Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Chikafu chine chikafu chikafu chine mukurumbira chiitiko panguva ino. Kana iwe ukafunga kushanda nefranchise, saka unofanirwa kusarudza yakanakisa yesarudzo dzakapihwa. Kune izvi, chitoro chefranchise chakakodzera, kwaunogona kuwana nhamba hombe yesarudzo dzaunosarudza kubva. Gadzira sarudzo inokwanisika yekutungamira nekudyidzana neiyo inonyanya kuvimbisa chirongwa Uye chikafu chine hutano parizvino chiri chinyorwa chakakurumbira, saka, kana uchiita franchise, unofanirwa kugara uchisimbisa kuti vatengi vako vanonzwa zvirinani mushure mekubatana nekambani yako. Kumhanyisa franchise yekudya zvine hutano ndeyekurapa. Naizvozvo, haufanire kupotsa mukana wako uye nekukurumidza unoda kutora danho kuita chirongwa chebhizinesi.

Nekudaro, iwe haufanire kumhanyisa zvakawandisa, iwe unofanirwa kuita zviitiko zvekuongorora pamberi kuti utore sarudzo dzakakodzera pane chirongwa chekutonga. Mushure mezvose, kana iwe wakanyatsogadzirira, saka kana uchiita franchise yekudya zvine hutano, hauzove nematambudziko akakura. Unogona kugadzirira chero mamiriro ezvinhu akaoma pamberi; saka, ivo havazokuvhundutsa iwe. Iwe unongotora danho rinodiwa uye unonzwa uine chivimbo.

Panguva ino nenguva, kudya zvine hutano kuri kugamuchira kutarisisa kubva kunhamba huru yevagari venyika dzakasiyana. Shanda nefranchise inoshanda kwazvo, uchiita bhizinesi rako zvine hunyanzvi uye pasina kuita zvakakomba zvikanganiso. Uye zvakare, iwe uchave uine rakagadzirira-rakagadzirwa chirongwa chebhizinesi icho iwe chaunongofanirwa kuchinjika kune dunhu hunhu hweguta rako. Iko hakuna chakaoma mune izvi, zvisinei, zvichiri kukosha kuita ongororo yekutanga yevanokwikwidza. Pamusoro pekukwikwidza ongororo, ongororo yeswot inofanira kuitwawo pachishandiswa chikafu chine hutano chikafu. Chishandiso chakakurumbira chinokutendera kuti utaure zvaunogona uye kusasimba kwako.

Uye zvakare, kushandisa swot kuongorora kana uchiita chikafu chine hutano chikafu, zvinoita zvakare kuona mikana nenjodzi zviripo pakuita yakakodzera bhizinesi chirongwa. Mushure mekuita basa, kuti uongorore zviitiko zvako zvenguva yemberi, zvinodikanwa kuti uite mashandiro ehofisi zvinoenderana nechero seti yemitemo yakasiyana siyana Kana iwe uchimhanyisa Healthy Eating Franchise, mirau uye mamwe magwaro anozopihwa kwauri mushure mekubhadhara mari. Iyi ndiyo huwandu hwemari inoendeswa pakutanga kwechiitiko kana iwe uchangotanga kudyidzana nehutano kudya franchise.

Iyo franchise yezvakanaka zvinovaka muviri ndeye inoenderana uye inobatsira kwazvo bhizinesi chirongwa mune ramangwana. Wedzera icho zvakanaka uye nekutarisa kune zvakadzama, uye ipapo iwe uchagara uchibudirira. Paunenge uchigadzira franchise, unogona kusangana nemamwe matambudziko. Ivo vanokwanisa kuverengerwa nemakwikwi zviitiko, pamwe nenyaya yekuti iyo nyika inogona kukutarisa iwe chero nguva. Cheki inogona kuenderana nemapoinzi ako ekutengesa, kushuma mutero uye zvimwe zvinhu zvebhizinesi rako. Iko kuvandudza kweiyo franchise kunofanirwa kuve kwakanaka uye kwakaringana, mhinduro yekukurumidza kune inogona kuve nenjodzi mamiriro inokupa iwe kumucheto mumakwikwi.

