Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise yechitoro chembatya chirongwa chinonakidza chebhizinesi, kune iro kukura kwauchazoda kugadzirira pamberi. Shingirira kugara pamberi pevanokwikwidza uye ita zvakanyanyisa franchise yako nekugara pamusoro pebhodhi. Paunenge uchisarudza franchise, iwe unozotarisana nemhando dzakasiyana dzesarudzo. Ipa sarudzo kune uyo ane mamiriro anoenderana newe zvakanyanya sezvinobvira - ichi chichava chekutanga chakakodzera manejimendi sarudzo. Kusimudzira chitoro chako, ipa vatengi vako nechimwe chinhu icho vadzivisi vako vasingakwanise: izvi zvinowedzera mikana yako yekuve wekutanga mubhizinesi. Chinhu chechitoro franchise chinoda manejimendi manejimendi, ichichengeta imwechete yakakosha ruzivo mundangariro.

Statistics inoita basa rakakosha: mushure mekuidzidza, shandisa akasiyana maturusi ekuona, ayo aunogona kubata kune franchisor.

Paunenge uchishanda nefranchise yechitoro chehembe, mari dzakasiyana dzinopihwa. Kutanga, iri bundu-remari mupiro padanho rekutanga. Zviri 9-11% yekutanga mari mu franchise. Chitoro chembatya chinopa kushambadzira, icho chichaitwa nemasimba emutengesi. Kune zvakare umambo - 6% yehuwandu hwemari mukuita kwekutengesa mbatya muchitoro. Zvese izvi tsika yakajairika, iyo inoiswa mune angangove mafranchise.

Shandisa nzvimbo yekuchengetera zvine hungwaru - izvi zvichavatadzisa kuti varemedzwe nehembe dzisina kutengeswa, kudiwa kwedzimwe, uye nekudaro chengetedza mari. Paunenge uchigadzira franchise yechinhu chitoro, iwe unodawo otomatiki. Izvi zvinobatsira kwazvo mashandiro evafundisi, nekuti haufanire kushanda nemaoko nenhamba huru kwazvo. Nekudaro, chitoro chekupfeka chakatengwa chinopa mukana wekunyatso kufambira mberi mumusika nezvakanaka zvakawanda.

Iyo franchise yehupfumi hupfumi chitoro ndiyo inokwezva bhizinesi chirongwa. Kuti uivhure, shandisa software yemhando yepamusoro: iyo franchisor inokupa iyo. Uye zvakare, iwe uchave nekwaniso kune zvimwe zvakasiyana zvishandiso izvo iwe zvauchazokwanisa kuwana zvinoshamisa zviitiko, kusanganisira mukurwa nevakuru vakwikwidzi. Semunhu anotengesa mari, unofanirwa kuzvipa iwe nezvakanaka kuti vatengi vakusarudze. Paunenge uchitaurirana neiyo franchised hupfumi chitoro, seta hofisi basa mune yakanakisa nzira. Paunenge uchishanda muchitoro, vashandi vako vanofanirwa kutarisa zvinoenderana nemirau inotaurwa nefranchise.

Iyi tsika yakajairika: kodhi yekupfeka ichavandudza kufambira mberi kwebhizinesi. Uye zvakare, hupfumi hwekupfeka chitoro chinotaridzika kuve chinokwezva kana vese vashandi vakapfeka zvakafanana. Zvipfeko zvisina kurongeka hazvigone kuwedzera zvakanakira iwe mumaziso evatengi, uye nekudaro chitarisiko chinofanira kuve chakabatana.

Paunenge uchimhanyisa franchised hupfumi chitoro chekupfeka, usaregeredze manhamba. Izvo zvinodikanwa kuti udzidze ruzivo mune zvakadzama sezvazvinogona kuitira kuti utore dzakanyanya kusimbiswa sarudzo dze manejimendi chirongwa. Shandira pamwe nevatengi vako nekuwana mhinduro kubva kwavari. Izvi zvinokupa iwe mufananidzo uzere webasa rechikwata chako: ndiani akatevera uye ndiani akanzvenga kuita kwemhando yepamusoro kwemabasa avo epamutemo. Chirongwa chakashongedzwa zvakanaka chechitoro chekupfeka chehupfumi chinopa huwandu hwepundutso, uye, nekudaro, mukana wekubhadhara vanobatsirana uye franchisor - iwe unofanirwa kumupa iye 9% mupiro. Izvi zvinokwidziridza kuvimbika kwako mumaziso ake, uye iwe pachikamu chako, iwe unozogona kunakirwa nezvose zvakanaka zvefranchise.

Paunenge uchishanda muchitoro chefranchised hupfeko chitoro, usaregeredze kuzivikanwa kwekambani - iyi ndiyo imwe yemamiriro ekubatana. Muzhinji, mukana wekutengesa wehupfumi chitoro mukana wakanakisa wemakwikwi akaenzana uye kubatana mumusika.