Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Yevana nhabvu franchise imhando chaiyo yechiitiko, iyo inofanirwa kuitwa zvakajeka uye zvine hunyanzvi ichidzivirira kukanganisa kweakakosha chirongwa. Sechikamu chefranchise, iwe ndiwe mumiriri wechiratidzo chepamutemo. Nekudaro, iwe unofanirwa kugara uchitevedzera zvakatemwa, zvirevo, uye mirawo iyo iyo franchisor yaunokupa. Anoita nemoyo wake wese, sezvo aine hanya nezvinhu zvekuda kwako mukubudirira kwako. Mukati mekushandisa franchise, unogona kusangana nematambudziko akasiyana siyana. Ivo vanokwanisa kukurirwa zviri nyore vachishandisa huwandu hwenongedzo yemhando yepamusoro.

Unogona kuzvitora wakananga kubva kuchiratidzo, mushure mekunge wapedza nhaurirano, pedzisa chibvumirano, uye ubhadhare mari-yemari. Paunenge uchiita franchise yevana, iyo bundu-remari mupiro kubva 9 kusvika 11%. Zvakare, iyi muzana yakaverengerwa sechiyero chemari izere yemari yauri kuda kuitisa padanho rekutanga. Ipa yako franchise yevana nhabvu chiyero chakaringana chekutarisa kuitira kuti iwe urege kuzova nematambudziko gare gare. Kunyangwe chero matambudziko akaitika, anogona kukurirwa zviri nyore. Iwe une yakagadzirira-yakagadzirirwa uye inoshanda chirongwa. Gara uchitarisa huwandu hwawakaronga.

Ipapo, iyo yevana nhabvu franchise inokupa iwe neiyo yepamusoro nhanho yebhenefiti. Mushure mezvose, iwe unogona kugara uchinzwisisa munguva apo kutsauka kwakatanga uye kutora matanho akakodzera. Maneuvering zviwanikwa nekukurumidza kana uchiita yemwana nhabvu franchise inokupa iwe wakakosha kukwikwidza kumucheto. Izvo zvinodikanwa kuti uishandise kune yakanyanya kurerutsa njodzi uye kuwedzera mari.

Sechikamu chefranchise yevana, iwe unofanirwa kuve pachena kuti uri panjodzi yekurwiswa nevanokwikwidza. Uyezve, vazhinji vavo havadi kuita nekuvimbika uye nzira dzinogamuchirwa munharaunda ine hunhu. Ivo vanoda kukanganisa chirongwa chose, nekudaro, iwe unofanirwa kuve wakagadzirira iko kukura kwezviitiko. Gadzirira yako bhora franchise yezve zvese zvingangoitika nekuita yekutanga analytics. Kune izvi, chemhando yepamusoro chishandiso chinonzi swot ongororo chakakodzera. Iine nerubatsiro rwe swot ongororo, yemwana nhabvu franchise yakagadzirirwa chero dambudziko.

Izvo zvinokwanisika kukunda ingangoita chero isingafadzi mamiriro nerukudzo uye usarasikirwe yakawandisa mari zviwanikwa. Ehezve, iwe unofanirwa kuve uine imwe mhando yemari chengetedzo mambure mukati mekwaniso yekuzadzisa yemwana nhabvu franchise. Unogona kuishandisa mune yakaoma mamiriro kuitira kuti urege kuunza kune tsaona. Uye kana iwe uchiridza franchise nhabvu yevana, saka danho rekuchengetedza revatengi vako rinofanira kuwedzerwa. Kuchengetedza kunofanirwa kutorwa kweizvi.

Zvikoro zvebhola zvevana ndizvo mari inobatsira kwazvo muzvikamu zvemitambo yevana. Nhabvu ndiwo mutambo unozivikanwa pasi rese, haudi mari hombe yemutambo uye ine hafu yevagari vepasi rese vevateveri vayo. Kuzivikanwa uye chishuwo chevana chekutamba nhabvu 'zvinowedzerwa' kwete chete nehukuru hukuru hunhu hwemutambo uyu asi nemihoro mikuru yevatambi vane hunyanzvi, mumaeuro nemadhora zvakaenzana. Vana vane shungu dzekutamba nhabvu nekuti vanoda kuve vatambi vane hunyanzvi. Kuva mutambi wenhabvu ikozvino ibasa rakakurumbira uye rinobatsira uye chishuwo chekuve mutambi wenhabvu akanaka, vanodzidza kubva pahudiki hwavo. Zvikoro zvebhola zvevana mukana wakanaka wekudzidzisa vana kufunga zvakanaka panguva yemitambo yenhabvu.

Kufunga vatambi venhabvu kushoma kukuru uye kukosha kukuru, kuri munyika yenhabvu yenhabvu inokosheswa pamwero wakapetwa. Kuvadzidzisa nzira dzakasiyana siyana dzenhabvu uye zvinyorwa, zvinopihwa pasi pemutemo wefranchise yekugadzira chikoro chevana nhabvu, zvinodzidzisa kwete hunyanzvi hwehunyanzvi chete, asiwo maitiro ehunyanzvi - izvo zvinozovabatsira kudzidza kudzivirira zvakanaka, kutanga kurwisa, vhura dziviriro yemupikisi wakakora, uye nezvimwe zvakawanda. Yenhabvu chikoro franchise inodzidzisa positional yakakwira uye yakadzvanya kumanikidza, kupokana kurwisa, kuvhara mahara emahara, uye zvimwe zvebhora manomano, pasina izvo munguva dzazvino uno zvisingaite kuita uye kusarudza mutambo. Mateki enhabvu muchikoro chevana imari yekutengesa inotengeswa zvinobudirira pamusika. Iyo franchise yekugadzirwa kwechikoro chebhora revana iri mukuda kukuru uye iri kudiwa sechigadzirwa chinounza huwandu hukuru hwepundutso. Iyo yakatengwa franchise inobatsira kudzidza kugadzirira kwemitambo yemakwikwi ari kuuya, kugadzirisa mushure mekukuvara, kupora kwemhasuru mushure mekudzidziswa. Nekutenga franchise yeakakurumbira nhabvu logo, chikoro chinodzidzisa dzese tsika dzeakakurumbira kirabhu, nhoroondo yayo, uye mukombe kubudirira.

Vana vanodzidziswa kuratidza hunhu hweanokunda uye 'kutsamwa kwemitambo', hunhu hwemitambo, uye kukudzwa. Yevana yebhola chikoro franchise mukana wakanaka wekukwezva vakomana nevasikana kuti vatambe mitambo. Iyo franchise yechikoro chevana chekusimudzira mutambo hutano hwevana vedu uye chizvarwa chevechidiki. Vabereki vane chishuwo chikuru vanounza mwana wavo anodikanwa kuchikamu, vachiziva zvizere kuti nhabvu inongobatsira chete mwana anodiwa. Vazhinji vanababa nanamai, vachipa vanakomana nevanasikana vavo kuchikoro chebhora vane mukurumbira wakanaka, vanoziva zvakajeka kuti vari kuita mari yakanaka mune ramangwana rezvisikwa zvavo zvavanoda. Nyanzvi dzehunyanzvi uye vamiririri venhabvu nhabvu dzepasirese kutenderera epasirese vanoteedzera matarenda evana akanakisa, achivakoka kuzvikoro zvavo zvekutarisa nekuvandudza budiriro, vachipedzisa zvibvumirano zvemari nevana vanokwanisa.