Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yechitoro chevana chirongwa chebhizinesi, ichiita iyo inofanirwa kunyatsonzwisisa kuti rudzi urwu rwechiitiko rwakabatana nezvimwe zvisungo. Chekutanga, ndiko kubviswa kweimwe huwandu kubva pamari inowanikwa kune maakaunzi eanotenga mwedzi wega wega. Kupfuurirazve, unoita chisungo chekuita basa rehofisi uchiteerera zvizere nemirau. Uye zvakare, kana uchiita franchise yechitoro chevana, iwe unofanirwa zvakare kuchengeta mupfungwa kukosha kwekupa bundu-remari mupiro. Izvi zvinosvika pa11% yemari yemari iwe yaunoda kuisa parutivi rwekutanga chirongwa. Kuva uri mukuita franchise yevana, iwe unogona zvakare kuve nebasa rekutenga zvimwe zviwanikwa kubva kune franchisor, izvo, zvokwadi, zvinotsanangurwa muchibvumirano.

Iyi tsika yakajairika uye inobvumidza iwe kunyatsoita mabasa evafundisi pasina kusangana nematambudziko. Iyo franchise yemwana inozounza yakawanda mari inoyerera nekuda kwekuti vanhu vanoda vana vavo uye nekudaro vanoda kuvabhadhara. Chitoro chevana vane kodzero yekutengesa chinodawo kujekesa zvakwakanakira makwikwi ane iyo kambani. Zvakare, izvo zvikanganiso zvebhizimusi chirongwa zvinofanirwa kunzwisiswa zvakajeka kuvadzikisira. Chishandiso chinoshanda nemazvo chinonzi swot kuongorora chakakodzera izvi. Nekubatsira kwayo, unogona kunyatsonzwisisa izvo zvinofanirwa kuitwa kuti ubudirire uye maitiro ekuita mune chero mamiriro ezvinhu.

Kana iwe urikumhanyisa franchise yechitoro chevana, iro bhizinesi chirongwa rinofanirwa kuitiswa nekukurumidza sezvazvinogona uye uchifunga nezve ese matunhu hunhu. Iwe unozopa musoro kutanga kune vako vanokwikwidza kana iwe ukasarudza yakanakisa projekiti sarudzo. Iwe unozofanirwa kuita zvishoma zvishoma kune ako vatengi vachitengesa yevana franchise pane yako vavengi. Izvi zvinogona kukanganisa kubudirira kwekambani mukufamba kwenguva. Ita zviitiko zvako zvekushambadzira zvinobudirira uye usingaite zvikanganiso zvakakura, uchiva muzvinabhizimusi anobudirira kwazvo. Basa rekambani yako richaitwa zvinoenderana nemitemo yakatemerwa, uye iwe, zvakare, uchaita mupiro mukushambadzira pasirese pasirese.

Paunenge uchiita franchise yechitoro chevana, unobvisa kusvika ku3% yemari yemwedzi wega wega kuti uchengetedze huwandu hwekuzivikanwa kwechiratidzo munzvimbo dzakakwirira. Mari yekushambadzira iyi inoshandiswa nenzira yekuti mucherechedzo unozivikanwa pasi rese nekuti kana mukurumbira wechiratidzo ukasakura, zvinongodonha. Ndosaka mutengesi, kana achinge achishandisa kodzero yevana, achipa chinodiwa pane chako chikamu kuti ubvise zvakadai. Aya maitiro akajairika uye haana kunyanya kusiyana nemamwe mafranchise. Iyo franchise yevana inopa kuenderera kuyerera kwezviwanikwa, izvo zviri nyore kwazvo.

Yevana bhizinesi chikoro franchise ine chirongwa chakagadziridzwa chinogona kutengwa nevatengi vanoshuvira kuitirwa munzira iyi. Franchise yebhizinesi revana kuchikoro yakagamuchira chinodikanwa chakakura pakati pevatengi vari kunyatsofunga nezve iyi bhizinesi nzira. Zviri nyore kuunza franchise ine bhizinesi revana uye chikoro padanho rinogamuchirwa pane kusimudzira chirongwa ichi mune yakazvimirira mamiriro. Yechikoro chevana biz chikoro franchise ine mibvunzo yezvakasiyana kurongeka, kune avo vamiririri vevatengesi veiyo zano nezano vanowana anokwanisa mazano. Kuti uwane purofiti yaunoda, unofanirwa kuenderera mberi mukuvandudza matavi uye zvikamu, izvo zvinomiririra chikamu chakakosha cheiyo iripo mhando. Chikoro chemwana chebhizinesi chinowana chikero kana matanho ese akanyatsoenderana nemugadziri, zvichipa nzira yakagadziriswa yekuwana budiriro yaunoda.

Franchise munzvimbo dzevana parizvino iri kushandiswa zvakanyanya pasirese apo mutengi haafanire kugadzira purojekiti ari ega, asi iwe unogona kuwana purofiti munguva pfupi, uine zano reyakagadzirwa-fomati. Nekutorwa kwefranchise mumunda wevana, iwe unokwanisa kuwana budiriro inodikanwa uye tarisiro yakasarudzika pasirese yepasirese munguva pfupi. Iyo yemahara franchise ndiyo yakanyanya kuwanda uye iri nyore mhando mhando yekutengesa muRussia nenyika dzeCIS. Inopa rusununguko rwakakwana kumutengesi mukuronga iyo biz. Pakati payo, mhando yakadaro yefranchise iri padyo nekutengesa kwese, asi nekuwedzera kwechiratidzo, kudzidziswa, kuraira, mitengo yakasarudzika, nemamiriro. Mune fomu iri, panogona kuve nechokufananidzira kana zero bundu remari uye mari, pamwe chete nezvinyoro zvinyoro zvemufranchisee.