Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

MaFranchise muUkraine anoshanda zvinoenderana nemamiriro akafanana nechero kune imwe nyika pasi. Ehezve, zvakafanira kuti utarise kune zvakatarwa zvemitemo yemitero uye zvimwe zvakasarudzika zvinoitika mune yakapihwa nyika. Vatengi vazhinji vanofarira kuUkraine, ndosaka mafranchise achizivikanwa munyika ino. Vatengesi vazhinji vanoda kupinda mumusika weUkraine, uye iyo franchise inoshanda nemazvo sezvo vanhu vachida zvakasiyana siyana zvekunze masevhisi uye zvinhu. Kana iwe uchitengesa mune franchise, saka munyika ino inokwanisa kwazvo kusimudzira nekuita purofiti kumwene wayo.

MaFranchise anozivikanwa nekuvapo kweimwe nzira yekuita, inotungamirwa naiyo, iwe unogona kuwana zvinogoneka mhedzisiro Chimwe chinhu chakasarudzika cheiyo franchise inyaya yekuti inoshanda pane yakagadzirira-yakagadzirwa modhi. Dzimwe nguva, dzimwe shanduko dzinoitwa dzinoenderana nekusiyana kwenzvimbo. Semuenzaniso, kana franchise ichishanda muRussia, saka, nekudaro, izvo zvekutanga zvemutemo zvinotarisirwa kuitira kudzivirira matambudziko. Kana isu tiri kutaura nezveUkraine, saka iyo franchise iri mudunhu rino inoshanda maererano nemitemo yemuno. Western franchise muUkraine vanonakidzwa nhanho yepamusoro yekuzivikanwa. Ivo vanogona kunyanya kutariswa sechinhu chebhizimusi chiitiko.

Izvo zvakakosha kuti utarise kuti kana uchisimudzira bhizinesi rakadai, zvinodikanwa kuendesa imwe huwandu hwemari kuaccount yemutengesi, sekutonga, izvi zvinobva pa9 kusvika 11% - iyi imari diki kwazvo yekushandisa yakakwira-kirasi kodzero.

Kazhinji, kana zvasvika pakutengesa mari, inoshandurwa kubva kune mumwe mutauro semubatsiro kana mukana. Ichowo chibvumirano chebhizimusi chinogadzirisa hukama pakati pezvikamu zvakasiyana zvemusika. Mumwe mubato anoendesa pamubhadharo mukana wekushandisa imwe mhando yebhizinesi pasi peimwe mhando. Mumwe bato anotenga bhizimusi modhi uye anoishandisa maererano nemitemo yakamisikidzwa. Kana iwe uchigara muUkraine, zvino zvinokwanisika kuita hofisi mashandiro zvinoenderana neakapihwa iwo masampula pasina chero chinetso. Iyo yemari-yemari mubhadharo inofanirwa kutariswa pakuvaka iyo yakakodzera bhizinesi chirongwa.

Inokupa iwe kodzero kwete chete yekushandisa bhizinesi modhi, chiratidzo, hunyanzvi, uye mbishi zvinhu asiwo kuita mamwe akawanda mahofisi anoshanda zvinoenderana nemirau yakapihwa kwauri. Izvo zviri nyore kwazvo uye zvinoshanda nekuti haufanire kutangazve bhizinesi.

Imwe mukana wefranchise mukana wakanakisa wekuburitsa mari pasina kuita basa rekunyora kubva pakutanga. Iwe unongotora zvigadzirwa zvakagadzirwa-zvakagadzirwa, chishambadziro chakasimudzirwa, shandisa yakatemerwa mitemo uye kuita zviitiko zvebhizinesi. Inobatsira uye iri nyore, zvinoreva kuti mukana wakadai haufanire kuregeredzwa. Yako franchise muUkraine inoshanda mushe mushe kana iwe ukateedzera yakapihwa tekinoroji. Franchising inogona kunzwisiswa seyechibvumirano chinosvika kune yekutengesa zita kana zita. Chiratidzo chinogona kushandiswa mushure mekunge chibvumirano chapera uye chibvumirano chasvika.

