Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Tire franchise rudzi rwechiitiko chemabhizimusi. Kuti uzviise padanho rakaringana remhando yepamusoro, zvinodikanwa kuti ushandise software inokodzera izvi zvinangwa, pamwe nechengetedzo matekinoroji aunogona kutenga kubva kune franchisor. Nekushanda nefranchise, iwe une akati wandei zvakakosha. Uchiishandisa, iwe unowana mukana wese wekukunda kukwikwidza kukwikwidza, kuva muzvinabhizimusi anobudirira Shanda tire franchise zvinobudirira uye zvinobudirira, izvo zvinokupa iwe mukana wekukwikwidza zvakaenzana nevamwe vanopikisa, uye kunyange kutopfuura vamwe vacho. Kana iwe ukadyidzana nematai uye wawana kodzero, saka bhizinesi chirongwa ichi chinounza iwe zvakakosha mabhenefiti, asi zvichiteerana nekuziva kwakakodzera Matai chinhu chinofanirwa kushambadzwa zvine hunyanzvi. Iwe unoda franchise kungova inozivikanwa zita rechiratidzo.

Inokupa iwe zvinopfuura chete stock yekutengesa. Iwe unogona kutarisira kugamuchira zvakasiyana siyana zvaunofarira, tekinoroji yepamusoro, uye nezvimwe, izvo zvinokupa iwe kukwikwidza kumucheto. Kuita nedhiri franchise ibhizimusi rinobatsira purojekiti, nekuita izvo zvaunowedzera mikana yako yekubudirira munguva refu.

Iyo inoshanda-zvakanaka tire franchise chirongwa chebhizinesi icho chichaitika zvechokwadi kana iwe ukaita zvinoenderana nemirau. Zvakare, iwe unofanirwa zvakare kurangarira zvakajeka kuti iwe unobhadhara imwe fizi kune iyo franchisor. Chekutanga, uyu mupiro weguruva, huwandu hwayo hunogona kusiyana uye huchibva pa9 kusvika 11%. Pamusoro pemubhadharo wekutanga, iwe unobhadharawo imwe muripo padanho rega rega rekudyidzana netirandi franchise. Kunyanya chaizvo, iwe unobhadhara zvikamu zviviri. Yekutanga yeiyi mvumo, inoitwa mwedzi wega wega.

Yechipiri ndeye yekushambadzira zviitiko mupiro, iyo inopihwawo pamwedzi. Kurarama neiyo franchise bhizinesi chirongwa chebhizinesi, uye zvakakodzera kuti uzive zvimwe zvisungo kumuridzi wechiratidzo zvakare. Iwe unotenga zvimwe zviwanikwa zvezvinhu, nekudaro, hauna kana dambudziko mukuzvitengesa, nekuti zvinogara zviripo. Izvo zvakakodzera kuvhura ine simba mhando yekushambadzira mushandirapamwe wekuzivisa vatengi nezve yako kupinda mumusika. Mushure mezvose, kushandiswa kweiyo franchise muchimiro chekutengeserana mhando yerudzi rwunozivikanwa hakuna kukwana. Iwe zvakare unofanirwa kuratidza kune vatengi chokwadi chekuti vanogona kuuya kwauri kuzotenga chimwe chinhu. Sevha rako franchise seiri chaizvo sezvazvinogona nekuzviita pasi peseti yemirau yaunogashira.

Chitoro chematairi chinogona kuve chirongwa chakakodzera, panguva yebasa raunofanira kugara uchidzidza huwandu hwazvino. Semuenzaniso, kana mutengi churn maitiro atanga, iwe unozogona kutora anodiwa matanho munguva yekudzivirira yakaoma mamiriro. Nekuvandudza franchise, iwe unopa ese mikana yekunakidzwa akasiyana mabhonasi. Chekutanga ndechekuti iwe une chiratidzo chakakodzera chaunogona. Mukana wechipiri wekugadzira franchise yechitoro kugona kutevedzera zvakakwana maitiro-ebasa, uchivaunza mukubatana neyekutanga. Izvi zvinobatsira kwazvo sezvo iwe uine mukana wakawedzera wekuhwina mumakwikwi ekukwikwidza.

Kana iwe uchimhanyisa chitoro chiri kutengesa matai, saka iyo franchise ichakubatsira iwe kunyatso seta hofisi basa. Munguva yezviitiko zvefranchise, hauzove nematambudziko asingakundike, nekuti iwe unozogara uchiziva zvekuita zvinotevera. Kana iwe uchishanda nematairi, ipa chitoro chako kutarisisa kwakakodzera. Kunyanya, teerera kune iro rekunze kwenzvimbo uye iyo facade yechivakwa yakashongedzwa. Iyo franchise inokupa iwe yakakodzera dhizaini dhizaini zvinoenderana neyakasiyana maitiro. Iwe uchagamuchira ese magadzirirwo macode aunoda. Izvo zvinongo sara kuzvishandisa nekuvandudza chirongwa.

