Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yekukura kwevana ichagara uye inogara ichidikanwa. Chero mubereki anoda kumwana wake kutenderera-kukura, zvese zvepanyama uye zvehungwaru, neruzivo rwemitauro yekune dzimwe nyika, izvo zvekutanga kwesainzi chaiyo, programming logic, komputa, uye zvimwe zvoga michina. Franchise yekukura kwevana inovhura musuwo wekusimudzira hunyanzvi hwekutaura nekutamba, kuverenga mimhanzi, mutinhimira, hunyanzvi hwekupenda, kugona kwemitambo. Preschool institution uye epuraimari zvikoro hazvikwanise kupa mawadi avo madiki ruzivo rwunopfuura izvo rwekuchikoro kana kwepuraimari chikoro. Pano, kubatsira, kusimudzira mberi kukura kwevana, iyo franchise yakabatana kugadzira kirabhu, chikamu, pakati, chikoro kuti chiwedzere kuumbwa kweumwe neumwe kugona kwevana. Iyo yakawanikwa franchise yakanaka nekuti hapana chikonzero che "kugadzira bhasikoro".

Ruzivo ruzivo rwevamiriri vekambani yemubereki yeiyo franchisor vakatogadzira ese maratidziro uye zvinyorwa zvedzidzo munzira yega yega yezvakarongwa, chirongwa chekuvandudza kwevana. Iwo ma methodologist vakatonyora akagadzirira-akagadzirwa akaverengerwa mapepanhau ekugona kuburitsa yakawanikwa franchise mune yakanakisa mwenje, kuchengetedza vana vavo vatengi uye nekuwedzera vana uye nevatengi base base uye nekuvandudza padanho rebasa rakapihwa. Zvinoenderana neyakagadzirirwa bhizimusi pfungwa, mutsva kana varipo vevamabhizimusi vefranchisee vanonzwisisa zvakajeka zvese zvakakosha zvebhizinesi uye kuziva nzira yekunyatso, nekubatsira kukuru, kufamba munzira yakasarudzika yekutungamira kwekukura kwevana. Iyo yakagadzirirwa-yakagadzirirwa franchise ine yayo yekudzidzira chikuva uye yekudzidza matekinoroji evana nevadzidzisi, ese marudzi ese emakondirakiti kune ese kesi ebhizinesi modhi. Mabhurocha ekushambadzira uye neyakagadzirirwa-yakagadzirirwa interface yewebhusaiti yakagadzirwa yakagadziriswa, iine zvigadziriso mumasocial network uye SRM system. Kune vayo vanobatirana navo, iyo franchisor nenzira yakarongeka inoitisa kudzidziswa uye webinar yevashandi vekudzidzisa, inopa yakagadziridzwa maratidziro ezvirongwa nemaitiro ezvekuita. Vabereki vazhinji uye vazhinji vari kuve vatsigiri uye vateveri vekusimudzira kwevana padanho rekutanga rekuumbwa kwemuviri wemwana.

Uye iyo franchise yakawanikwa yekugadzirwa kwenzvimbo yekuvandudza kwevana ndeyechokwadi uye inobatsira bhizinesi zano, iine avhareji yekubhadhara nguva yemwedzi gumi nemaviri.

Yevana yekukudziridza nzvimbo franchise iri inoenderana hofisi basa chirongwa, panguva yekumisikidza izvo zvakakosha kuti utsungirire njodzi uye kushandisa ese mikana kusvika pakukwirira. Kuti uzive, iwe unofanirwa kuongorora swot. Chishandiso chakadai chakakodzera zvese padanho rekutanga reiyo franchise kuziva uye mune ramangwana kana iwe uchinge watove neruzivo rwekuti chirongwa chinoshanda sei. Usaregeredze kushandiswa kwehuwandu hweruzivo kuti urambe uchiziva zviri kuitika pamusika mamiriro. Kunze kwezvo, mukati mekambani yefranchise yevana vako, iwe unofanirwa kuitisa nguva dzese analytics. Inokupa iwe pfungwa yezve nzvimbo dzechiitiko dzinoda kuvandudzwa, uye kupi zvese zvinhu zvakarongeka.

Kana iwe uchimhanyisa nzvimbo yepakati franchise, saka ipa yakakwira nhanho yekunyaradza kune vashanyi vako. Ivo vanofanirwa kunzwa vakakura kushuvira kudzoka zvakare. Kana iwe ukazadzisa zvaunosungirwa zvakanaka, ipapo hauzove nechero zvikumbiro. Ipa yako franchise yekuvandudza nzvimbo iyo tarisiro iwe yaunoda. Semuenzaniso, paunenge uchidzidza ruzivo rwehuwandu, shandisa magirafu, gaji, zviyero zvemagetsi, uye machati. Aya akasiyana siyana ekuona maturusi anovimbisa kuti iwe ubudirire kuongorora yakaoma nhamba Kana iwe uri kukura seye franchise mwana wepakati, saka iwe unomhanya kushambadzira inotarisana nevabereki. Ivo vanofanirwa kufarira kukubvunza iwe rubatsiro.

Teerera kune iko kuvandudzwa uyezve vangangove vatengi vanofarira nzvimbo yako yevana franchise.

Mukati mekuita kwemabasa, mumwe haafanire kutsauswa nediki diki. Kuti uite izvi, unofanirwa kunge uine software yauinayo. Iyo software yakakodzera franchise yekirabhu yekuvandudza yevana inogona kuwanikwa zvakananga kubva kumuridzi webhangi. Mumiriri wechiratidzo zvechokwadi anofara kushandira pamwe newe uye nekupa ruzivo rwese rwunodiwa. Kana iwe wakapinda muchibvumirano chefranchise, ipapo uchafanirwa kubhadhara mari yemari. Ndiyo yehumambo hwekutanga hunogona kupihwa nemutengesi kubva kwauri.

