Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Yevana nhabvu franchise imhando chaiyo yechiitiko, iyo inofanirwa kuitwa zvakajeka uye zvine hunyanzvi ichidzivirira kukanganisa kweakakosha chirongwa. Sechikamu chefranchise, iwe ndiwe mumiriri wechiratidzo chepamutemo. Nekudaro, iwe unofanirwa kugara uchitevedzera zvakatemwa, zvirevo, uye mirawo iyo iyo franchisor yaunokupa. Anoita nemoyo wake wese, sezvo aine hanya nezvinhu zvekuda kwako mukubudirira kwako. Mukati mekushandisa franchise, unogona kusangana nematambudziko akasiyana siyana. Ivo vanokwanisa kukurirwa zviri nyore vachishandisa huwandu hwenongedzo yemhando yepamusoro.

Unogona kuzvitora wakananga kubva kuchiratidzo, mushure mekunge wapedza nhaurirano, pedzisa chibvumirano, uye ubhadhare mari-yemari. Paunenge uchiita franchise yevana, iyo bundu-remari mupiro kubva 9 kusvika 11%. Zvakare, iyi muzana yakaverengerwa sechiyero chemari izere yemari yauri kuda kuitisa padanho rekutanga. Ipa yako franchise yevana nhabvu chiyero chakaringana chekutarisa kuitira kuti iwe urege kuzova nematambudziko gare gare. Kunyangwe chero matambudziko akaitika, anogona kukurirwa zviri nyore. Iwe une yakagadzirira-yakagadzirirwa uye inoshanda chirongwa. Gara uchitarisa huwandu hwawakaronga.

Ipapo, iyo yevana nhabvu franchise inokupa iwe neiyo yepamusoro nhanho yebhenefiti. Mushure mezvose, iwe unogona kugara uchinzwisisa munguva apo kutsauka kwakatanga uye kutora matanho akakodzera. Maneuvering zviwanikwa nekukurumidza kana uchiita yemwana nhabvu franchise inokupa iwe wakakosha kukwikwidza kumucheto. Izvo zvinodikanwa kuti uishandise kune yakanyanya kurerutsa njodzi uye kuwedzera mari.

Sechikamu chefranchise yevana, iwe unofanirwa kuve pachena kuti uri panjodzi yekurwiswa nevanokwikwidza. Uyezve, vazhinji vavo havadi kuita nekuvimbika uye nzira dzinogamuchirwa munharaunda ine hunhu. Ivo vanoda kukanganisa chirongwa chose, nekudaro, iwe unofanirwa kuve wakagadzirira iko kukura kwezviitiko. Gadzirira yako bhora franchise yezve zvese zvingangoitika nekuita yekutanga analytics. Kune izvi, chemhando yepamusoro chishandiso chinonzi swot ongororo chakakodzera. Iine nerubatsiro rwe swot ongororo, yemwana nhabvu franchise yakagadzirirwa chero dambudziko.

Izvo zvinokwanisika kukunda ingangoita chero isingafadzi mamiriro nerukudzo uye usarasikirwe yakawandisa mari zviwanikwa. Ehezve, iwe unofanirwa kuve uine imwe mhando yemari chengetedzo mambure mukati mekwaniso yekuzadzisa yemwana nhabvu franchise. Unogona kuishandisa mune yakaoma mamiriro kuitira kuti urege kuunza kune tsaona. Uye kana iwe uchiridza franchise nhabvu yevana, saka danho rekuchengetedza revatengi vako rinofanira kuwedzerwa. Kuchengetedza kunofanirwa kutorwa kweizvi.

Zvikoro zvebhola zvevana ndizvo mari inobatsira kwazvo muzvikamu zvemitambo yevana. Nhabvu ndiwo mutambo unozivikanwa pasi rese, haudi mari hombe yemutambo uye ine hafu yevagari vepasi rese vevateveri vayo. Kuzivikanwa uye chishuwo chevana chekutamba nhabvu 'zvinowedzerwa' kwete chete nehukuru hukuru hunhu hwemutambo uyu asi nemihoro mikuru yevatambi vane hunyanzvi, mumaeuro nemadhora zvakaenzana. Vana vane shungu dzekutamba nhabvu nekuti vanoda kuve vatambi vane hunyanzvi. Kuva mutambi wenhabvu ikozvino ibasa rakakurumbira uye rinobatsira uye chishuwo chekuve mutambi wenhabvu akanaka, vanodzidza kubva pahudiki hwavo. Zvikoro zvebhola zvevana mukana wakanaka wekudzidzisa vana kufunga zvakanaka panguva yemitambo yenhabvu.

Kufunga vatambi venhabvu kushoma kukuru uye kukosha kukuru, kuri munyika yenhabvu yenhabvu inokosheswa pamwero wakapetwa. Kuvadzidzisa nzira dzakasiyana siyana dzenhabvu uye zvinyorwa, zvinopihwa pasi pemutemo wefranchise yekugadzira chikoro chevana nhabvu, zvinodzidzisa kwete hunyanzvi hwehunyanzvi chete, asiwo maitiro ehunyanzvi - izvo zvinozovabatsira kudzidza kudzivirira zvakanaka, kutanga kurwisa, vhura dziviriro yemupikisi wakakora, uye nezvimwe zvakawanda. Yenhabvu chikoro franchise inodzidzisa positional yakakwira uye yakadzvanya kumanikidza, kupokana kurwisa, kuvhara mahara emahara, uye zvimwe zvebhora manomano, pasina izvo munguva dzazvino uno zvisingaite kuita uye kusarudza mutambo. Mateki enhabvu muchikoro chevana imari yekutengesa inotengeswa zvinobudirira pamusika. Iyo franchise yekugadzirwa kwechikoro chebhora revana iri mukuda kukuru uye iri kudiwa sechigadzirwa chinounza huwandu hukuru hwepundutso. Iyo yakatengwa franchise inobatsira kudzidza kugadzirira kwemitambo yemakwikwi ari kuuya, kugadzirisa mushure mekukuvara, kupora kwemhasuru mushure mekudzidziswa. Nekutenga franchise yeakakurumbira nhabvu logo, chikoro chinodzidzisa dzese tsika dzeakakurumbira kirabhu, nhoroondo yayo, uye mukombe kubudirira.

Vana vanodzidziswa kuratidza hunhu hweanokunda uye 'kutsamwa kwemitambo', hunhu hwemitambo, uye kukudzwa. Yevana yebhola chikoro franchise mukana wakanaka wekukwezva vakomana nevasikana kuti vatambe mitambo. Iyo franchise yechikoro chevana chekusimudzira mutambo hutano hwevana vedu uye chizvarwa chevechidiki. Vabereki vane chishuwo chikuru vanounza mwana wavo anodikanwa kuchikamu, vachiziva zvizere kuti nhabvu inongobatsira chete mwana anodiwa. Vazhinji vanababa nanamai, vachipa vanakomana nevanasikana vavo kuchikoro chebhora vane mukurumbira wakanaka, vanoziva zvakajeka kuti vari kuita mari yakanaka mune ramangwana rezvisikwa zvavo zvavanoda. Nyanzvi dzehunyanzvi uye vamiririri venhabvu nhabvu dzepasirese kutenderera epasirese vanoteedzera matarenda evana akanakisa, achivakoka kuzvikoro zvavo zvekutarisa nekuvandudza budiriro, vachipedzisa zvibvumirano zvemari nevana vanokwanisa.