Mari inobhadhara mari iri kuramba ichidikanwa munharaunda yedu kana pasina munhu anoda kuisa bhizinesi ravo panjodzi uye kutanga bhizinesi idzva kubva pakutanga. Ndiyo panguva dzakadai kuti ese marudzi evashandisi ari kutsvaga nzira yekutenga anobatsira ma franchise. Nemabatiro akadaro, kuitiswa kwezvinangwa zvekuda kuve nyore, nekuti unotova nebhizinesi rakagadzirirwa uye kwete runyorwa rwezvinetso kune anotanga kugadzirisa mabasa.

Ndeapi mabhenefiti ekuwana franchise, pane kuvaka bhizinesi kubva pakutanga? Rondedzero yemikana yakakura kwazvo, kunyangwe vazhinji vachibata chakadai chinobhadhara nezviyo zvemunyu. Izvi hazvishamise, nekuti pamusika unogona kugumburwa nenhamba huru yekufungidzira uye zvinyoronyoro zvemhando yepamusoro. Kuti udzivise kurovera navo, unogona kuenda kumutengesi anovimbika ane nhoroondo yakanaka uye kumisikidza kubatana kunobatsira. Ndiwo masevhisi anopihwa nekambani yedu kune vangangove vatengi vezvinobatsira franchise.

Nekudaro, ngatiendererei mberi kune mabhenefiti angangoita ekuwana pundutso kubva-pasherufu mabhizinesi.

Kutanga, iwe unowana mukana wakasarudzika wekusadzoreredza vhiri, kuti usatambura nesarudzo yechipo chezvino. Wakatotora izvo zviri kutengeswa, mukuda, uye zvinobatsira. Pfungwa inobatsira pamberi inobatsira kudzivirira kusagadzikana uye yakaitika kana iyo pfungwa 'isingatungidzi' kurasikirwa. Pfungwa dzisingape zvibereko zvinodzora chishuwo chekuita yavo bhizinesi kwenguva yakareba uye vanosiya zvikwereti. Iyi haisi yedu sarudzo.

Kechipiri, kuwana bhizinesi rinobatsira kunokuponesa kubva kuzhinji ebasa rekushambadzira. Chero zvazvingaitika, zita rezita rave kutozivikanwa, izvo zvekushambadzira zvakagadzirwa, nzira dzakasarudzwa. Iwe unotova neruzivo rwese rwaunoda kuti unyatso kusimudzira ako mafranchise. Iwe unongofanirwa kutanga kudzokorora zvizere zvakagadzirwa zvinhu kuti uwedzere purofiti kutengesa. Kushandisa matekinoroji ehunyanzvi ehunyanzvi anokuchengetedza kubva kune akawanda anotanga kukanganisa, ayo zvakare anounza kurasikirwa uye haapi zvinhu zvakakwana. Zvakare, funga kuti iwe unogona sei kubatsira pundutso kune vanoshandira vanogadzira zvigadzirwa zvakasarudzika: marogo, mavara emakambani, mabrochure, mireza, nezvimwe.

Chechitatu, iwe unowana bhizinesi rakagadzirirwa-rese nehunyanzvi hwehunyanzvi. Kazhinji, vanoshuvira vezvemabhizimusi vanozeza pamusoro pekuvandudzwa kwesarudzo inoshanda kwazvo, kutsvaga nzira dzekudzikisa mutengo, kutanga kwekudyara, nezvimwe zvakawanda, izvo zvinosuruvarisa kuti zvinongouya neruzivo. Iwo mafranchise anomira mune izvi kubva kune yavo biz. Mumwe wako achafara kugovana newe zvese zvakavanzika zvekubudirira kumhanyisa iyi indasitiri saka zviwanikwa zvakakosha zvinokufadza kubva kumwedzi yekutanga yekuita biz.

