Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yekudzidzira franchise inopa kugona kuita zvizere maererano neyekutanga iyo. Iwe une mukana wakanakisa wekuteedzera iyo yekutanga mhando, zvinoreva kuti kuitiswa kwechirongwa chakadai hakufanirwe kuregeredzwa. Izvo zvinodikanwa kuti ubate franchisor nekukurumidza sezvazvinogona kuti utaure nezvezvezvezvezvehumwe kutaurirana. Kana iwe uchida kuita chirongwa chekudzidzisa, ipapo tsanangura chako chakanangwa vateereri. Inopa zano rekuti ndiani wauchabatana naye. Nekudaro, iwe unofanirwa kumhanyisa yakanangwa kushambadzira kuti uwane vangangove vatengi kuti vazive nezve yako yekudzidzira franchise.

Ivo vanotaura newe, uye iwe unovapa iwo emhando yepamusoro sevhisi padanho repasi rehunhu. Gara uchiita zvine mutsindo zvinoenderana nemirau nemirau yekuchengetedza rakabatana network bhizinesi. Pakupedzisira, ndosaka iwe ukatendeukira kumumiriri weanozivikanwa chitaridzi kuti akudzidzise uye akupe zvese zvinodiwa. Ita iyo franchise yekudzidzira mukutevera zvizere nemirau. Inoita kuti iwe ugone kubata nyore nyore chero matambudziko uye kuakunda zvinobudirira. Izvo zvinodikanwa kuti utonge pamusoro pevakwikwidzi vapenyu, kunyangwe pamusoro pevaya vane nguva refu uye vakadzika midzi mumusika sevatambi vanotungamira. Iwe unokwanisa kuafambisa sezvo iwe uine chako chakasarudzika brand, inoshanda tekinoroji, yepamusoro-kirasi, uye zvachose zvisingaenzanisike kuziva-sei.

Nekunyorera izvi zvese mabhenefiti, iwe unowana zvinonakidza kwazvo mhedzisiro. Paunenge uchizadzisa iyo yekudzidzira franchise, iwe unogona nyore kutarisana nemamwe matambudziko. Nekudaro, ivo vanokwanisa kukurirwa zvirinyore kana iwe wakagadzirira. Kana uchifambidzana neiyo franchise yekudzidzira, kambani yako ine mukana wese wekukunda anokwikwidza nekuda kwezviitiko zvake mukuteerera zvizere nemitemo yakatemwa, uyezve, iwe unowana mhedzisiro yakakosha uye inoyevedza. Kana iwe ukasangana nemisikanzwa nevakwikwidzi vako kana vakuru vehurumende paunenge uchiita kosi yekudzidzira, iwe unoda chaiyo chirongwa chekuita. Izvo zvichave zvaunogona, chero iwe gadziriro yekutanga ichiitwa nemazvo. Pakupedzisira, iwe unofanirwa kugara wakagadzirira chero kushamisika.

Zvirokwazvo, mamwe mamiriro ezvinhu kana uchiita basa rekudzidzisa rinogona kunge risingatarisirwe zvachose. Izvowo zvinogona kugadziriswa zviri nyore kana iwe uchinyatsoziva zvaunotarisira. Ehezve, iwe zvakare unodawo mwero wekuchengetedza uyo unodzikamisa kambani yako. Inogona kuve imwe mari yekushandisa pane inoda mari. Paunenge uchiita neyekudzidzira franchise, zvinokwanisika kubhadhara zviri nyore iyo franchisor yemamwe masevhisi. Mushure mezvose, iwe une mukana pamusoro pevanokwikwidza, uye nekudaro, iwe unofanirwa kuwedzera chikamu chinobatsira chekambani. Nekuzadzisa iyo yekuwedzera mhedzisiro yekudzora mutengo uye zvakanyanya kuwedzera mari, iwe unotungamira musika.

Paunenge uchiita yekudzidzira franchise, iwe unofanirwa kuve uchinyatso kuziva nezve chokwadi chekuti iwe unozvidavirira munhu. Kubva ipapo, iwe unofanirwa kugara wakagadzirira kupindura mibvunzo inobvunzwa. Sangano rako redzidzo rinokwezva nhamba huru yevatengi, nekudaro, mari ichawedzera.

Yedzidzo services franchise ibasa chairo rebhizinesi. Kuti uzviite zvisina mhosva, unofanirwa kutarisa pane bhizinesi maitiro. Zvinowanzoomera kutsungirira matambudziko, zvisinei, kana iwe uine inotonhorera chirongwa chekuita, iwe unogona kupfuura kuburikidza nekutyisidzira uine kushoma kurasikirwa. Ita zviitiko nenzira yakadai iyo iyo franchise inokupa iwe kukwikwidza kumucheto. Ita zvakanakira ese masevhisi mabhenefiti uye ipapo, iwe unozobudirira zvechokwadi. Sechikamu chefranchise, iwe unofanirwa kujekeserwa nezve chokwadi chekuti iro redzidzo rinoshanda nevana.

