Iyo yekurapa franchise parizvino yakapararira munzvimbo dzinoverengeka dzebhizinesi. Zvinofanira kutaurwa kuti mishonga yemishonga yakazviratidza zvakanaka mumunda wekuparadzirwa kwemasangano ekurapa, kwaari kudiwa pakati pezvikamu zvakasiyana zvevagari. Iyo franchise ine vashandi vekurapa iri nyore kuwana pane yakatsaurwa bhizinesi mapuratifomu, uko akati wandei akagadzirira-akagadzirwa mazano vagadziri vanomira kumusoro, vachisarudza vatengi kuti vashande navo. Uine ruzivo rwezvinhu zvese zvine chekuita nemushonga weprojekti yakasarudzwa, unofanirwa kuenda kunzvimbo yakakosha kuti uwane ruzivo rwakakosha. Kana isu tikataura nezve shanduko yekushanda nuances, saka unofanirwa kuitisa hurukuro nemutengesi, mhedzisiro yacho ichajekesa kana kudyidzana kuchavakwa. Kana iwe ukakwanisa kusvika pachibvumirano, iwe unofanirwa kuenderera mberi nekugadzira chibvumirano netarisiro yekubatana kune zvibereko, iko kuvapo kwacho kuchabvumidza kuvandudza iyo brand.

Izvo zviripo mutengo wekugadzira iyo franchise ichasanganisirwa mune runyorwa rwemitengo inodikanwa kugadzira purojekiti, ine muzana mune fomu yemubhadharo. Mamiriro ezvinhu angamuka apo mutengi wefranchise yezvekurapa panguva yekumhanyisa bhizinesi rake akatarisana nekushayikwa kwezivo nezve kushambadzira nekusimudzira, zvine chekuita nemupi unozoitisa misangano yekudzidzisa. Kana mutengi aine nhamba huru yemibvunzo yakasiyana ine chekuita neyekurapa franchise, iwe unofanirwa kubva watsvaga zano rinoshanda kubva kune vanogadzira izvo zvinobatsira kugadzirisa dambudziko razvino nekukurumidza sezvazvinogona. Iyo nzira yakasarudzwa nekutora kweakagadzirira-yakagadzirirwa zano nehurongwa ine zvakawanda zvakanaka kubvira kuti uwane chinodiwa mhedzisiro, zvinofanirwa kutevedzera zvizere kune yakagadziriswa chiito chirongwa. Une zita rakasimudzirwa zvakanaka iro mugadziri anga achishanda pariri kwenguva yakareba, achikunda zvipingamupinyi zvakawanda zvakasiyana munzira.

Mupfungwa iyi, muzvinabhizimusi wekutanga anozokoshesa kubatsira kwekuva neprojekiti yakagadzirira iyo inoderedza njodzi nenjodzi pasina kukanganisa kambani. Kana zvichinetsa kugadzirisa dambudziko, unofanirwa kurongedza mamiriro neiyo franchisor kuti ubudirire kugadzirisa nyaya yacho. Parizvino, vatengi vakatenda kuti zvinobatsira sei kushandisa mafranchise ekurapa nekuti zvinogona kufungidzirwa kuti kune mugwagwa kumberi munzira yakapetwa kurudyi nezvose zviripo zvine humbowo hwezviratidzo. Vazhinji vezvemabhizimusi vakazvimiririra havagone kuwana rakabudirira bhizinesi fomati vasingazive zvakawanda zvakaoma zvekugadzira chirongwa, chinova chikamu chakakosha mukuumbwa kwekambani. Munda wezviitiko zvegwara rakagamuchirwa mushonga, ruzivo pane iyi fomati runogona kuwanikwa mune runyorwa rwemasevhisi anopiwa mukati meiyo franchise. Nhasi zvakaoma kuwana nzvimbo yekusimudzira bhizinesi yemahara, sezvo musika wakazara zvizere nemhando dzakasiyana dzemapurojekiti, mukuwedzera, kune vazhinji vagadziri kwenzvimbo yega yega.

Panyaya iyi, iwe unofanirwa kutungamirwa nezvimwe zvakanakira, uchigadzira makwikwi munzira yakanaka, iyo inokumisikidza kugadzirwa kwemhando yepamusoro uye inoshanda magwaro, ichiumba manejimendi rako pachako bhizinesi muchirongwa chekupedzisira.

