Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise yekirabhu yevana rudzi rwemabhizimusi chiitiko icho chinogona kusangana nehumwe njodzi. Kutanga, nekutengesa franchise, iwe unotova nebhenefiti, zvisinei, iwe unofanirwa kubhadhara iyo. Iyi ndiyo bundu-remari mupiro, iyo iwe yaunotamisa padanho rekutanga seperesenti yehuwandu hwehuwandu hwemari dzakagadzirwa. Sezvo iwe uchitsvaga yevana kirabhu franchise, iwe unofanirwa kugara uchifunga kuti uri kudyidzana nechinhu chakakosha chinhu vanhu vanacho. Ivo vanovimba newe nevana vavo, nekudaro, iwe une basa newe. Kana iwe uchida kuita kirabhu yemwana, saka iyo franchise inobatsira kusimudzira chiitiko chako padanho rekutanga, uchishandisa chakakosha mukana.

Kutanga, iwe unoita zviitiko uchimiririra inozivikanwa zita, uye chechipiri, iwe unoita zvinoenderana nemirau nemirau yakatemwa nebudiriro bhizinesi bhizinesi. Uye zvakare, iwe unowana unokosha ruzivo rwekuitwa kwekirabhu yemwana, iri nyore kwazvo. Mushure mezvose, haufanire kuita zvikanganiso, nekuti iwe unoshandira franchise uye, nekudaro, uri muzvinabhizimusi anobudirira.

Nekudaro, munhu anofanirwa kufunga nezve chokwadi chekuti chiratidzo chimwe hachina kukwana kuti musimudzire zvakanaka mukana wekirabhu yemwana. Iwe unofanirwa kuisa kuedza kwako. Ehezve, iwe une musoro wekutanga muchimiro chechiratidzo chakakurumbira, zvisinei, iwe zvakare unofanirwa kuzivisa kuti iwe wakapinda mumusika. Uye zvakare, iwe unofanirwa kuchengetedza yakakwira sevhisi yebasa nenzira yaunogamuchira kubva kune franchisor. Paunenge uchiita iyo franchise yekirabhu yemwana, iwe zvakare unofanirwa kugara uchifunga mupfungwa yekuti iwe unofanirwa kuwana chikamu chakakwirira kupfuura zvakajairika vanamuzvinabhizimusi. Mushure mezvose, iwe unobvuma kubhadhara imwe chikamu chemari inotambirwa mwedzi wega wega.

Naizvozvo, mari yako yaunotambira inofanira kuve yakakwira zvakanyanya kupfuura kana iwe uchishanda wega. Iyo inoshanda inoshanda franchise yekirabhu yemwana inokupa iwe yakawanda huwandu hwekudyara, sezvo iwe uchizokwanisa kuvakwezva ivo kune rinobatsira bhizinesi chirongwa. Iwe unogona zvakare kutarisira pane chokwadi chekuti chakavanzika shopper inogona kuuya kwauri. Uyu munhu anotarisa yako nhanho yebasa pasi pechirevo chemutengi.

Iyo yemucheche kirabhu franchise ndeye inovimbisa uye inogona kuve inobatsira kwazvo mhando bhizinesi chirongwa. Mukati mekusimudzira kwayo, ungangoda kukunda matambudziko akasiyana siyana kuti uve anotungamira muzvinabhizimusi mune ino niche musika. Vakwikwidzi vako havangadi kugovana purofiti newe, uyezve, vangangoda kuramba vaine chinzvimbo chavo chekutanga pamusika. Vazhinji vevadzivisi vari kuita zvese zvavanogona kuti vadzivise iwe kubudirira. Naizvozvo, kana uchigadzira kirabhu yemucheche kirabhu, iwe unofanirwa kunyatsoteedzera chirongwa chebhizinesi chinofanirwa kugadzirwa pamberi. Anofanira kusanganisira ese mapoinzi echiitiko aunofanira kufunga nezvazvo pamberi.

Ehezve, kushanda pasi pefranchise, iwe une mukana wakanyanya kukosha pamusoro peavo vanokwikwidza vasina mukana wakadai. Kutanga, iri yepamusoro-kirasi uye yepasirese inozivikanwa mhando, uye chechipiri, mwana kirabhu franchise inoshandisa dzakasiyana tekinoroji mhinduro, zvakasarudzika zviitiko, uye epamusoro-kirasi matekinoroji. Uchishandisa zvese izvi, unogona kuwana zvakakosha mhedzisiro yemari mune ipfupi nguva. Iwe unogona kutungamira musika wemakwikwi nekushandisa zvese zvishandiso zvaunazvo. Chengetedza mwana wako kirabhu franchise nenzira yekuti vakwikwidzi vako vasave nemukana wekukupikisa. Kunyanya kushanda kwaunoita iwe, zvakanyanya mhedzisiro yacho ichave. Nekudaro, iwe uchiri kufanira kungwarira kuti urege kuzviwedzeredza.

Naizvozvo, ita mabasa ese nehupamhi hwehunyanzvi hwekuita uye ipapo, uchave wakabudirira. Iyo yakagadzirirwa-bhizinesi chirongwa cheako mucheche kirabhu franchise ichabatsira bhizinesi rako mukufambira mberi kwayo.

Semutengesi, ndiko kuti, oga muparidzi wefranchise, iwe uchafanirwa kubhadhara mari yemwedzi nemwedzi. Yekutanga inonzi mvumo. Vhoriyamu yayo iri pakati pe1 kusvika 3%. Mari iyi inoverengwa sechikamu chemubatsiro chawakakwanisa kuwana mukati memwedzi. Kupfuurirazve, iwe paunotengesa mwana kirabhu franchise, iwe uchabhadhara chikamu chechipiri. Inotumidzwa seyepasi rose kushambadzira.

Iye franchisor anozozvimiririra kuita izvi zviito. Nekudaro, iwe uchagashira inogara ichiwana purofiti padunhu reguta rako, iyo nhanho yekuziva chiziviso ichawedzerawo. Paunenge uchibata neyecheche kirabhu franchise, iwe unofanirwa kubvuma kuti vakwikwidzi vanogona kuve vakaomarara. Iwewo unofanirwa kutora matanho akakodzera. Semuenzaniso, kudzidza kuverenga kunobatsira mukukunda mamiriro akaomarara. Kana iwe uchinge waona maitiro ekuvhiringidza yako mutengi base munguva, saka kutora matanho akakodzera anozoona kuti zvakashata kukanganisa kwadzikira. Paunenge uchiita franchise yekirabhu yemucheche, iwe unofanirwa zvakare kuyeuka kuti nyika inotarisira kubvisirwa mutero kubva kwauri.

Izvo zvinodikanwa kuti usvike iyi nyaya zvakanyanyisa sezvazvinogona.