Franchise muUkraine, pamwe nechero nyika, inoda kubviswa, asi kana zvataurwa muchibvumirano, zvakaderedzwa hazvipo. Kubvisa kunogona kutsiviwa nekwanisi yekutenga chakasarudzika chigadzirwa kana sevhisi, pamwe nebasa kubva kumufriji. Panguva imwecheteyo, iyo franchisor inogamuchira mabhenefiti ayo. Iwe unogona zvakare kudzidza izvo zvinhu zvefranchising kuitira kuti utore zvakanaka manejimendi sarudzo uye ugare pamusoro pezvinhu.

Kana iwe ukashandisa franchise muUkraine kana uchida kuitenga, saka unofanirwa kubata vatengesi zvakananga. Kune zvakare akasiyana masayiti, makatalogu, kana zvitoro zvinotengesa mafranchise. Dhairekitori rakadai rinogona kukupa iwe sarudzo yakasarudzika kana mhinduro inokodzera ikawanikwa. Mushure mezvose, iwe unogona kuenzanisa dzakasiyana sarudzo, uchisarudza kuenderana kwematanho emutengo uye mhando. A franchise muUkraine inofanira kusarudzwa zvakanyatsonaka, uye matunhu mutemo uye mamwe maitiro nemitemo inofanirwa kutariswa kuitira kuti usapinde mumamiriro ezvinhu aunofanira kubhadhara zvakanaka kana zvimwe zvinonetsa zvamuka. Shanda zvine hungwaru kuti uwane mibairo yakakosha mubhizinesi rako.

Kana zvasvika pakutengesa mari muUkraine, McDonald's, KFC, nedzimwe nzvimbo dzekudyira dzinokurumidza kuuya mundangariro. Asi iyo franchise muUkraine haina kuganhurirwa kune aya anozivikanwa mazita.

A burger franchise ibhizimusi rinogona kubatsira, nekushandisa izvo iwe zvaunogona kuvandudza zvakanyanya kugadzikana kwezvinhu zvese zvako neyefranchisor. Mushure mezvose, mutengesi anotarisira kubvisa zvipo kubva kukambani yako pamwedzi. Vhura burger munzvimbo idzo franchise yako ichave iri kudiwa. Semuenzaniso, izvi zvinogona kuve nzvimbo dzekutengesa dziri padyo nenzvimbo yebhizinesi, kuyunivhesiti, kana kunyangwe chikoro. Iko hakuna chinhu chakaomarara mukuvandudza bhizinesi re burger, kunyanya kana iwe uine franchise yauinayo. Nekudaro, mamwe matambudziko angangouya kwauri.

Makwikwi anogona kuzove iwo dambudziko guru. Mushure mezvose, vakwikwidzi vako havasi kuzosiya zvikamu zvemusika zvavakatotora usati wafunga kuwedzera. Ndokusaka iwe uchifanira kugadzirira zvakanaka nekuita ongororo yekutanga yemakwikwi zviitiko. Izvo zvakare zvingave zvinobatsira kuita kuuraya uye swot ongororo, iyo inobvumidza iwe kuti unzwisise zvakajeka izvo zvakanaka nezvakaipa zvaungave uine zvaunogona mushure mekutanga bhizinesi chirongwa. Ehezve, iyo franchise inokupa iwe neakakosha mukana, zvisinei, izvi kazhinji hazvina kukwana kuti ubudirire.

A-inoshanda-burger franchise ndeye, semuenzaniso, McDonald's, uye nzvimbo dzekutsanya-chikafu cheiyo kambani yepasirese iri kutenderera pasirese. Iko hakuna chakakosha nezve aya mabhegi, zvisinei, iyo franchise inoshanda, saka, kubudirira kunovimbiswa zvisinei nekuti kuzadza kupi. Ehezve, mimwe mitezo yemhando yekudya inochengetwa mukati mesangano iri, zvisinei, zvakanyanya kutarisirwa zvinopihwa kushambadza. Iro rairo pacharo rinonyanya kukosha. Ndicho chikonzero, kana uchizadzisa franchise ye burger, iwe unofanirwa kunyatsoteerera kune avo vakwikwidzi vauchazokwikwidza mukati mekutambudzika kwemisika. Vanhu vangangorega kuuya kumumiriri wefranchise, izvo zvavasingazive zvechokwadi, nekudaro, kuita kwekutanga kutsvaga ruzivo, kuitisa basa rekuongorora, kuverenga manhamba.

