Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Iyo franchise yenhandare yekutandarira uye yekuvaraidza nzvimbo inokutendera iwe kuti uvandudze mamiriro emari evafranchisor, pamwe nekupa kune rekutanga basa revafransi avo vanorota kutanga kwavo bhizinesi asi vasingazive pekutangira. Vana maruva ehupenyu uye vabereki vanoda kuvapa zvese zvavanoda, kusarudza nzvimbo yekutamba kunotora nguva uye kuongorora uye, vachidzidza kushambadzira zvinopihwa, vanhu vanowanzo sarudza mazita ane mukurumbira wepasirese. Nhandare yekutamba inofanirwa kusiyaniswa nehunhu, kurerukirwa, kuchengetedzeka, uye kuita kwakawanda. Izvo zvakanyanya nzvimbo nenzvimbo dzevana dzekubhejera dzakavhurika, ndipo paanoonekwa zvakanyanya uye mari mumatunhu ese. Kuti usarasikirwe nechiratidzo, asi panguva imwe chete kuti uwedzere, zvinokwanisika kupa kodzero yekushandisa ma franchisees kuti vape zita kune vema franchisees, uye katarogu ine franchise pane dzakasiyana misoro, kusanganisira dzevana, zvichabatsira mukureverera. Nekuratidza kwete chete iwo mukana wekutumira chako kupihwa nefranchise, asi zvakare batsira mukutsigira, kuenda kumisangano, uye kusanganisira rubatsiro mukutsigirwa zviri pamutemo.

MaFranchise anosiyana mumutengo uye nemamiriro ezvinhu. Pamusoro pezvo, pane mari yemari inobhadharwa inobhadharwa panguva yekusaina chibvumirano pakati pemapato. Tinokutendai pamberi pekukumbira franchise, kufarira kwako, uye kuvimba kwako, uye kutarisira hukama hwenguva refu.

Yevana yekutamba franchise ndeye yemusoro uye inobatsira kwazvo hofisi chirongwa mune ramangwana. Saka panguva yekuitwa kwemaitiro akarongwa, iwe hauna matambudziko echinhu chisingakundiki, gadzirira pamberi. Izvi zvinokubatsira iwe nyore kubata nechero mabasa, uchiaita iwo zvakakwana. Nekuita kirinesi yekuchengetedza, une mukana wese wekukwikwidza bhizinesi bhizinesi. Kana iwe uri kuita franchise yevana, saka unofanirwa kutevedzera zvakatemwa, tevera mitemo yekutamba nekugadzirisa, uye kazhinji, uine mukana wese wekubudirira. Ivo vanofanirwa kushandiswa kune yakakwira kuti vawedzere iyo giredhi repundutso.

Shandisa iyo yekutamba franchise munzira iyo inowedzera kuchengetedzeka kwevashanyi vako. Kuti uite izvi, zvakafanira kukwereta izvo zvazvino mirau, zviyero, uye maitiro kubva kuna franchisor. Iwe unofanirwa kuzvishandisa zvine hungwaru, uchichinjira kune izvo chaizvo zvemuno. Franchise nhandare yevana vako yeiyo yepamusoro nhanho yevatengi nyaradzo. Iwe unofanirwa kupa yakanakisa yekudyidzana chiitiko kune vatengi vanovabata. Ipapo ivo zvakare vanoda kuuya kwauri, pamwe nekutenga mamwe masevhisi kana zvinhu.

Gadzirira nhandare yevana vako kuti vawedzere mari uye vadzikise mitengo. Zvirokwazvo, haufanire kusevha pazvisingagamuchirike. Izvo ndezve mutengo optimization, kwete isina kufunga kuchengetedza. Nekuda kweizvozvo, uchinge wagamuchira yakakwira mwero wemari yekutenda kune iyo franchise, iwe unodzikisira kukosha kwekuchengetedza nzvimbo yekutamba. Nekuda kweizvozvo, iwe unowana ine simba yekuwedzera mhedzisiro. Iyo yekuwedzera mhedzisiro, yakafanana neHEAT projectile jet, jeti ine simba inopinda nhumbi dzevakwikwidzi uye inobvumira kutonga pamusika.

Iwe une mukana wese wekuhwina uine chivimbo uye tora iyo franchise kune yakazara nyowani nhanho. Hunyanzvi hwevashandi hunofanirwa kunge hwakakwira zvakanyanya sezvinobvira kuti mumwe nemumwe wavo anyatsoita mabasa avo akananga. Ehezve, iwo mazvikokota mumitambo yevana yemitambo franchise anofanirwa kuve nehunhu uye kutaurirana nemazvo nevatengi.