Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Chikoro chekutyaira franchise chirongwa chinogona kubatsira chinofanirwa kuitiswa nekutarisa kwakasiyana siyana. Kana iwe ukafunga kutanga chikoro chekutyaira, saka kodzero yacho inofanirwa kusarudzwa zvinoenderana nezvaunoda uye zvaunoda. Izvo zvinobatsira kuita franchise nekuda kwekuti iwe unowana, mukuwedzera kune inozivikanwa uye inozivikanwa brand, seti yakazara yezvirongwa zvakasiyana zvebhizinesi, kuziva-uye matekinoroji. Uye zvese izvi zvinogona kushandiswa kuitira kuwana mukana wakakosha mumakwikwi emakwikwi. Chikoro chekutyaira chinoda kukwidziridzwa kuitira kuti pasave neanokwikwidza angangokupikisa pakurwira zvinodiwa nevatengi. Iyo franchise ingori imwe yezvinhu zvebudiriro sezvo iwe uri kuita bhizinesi chirongwa, inotungamirwa neruzivo rwakatambirwa.

Ruzivo rwese nezve kukanganisa uye rumwe ruzivo rwuchakubatsira iwe kusarudza kuti ungaenderera sei kuti ugopa mukana wekukwikwidza. Iwe unozogona kushanda nemhando dzakasiyana dzemishumo uye woidzidza kuti utore chaiyo manejimendi sarudzo. Zvichienderana neruzivo rwakatambirwa, zvinogara zvichikwanisika kuti unzwisise zvakaitika kubhizinesi uye nemashandiro ekurivandudza kuitira kuwedzera mari yemari mukufarira bhajeti.

Chikoro chekutyaira franchise ndeye bhizinesi chirongwa, kutanga mauri haufanire kuita chero zvikanganiso kana uchitungamirirwa nehurongwa hwebhizinesi wakapihwa pamberi. Shanda nemagrafu uye machati, uchidzidza manejimendi ruzivo mune inoonekwa fomu. Izvi zvinogona kukubatsira iwe kuita sarudzo yemanejimendi uye kutungamirwa nayo mukuitwa kwemamwe mabasa. Iyo franchise inowanikwa kuitira kuti iwe ugadzire rako bhizinesi zvichibva kumatekinoroji uye epamberi mhinduro dzinoshandiswa nekambani yekunze. Uye zvakare, nekutenga chikoro chekutyaira, iwe unosunungurwa padanho rekusimudzira mhando kubva pakutanga. Ehezve, iwe uchafanirwa kudhirowa bhizinesi chirongwa iwe pachako, zvisinei, kune izvi, iwe unozopihwa yakazara yakazara seti yemagwaro akasiyana.

Ivo vanozokubatsira iwe kuti unzwisise maitiro ekunyatso kuita pachikoro chekutyaira franchise. Ehezve, iwo ese mabhenefiti aunowana nekumisikidza zviitwa zvako mukubatana pamwe neiyo franchisor inodhura mari. Paunenge uchiita zviitiko zvine chekuita nechikoro chekutyaira franchise, iwe uchafanirwa kutora zvimwe zvinobvisirwa kune franchisor. Iyi mipiro inoitwa pamwedzi, zvinova zvakajairika tsika. Yekutanga ndeye mvumo, inova 2 kusvika ku6% yemari yemwedzi. Chikamu chechipiri mukuitwa kwechikoro chekutyaira ndicho chinonzi mubhadharo wezviitiko zvekushambadzira.

Iyo franchise muSri Jayawardenepura Kotte chiitiko chinofanirwa kuitiswa zvakanyatsoenderana necheti yemirawo kubva kune franchisor. Unovagamuchira nekukurumidza mushure mekusaina kondirakiti uye kubhadhara mari yacho. Iyo bundu-sum kuitisa kweye franchise mupiro muSri Jayawardenepura Kotte iri 11% yezvese mari zvawakapa kutanga bhizinesi chirongwa. Paunenge uchishanda sefranchise, iwe unofanirwa zvakare kuyeuka ichi chirongwa chebhizinesi, chichiita icho, iwe une seti yakazara yezvisungo kune franchisor. Kutanga, kuderedzwa kumwe kwakasiyana kunoitwa pamwedzi. Wokutanga wavo anonzi mvumo, wechipiri anonzi kushambadza zviitiko mupiro.

Zadzisa franchise munzvimbo dzakadai nenzira isina zvichemo kubva kuhurumende yemunharaunda uye kuongororwa kwehutsanana kunoteedzerwa. Izvo zvinodikanwa kuti unyatsoongorora mutemo wedunhu uyezve, iwe hauna kana nematambudziko zvachose, uye zvataurwa zvinobuda zvinogona kugadziriswa zvinobudirira nekupa mhinduro ine chikonzero.

Iyo franchise muSri Jayawardenepura Kotte chirongwa chebhizinesi icho chinongoshanda zvine mutsindo kana iwe ukatendeka nekutendeka mapepa akapihwa neiyo brand. Iwe unopfekedza vashandi vako pasi pekodhi kodhi, unoshongedza nzvimbo yacho nenzira yakatarwa mumitemo. Uye zvakare, kana uchitengesa franchise munzvimbo yakadai, iwe zvakare unofanirwa kuziva kuti mutengi wega wega anoda kupihwa padanho repamusoro rehunhu. Kune izvi, zvakafanira kudzidzisa nyanzvi dzinoshanda pamwe nevatengi muSri Jayawardenepura Kotte. Uyezve, iwe unofanirwa kuve wakagadzirira chero kungoerekana watarisa. Unogona kusatomboziva kana iwe ukaona franchise munzvimbo iyi, chakavanzika shopper inouya kwauri.

Uyu ndiye munhu akasarudzika anoita zvido zvefranchise uye anouya kuzotarisa ivo vekuparadzira vemuno kuti vawone kunaka kwemahofisi mashandiro anotevera mirau.