Izvi zvinokubatsira kuti unzwisise njodzi dzipi dziri kukutyisidzira uye nemikana ipi iripo yekuitwa kwechirongwa chebhizinesi. Iyo inoshanda burger franchise inoda kuita mari inokwana kuvhara yako mari uye zvakare kukwanisa kugovera iyo mari neiyo franchisor.

Iyo burger kirabhu franchise chirongwa chakakodzera, uye kana uchichiita, mumwe haafanire kukanganwa nezvekudzidza kwehuwandu. Mushure mezvose, kukwira-kusvika-kudhara manhamba uye kuita analytics kunoenderana navo kunokupa iwe kumucheto mumakwikwi. Kana iwe ukashandira franchise, iwe unova unobudirira zvakanyanya muzvinabhizimusi pane dai iwe waive uchishanda wega. Uyu hausi mutemo usina kana anosara, zvisinei, zvakawandisa, ndizvo. Shandisa yako franchise uye ipapo burger ichave yemhando yepamusoro, uye kuravira kwayo zvirokwazvo kunofarirwa nevatengi. Urwu rudzi rwakakurumbira rwechikafu chinokurumidza, icho chiri kuramba chichiwedzera kudiwa, nokudaro, zvinodikanwa kupa mhando yakadaro yechigadzirwa.

Kana iwe uchida kupinda mubhizinesi re burger uye wotanga yako kirabhu, iyo franchise inobatsira. Kuwanikwa kwaro kunopa iwe ruzivo-rwe-parizvino, epamusoro-kirasi matekinoroji, kugona kuvaka yakasarudzika yekugadzira cheni. Iwe haugone kuunganidza nekugadzirira zvese izvi wega, kunyanya munguva pfupi. Saka iwe unowana ruzivo rwese rwaunoda uye iwe unongofanirwa kutanga kuita. Mhanya yako burger kirabhu franchise ne bhizinesi kuziva uye kuenderera analytics. Izvo hazvitomborwadzise kugara up-to-date, uye iwe unogona kukwanisa kudzivirira zviitiko zvisingadiwe.

Kana iwe uchimhanyisa burger kirabhu franchise, kumanikidza wako mutengi base kunogona kukubatsira iwe kurarama. Chinhu chikuru ndechekufanoona pamberi pekutanga kwenzira yacho. Ipapo iwe une mukana wese wekukunda matambudziko neakareba mhedzisiro yako. Ipa yako franchise burger kirabhu kutarisirwa kwakakodzera nekuita dhizaini, zvese kunze nekunze, zvinoenderana nemirau. Iwe unogashira yakazara seti yemapfekero macode, dhizaini kodhi, uye rumwe ruzivo. Izvi zvinobatsira iwe kuunza iyo burger kirabhu mukuzara kuzere neyakatanga.

Iwe unofanirwa kushandira kuva wakafanana kune iye franchisor sezvinobvira. Izvi ndizvo chaizvo zvinoreva franchise. Iwe unotenga kwekanguva kodzero yekuita zviitiko zvako zvakanyatsoenderana nezvakatanga, usatange chero chinhu, usaise mari mukuenderera mberi kwechiratidzo pane yakazvimirira hwaro. Kunyangwe kushambadzira mukati mehurongwa hweiyo burger kirabhu mune yepasirese nhandare yakatangwa neiyo franchisor iri yega, iwe unongofanirwa kutora chikamu mune izvi zvemari nekuita kubvisirwa pamwedzi. Iyo burger dhishi ichave inonaka uye inokwezva vatengi.