Iyo yekurapa franchise parizvino yakapararira munzvimbo dzinoverengeka dzebhizinesi. Zvinofanira kutaurwa kuti mishonga yemishonga yakazviratidza zvakanaka mumunda wekuparadzirwa kwemasangano ekurapa, kwaari kudiwa pakati pezvikamu zvakasiyana zvevagari. Iyo franchise ine vashandi vekurapa iri nyore kuwana pane yakatsaurwa bhizinesi mapuratifomu, uko akati wandei akagadzirira-akagadzirwa mazano vagadziri vanomira kumusoro, vachisarudza vatengi kuti vashande navo. Uine ruzivo rwezvinhu zvese zvine chekuita nemushonga weprojekti yakasarudzwa, unofanirwa kuenda kunzvimbo yakakosha kuti uwane ruzivo rwakakosha. Kana isu tikataura nezve shanduko yekushanda nuances, saka unofanirwa kuitisa hurukuro nemutengesi, mhedzisiro yacho ichajekesa kana kudyidzana kuchavakwa. Kana iwe ukakwanisa kusvika pachibvumirano, iwe unofanirwa kuenderera mberi nekugadzira chibvumirano netarisiro yekubatana kune zvibereko, iko kuvapo kwacho kuchabvumidza kuvandudza iyo brand.

Izvo zviripo mutengo wekugadzira iyo franchise ichasanganisirwa mune runyorwa rwemitengo inodikanwa kugadzira purojekiti, ine muzana mune fomu yemubhadharo. Mamiriro ezvinhu angamuka apo mutengi wefranchise yezvekurapa panguva yekumhanyisa bhizinesi rake akatarisana nekushayikwa kwezivo nezve kushambadzira nekusimudzira, zvine chekuita nemupi unozoitisa misangano yekudzidzisa. Kana mutengi aine nhamba huru yemibvunzo yakasiyana ine chekuita neyekurapa franchise, iwe unofanirwa kubva watsvaga zano rinoshanda kubva kune vanogadzira izvo zvinobatsira kugadzirisa dambudziko razvino nekukurumidza sezvazvinogona. Iyo nzira yakasarudzwa nekutora kweakagadzirira-yakagadzirirwa zano nehurongwa ine zvakawanda zvakanaka kubvira kuti uwane chinodiwa mhedzisiro, zvinofanirwa kutevedzera zvizere kune yakagadziriswa chiito chirongwa. Une zita rakasimudzirwa zvakanaka iro mugadziri anga achishanda pariri kwenguva yakareba, achikunda zvipingamupinyi zvakawanda zvakasiyana munzira.

Mupfungwa iyi, muzvinabhizimusi wekutanga anozokoshesa kubatsira kwekuva neprojekiti yakagadzirira iyo inoderedza njodzi nenjodzi pasina kukanganisa kambani. Kana zvichinetsa kugadzirisa dambudziko, unofanirwa kurongedza mamiriro neiyo franchisor kuti ubudirire kugadzirisa nyaya yacho. Parizvino, vatengi vakatenda kuti zvinobatsira sei kushandisa mafranchise ekurapa nekuti zvinogona kufungidzirwa kuti kune mugwagwa kumberi munzira yakapetwa kurudyi nezvose zviripo zvine humbowo hwezviratidzo. Vazhinji vezvemabhizimusi vakazvimiririra havagone kuwana rakabudirira bhizinesi fomati vasingazive zvakawanda zvakaoma zvekugadzira chirongwa, chinova chikamu chakakosha mukuumbwa kwekambani. Munda wezviitiko zvegwara rakagamuchirwa mushonga, ruzivo pane iyi fomati runogona kuwanikwa mune runyorwa rwemasevhisi anopiwa mukati meiyo franchise. Nhasi zvakaoma kuwana nzvimbo yekusimudzira bhizinesi yemahara, sezvo musika wakazara zvizere nemhando dzakasiyana dzemapurojekiti, mukuwedzera, kune vazhinji vagadziri kwenzvimbo yega yega.

Panyaya iyi, iwe unofanirwa kutungamirwa nezvimwe zvakanakira, uchigadzira makwikwi munzira yakanaka, iyo inokumisikidza kugadzirwa kwemhando yepamusoro uye inoshanda magwaro, ichiumba manejimendi rako pachako bhizinesi muchirongwa chekupedzisira.

