Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yechitoro chembatya chirongwa chinonakidza chebhizinesi, kune iro kukura kwauchazoda kugadzirira pamberi. Shingirira kugara pamberi pevanokwikwidza uye ita zvakanyanyisa franchise yako nekugara pamusoro pebhodhi. Paunenge uchisarudza franchise, iwe unozotarisana nemhando dzakasiyana dzesarudzo. Ipa sarudzo kune uyo ane mamiriro anoenderana newe zvakanyanya sezvinobvira - ichi chichava chekutanga chakakodzera manejimendi sarudzo. Kusimudzira chitoro chako, ipa vatengi vako nechimwe chinhu icho vadzivisi vako vasingakwanise: izvi zvinowedzera mikana yako yekuve wekutanga mubhizinesi. Chinhu chechitoro franchise chinoda manejimendi manejimendi, ichichengeta imwechete yakakosha ruzivo mundangariro.

Statistics inoita basa rakakosha: mushure mekuidzidza, shandisa akasiyana maturusi ekuona, ayo aunogona kubata kune franchisor.

Paunenge uchishanda nefranchise yechitoro chehembe, mari dzakasiyana dzinopihwa. Kutanga, iri bundu-remari mupiro padanho rekutanga. Zviri 9-11% yekutanga mari mu franchise. Chitoro chembatya chinopa kushambadzira, icho chichaitwa nemasimba emutengesi. Kune zvakare umambo - 6% yehuwandu hwemari mukuita kwekutengesa mbatya muchitoro. Zvese izvi tsika yakajairika, iyo inoiswa mune angangove mafranchise.

Shandisa nzvimbo yekuchengetera zvine hungwaru - izvi zvichavatadzisa kuti varemedzwe nehembe dzisina kutengeswa, kudiwa kwedzimwe, uye nekudaro chengetedza mari. Paunenge uchigadzira franchise yechinhu chitoro, iwe unodawo otomatiki. Izvi zvinobatsira kwazvo mashandiro evafundisi, nekuti haufanire kushanda nemaoko nenhamba huru kwazvo. Nekudaro, chitoro chekupfeka chakatengwa chinopa mukana wekunyatso kufambira mberi mumusika nezvakanaka zvakawanda.

Iyo franchise yehupfumi hupfumi chitoro ndiyo inokwezva bhizinesi chirongwa. Kuti uivhure, shandisa software yemhando yepamusoro: iyo franchisor inokupa iyo. Uye zvakare, iwe uchave nekwaniso kune zvimwe zvakasiyana zvishandiso izvo iwe zvauchazokwanisa kuwana zvinoshamisa zviitiko, kusanganisira mukurwa nevakuru vakwikwidzi. Semunhu anotengesa mari, unofanirwa kuzvipa iwe nezvakanaka kuti vatengi vakusarudze. Paunenge uchitaurirana neiyo franchised hupfumi chitoro, seta hofisi basa mune yakanakisa nzira. Paunenge uchishanda muchitoro, vashandi vako vanofanirwa kutarisa zvinoenderana nemirau inotaurwa nefranchise.

Iyi tsika yakajairika: kodhi yekupfeka ichavandudza kufambira mberi kwebhizinesi. Uye zvakare, hupfumi hwekupfeka chitoro chinotaridzika kuve chinokwezva kana vese vashandi vakapfeka zvakafanana. Zvipfeko zvisina kurongeka hazvigone kuwedzera zvakanakira iwe mumaziso evatengi, uye nekudaro chitarisiko chinofanira kuve chakabatana.

Paunenge uchimhanyisa franchised hupfumi chitoro chekupfeka, usaregeredze manhamba. Izvo zvinodikanwa kuti udzidze ruzivo mune zvakadzama sezvazvinogona kuitira kuti utore dzakanyanya kusimbiswa sarudzo dze manejimendi chirongwa. Shandira pamwe nevatengi vako nekuwana mhinduro kubva kwavari. Izvi zvinokupa iwe mufananidzo uzere webasa rechikwata chako: ndiani akatevera uye ndiani akanzvenga kuita kwemhando yepamusoro kwemabasa avo epamutemo. Chirongwa chakashongedzwa zvakanaka chechitoro chekupfeka chehupfumi chinopa huwandu hwepundutso, uye, nekudaro, mukana wekubhadhara vanobatsirana uye franchisor - iwe unofanirwa kumupa iye 9% mupiro. Izvi zvinokwidziridza kuvimbika kwako mumaziso ake, uye iwe pachikamu chako, iwe unozogona kunakirwa nezvose zvakanaka zvefranchise.

Paunenge uchishanda muchitoro chefranchised hupfeko chitoro, usaregeredze kuzivikanwa kwekambani - iyi ndiyo imwe yemamiriro ekubatana. Muzhinji, mukana wekutengesa wehupfumi chitoro mukana wakanakisa wemakwikwi akaenzana uye kubatana mumusika.