A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Iyo franchise yegaraji chiteshi inoshanda mushe kana ichigadziridzwa nemazvo uye nekufunga. Kana iwe ukashanda pane franchise, saka unova unozvidavirira munhu kungozivisa chete kunofanirwa kuitirwa kune franchisor. Ivo vane danda rakananga mukubudirira kwako uye mukuchengetedza iyo mhando. Izvo zvinodikanwa kudzivirira kurasikirwa kwekuremekedzwa nenzira dzese. Naizvozvo, kuvandudza gasi chiteshi franchise ine kugona kwakanyanya uye pasina kunetseka. Iwe unozofanirwa kushanda zvakaringana kuti usasangana nechero dambudziko rakakura.

Mune ramangwana, kana uchigadzira franchise yegasi chiteshi, iwe unofanirwa zvakare kunzwisisa kuti iyi niche yemakwikwi kwazvo. Nekudaro, iro danho remakwikwi ezvinzvimbo zvakanakisa rinowedzeredzwa. Kuti usasangane nematambudziko uye ubudirire uchikunda kubva mukurwa, zvakakosha kushandisa matekinoroji epamusoro-soro neruzivo rwese rwuripo. Shanda mukati megadziriro yegasi chiteshi franchise, kutenga uye kutengesa mafuta zvinoenderana nemhando yepamusoro parameter uye kuenderana neyakanakisa zviyero. Sangano rako rinofanirwa kuve riri nani kupfuura vanopikisa. Izvi zvinokwezva vatengi vazhinji. Uye izvi zvinoreva kuti iwe unozogona kuve neakakwira kutendeuka.

Iwe unongoda izvi nekuti iwe unozobhadhara kupfuura mutero sechikamu chegasi chiteshi franchise. Izvo zvichave zvakafanira kuendesa imwe huwandu hwemari kune franchisor pamwedzi wega wega. Iyi mhando yekubhadhara yekuitwa kwezviitiko pasi peiyo franchise brand.

Paunenge uchishanda neye peturu chiteshi franchise, iwe unogona kuve nematambudziko ekupa. Iwe unofanirwa kuve nechokwadi chekugara uchiyerera kwezvinhu kuitira kuti sangano rako rimire risina basa. Uye zvakare, njodzi dzinogona kuverengerwa nemitambo yekukwikwidza. Sechikamu chechiteshi chefesi franchise, hazvigoneke kuti chero evakwikwidzi vagamuchire zviri nyore chokwadi chekuti iwe unotora misika niches yaimbove yavo. Zvirokwazvo vakwikwidzi vachatendeukira kunzira dzakasiyana siyana dzekurwa. Kazhinji, kunyangwe makwikwi asina kukodzera nzira dzinoshandiswa kana zvasvika kune franchise mukati megasi chiteshi.

Izvi zvakakosha kuti utarise, nekudaro, munhu haafanire kuregeredza iwo aripo ruzivo. Shandisa gasi chiteshi franchise zvakanaka uye zvakanaka, kudzivirira chero mhosho. Ipapo iwe unozokwanisa kuendesa yakadzama mishumo kune franchisor uye usasangana nematambudziko. Zvakare, kuudza mutero kuhurumende kunofanirwa kuitwa nguva nenguva uye zvine hunyanzvi. Tevedzera gasi chiteshi franchise ine yakanyanya mwero yekuita uye usaregeredze kudzidza kwehuwandu. Izvi zvakakosha zvikuru uye zvinokutendera iwe kuti utore dzakarurama uye dzakasimbiswa manejimendi zvisarudzo zvachose. Sechikamu chekuitwa kweiyo franchise yegaraji chiteshi, matambudziko ese amuka anogona kukundwa nerubatsiro rwechirongwa chakatogadzirwa.

Mushure mezvose, iwe uchave wakagadzirira kune akasiyana mamiriro, nekudaro, iwe unozoziva chaiwo matanho aunofanirwa kutora.

Iyo gasi chiteshi franchise inobata nekutengesa kwemafuta ekuchengetedza. Saizvozvowo, chikamu chemubatsiro chinofanira kuendeswa kune varidzi vefrancise. Iyi ndiyo mipiro, iyo iripo yakawanda sevatatu. Yokutanga yavo inoitwa kamwe. Inodaidzwa kuti bundu. Kupfuurirazve, sechikamu chekuitwa kwefranchise yegaraji chiteshi, iwe uchabhadhara maviri emwedzi zvikamu.

Zita rekutanga ihumambo. Yechipiri inonzi kubviswa kwekushambadzira kwepasirese. Iyo muzana yezvipo izvi inoverengerwa sechikamu chemubatsiro wawakagamuchira mukati memwedzi. Sechikamu chekuzadzikiswa kwefranchise yegaraji chiteshi, iwe unofanirwa kunyatsonzwisisa uye unzwisise kuti unosungirwa kuwana yakawanda kupfuura vamwe vako, vanoita pachinzvimbo chechiratidzo chavo. Mushure mezvose, ivo havazofaniri kubhadhara kusvika ku9% pamwedzi kubva pamari yavanowana. Semuenzaniso, chibvumirano chinogona kupedzisa kudzikisa mutengo wakazara wekudzora pamwedzi. Inogona kuve panzvimbo ye9%, semuenzaniso, 3%.