Zvisinei nezvenzvimbo yebasa inosarudzwa nemutengi, zvichave zvakafanira kuti unzwisise kuti chirongwa chega chega chakakosha kudyara sezvo ichiwana simba rakawanda nemubhadharo. Pahupamhi hwekusarudza rakakodzera bhizinesi zano, zvichave zvichikwanisika kuwana chirongwa kubva kune iro bhizinesi rinowana chiyero. Iyo yekurapa franchise yakabata kutarisisa kwevatengi, ichisimudza makambani mazhinji kune epasi rose nhanho, vachishandisa iripo inowanika rutsigiro rwevagadziri muzvirongwa zvese zvitsva. Kutaura nezve ramangwana, iyo purofiti inogamuchirwa ichawedzera zvakanyanya kushanda kwemabhizimusi madiki, epakati, uye makuru, zvine chekuita nazvo zvinokwanisika kuwedzera hupfumi hwebhizinesi. Kuti ugadzire anotevera mapepa, iwe uchafanirwa kubvunza nguva nenguva nemugadziri kuti ugadzire zviwanikwa, izvo mune ino kesi zvinoita kusimudzira kwekambani. Kuvhura bhizinesi, ndizvo chaizvo zvakafanira kuti vatengi vashandise franchise yekurapa, izvo zvinobatsira kuita purofiti yakanaka nekuwanika kwekuwanika padanho repasi rose.

MaFranchise nderenguva yemberi, sezvo izvozvi zvave kukosha kuti uterere kune nyanzvi dzehunyanzvi mundima yako kuti ikubatsire kuzadzisa mhedzisiro yaunoda uye nekuona mazano ako. Paunenge uchishandisa franchise yekurapa, mukana wekugara kwenguva refu munzira yakasarudzwa ichawedzera zvakanyanya nemhedzisiro yaunoda.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

A medical centre franchise inopa yako institution ine yakanyanya purofiti mukati menguva yese yekudyidzana nefranchisor. Kana iwe ukafunga kutanga franchise, saka unofanirwa kuziva kuti inosanganiswa nezvimwe zvisungo zvaunotora. Mushure mezvose, iwe, sega wega mugove, unosungirwa kutevedzera zvese zviyero uye nekutevera mirau. Zvakare, nzvimbo yehutano inobviswa inoita kuti uzvidavirire kune vatengi vanokubata iwe. Varwere vako zvirokwazvo vanoda kuvapa nehunhu hwebasa uye panguva imwechete, pamitengo inodhura. Ipa nzvimbo yako yezvekurapa chiyero chakaringana chekutarisa nekugadzirisa iyo nzvimbo mune yakasarudzika dhizaini.

Uye zvakare, zvaizobatsirawo kushandisa kodhi yekupfeka nekupfekedza vashandi muyunifomu yakapihwa nemutengesi. Kana iwe uine nzvimbo yekurapa yauinayo uye uchida kukwidziridza zviitiko zvacho, bata munhu anomiririra kodzero. Iye anokupa iwe neruzivo rwakakodzera, kodhi yekupfeka, bhuku rebhizinesi, rakasarudzika brand, uye zvimwe zvakanaka. Mukudzoka, anokumbira iwe kuti ugovane yako mari. Zvirokwazvo, iwe zvakare unofanirwa kubhadhara mari shoma pakutanga. Mupiro uyu unonzi kubvisirwa bundu. Uye zvakare, panguva yekufamba kwenzvimbo yekurapa franchise, iwe unobhadhara imwe chikamu chemari yako mwedzi wega wega.

Kune izvi, mhando mbiri dzakasiyana dzemipiro dzinopihwa. Chimwe nechimwe chazvo chinoverengwa chimwe nechimwe, icho chinofanirawo kufungwa nezvacho.

Padanho rekugadzirira renzvimbo yekurapa franchise, iwe unofanirwa kunzwisisa zvakajeka njodzi nemikana yauinayo mushure mekutanga chirongwa. Zvakanakira nekuipira kweiyo nzira yekunyora inodawo kutemerwa uchishandisa chishandiso chinonzi swot kuongorora. Gara uchiita zvinobudirira nekugona zvine hungwaru kugadzirisa mapepa. Paunenge uchiita yekurapa yekumisikidzwa franchise, unogona kuve nemhando dzakasiyana dzezvinetso. Unovakunda zviri nyore, kuwana mukana wakakura wekukwikwidza kubva pane izvi. Iyo inobudirira inoshanda franchise ndiwo mukana wako wekugadzirisa nyore nyore chero zvikanganiso, zvinoreva kuti unouya kubudirira.

Gara uchiita mukati megadziriro yemutemo kuti usatambira masanctions kubva kuhurumende. Zvakare, mitengo yekurumbidzwa yebhizinesi rekurapa haigamuchirwe. Iyo franchisor haiise iyo brand iwe yaunogona kukanganisa kukanganisa kwevatengi. Asi, pane kudaro, anotarisira kuti iwe ugone kuita mabasa ekugadzira. Gara uchiita nenzira kwayo uye dzidza ruzivo rwunogona kuwanikwa kuburikidza nekuunganidzwa kwehuwandu. Kudzidza kwehuwandu hwezviratidzo mukati mefranchise kunofanirwa kuitwa nguva dzese. Zvingave zvakanaka kana iwe ukashandisa anoshanda ekuona maturusi.

Semuenzaniso, chishandiso chakadai igirafu kana chati. Yakaomeswa uye isinganzwisisike manhamba ezviratidzo anonyatsoratidzwa pavari.