Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise yekirabhu yevana rudzi rwemabhizimusi chiitiko icho chinogona kusangana nehumwe njodzi. Kutanga, nekutengesa franchise, iwe unotova nebhenefiti, zvisinei, iwe unofanirwa kubhadhara iyo. Iyi ndiyo bundu-remari mupiro, iyo iwe yaunotamisa padanho rekutanga seperesenti yehuwandu hwehuwandu hwemari dzakagadzirwa. Sezvo iwe uchitsvaga yevana kirabhu franchise, iwe unofanirwa kugara uchifunga kuti uri kudyidzana nechinhu chakakosha chinhu vanhu vanacho. Ivo vanovimba newe nevana vavo, nekudaro, iwe une basa newe. Kana iwe uchida kuita kirabhu yemwana, saka iyo franchise inobatsira kusimudzira chiitiko chako padanho rekutanga, uchishandisa chakakosha mukana.

Kutanga, iwe unoita zviitiko uchimiririra inozivikanwa zita, uye chechipiri, iwe unoita zvinoenderana nemirau nemirau yakatemwa nebudiriro bhizinesi bhizinesi. Uye zvakare, iwe unowana unokosha ruzivo rwekuitwa kwekirabhu yemwana, iri nyore kwazvo. Mushure mezvose, haufanire kuita zvikanganiso, nekuti iwe unoshandira franchise uye, nekudaro, uri muzvinabhizimusi anobudirira.

Nekudaro, munhu anofanirwa kufunga nezve chokwadi chekuti chiratidzo chimwe hachina kukwana kuti musimudzire zvakanaka mukana wekirabhu yemwana. Iwe unofanirwa kuisa kuedza kwako. Ehezve, iwe une musoro wekutanga muchimiro chechiratidzo chakakurumbira, zvisinei, iwe zvakare unofanirwa kuzivisa kuti iwe wakapinda mumusika. Uye zvakare, iwe unofanirwa kuchengetedza yakakwira sevhisi yebasa nenzira yaunogamuchira kubva kune franchisor. Paunenge uchiita iyo franchise yekirabhu yemwana, iwe zvakare unofanirwa kugara uchifunga mupfungwa yekuti iwe unofanirwa kuwana chikamu chakakwirira kupfuura zvakajairika vanamuzvinabhizimusi. Mushure mezvose, iwe unobvuma kubhadhara imwe chikamu chemari inotambirwa mwedzi wega wega.

Naizvozvo, mari yako yaunotambira inofanira kuve yakakwira zvakanyanya kupfuura kana iwe uchishanda wega. Iyo inoshanda inoshanda franchise yekirabhu yemwana inokupa iwe yakawanda huwandu hwekudyara, sezvo iwe uchizokwanisa kuvakwezva ivo kune rinobatsira bhizinesi chirongwa. Iwe unogona zvakare kutarisira pane chokwadi chekuti chakavanzika shopper inogona kuuya kwauri. Uyu munhu anotarisa yako nhanho yebasa pasi pechirevo chemutengi.

Iyo yemucheche kirabhu franchise ndeye inovimbisa uye inogona kuve inobatsira kwazvo mhando bhizinesi chirongwa. Mukati mekusimudzira kwayo, ungangoda kukunda matambudziko akasiyana siyana kuti uve anotungamira muzvinabhizimusi mune ino niche musika. Vakwikwidzi vako havangadi kugovana purofiti newe, uyezve, vangangoda kuramba vaine chinzvimbo chavo chekutanga pamusika. Vazhinji vevadzivisi vari kuita zvese zvavanogona kuti vadzivise iwe kubudirira. Naizvozvo, kana uchigadzira kirabhu yemucheche kirabhu, iwe unofanirwa kunyatsoteedzera chirongwa chebhizinesi chinofanirwa kugadzirwa pamberi. Anofanira kusanganisira ese mapoinzi echiitiko aunofanira kufunga nezvazvo pamberi.

Ehezve, kushanda pasi pefranchise, iwe une mukana wakanyanya kukosha pamusoro peavo vanokwikwidza vasina mukana wakadai. Kutanga, iri yepamusoro-kirasi uye yepasirese inozivikanwa mhando, uye chechipiri, mwana kirabhu franchise inoshandisa dzakasiyana tekinoroji mhinduro, zvakasarudzika zviitiko, uye epamusoro-kirasi matekinoroji. Uchishandisa zvese izvi, unogona kuwana zvakakosha mhedzisiro yemari mune ipfupi nguva. Iwe unogona kutungamira musika wemakwikwi nekushandisa zvese zvishandiso zvaunazvo. Chengetedza mwana wako kirabhu franchise nenzira yekuti vakwikwidzi vako vasave nemukana wekukupikisa. Kunyanya kushanda kwaunoita iwe, zvakanyanya mhedzisiro yacho ichave. Nekudaro, iwe uchiri kufanira kungwarira kuti urege kuzviwedzeredza.

Naizvozvo, ita mabasa ese nehupamhi hwehunyanzvi hwekuita uye ipapo, uchave wakabudirira. Iyo yakagadzirirwa-bhizinesi chirongwa cheako mucheche kirabhu franchise ichabatsira bhizinesi rako mukufambira mberi kwayo.

Semutengesi, ndiko kuti, oga muparidzi wefranchise, iwe uchafanirwa kubhadhara mari yemwedzi nemwedzi. Yekutanga inonzi mvumo. Vhoriyamu yayo iri pakati pe1 kusvika 3%. Mari iyi inoverengwa sechikamu chemubatsiro chawakakwanisa kuwana mukati memwedzi. Kupfuurirazve, iwe paunotengesa mwana kirabhu franchise, iwe uchabhadhara chikamu chechipiri. Inotumidzwa seyepasi rose kushambadzira.

Iye franchisor anozozvimiririra kuita izvi zviito. Nekudaro, iwe uchagashira inogara ichiwana purofiti padunhu reguta rako, iyo nhanho yekuziva chiziviso ichawedzerawo. Paunenge uchibata neyecheche kirabhu franchise, iwe unofanirwa kubvuma kuti vakwikwidzi vanogona kuve vakaomarara. Iwewo unofanirwa kutora matanho akakodzera. Semuenzaniso, kudzidza kuverenga kunobatsira mukukunda mamiriro akaomarara. Kana iwe uchinge waona maitiro ekuvhiringidza yako mutengi base munguva, saka kutora matanho akakodzera anozoona kuti zvakashata kukanganisa kwadzikira. Paunenge uchiita franchise yekirabhu yemucheche, iwe unofanirwa zvakare kuyeuka kuti nyika inotarisira kubvisirwa mutero kubva kwauri.

Izvo zvinodikanwa kuti usvike iyi nyaya zvakanyanyisa sezvazvinogona.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.