Nekudaro, iwe unofanirwa kugara uchiita zvinotevera mabasa ekuchengetedza zvinodiwa. Mushure mezvose, vashanyi vako vadiki havafanirwe kumbokuvadzwa. Saizvozvo, ita vhidhiyo yekuongorora, vashandi vechitima, uye, kazhinji, ronga zvivakwa munzira yakasarudzika nemutengesi. Izvo zvinodikanwa kudzivirira makona akapinza, mapini anobuda, pamwe nezvikamu zvisina kusimba. Kana iwe ukafunga kuita zveshuwa franchise masevhisi, ipapo kambani yako inonyatso kubudirira kana iwe ukashandisa ruzivo rwese uye tekinoroji yaunogashira kubva kumumiriri weanozivikanwa brand. Iwe haufanire kuregeredza kugona kugona kwemashoko eruzivo. Izvo zvinokubatsira iwe kunyatso kudzidza iyo yakapihwa manhamba.

Izvi zvakakosha kuti ubudirire.

Kuva ne-up-to-date ruzivo kana uchiita yedzidzo franchise inokupa iwe wakakosha makwikwi mukana. Ipa yako franchise yedzidzo bhora chiyero chakaringana chekutarisa kuitira kuti sangano rako rikwanise kutonga pamusika uye nekugadzira yakakwira mwero wemari. Iwe unogona kugara uchiita nenzira kwayo mune yakapihwa mamiriro kana iwe uri anoshanda anoshanda. Shanda zvine hunyanzvi, usatendere zvikanganiso uye ipapo mukurumbira wako uchave wakanaka sezvinobvira. Iwe unofanirwa kugara uchiona kuti mhando yemasevhisi mukati meiyo franchise yedzidzo yakakwira zvakanyanya sezvinobvira. Izvi zvinokupa iwe nekwaniso yekugona nyore kubata nemabasa e chero kuomarara.

Rekodhi-yekuchengetedza mashandiro pasina kuita zvikanganiso zvinokupa iwe mukana wekudzikisa mutengo. Pamwe pamwe nekuwedzera kwemari uye kuderera kwemashandisirwo, zvinokupa iwe mhedzisiro.

MaFranchise muMontenegro anounza mabhenefiti akakosha kune akazvimirira muzvinabhizimusi. Chinhu chikuru ndechekucherechedza zvakasarudzika zvematunhu, dzidza mutemo uye utore sarudzo chaiyo yekutonga. Vanhu vanofunga vanofarira kudyidzana nema franchisees, ivo vanoshandisa yakagadzirira-yakagadzirirwa bhizinesi modhi uye havagadziri chero chinhu chitsva. Chinhu chikuru ndechekuti uve nemari yakakwana yemari zviwanikwa, ipapo zvese zvichave zvakarongeka. MaFranchise anoshanda zvinobudirira mumisika iyo uko kune chinodiwa chinodikanwa Montenegro ndiyo nyika iyo iyo iyo franchise inogona kushanda neepamusoro nhanho yekubudirira. chinhu chikuru ndechekuti kuongororwa kwakagadziriswa kweSWOT kunoitwa uye kwakakodzera mhedzisiro yekutungamira.

Iyo franchise muMontenegro inokubatsira iwe kana ukanyatso kufunga nezvezvakasiyana zvematunhu uye uchikwanisa kukwezva vashanyi.

Kana isu tiri kutaura pamusoro pekutsanya chikafu cafe, saka iyo franchise muMontenegro inofanirwa kuve yakamisikidzwa nenzira yekuti cafe iri panzvimbo yekufamba-kuburikidza. Izvi zvichapa kuwanda kwevagari vemo nevashanyi vari kuzorora munzvimbo ino yekutandarira. Iyo franchise muMontenegro ichashanda zvinoenderana neiyo imwechete modhi, iyo inotemerwa zvakasiyana kune ese ma franchisees, asi zvakadaro zvichienderana nechiitiko chimwe chakatemerwa seyakazara. Izvi zvinoreva kuti iyo chikamu chebatsiro icho chinoverengerwa chinogona kusiyana, asi zvichazove chaizvo. Zvisinei, pane musiyano kumutemo apo, semuenzaniso, iyo franchise muMontenegro haibvise huwandu hwemari kumaakaundi emufranchisor, zvisinei, inotora imwe huwandu hwezvisungo. Semuenzaniso, chingave chisungo chekutenga zvimwe zviwanikwa kubva kuna franchisor.