Izvo zvese zvinoenderana nezvibvumirano zvekupedzisira iwe zvawakakwanisa kusvika nekuchengetedza mukati megadziriro yegwaro remusoro wenyaya. Tevedzera gasi chiteshi franchise neepamusoro nhanho yehunyanzvi nekushandisa manhamba ezvidzidzo. Yakadzama analytics ichapa zano rekuti chaiyo mamiriro acho ndeapi. Zvichakwanisika kushanda nemazvo uye kusawana chero matambudziko mukati mefranchise yegasi chiteshi. Iwe unongoda kutarisa pamamiriro azvino uno uye ita maererano nemirau nemirau.

Iyo franchise yechiteshi chegasi inoshanda chete kana zviyero zvekambani zvakateedzerwa nemazvo, nhanho nhanho. Ivo vanozopihwa kwauri nevamiriri vechiratidzo. Ivo zvakare vanofarira kuwedzera mari yako. Mushure mezvose, ivo vanotarisira kugamuchira imwe muzana yezve purofiti iwe yawakakwanisa kuwana mukati memwedzi. Tevedzera gasi chiteshi franchise zvine hunyanzvi, kudzivirira zvikanganiso mune yakakosha chirongwa. Ipapo uchabudirira.

Zvichave zvichikwanisika kuwedzera zvinobudirira vhoriyamu yemari yekugamuchira. Nechiteshi chegesi franchise, matambudziko akasiyana anomuka anogona kukurirwa nyore. Kuti uite izvi, zvinodikanwa kuti uite analytics yekutanga yakanangana nekugadzira chirongwa chebhizinesi. Enzanisa zviratidzo zvemari, zvese zvakarongwa uye zvazvino, uye ipapo iwe unozogona kunzwisisa kuti chii chinzvimbo mukati mekambani, pamwe nemamiriro ezvinhu pamusika wekunze. Izvo zvinofanirwa kuyeukwa kuti zvakabviswa kumuridzi wefranchise zvinofanirwa kuverengerwa nguva dzose. Dzidza ruzivo rwuripo uye ipapo, iwe unozokwanisa kupindura zvakajeka kune akasiyana mamiriro. Izvo zvichave zvinokwanisika kupedzisa zviri nyore mabasa ese akapihwa, uchive iye asina chokwadi mutungamiri.

A gasi chiteshi franchise ingangoita inobatsira uye inoenderana bhizinesi chirongwa. Inogona kuve nenjodzi nekuda kwekuti rudzi urwu rwechiitiko runosanganisira mari yakawanda. Uye uko kune mari yakawanda, kune zviito zvematsotsi zvevakwikwidzi vako zvinogona kukonzera kukuvara kwakanyanya. Kuti udzivise mamiriro akadaro, zvinodikanwa kuti upindure zvakajeka uye zvine hunyanzvi kumamiriro anogona kuve nenjodzi. Semuenzaniso, kana panguva yekumisikidzwa kwefranchise yegasi chiteshi, kubuda kwenzvimbo yevatengi kwakatanga, iwe uchanzwisisa izvi nenhamba dzezviratidzo. Matanho akakwana anogona kutorwa munguva, uye mhinduro nekukurumidza ichaona kudzikama kwemari mukati mekirandi.

Iyo refueling franchise ndeye misoro bhizinesi chirongwa, icho, kana chikaitwa, chinokutendera iwe kunakidzwa nenhamba hombe yemari yemari. Zvisinei, kana iwe ukashanda nechiteshi chegasi, saka rudzi urwu rwechiitiko rwakazara nedzimwe njodzi. Tevedzera iyo franchise zvinoenderana nematanho nemirau uyezve, iwe unenge usingave nematambudziko akakosha zvachose. Pane zvinopesana, iwe unogona kubata nyore nyore nechero basa, uye mamiriro akaoma akamuka anogona kugadziriswa zvinobudirira uchishandisa ruzivo rwevaunoshanda navo bhizinesi. Iyo franchise inofanirwa kushandiswa kana iyo nhanho yemakwikwi mumusika iri yakanyanya kukwirira. Mushure mezvose, ipapo iwe unowana mukana wakakosha kwazvo muchimiro chekushandisa chiratidzo cheshambadziro yerudzi rwunozivikanwa, pamwe neese seti yemamwe mabhenefiti auchazokwanisa kuona kuti uwane budiriro mumakwikwi.