Zvese izvi zviripachena kujekesa kwekushandisa mafranchise kazhinji kazhinji akajeka pamberi pekutya kwevanoshuvira vanamuzvinabhizimusi, ayo mumaziso avo anotya anovharidzira izvo zvinogona kubatsira. Izvi hazvishamise, nekuti kutenga franchise yechinozivikanwa uye inobatsira mari inodhura zvakanyanya, uye kutenga kubva kune inozivikanwa-kambani kunozara nekurasikirwa maererano nekusaita uye kushoma-kuzivikanwa. Zviri mune izvi kubatana tinopa masevhisi edu sevadyidzani uye vatariri veiyo franchise yekuwana maitiro.

Nekupindira kwemumwe wechitatu, munhu anovimbwa ane hupfumi hwechiitiko uye mukurumbira, unogona kuva nechokwadi chekuti hauna kunyengerwa. Nyanzvi dzedu dzinoitisa ongororo yakakwana yezvose zvinopihwa uye sarudza chete ivo vakavimbika vavanoshamwaridzana Iwe unokwanisa kunzwa wakachengeteka mukusarudza mhinduro kwayo. Pakupera kwekutengesa kunoongororwa, iwe unopihwa kurairwa uye kubatsirwa kuita sarudzo, kana paine anomira pamberi pako. Iwe unokwanisa kudzivirira kwete chete zvikanganiso mukuvaka biz asiwo zvikanganiso musarudzo yayo.

Chekupedzisira, iwe unogona kunzwa kuti zvakaoma kuwana mari inobatsira bhajeti franchise. Vanachipangamazano vedu vanokubatsira kuitisa ongororo yemhando yepamusoro yemazano akarongwa uye sarudza kutanga kunoenderana zvakakwana mubhajeti rako. Nenzira, kunyangwe kusarudzwa kwesarudzo yebhajeti iripo ibasa rakaoma kwazvo iro isu tichakubatsira iwe kugadzirisa.

Munguva yedambudziko, rutsigiro rwakakwana runogona kutora chinzvimbo chakakosha. Mumamiriro ezvinhu ehutachiona hunopera, vanhu vazhinji vanoona mukana wekutanga kushanda pabhizinesi ravo vobva vaenda kunzvimbo yavo yavanogara yebasa. Iko kuwanikwa kweyakagadzirira-yakagadzirirwa biz iyo inoita senge yakanakisa sarudzo kune avo vasina kujaira kumhanyisa yavo vega, yakambopiswa pakuedza kusingabudirire, kana kuda kusapedza yakawanda yekuedza mukusimudzira kubva pakutanga chaipo.

Sezvineiwo, ndiwo mamiriro azvino uno anonyanya kubatsira kutanga kwako kuita. Makambani mazhinji haana kupona mudambudziko, niches nyowani yakavhurwa, uye simba rekutenga riri kukura zvakare. Kubata wave uye kukwira kumusoro ndicho chakanyanya kukosha chinhu chaungaite izvozvi. Izvi ndizvo chaizvo zvinofanirwa kuitwa nemunhu wese anoda kuve nehunhu kusimudzira mararamiro ehupenyu nekuwedzera masosi emari.

Kutenga mafranchise nerubatsiro rwewechitatu bato, iyo inoshanda zvakanyanya mukubatsira mumatambudziko anomuka pamberi pako, zvinonyanya kukuswededza padhuze nekuwana mari uye kushanda kunobatsira kwebhizinesi rako. Iwe unokwanisa kudzivirira huwandu hukuru hwemarudzi ese emhosho uye kurasikirwa. Iwe unogashira anokwanisa kushambadzira rutsigiro. Nezvose izvi uye zviine diki yekutanga-up yekudyara, iwe unenge uchiri muridzi webhizinesi rako wega!

Iroto rekare rekuzvishandira wega, uye kwete rekuti 'babamunini vemumwe munhu', iro kune vazhinji rinoramba risingakwanisike, rinova padhuze zvakanyanya uye chairo kana tichishandisa kuyananisa kwedu uye zvinobatsira zvinopihwa kubva kune vatinotenda navo. Kuitwa kwezvirongwa zvine hushingi hakusi kure, kana iwe ukaisa mari nenzira kwayo kubva pakutanga chaipo, sarudza chinopihwa, uye chengetedza kuvimbika kwevamwe.

