Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Iyo franchise yeshangu dzevana chiitiko chebhizimusi, mairi zvirinani kuyeuka kudiwa kwekugovana mari pamwe nefranchisor. Tatova padanho rekutanga, mupiro wemari yakawanda unopihwa. Ichi chiitiko chinojairika chemafranchise ese, zvinoreva kuti hapana chakakosha nezvazvo. Paunenge uchiita franchise yeshangu dzevana, zvakakoshawo kuti urambe uchifunga mupfungwa dzako kuti urikuita chitsidzo chakati. Uku hakusi kungobhadharisa mari dzemubhadharo uye mubhadharo wemwedzi wega wezviitiko zvekushambadzira pasirese yepasi, zvakare chisungo chekutenga zvinhu kana zvinhu kubva kune franchisor. Shangu dzevana dzinofanira kutengeswa zvinoenderana nemirau sezvo iwe uri kushanda pane franchise.

Iyi mirawo ine makodhi ekugadzira ekushongedza nzvimbo, yemukati neyekunze. Uye zvakare, pakutengesa franchise yeshangu dzevana, zvakakosha kuyeuka kucherechedza kodhi yekupfeka yevashandi. Chitarisiko hachina kuganhurirwa kune iyo nzira yekumisikidza yevana franchise, iwe zvakare unozodikanwa kushandira vatengi padanho repamusoro remhando. Naizvozvo, vashandi vanofanirwa kudzidziswa kuitira kuti vanyatsobatana nevanhu vakauya kuzotenga chimwe chinhu.

Shangu dzevana chigadzirwa chaicho chinofanira kutengeswa zvinoenderana nevatariri vanogona kuitenga. Vamiriri veFranchise vachakupa iwe mukana wekuita mishandirapamwe yekushambadzira nenzira yavanoraira ivo pachavo. Iwe uchagamuchira yakazara yakazara seti yeruzivo mune yazvino fomati. Unogona kuishandisa nekufunga kwako. Kushanda nefranchise yeshangu dzevana chirongwa chebhizinesi chinounza iwe mabhenefiti akakosha munguva refu. Iwe unongofanirwa kuona nzira chaiyo yekuitwa kwechirongwa ichi.

A inoshanda-zvakanaka franchise yevana inofanirwa kukupa iwe kugara uchiyerera kwemari. Ivo vanofanirwa kukwana kwete chete kuti vabhadhare izvo zvinodhura uye uwane imwe mari iwe pachako. Iwe zvakare uchafanirwa kubhadhara iyo franchisor yemukana wakasarudzika wekumiririra yavo brand. Shanda nefranchise yeshangu dzevana padanho repamusoro rehunhu uye ipapo unozozvionera wega kuwanda kwemirairo. Iwe unenge uine vatengi vese avo vanodzoka nguva dzese uye vatenge chimwe chinhu kubva kwauri. Kuti uite izvi, iwe unongoda kuvashandira zvinehunyanzvi uye nekupa zvinhu zvemhando yepamusoro.

Iyo franchise yechitoro cheshangu yevana ndeye chaiyo hofisi yebasa chirongwa chinoda kugadziridzwa zvakajeka uye zvine hunyanzvi. Usatendere zvikanganiso zvechirongwa chakakosha uye ipapo, iwe uchagara uchibudirira. Kana iwe ukashanda pane franchise, saka unofanirwa kunzwisisa kuti ndevapi vakwikwidzi vari kukutyisidzira. Ita ongororo yekutanga yemakwikwi nekuchengeta ruzivo rwese rwakakodzera pazvigunwe zvako. Paunenge uchisarudza franchise, tarisa kune yakasarudzika webhu portal. Iyi mhando portal inonzi chitoro kana franchise katarogu.

Ikoko iwe unogona kusarudza yakanakisa sarudzo, nerubatsiro rweiyo pachave nemukana wese wekuzadzisa zvinangwa zvako. Kana iwe uchimhanyisa franchised chitoro chevana, saka iwe unofanirwa kunyatsoziva nezve njodzi dzinogona kutyisidzira. Vanogona kukundwa zviri nyore kana iwe ukaisa uye ukaachengeta mundangariro. Kana iwe ukatengesa shangu dzevana, saka chitoro chefranchise isarudzo inoshanda yekugadzirisa rako hofisi basa. Zvakare, otomatiki haifanire kuregeredzwa, nekuti kuvapo kwemhando yepamusoro software kuchakupa kugona kugona kurarama nemabasa azvino.

Shangu dzevana mukati mechitoro chefranchise dzinofanira kugara dziri muchitoro. Izvo zvinodikanwa kuti upe yakanaka nhanho yebasa, pamwe nekuwanikwa kwezvinhu pamasherufu. Iyo yakanaka assortment inokupa iwe yakawedzera bhenefiti yekugona kushandisa inonyatsozivikanwa brand. Saizvozvowo, ruzivo rweiyo franchisor rwunokubatsira iwe kumisikidza hofisi yebasa mashandiro zvinoenderana neyakanakisa mienzaniso. Kana iwe uri franchised yevana shopu yeshangu, iwe unofanirwa kuziva nezve icho chekuti rudzi urwu rwechiitiko chinogona kuve nenjodzi. Chokwadi, zvichienderana nekutengwa kwezvinhu zvemhando yepamusoro, zvikumbiro kubva kuhurumende kana vatengi pachavo vanogona kuunzwa kuzorwa newe.