Anogovanisa mari nekufunga kwake. Kupfuurirazve, kana iwe ukatambira mari yemwedzi pamwedzi kubva kunzvimbo yevana yekushanduka, imwe muzana yemari yakawanikwa inofanirwa kuendeswa kumuridzi wechiratidzo. Mukati megadziriro yerudzi urwu rwechiitiko, pane zvikamu zviviri pamwedzi. Chikamu chekutanga chemuridzi wechitengesi kubvisirwa bundu. Unoitisa kuti utange chiitiko. Zadzisa budiriro yepakati franchise nenzira isingatyori mitemo yemuno nenzira ipi neipi. Ipapo, iwe unokwanisa kunzvenga zvirango, nekudaro, chengetedza mari.

Izvi zviwanikwa zvemari zvinogona kushandiswa kuenderera nekuvandudza yako brand. Ipa iyo franchise nzvimbo yevana chiyero chakaringana chekutarisisa zvirinani kuti ujekese zvakajeka hofisi yekufambisa. Ichave inobatsira.

Yevana yekuvandudza nzvimbo franchise chirongwa chakati omei. Mukati mekuitwa kwayo, hauna matambudziko asingakundike, unofanirwa kuita gadziriro yakakwana, izvo zvakakosha kwazvo. Yako franchise inogadzira yakakwira mwero wemari kana iwe usingatenderi zvakakura zvikanganiso muhurongwa panguva yekuziva. Kuti uzviite, unofanirwa kuve nehurongwa hwakajeka, hwaunogara uchitungamirirwa nahwo. Rondedzero yevana franchise inogona kutorwa kumusoro zvichibva pane ruzivo kubva kune warandi. Iye anokupa iwe yakazara seti yeruzivo runodiwa.

Iyo yekuvandudza yevana franchise inoenderana uye yakakosha nzira hofisi nzira. Unogona chete kubudirira kana iwe ukacherekedza ruzivo rwehunyanzvi. Ruzivo urwu runofanirwa kugara ruchidzidzwa kuita sarudzo dzakaringana uye dzakakodzera manejimendi. Ipa iyo franchise yekuvandudza nzvimbo yevana chiyero chakaringana chekutarisisa kuitira kuti usatyora mutemo uye upe basa rakanakisa. Nenzira iyi, iwe unowana ese anoyevedza mhedzisiro prerequisites. Nzvimbo yako yekusimudzira yevana ine yakakwira mwero wemari, zvinoreva kuti zviri nyore kubhadhara zvisungo zvinotorwa kunzvimbo. Izvo hazvisi zvekungobhadhara mitero.

Mushure mezvose, iwe unobhadharira iwo mukana wekushanda pane franchise. Nekudaro, iyo warandi inopa yako yekuvandudza nzvimbo neinopfuura nzira chete. Iwe unogona zvakare kutarisira kushandiswa kwechinhu chemhando yepamusoro, chakakurumbira, chinozivikanwa chiratidzo. Kunyangwe iyo michina inowanzo kupihwa neiyo franchisor kune avo vanogovera. Cherekedza matekinoroji matsva paunenge uchiita nzvimbo yemwana wako. Ipapo iwe unozokwenenzvera mhedzisiro inotarisirwa.

Munguva yekuitwa kwefranchise yevana nemaitiro matsva, iwe unofanirwa kupa mipiro pamwedzi wega wega. Iyo yemadzimambo uye yepasirese kushambadzira kuchinjisa. Uye zvakare, padanho rekutanga, iwe unofanirwa kubhadharisa mubhadharo kamwe chete, unonzi kubvisirwa bundu-remari. Iyo franchisor inoshandisa iyo mari kugara ichiramba iri yepamusoro nhanho yekuzivikanwa kweiyo franchise nenzira dzazvino uno. Izvo zviri nyore kwazvo uye zvinoshanda, nekudaro, shanda zvinoenderana nemitemo yakapihwa. Kuti usakanganise, gara uchitarisa neye pre-dhirowa-bhizinesi dhizaini.

Nayo, iwe une mukana wakanaka wekuwana yakakwira mhedzisiro. Iitevere uye usatyora mutemo, edza kushandira vatengi zvirinani pane vako vakwikwidzi. Sechikamu chemuzinda wekusimudzira vana, une zvese zvaunoda pachazvo. Chekutanga, aya mhinduro kwesekinoroji, uye chepiri, inotsvaga-uye inozivikanwa mhando. Chechitatu, panguva yekuzadzikiswa kwefranchise, iwe unokwanisa kuwana yakasarudzika kuziva. Ingo dzokorora mhedzisiro yewarandi nekuteedzera bhizinesi dhizaini. Ipapo, iwe unogona kunyatso kumisa kuyerera kwakawanda kwemari kune bhajeti.

Mari idzi dzinogona kushandiswa mukufunga kwako. Zvirokwazvo, iwe unobhadhara iye franchisor uye unobhadhara mutero mwedzi wega wega. Mukati mekushanda kwenzvimbo yekusimudzira ine sumo nyowani, zvinodawo kucherechedza vakwikwidzi. Dzimwe dzadzo dzinowanzotendeukira kunzira dzekusatendeseka zvachose uye dzisiri dzechiitiko dzekupokana. Iwe unogona zvakare kuzvigadzirira kana iwe ukaita iyo chaiyo chirongwa.