Izvi ndizvo chaizvo izvo zvinobatsira ma franchise aunokupa: mushandi akasarudzika uye nevamabhizimusi vakavimbika.

Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Iwo anonyanya kubatsira mafranchise ndiwo mubvunzo unonyanya kufadza kune vazhinji vanoshuvira mabhizimusi. Hapana chinhu chinoshamisa! Mushure mezvose, chakanyanya kuoma chinhu kazhinji kusimudzira. Kunyangwe vezvemabhizimusi vane ruzivo dzimwe nguva vanoona kuti pasi pemamwe mamiriro ezvinhu zvinogona kuve zvakaoma kana kutokwanisika kusimudzira zita richangogadzirwa. Izvo mune zviitiko zvakadaro vanhu vanoisa pfungwa yavo kumhinduro yakadai seanobatsira kwazvo mafranchise. Mushure mezvose, ivo vanopa yakanakisa kuvimbika kutanga kweako bhizinesi sarudzo.

Saka, ngatimbofungidzira iwe uchida kutanga nebhizinesi rako pachako, asi panguva imwechete sarudza kutarisisa kune imwe mhando yemafranchise. Zvino zvinova pachena kuti pane zvakaoma kusarudza chinonyanya kubatsira pane zvese. Mhando dzinozivikanwa dziri kutokukwazisa nemitengo inoshamisa kwazvo. Vaya vanobatsirana avo vanopa bhizinesi nemari shoma vanoita sevane hunyengeri nekunyepedzera. Mumamiriro ezvinhu akadaro, sarudzo inova yakaoma zvisingaite. Panyaya iyi, sarudzo yehungwaru ndeyekuteerera sarudzo dzakagadzirirwa uye kuyananiswa kwemunhu wechitatu anofarira kubudirira kwemativi ese.

Unogona kuwana mari inobatsira kwazvo kana mumwe munhu akakupa zano. Kambani yedu inozvipira kukuyambira zvizere mukusarudza mafranchise, ichipa sarudzo yeanoverengeka eakavimbika uye anoshanda. Iwe unogashira zvakadzama kuraira nezve maitiro ekuvandudza biz, tarisa sarudzo dzakatsanangurwa, uye sarudza yakanakisa bhajeti yeyako pfungwa. Kupfuurirazve, iwe unogovera chikamu chekuronga kwekutanga maitiro maitiro kune vedu vashandi. Iwe unogashira zvakagadzirwa-zvakagadzirwa zvigadzirwa, zita rezita, uye zvese zvaunoda kuti ubudirire kutanga rako pachako rinobatsira bhizinesi!.

Nekutenga izere-bhizinesi rakazara kuburikidza nevamiriri vanovimbika, unogona kuva nechokwadi chekuti waita sarudzo inobatsira kwazvo. Nekudaro, zviri nyore kwazvo kuzadzisa izvo iwe zvawakafungidzira izvo zvakanyanya kukunda vakwikwidzi vanoshanda mundima imwechete nekuti iwe uchawana pamberi zita rako uye matekinoroji ayo aifanirwa kugadzira kwemakore. Kutanga nekukurumidza kunovimbisa iyo yekutanga inokurumidza purofiti. Rudzi urwu rwebhiz rwakanaka kune ivo vatangadzi vemabhizimusi vanongoda kuzviedza mune ino ndima.

Zvakare, nekuda kweizvi, unogona kuva nechokwadi chekuti urikusarudza mhinduro kwayo, kunyangwe kana uchitova neruzivo mukugadzira mhando yako kubva pakutanga. Iwe unogona kunge uchiziva kuti ibasa ripi rinogona kudhura. Ndokusaka sarudzo inobatsira kwazvo inogona kunzi zvakachengeteka kutenga kweakagadzirira-akagadzirwa mafranchise, uko kwakawanda kwebasa rakaomarara kunoitwa nevanhu vane ruzivo! Izvi hazvichengetedze chete mari asi zvakare zvinomhanyisa yekutanga purofiti. Zviripachena, maitiro akadaro anonatsiridza ruzivo uye anotendera nekukurumidza kudzidza izvo zvekutanga kambani yako. Mhinduro dzakaratidzwa kubva kune vamwe vedu, dzakatsigirwa nehukama hwedu, dzinobatsira kutanga kutanga bhizinesi rako zvakachengeteka uye zvinobudirira!