Zvisinei nezvenzvimbo yebasa inosarudzwa nemutengi, zvichave zvakafanira kuti unzwisise kuti chirongwa chega chega chakakosha kudyara sezvo ichiwana simba rakawanda nemubhadharo. Pahupamhi hwekusarudza rakakodzera bhizinesi zano, zvichave zvichikwanisika kuwana chirongwa kubva kune iro bhizinesi rinowana chiyero. Iyo yekurapa franchise yakabata kutarisisa kwevatengi, ichisimudza makambani mazhinji kune epasi rose nhanho, vachishandisa iripo inowanika rutsigiro rwevagadziri muzvirongwa zvese zvitsva. Kutaura nezve ramangwana, iyo purofiti inogamuchirwa ichawedzera zvakanyanya kushanda kwemabhizimusi madiki, epakati, uye makuru, zvine chekuita nazvo zvinokwanisika kuwedzera hupfumi hwebhizinesi. Kuti ugadzire anotevera mapepa, iwe uchafanirwa kubvunza nguva nenguva nemugadziri kuti ugadzire zviwanikwa, izvo mune ino kesi zvinoita kusimudzira kwekambani. Kuvhura bhizinesi, ndizvo chaizvo zvakafanira kuti vatengi vashandise franchise yekurapa, izvo zvinobatsira kuita purofiti yakanaka nekuwanika kwekuwanika padanho repasi rose.

MaFranchise nderenguva yemberi, sezvo izvozvi zvave kukosha kuti uterere kune nyanzvi dzehunyanzvi mundima yako kuti ikubatsire kuzadzisa mhedzisiro yaunoda uye nekuona mazano ako. Paunenge uchishandisa franchise yekurapa, mukana wekugara kwenguva refu munzira yakasarudzwa ichawedzera zvakanyanya nemhedzisiro yaunoda.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

A medical centre franchise inopa yako institution ine yakanyanya purofiti mukati menguva yese yekudyidzana nefranchisor. Kana iwe ukafunga kutanga franchise, saka unofanirwa kuziva kuti inosanganiswa nezvimwe zvisungo zvaunotora. Mushure mezvose, iwe, sega wega mugove, unosungirwa kutevedzera zvese zviyero uye nekutevera mirau. Zvakare, nzvimbo yehutano inobviswa inoita kuti uzvidavirire kune vatengi vanokubata iwe. Varwere vako zvirokwazvo vanoda kuvapa nehunhu hwebasa uye panguva imwechete, pamitengo inodhura. Ipa nzvimbo yako yezvekurapa chiyero chakaringana chekutarisa nekugadzirisa iyo nzvimbo mune yakasarudzika dhizaini.

Uye zvakare, zvaizobatsirawo kushandisa kodhi yekupfeka nekupfekedza vashandi muyunifomu yakapihwa nemutengesi. Kana iwe uine nzvimbo yekurapa yauinayo uye uchida kukwidziridza zviitiko zvacho, bata munhu anomiririra kodzero. Iye anokupa iwe neruzivo rwakakodzera, kodhi yekupfeka, bhuku rebhizinesi, rakasarudzika brand, uye zvimwe zvakanaka. Mukudzoka, anokumbira iwe kuti ugovane yako mari. Zvirokwazvo, iwe zvakare unofanirwa kubhadhara mari shoma pakutanga. Mupiro uyu unonzi kubvisirwa bundu. Uye zvakare, panguva yekufamba kwenzvimbo yekurapa franchise, iwe unobhadhara imwe chikamu chemari yako mwedzi wega wega.

Kune izvi, mhando mbiri dzakasiyana dzemipiro dzinopihwa. Chimwe nechimwe chazvo chinoverengwa chimwe nechimwe, icho chinofanirawo kufungwa nezvacho.

Padanho rekugadzirira renzvimbo yekurapa franchise, iwe unofanirwa kunzwisisa zvakajeka njodzi nemikana yauinayo mushure mekutanga chirongwa. Zvakanakira nekuipira kweiyo nzira yekunyora inodawo kutemerwa uchishandisa chishandiso chinonzi swot kuongorora. Gara uchiita zvinobudirira nekugona zvine hungwaru kugadzirisa mapepa. Paunenge uchiita yekurapa yekumisikidzwa franchise, unogona kuve nemhando dzakasiyana dzezvinetso. Unovakunda zviri nyore, kuwana mukana wakakura wekukwikwidza kubva pane izvi. Iyo inobudirira inoshanda franchise ndiwo mukana wako wekugadzirisa nyore nyore chero zvikanganiso, zvinoreva kuti unouya kubudirira.

Gara uchiita mukati megadziriro yemutemo kuti usatambira masanctions kubva kuhurumende. Zvakare, mitengo yekurumbidzwa yebhizinesi rekurapa haigamuchirwe. Iyo franchisor haiise iyo brand iwe yaunogona kukanganisa kukanganisa kwevatengi. Asi, pane kudaro, anotarisira kuti iwe ugone kuita mabasa ekugadzira. Gara uchiita nenzira kwayo uye dzidza ruzivo rwunogona kuwanikwa kuburikidza nekuunganidzwa kwehuwandu. Kudzidza kwehuwandu hwezviratidzo mukati mefranchise kunofanirwa kuitwa nguva dzese. Zvingave zvakanaka kana iwe ukashandisa anoshanda ekuona maturusi.

Semuenzaniso, chishandiso chakadai igirafu kana chati. Yakaomeswa uye isinganzwisisike manhamba ezviratidzo anonyatsoratidzwa pavari.