Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

A mazino franchise chiitiko chinogona kubatsira, zvisinei, chinogona kuuya nehumwe njodzi. Dentistry inoitwa nevamabhizimusi vazhinji seyakakura chirongwa. Ndokusaka, kana uchiita franchise, zvakakosha kuti urangarire chaizvo zvaunofanira kubata nevanokwikwidza. Kukwikwidza kuongorora kunobatsira kuona kusimba kwavo uye kusasimba kwavo uye kuchivaenzanisa nezvakanakira nekukanganisa. Iyi tsika yakajairika uye haina kuganhurirwa pakubata nefranchise. Chero mhando rebhizinesi rinofanirwa kukwidziridzwa nenzira yekuti iwe uzive pamberi kuti ndeupi wevakwikwidzi vauchasangana navo mumisika uye nevatengi zvavanofarira kurwira.

Kana iwe ukafunga kuenda kumeno, saka kana uchisarudza franchise, unofanirwa kutungamirwa nedanho rekuziva mhando uye mamiriro akagamuchirwa. Iwe unogona kuitisa nhaurirano dzakabudirira uye kuona nzvimbo dzinokwezva pachako, dzinokupa iwe kuwedzera kwemari munguva inotevera. Iyo yakanyatso shanda mazino franchise inokwanisa kukwezva huwandu hwakawanda hwevatengi kuburikidza nekushandisa kweakakurumbira mhando. Uye zvakare, yako nhanho yebasa ichave yakakwira zvakanyanya kupfuura yeavo vanokwikwidza avo vasiri kushandisa franchise inoshanda-zvakanaka. Izvi zvinowanikwa sezvo iwe uchishandisa ekunze matekinoroji, epamusoro-kirasi kuziva-sei, uye zvimwe zvakanaka zvaunazvo zvaunazvo.

Paunenge uchiita yemazino franchise, iwe unofanirwa zvakare kuyeuka kuti iwe unogona kuve uri panjodzi yekuongororwa neiye franchisor. Asi usatombo kunetseka kana iwe uri kuita zvese zviri pasi pemitemo yakatemwa uye uchitevedzera kune iwo marongero echiratidzo. Zviri mukunakirwa kwako kuita zviitiko zvinoenderana nemamiriro ezvinhu akarairwa nemutengesi, zvikasadaro, unoisa panjodzi kwete mukunyadzisa zita chete asiwo kurasikirwa nevatengi. Iyo yemazino franchise inoshanda zvisingaite chete neyakagara analytics. Kana mutengi churn atanga, saka inofanirwa kuteedzerwa nekukurumidza uye matanho ekukurumidza anotorwa. Nekudaro, iwe unogona kudzivirira zvese zvakakomba zviitiko uye, nekudaro, zvivimbise iwe pachako kudyidzana nevatengi mune ramangwana.

Bhizinesi rezvemazino bhizinesi rinongogadzira mwero wepamusoro wemari kana iwe uchiita nemazvo Kuongorora kweSwot kwakakodzera kuti uone kukodzera kwako uye kushushikana, zvese pakutanga danho uye mukuita kwezviitiko. Pamusoro pezvo, kana uchiita basa remazino, ongororo yeswot inobatsirawo kuona mikana yako uye kutyisidzira njodzi dzebhizinesi rako. Iyi ndiyo tsika yakajairwa yekushandisa swot kuongorora, izvo zvinowanzoitika kwete chete kana uchitaurirana nefranchise. Chero chero rudzi rwemabhizimusi zviitiko zvinoda maturusi ekuvandudza kunaka.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

A meno-machena franchise inoenderana uye yakakosha bhizinesi chirongwa. Zvichienderana nekukwanisa kwayo kuitisa, zvinokwanisika kuwedzera zvakanyanya vhoriyamu yemari yemari. Shandisa iyo franchise kunyatsoenderana nemirau yakapihwa kuitira kuti iwe usave nehumwe matambudziko. Ipapo zvichave zvichikwanisika kubata nyore nemashandiro eanonyorwa fomati, zvisinei nekuoma kwavo. Kana iwe uchida kushanda nefranchise uye woita kuchena, saka unofanirwa kutenga michina yakakodzera. Ehezve, iwe unogona kubata iye franchisor kuti agadzirise iyi nyaya.

Iye akagadzirira kupa ruzivo rwese rwunodiwa, tekinoroji, uye kunyange, sezvingabvira, zvishandiso. Kuchenesa kunofanirwa kuitwa nehunyanzvi, uye mazino, kana pachinzvimbo kuchenesa kwavo, vanofanirwa kupihwa kutarisisa kwakakodzera. Iyo franchise ichakubatsira iwe kubata nyore nyore nebasa racho kana usiri usina hanya mune zvehofisi mashandiro aunoita iwe. Kuchenesa hakufanirwe kungopihwa kutarisisa chete asiwo kuitiswa nerubatsiro rweakasanganiswa musanganiswa. Mazino haafanire kukuvadzwa, uye chinobviswa chinofanirwa kupa zvinokodzera zvinoshandiswa. Iwe unongoita chete basa rakapihwa zvinoenderana nemirau; Naizvozvo, iwe unenge uchitobvisa zvachose mukana wekukanganisa. Shanda nemazvo uye usingaite chero dambudziko kukuzunungusa.

