kuitira kujekesa mamiriro acho uye sarudza yakasarudzika sarudzo kwauri. Idzo mota dzinoita mushe mushe kana iyo franchise ikaitwa nemazvo. Ehe, ivo vanofanirwa kushandirwa nenguva, kuwedzerwa mafuta, kushandura mafuta uye, kazhinji, kuongorora mamiriro ehunyanzvi.

Zvakare, zvinyorwa zvemotokari zvinofanirwa kunge zvakarongeka. Uye zvakare, iyo franchise inopawo mamwe mamiriro anofanirwa kusangana. Semuenzaniso, inogona kuve yekunze dhizaini yemotokari, pamwe nekugadzirwa kwemukati.

Vashandi vako vanoshanda pasi pemotokari inotengesa mota vanofanirwa kupfeka zvipfeko zvinoenderana nekodhi yemadhirezi. Uyezve, iwe unofanirwa zvakare kuyeuka kuti iwe unoshanda semumiriri wechiratidzo muguta rako uye unofanirwa kuchengetedza yakakwira mwero wekuvimbika kwevatengi. Bata pamwe nemotokari franchise padanho repamusoro rehunhu uye usaregeredze zvinoita kunge zvisingakoshi ruzivo. Iwe uchakwanisa kutsungirira chero matambudziko kana iwe ukaita yekutanga gadziriro. Inosanganisira kuita zviitiko zvekuongorora zvemhando dzakasiyana. Chekutanga kuongorora kweswot.

Nayo, iwe unozogona kunzwisisa zvakanakira nekuipira mota yako franchise unayo. Tevere, iwe unofanirwa kuteerera kune iyo analytical data maererano nevakwikwidzi. Iyi ndiyo chete nzira yaungazive vakwikwidzi vakuru vanozokupindira uye vanoedza munzira dzese dzinogona kuchengetedza iwo niches emusika avanogara kwenguva yakareba.

Imotokari inoshanda-fambisa zvakanaka inokupa iwe kuyerera kwakakosha kwemari nekuda kwekuti vanhu vanozotendeuka kwauri vachida sekambani inopa sevhisi yakanakisa. Kubata nemotokari franchise kunogona kuzviisa pasi pemamiriro akasiyana siyana. Pamusoro pechisungo chekubhadhara dzakasiyana siyana, iwe unogona zvakare kutora zvimwe zvisungo. Semuenzaniso, kutengwa kwezvimwe zviwanikwa uye zvinoriumba kubva chaizvo kune avo vanogovera izvo uyo anotengesa mari achakurudzira kwauri. Shanda neyakawandisa kukanganisa mota franchise yekuwedzera bhajeti yemari. Mushure mezvose, haufanire kungobhadhara yako chete mari asiwo kugashira mari.

Iwe zvakare unofanirwa kupa kusvika ku10% yemari yako yemwedzi nemwedzi uchifarira franchisor. Kuita zviitiko nemotokari zvinogara zvine njodzi. Ndokusaka yako franchise inoda kuve yakagadzirirwa kuti igare yakasimba mune chero mamiriro, kunyangwe zvisingatarisirwi. Iva nemahara kuitira kuti iwe ugare uine mashandiro ekushanda. Iko kuwanikwa kwemvura zviwanikwa zvemari inogara iri chengetedzo cushion iyo ichizokubatsira iwe kunze mune yakaoma mamiriro.

Kuteedzera franchise inotengesa mota kunoita kuti iwe ubudirire kubata chero bhizinesi rako razvino uye uve muzvinabhizimusi akabudirira kwazvo Haufanire kutambura nekurasikirwa nekuda kwekuti iwe unozoshandira vatengi avo vakataura navo zvine hunyanzvi hwekuita uye mhando. Uyezve, iwe unenge uine yepamusoro-yekupedzisira mhando yekutengesa yauinayo, inova magineti evatengi mukati mawo. Imotokari franchise haina kungozara nenjodzi, asi zvakare inopa mukana wekuita mari yakanaka. Izvi zvinofanirwa kushandiswa kuitira kuti usarasikirwe nemikana. Kushanda mota franchise chirongwa chine bhizinesi chine njodzi nekuda kwekuti hapana kana munhu anogona kudzivirira tsaona, nekudaro, unofanirwa kuve nemagwaro akakodzera. Iyi inishuwarenzi inopesana netsaona, uye kuongorora kwehunyanzvi, uye zvimwe zvinyorwa, izvo zvinodiwa nemitemo yenyika.