Chitoro chematafura ibhizimusi remusoro, uye unogona kusangana nematambudziko akasiyana uchishanda nawo. Semuenzaniso, iwe unozofanirwa kuwana mari yakawanda kupfuura iwo makambani anoita mabasa akamirira logo yavo. Mushure mezvose, iwe unobvuma kubhadhara iyo franchisor pamwedzi wega wega imwe nhamba yemipiro. Ivo vanogona kusiyanisa uye kutangira kubva ku3 kusvika ku9% mumwedzi wega wega. Zvakare, iyo huwandu huchaverengerwa, kungave kubva pamari, kana kubva pane zvese zvakadzoserwa zvauchazowana. Shandisa franchise yako zvinobudirira sezvinobvira nekuitora uye kushandisa ruzivo rwese rwunogona kupihwa kwauri.

Iyo franchise yechitoro inokupa iwe mukana wekuiigadzira nenzira isina mukwikwidzi ane mvumo. Kuteedzera zvizere kweakasiyana mhando kunozivikanwa zviri pamutemo uye kune izvi iwe unongobhadhara mari. Mushure mezvose, nechibvumirano nefranchisor, iwe unoshandisa ayo akasarudzika uye zvakachengetedzwa zviri pamutemo zvinhu. Chitoro chechitoro franchise inzvimbo yemunhu yeiyo franchisor. Nekudaro, iye akagadzirira kugovera pamubhadharo. Ingo chinja mari inodiwa yemari pamwedzi pasina kubiridzira. Ipapo iyo franchisor haizombove nezvikumbiro uye fungidziro zvine chekuita newe.

Chitoro chechitoro chinokubatsira iwe kuwana mari yakawanda, zvinoreva kuti uchawana chakakosha mhedzisiro mumakwikwi.

Dhiri uye vhiri chitoro franchise inofanirwa kuve yakarongeka nemazvo uye zvine hunyanzvi. Kuti uite izvi, iwe unofanirwa kuita zvese zvinobvira kuedza. Kana iwe uri kushanda mune franchise, saka iwe unofanirwa kunyatsonzwisisa iwe unoda yakakosha yemakwikwi mukana. Une icho, sezvo iwe uchiita mukuenderana neye franchisor. Iye akagadzirira kukupa iwe zvachose ruzivo rwese rwaunoda. Manage shopu rako zvine hunyanzvi, mikana yefranchise inopa mukana wakakura mukukwikwidzana.

Chitoro chematafura efranchise chinokwezva huwandu hwakawanda hwevatengi nekungoshanda pasi pezita rezita. Kuve neakakurumbira logo hakufanirwe kurerutswa. Iyo inogona kukupa iwe ine yakakosha kwazvo yemakwikwi mukana. Ukasarudza kutengesa vhiri uye vhiri, ipa shopu yako huwandu hwakaringana hwekutarisisa. Kuva nefranchise kunokupa iwe mukana wekupedzisa kushongedzwa kwemahofisi chaizvo mukubatana neakasiyana maitiro. Shandisa ese mirau, zviyero, uye nongedzo kuwana hukuru hukuru hwemakwikwi. Vhiri nevhiri mukati mechitoro chako zvinofanirwa kunge zvakasiyana nezvakatengeswa nevanokwikwidza.

Sechikamu chefranchise, iwe, chokwadika, une mukana unoenderana. Mushure mezvose, ichi ndicho chikonzero iwe uchidyidzana nesangano rakasarudzika kuti ugamuchire mhando yepamusoro mavhiri matekinoroji, zvigadzirwa zvematairi, uye zvakasarudzika zvinopihwa kubva kwazviri. Zvese izvi iwe unogona kuzviona pamusika wemuno, uri wega wega uye wakasarudzika muparidzi. Paunenge uchitaurirana nefranchise, mamwe makoshero akakosha anoiswa pauri. Kuitwa kwavo hakufanirwe kuregeredzwa. Chitoro chako chefranchise chinowana mukana wakakwikwidza apo chitoro chinotungamira nemahara kumakwikwi kubva kuchitoro chechitoro. Simbisa chinzvimbo chako semutungamiri asinga pikiswi, uyezve unogona kutarisira kuwedzera kwakakosha mukuita purofiti.

Iyo vhiri uye vhiri franchise mukana wekuve mutungamiri wemagazini yeForbes nekuti iwe unogona kuita pachinzvimbo chechitoro chinozivikanwa, uye huwandu hwemari yemabhajeti ichave iri yakakura zvechokwadi nekuti unokwezva nhamba hombe yevatengi vanofarira muchitoro chako kushambadzira. Iwe unogona zvakare kushambadza mukati memusika wematairi uye wemavhiri zvinoenderana nemitemo yakatsanangurwa zvakajeka. Iwe unoigamuchira kubva kune iyo franchisor uye unoshanda pahungwaru hwako, kutsauka kubva pamatanho hakugamuchire uye kunogamuchirwa mune chiitiko chemamiriro ezvinhu apo zvaive zvisingaite neimwe nzira. Kurukurai-ese akakosha manejimendi sarudzo neiyo franchisor, anokupa iwe rwakanyanya ruzivo ruzivo uye kuraira. Kuita iyo shopu yemotokari franchise inokupa iwe chinzvimbo chakanaka mumusika. Izvo zvinongodiwa chete kunyatso chengeta iyo yakasimbiswa mitemo uye kwete kutyora mirau yakatemwa uye yakaiswa mune yehutongi hwechibvumirano.