Ainoshanda-mazino-machena franchise chirongwa chebhizinesi chinogona kutarisana nematambudziko akasiyana siyana. Kana uchikunda ivo, unofanirwa kutevedzera zvakatemwa, pamwe nekutaurirana nemuridzi wekambani kuti ubatsirwe. Iye zvechokwadi achave wekubatsira sezvo iye amene achifarira zvakananga mukuona kuti mari yako iri kuramba ichikura. Yakabudirira uye zvine hunyanzvi yakagadzirirwa mazino machena franchise mukana wehurefu hwepamusoro hwebatsiro. Panguva imwecheteyo, haufanire kugadzira mapurojekiti matsva ebhizinesi uye kuita rimwe basa rehofisi wega. Iwe unongoda kunyatsodzidza chirongwa chebhizinesi uye nekuchiita pasina kutsauka.

Ehezve, kumwe kufunga kwenzvimbo kunofanirwa kutarisirwa, zvisinei, kana uchisimudzira mukana wekuchenesa mazino, zvingangoita kuti pasave nechakakosha kukosha kwekuisa chero zvinwiwa zvemuno. Uku hakusi kudya uko iwe kwaunogona kusanganisira echinyakare madhishi pane menyu. Pano, maitiro acho akanyatsogadziriswa uye iyo franchise yemeno ekuchenesa inotengwa kuitira kuteedzera zvizere mashandiro ehofisi. Kuita izvi mukubatana kwakasimba nebasa rehofisi kunopa mukana wega wekuwana budiriro.

Iyo franchise yevana mazino ekurapa inoshanda mushe, zvichiteerana nekwaniso kuitiswa, kuti usaite zvikanganiso, iwe unofanirwa kunyatsoteedzera iwo mirau. Unogona kuvawana nekutaurirana nefranchisor. Ehezve, iye achifara kupa zvese zvakakosha uye zvechizvino-zvino ruzivo kuitira kuti iwe usave nechero dambudziko. Mushure mezvose, kufarira kwakananga kwemufranchisor kunoita basa rakakosha chaizvo nekuti anotambira chikamu chemari yese yaunowana. Iyi ndiyo mipiro iyo iwe yaunofanirwa kubhadhara mwedzi wega wega kumaakaunzi euyo wekutengesa naye. Uyu mudiwa anonzi Franchisor kana iwe uri kutengesa franchise.

Haangopa chete mabhenefiti akasiyana kana uchifambidzana, asi anotarisirawo kuti ubhadhare mabhenefiti akapihwa. Aya maitiro akajairwa pasina chitsva kana chinoshamisa. Mune angangove mafranchise, kwete chete ekuchengeta vana, mutemo uyu unoshandiswa. Kutanga, iwe unogadzira yemari-yemupiro, iyo huwandu hwayo hunogona kubva pa9 kusvika 11%. Zvakare, uyu muripo unoverengerwa sepesenti yemari yako yekutanga yekudyara.

Pamusoro pekubhadharwa kwebundu-mari yekuzadzikiswa kwechirango chekurapa mazino evana, panodikanwa zvakare kubhadharisa mbiri pakuongorora. Yekutanga yavo inodaidzwa kuti mvumo, ichaverengerwa sehuwandu hwehuwandu hwemari zviwanikwa iwe zvawakakwanisa kuwana. Ehe, kutengesa franchise yekurapa mazino evana, iwe uchafanirwa kubhadhara chisungo chekushambadzira kubhadhara. Izvo zvishoma zvishoma pane zvemubhadharo uye masosi kubva 1 kusvika 3%. Zvakare, iyo zvakare yakaverengerwa zvichibva pamari yemwedzi. Kana iwe uchida kubata franchise yevana, saka unofanirwa kuziva kuti iwe unofanirwa kutevedzera zvirevo uye kwete kubvumidza chero zvikanganiso muhurongwa hwakakosha.

Iwe uchave nebudiriro, zvinoreva kuti zvinhu zvichakwira kukwira. Yakasarudzika-yevana mazino mazino franchise chinhu chinodikanwa chebudiriro, icho iwe chaunogona kuwana mune rekodhi nguva. Ita basa rekunyora uyezve, unenge wagona. Ehezve, iwe unozofanirwa kutungamirwa neyakafanogadzirwa-uye yakanyatsofungidzirwa bhizinesi chirongwa.