Zvakare, iyo franchisor inogona kutarisa chirongwa chauri kushanda nacho. Naizvozvo, kana uchishanda pasi pefranchise yechitoro cheshangu chevana, unofanirwa kuve wakagadzirira kune chero cheki nemamiriro asingatarisirwe. Uye, sezvamunoziva, kana mumwe munhu akayambirwa, saka anenge akapakata zvombo pamberi. Simuka ruzivo rwechizvino-zvino uye gadzirira kukunda matambudziko.

Zvekupfeka zvevana neshangu franchise zvinokupa iwe yakawanda nhamba yemakwikwi makwikwi. Kana ese akaiswa nemazvo, ipapo kutonga mumusika kuchachengetedzwa zvizere. Kana uchitaurirana nefranchise, zvakakodzera kuti urangarire urwu rudzi rwechiitiko chinoda mari. Iwe unofanirwa kubhadhara maprimiyamu pamwedzi wega wega. Tevedzera franchise yevana vako saka inounza yakanyanya mwero webhenefiti. Ipapo iwe unozogona kubhadhara iyo franchisor uyo akapa zvakadaro chakakosha mukana pasina chero chinetso.

Gonesa yako franchise kuti iwe ugone kudyidzana nembatya dzevana munzira inonyanya kushanda uye yemhando. Izvo zvinodikanwa nekukurumidza kupa mhando yepamusoro sevhisi kune vatengi. Tengesa zvigadzirwa zvako zvine hungwaru uchishandisa software chaiyo. Inoita kuti ikwanise kubata nyore nyore nekuwanda kukuru kwevatengi. Kana iwe uchifarira fashoni yevana neshangu, ita iro hofisi basa sechikamu chefranchise. Nekudaro, iwe unozvipa iwe nemukana wakanaka wekukurumidza kubuda muvatungamiriri. Izvo zvinodikanwa kutonga chaizvo izvo zvinzvimbo uko iwe uine yakakosha yemakwikwi mukana.

Iwe unokwanisa kuishandisa nyore, nekudaro, kubudirira kunokuperekedza. Kana iwe uchifarira mbatya dzemwana, iyo franchise inokubatsira iwe kutengesa shangu dzakadai zvinhu mukuteerera zvizere nemitemo yakabudirira. Iwe chete ndiwe unogona kutora yepamusoro-soro bhizinesi zano nekushandisa ese akakosha ruzivo. Kana uchibata nembatya dzevana neshangu, kuve nefranchise kunokupa iwe mukana wakanaka wekubata mapepa nyore. Iwe unofanirwa kugara uchinyatsoziva nezve iyo franchise hapana chimwe chinopfuura mukana wekushanda pasi pechimiro chechizivikanwa, chinozivikanwa uye chakabudirira chiratidzo. Ita chiite uchitevera mirau uyezve hauna matambudziko asingakundike. Kuitisa yunifomu yevana neshangu franchise nehanya kwazvo, uchiteerera kune vanokwikwidza.

Havafanirwe kukanganikwa, kugara uchiongororwa kunodiwa. Ipapo chete ndipo pauchakwanisa kunyatsoita basa rehofisi. Gadzirisa matambudziko sezvavanomuka, uye gadzirira pamberi penguva. Mbatya dzevana dzinoshanda zvakanaka uye bhutsu franchise ndiyo mukana wako wekuwana huwandu hwepamusoro hwekuita purofiti. Ita zviitiko zvako zvine hunyanzvi, uyezve iyo kambani inotungamira musika. Iwe unofanirwa kuve nemukana wakakosha uyezve une mukana wese wekukunda kukwikwidza kukwikwidza kwawaifanira kupinda. Kana uchitengesa zvipfeko, vese vashandi vanofanirwa kuita zvine hunyanzvi.

Chokwadi, sechikamu chefranchise, ivo vane basa kwete kwete chete kune mukurumbira wechiratidzo chako. Ivo zvakare vane basa rekuona kuti franchisor haatambure mukurumbira kukuvara. Ndicho chikonzero nei zvichidikanwa kuti uite mirairidzo yakanyatso chenjera. Paunenge uchitaurirana nefranchise yevana, iwe unofanirwa kunzwisisa idzi mhando dzezvinhu zviri pasi pekunyatso tariswa nemasangano ehurumende. Vanofanira kunge vari ehunhu hwakakodzera. Iyo fesheni franchise mukana wekutora chinzvimbo chakasimba mumusika, kuti ubatanidze hutungamiriri hwayo husina chokwadi. Usapotsa kuunzwa kwauri mukana wakanaka.

Izvo zvinodikanwa kuti zviite mukuomerera zvinoenderana nemitemo yakatsanangurwa kuti usawane matambudziko.