Iyo gesi chiteshi chinofanira kuvakwa nenzira yekuti padanho rekuchengetedza riwanikwe uye zviri nyore kuzivisa kuti iwe wakachengetedza kuchengetedzeka kwepfuma uye nehupenyu hweavo vatengi vanozouya kwauri. Iyo franchise inokupa iwe zvese zvinodiwa magwaro, nerubatsiro rwe izvo zvichakwanisika kuvaka bhizinesi chirongwa uchishandisa vekunze maitiro. Izvi zviri nyore kwazvo nekuti iwe haufanire kuzvimiririra kuwana matekinoroji uye nekugadzira chero chinhu. Iwe unongobhadhara zvimwe zvechibvumirano kumufriji, uye iye, zvakare, sebato rinofarira, anokupa iwe ruzivo rwakakwana. Aya mashoko eruzivo anogona kushandiswa uyezve, iwe unenge uine mukana wega wekuwana zvinonakidza mhedzisiro.

Paunenge uchiita gasi chiteshi franchise, iwe unofanirwa kuyeuka kuti pamusoro pezvakanaka nezvakanakira, iwe une zvakare zvimwe zvisungo. Kutanga, iwe unobhadhara kusvika ku11% yemari yekudyara ipapo pakutanga kwebhizinesi rako. Iyi ndiyo inonzi bundu-remari kubhadhara, iyo huwandu hwemari iyo iwe yaunochinjisa isingachinjiki kune iyo franchisor. Kupfuurirazve, kushandisa franchise yekuwedzera mafuta, iwe uchavezve nemhosva yekubhadharwa pamwedzi unosvika 9% yemari yemari yakawanikwa Izvi zvikamu zviviri, chimwe chinonzi mhindu, chimwe kushambadza. Uye zvakare, kana uchiita franchise, iwe unogona zvakare kuzvipira kutenga zvimwe zvinhu munzvimbo inoratidzwa neanotengesa mari. Aya maitiro akajairika uye anoshandiswa nemakambani mazhinji akwanisa kuzvisimudzira sevatungamiriri venyika mumusika.

Inoshanda nemazvo refueling franchise inokupa iwe mukana, kwete chete kukwezva vatengi kuburikidza nechiratidzo ichi, asi iwe zvakare unozokwanisa kuronga hofisi basa zvinoenderana neakanakisa ekunze vamwe. Asi hazvisi izvo chete. Iwe uchave nemukana wekubata iye franchisor uye uwane yakakosha ruzivo rwekudyidzana nevatengi uye nekunze nyika kubva kwaari. Kumhanyisa gasi chiteshi franchise, chokwadika, inonyengera. Vanogona kukurirwa kana iwe ukaita zvese zvinoenderana nemitemo nemitemo yakatambirwa. Iwe hauzove neyakaoma mukudyidzana nevatengi kana iwe uchidzidzisa vashandi zvakanaka uye vashandi vako vachibata yavo yakanangana nebasa rebasa nenzira kwayo.

Paunenge uchishanda neye refueling franchise, zvakakoshawo kuyeuka kuti iwe unogona kutariswa neiyo franchisor yepamusoro-mhando zviyero. Iye anogona kutumira, kungave komisheni, iyo inogona kutarisirwa isingatarisirike uye kuronga cheki, kana chakavanzika shopper. Paunenge uchishanda nefranchise, chakavanzika shopper inzira yaunofarira inoshandiswa nechiratidzo kuongorora mhando yebasa. Uyezve, hautozoziva kuti iwe watariswa. Chete pahwaro hwemhedzisiro yekuongorora ndimo maunogona kuwana imwe mhinduro. Kazhinji, iwe unogona kuve unoregererwa kubva pakuve wega mugove weiyo refueling franchise kana iwe uri kuita zvakanyanyisa mushe mumabasa ako.

Izvi zvinogona kudzivirirwa nekubata mutengi wega wega seanogona kuvanzika shopper.

Iyo inoshanda-gasi chiteshi chefranchise haizongokupa iwe chete yakakwira mwero wemari. Iwe zvakare unozokwanisa kusarwadziwa kugovera purofiti neiye franchisor nekupa mwedzi wega wega imwe huwandu hwemari zviwanikwa kwaari. Zvakajairika tsika kuti iwe ubhadhare kodzero yekushandisa yakakwira-magumo brand, pamwe nekupa zvese zvipo kune kushambadzira kwepasirese. Mushure mezvose, zvinoshanda kwete kwete mune dzimwe nyika chete asiwo mundima yeguta kwaunoita rako bhizinesi chirongwa. Shanda negaraji chiteshi franchise uye uzvipe iwe zvakasiyana zvemakwikwi zvinobatsira nekuve akabudirira kwazvo muzvinabhizimusi. Iwe uchave unokwanisa kuita nemazvo kuita chero hofisi basa sezvo iwe unenge uine inodikanwa tekinoroji iwe unayo.

Semuenzaniso, inogona kuve yakasarudzika software iyo inoshandiswa munzvimbo dzese dzekutengesa dzetiweki.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.