Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Chirongwa chechikoro franchise ibhizimusi rinobatsira kwazvo munguva refu, kwaunogona kuita mari yakawanda. Izvo zvakakodzerawo kunyatsoongorora zvizere njodzi dzinogona kutyisidzira. Kutanga, kune vakwikwidzi vako vasingade kurasikirwa nemugove wavo wemusika. Ivo vanoita zvese kuchengetedza yavo niches uye kuita purofiti mune ramangwana. Asi, iwe une franchise yauinayo, iyo inopa yakakosha kwazvo kukwikwidza mukana. Kutanga, nefranchise yechikoro, unogona kuzvipa iwo mukana nekungoshandisa mhando inozivikanwa.

Asi iko kushandiswa kuri nyore kweiyo logo hakuna kukwana kusimudzira chirongwa chechikoro nenzira inoshanda kwazvo. Iwe zvakare unofanirwa kutevedzera iyo mirairo uye kuita zviitiko zvinoenderana nemirau. Izvi zvinokupa iwe imwezve mukana mukutarisana nevanokwikwidza. Shanda nekuronga mukati mechikoro chako uye shandisa franchise zvine hunyanzvi, uchiita analytics padanho rekutanga uye watove munzira yechiitiko. Izvi zvinobvumidza kuunganidza akakosha manhamba uye nekuashandisa iwo kune rako bhizinesi rakanaka. Kukodha kunofanirwa kupihwa hanya kwakaringana kana iwe uchichipa seyakanyanya sevhisi. Natsa chikoro chako uye chigadzirise munzira yemubatanidzwa, neruzivo rwakakodzera kubva kune vamiriri vefranchise.

Kukodha kunoda kuitwa zvine hunyanzvi, nekudaro, chikoro chako chinoda huwandu hukuru hwevadzidzisi vane hunyanzvi. Zvichida vamiririri vefranchise vanokupa iwe mimwe mirau kuti ubate vashandi. Izvi zvinogona kuve kuyedza kuongorora danho reruzivo maturusi emudzidzisi anogona. Kushanda nepurogiramu yepakati franchise chirongwa chebhizinesi, kana uchishanda nacho, iwe zvakare unofanirwa kuyeuka nezve chinodikanwa chekuita analytics. Iko kuongorora kweswot kunobatsira iwe kuona kuti ndeipi mikana iyo franchise inopa. Uye zvakare, iyo franchise yechikoro iri pasi penjodzi, nekudaro, iwe unofanirwa kuvaziva pamberi.

Iko kuongorora kweswot iyo inobvumira kuzivisa kwete chete mikana asiwo njodzi. Uye zvakare, chishandiso chakasiyana-siyana chinopa njere musimba rako uye kusasimba. Izvi zvinoreva kuti kana uchiita chirongwa chefranchise chikoro, iwe unoteerera zvakanyanya kune analytics. Zvakare, iwe unogona kudzidza manhamba zvese pakutanga kwekuitwa kwebhizinesi chirongwa uye watove munzira yekudyidzana nevatengi.

MaFranchise muNetherlands anoshandiswa nezvose zvikamu zvevaridzi, nechishuwo chekuvandudza yavo bhizinesi vakamiririra inozivikanwa brand. Kune franchise yeNetherlands, zvinofanirwa kucherechedzwa kuti njodzi dzinoonekwa uye njodzi yekurasikirwa nebhizinesi zvakadzikiswa kusvika padiki pechiratidzo. Chero ipi yakaumbwa franchise, iyo inozoshandiswa nevemabhizimusi venyika senge iyo Netherlands, inofanirwa kuwedzera mwero wechinzvimbo chehupfumi hwenzvimbo yezvehupfumi nekuwana mukana wepasi rose. Vamiriri vechiratidzo chinozivikanwa muNetherlands, pazvinenge zvichidiwa, vanozotangisa vatengi mune hunyanzvi hwakavanzika hwekutengesa kwese, vachivazivisa pakushambadzira uye kushambadzira zvinhu. Kana iwe uchifarira kuti yakawanda sei uye yakasarudzika franchise inogona kutenga, saka, chekutanga pane zvese, iwe unofanirwa kunzwisisa kuti rakakurumbira sei iro zita. Mukubatana uku, tinogona kutaura kuti hombe chiratidzo, iyo inodhura mutengo wefranchise.

Makambani enguva refu-mazhinji ane matavi mazhinji, zvikamu, uye ngetani emaketeni ari, kusvika padanho rakakura, sarudzo dzinovimbiswa kwazvo mukuvandudza chirongwa chako chekugadzira. Izvo zvinofanirwa kukurudzirwa kune vakawanda vezvemabhizinesi kuti vatenge mafranchise muNetherlands, kuti ishandiswe zvakanyanya kuitira kuti vavake yavo bhizinesi.