Iwo anobatsira kwazvo mafranchise inzira huru yekuwedzera kugona uye kuwana budiriro yakakosha mukugadzira nekusimudzira bhizinesi. Kune akawanda mafranchise izvozvi, asi hazvisi zvese zvinobatsira, uye vazhinji vanobatirana havagone kuzvirumbidza nekuvimbika. Iko kupihwa kwekambani yedu ine nhoroondo yakapfuma uye yakaunganidzwa yevatengi base inobatsira kuita sarudzo chaiyo uye kuzadzisa mhedzisiro yakanaka pamatanho ese enzira yakasarudzwa. Pamwe uyu ndiwo mukana wakakwana wekusiya basa risingadiwe uye pakupedzisira wotanga kuzvishandira wega!

Iyo franchise yechikafu chemumugwagwa chevana chakanyatsojeka, asi chirongwa chinobatsira mune ramangwana. Kuti uzviite zvisina mhosva, unofanirwa kuita gadziriro inokwanisa. Zvakare, kuvepo kwechirongwa hunhu kwete kwete chete hwebhizinesi rinoitwa pasi pefranchise. Chero zviito zvekusimudzira chirongwa chebhizimusi chinofanirwa kuperekedzwa nekuitwa kweakarurama analytics. Paunenge uchitaurirana nefranchise yevana, iwe unofanirwa kuve wakajeka nezve kuti ndiani wauri kunanga vateereri. Kutanga, ava ndevechidiki ivo pachavo, uye chechipiri, ava ndivo vabereki vavo vanogona kufarira bhizimusi rinogona kunge risina kujairika.

Kana iwe uchida kuita chikafu chemumugwagwa chevana pane franchise, saka kuitiswa kweiri hofisi basa kunofanirwa kuve kwakanyatso kudzorwa. Hapana chikonzero chekushushikana, iwe unobva wagamuchira ruzivo rwese rwunodiwa kubva kune franchisor uchangopedza chibvumirano uye kubhadhara mari inodiwa. Tungamirirwa nezvose zviyero zvinogamuchirwa uye ipapo, iwe unogara uchingobudirira uye mukufamba kwenguva, yako franchise yechikafu chemumugwagwa chevana ichabhadhara zvechokwadi.

Shandura purojekiti yebhizinesi kuitira kuti panguva yekuitwa kwayo iwe usave nematambudziko akakura. Yevana emumigwagwa mafranchise anofanirwa kupihwa yakanyanya kutarisisa, zviwanikwa optimization zvinobatsira kuchengetedza mari. Iwe unozogona kushanda nechishandiso chinonzi swot kuongorora. Inopa mukana wakanakisa kuti unzwisise pachine nguva kuti ndeapi njodzi anozoperekedza bhizinesi rako, uye ndeapi mikana iwe aunogona kushandisa kudzideredza. Mukuwedzera, simba rako uye kusasimba paunenge uchiita yevana yemumugwagwa chikafu chekutengesa chinofanira zvakare kunzwisiswa zvakajeka. Iwe unozogona kuzadzisa zvinoyemurika mhedzisiro, nekudaro, kutyaira uchibva kune vanonyanya kukwikwidza uye yako mari kuyerera kunowedzeredzwa.

Kuteerana nekodhi yekupfeka kana uchiita chirongwa chebhizinesi chimwe chezvinhu zvekudyidzana nefranchise. Chikafu chemumigwagwa chevana chinofanirwa kuitwa mukuteerera zvizere zviga zvaunotambira kubva kuvakuru vehurumende. Ipapo iyo sanitary uye epidemiological chiteshi haizokutyisidzira iwe. Asi, pamusoro pezvo, kana uchishandisa franchise yechikafu chemumugwagwa chevana, unogona kuongororwa neyakavanzika shopper, zvichiteerana, unofanirwa kuve wakagadzirira.