Shanda nefranchise yemota zvinoenderana nezvinodiwa nemufranchisor kuitira kuti asazowana chero zvirevo, nekuti unogona kuongororwa chero nguva ukabatwa kuti hausi kuzadzisa zvaunosungirwa maererano nemirau. Kuti udzivise izvi, unofanirwa kushandira mutengi wega wega anoshanda sekunge aive mumiriri wechiratidzo. Nenzira, mota franchise inogona kusimbiswa neyakavanzika nzira yekutenga. Munhu akazvivanza semutengi achauya kwauri uye anoshandisa masevhisi kana kuyedza kutenga chigadzirwa. Kupfuurirazve, vanozobatana nevashandi vako uye, semhedzisiro, siya mhinduro kune franchisor akavashandira. Izvi zvakakosha kwazvo kufunga nezvazvo kuitira kuti kutaridzika kwemunhu akadaro ane cheki kurege kuuya sekushamisika.

Ingoenderana neumwe neumwe wevatengi vanonyorera nenzira imwechete sekunge ari kukuyedza nezve mhando yebasa.

Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Iwo ekunze mota franchise inovimbisa yakakwira mari nekuti mhuri yega yega ine mota inoda kugadziriswa panguva yakakodzera uye kutsiva zvikamu zvemotokari. Kusarudza kodzero yakakodzera yekushandisa imwe mhando yemota dzekunze kana zvikamu zvemotokari zvinokutendera kuti usatombo kunetseka nezveramangwana rako. Kutanga, usati wasarudza iyo franchise, zvakakosha kuti uongorore mwero wekugona kwako kuverenga, uchifunga zviwanikwa zvemari uye mukana wekushandisa kwavo, ongorora chakanangwa nemotokari dzedzimwe nyika, uchichienzanisa nezvinodiwa nevatengi. Uye zvakare, zvakakodzera kuti utange waongorora musika uye makwikwi, kunyoresa sangano, kuunganidza magwaro anodiwa, kuroja nzvimbo, nezvimwewo. Zviri nyore kwazvo kutenga franchise uye usatombo kunetseka nezvemabasa akaoma, akadai sekushambadzira uye kusvira kwevatengi nekuti kushambadzira hakudiwe kune yepasi rose mhando. Nekutenga franchise, kwete chete kodzero dzekushandisa zita, mota dzekunze asiwo data pane manejimendi, kutengesa, kuyedza, uye zvakajairika vatengi base inopihwa.

Iye mutengesi anotanga kushanyira kuvhurwa kwemasalon matsva nezvitoro, achipa kuraira kumuridzi wekambani nekugadzirisa nyaya dzakasiyana siyana, kupihwa logo, uye webhusaiti. Yese data pamusoro pedzimwe nyika mota uye mota dzakapinda mudhatabhesi, iyo yakafanana kune franchise matavi, inotsvaga zviri nyore mhando dzinodikanwa uye zvigadzirwa zve auto zvikamu. Webhusaiti yekambani inoratidza ruzivo rwese rwekutsanangura nzvimbo yezvitoro uye salons, uko vatengi vanogona kunyorera mazano, rubatsiro, uye kutenga. Kuti usarudze mukana wakakodzera wefranchise, iwe unofanirwa kutendeukira kune iyo franchise catalog, uko kupihwa kubva kune vema franchisers kuenda kuma franchisees kunoratidzwa. Nyanzvi dzedu dzekatalog dzinokubatsira nesarudzo uye kuongororwa kwemotokari franchise, ine ruzivo rwakadzama pamusoro pemamiriro uye mutengo, uchifunga nezve mupiro wemari uye mari. Iyo franchisor inoisa iyo bundu-sum fizi uye yakaenzana zvese zvinodhura, pasina iyo chibvumirano hachipedzwe uye kodzero yeiyo franchise inotamiswa. Kunze kwezvo, nyanzvi dzedu dzinogona kukuperekedza pamisangano nekutaurirana, vachipa rubatsiro rwemutemo nemagwaro.

Kuti uwane rumwe ruzivo rwakadzama, unofanirwa kubata nyanzvi dzedu kuti dzibatsirwe. Iyo katarogu haina chete franchise chete, asiwo ongororo yevatengi, zviri nyore kusarudza chakakodzera kupihwa, uchifunga nezvekupatsanurwa kwedhata neboka. Isu tinofara kukuona iwe muzvikamu zvevatengi vedu uye tinotarisira kune hukama hune zvibereko.