Kukura chaiko kwefranchise kunoreva kudiwa kwekutevera zvizere mirau uye kutevedzera mirau. Ivo vanozopihwa iwe neiye franchisor, uye iye anoda kuraira kwakazara. Kana iwe wafunga kuteedzera hutano hune hutano uye franchise iyo, saka ichi ndicho chisarudzo chakarurama. Mushure mezvose, iwe unenge uine mukana wese wekukunda kukwikwidza kukwikwidza. Iyo franchise ichave nechokwadi chekuti iwe unokwanisa kudyidzana nechikafu padanho repamusoro rekuita. Mushure mezvose, iwe unenge uine tekinoroji, zvishandiso, kuziva-uye chimbo chinozivikanwa chinowanikwa zvizere. Izvi zvinokupa iwe mupendero muhondo yako yekurwisa vanopikisa vane simba.

Iwe unozokwanisa kuvapfuura, nekudaro uchizvisimbisa pachako chinzvimbo chinotungamira mumusika. Bhadhara zvakakwana kune hutano hwakakodzera uye ipapo vatengi vachazoda kudyidzana nefranchise yako. Vanozokoshesa sevhisi yakawedzerwa.

Vafundisi mashandiro eiyo yazvino fomati inofanirwa kuitwa munguva yekunyora. Kukurumidza kupindura kumamiriro ezvinhu anogona kuva nenjodzi kuchakugonesa kukunda zvinetswa. Kana uchiwedzera franchise yekudya kwakakodzera, hauzove nematambudziko kana ukaita zvese zvinoenderana nezvinodiwa nemufranchisor. Ehezve, tsika dzepamutemo hadzifanirwewo kutyorwa, kunyatso tarisa zvese zvinodiwa. Ipapo iwe unozobudirira mukubata nevashori uye iwe unozogona kunakidzwa nhanho yepamusoro yemari. Zvichakwanisika kuita ese mabasa pasina kunetseka, zvinoreva kuti kambani yako ichauya kuzobudirira.

Iwe hauchazofaniri kutambura kurasikirwa nekuda kwekuti iwo maitirwo aive asina kugadzirwa. Chokwadi, mukati meiyo franchise yehutano hwakafanira, iwe ungangove unopihwa nehunyanzvi software. Ichakubatsira iwe kukwidziridza rako hofisi basa. Zvakare, kana uchimhanyisa franchise yekudya kwakakodzera, zvingave zvakanaka kuve nekutonga pamusoro peCRM system. Ichi chishandiso icho chauchazokwanisa kugadzirisa kubvunza kubva kune vatengi munguva yekurekodha uye pasina kurasikirwa neruzivo zvigadzirwa zveakakosha chivakwa. Tsvaga kubudirira nekupa ese akakosha emakwikwi makwikwi. Inogona kuzadzikiswa nekuda kwekuti kana uchishandisa iyo franchise yezvekudya zvinovaka muviri, unenge uine zvaunogona seti yakakodzera yezvishandiso zvakakodzera.

Nekushandisa kwakakodzera, iwe unonyatso kubudirira.

A utano chikafu chitoro franchise inogona kuve nyore sosi yemari yepamusoro, asi chete kana ikashanda mushe. Iyo franchise yatopa mitemo yakati wandei, zviyero, zvirevo, uye ruzivo rwune ruzivo rwakakosha, nekudaro, nekushandisa nemazvo rondedzero iyi, unogona kutosvika padanho nyowani nyowani yehunyanzvi uye mari. Iyo yekupedzisira poindi inowedzerawo nenyaya yekuti iwe urikushanda pasi pevanozivikanwa inozivikanwa brand. Iyo franchisor inokupa iwe nekugadzirisa iyo franchise bhizinesi chirongwa, iyo iwe yaunofanirwa kutevedzera zvisina tsvete, uchiziva mutoro kuna maneja. Anogona kukutarisa chero nguva, uye kana ukazadzikiswa nekusatendeka kwezvisungo zvako, nyora faindi kana, sekukwirisa, zvinokutorera iwe kodzero yekuve wega wekugovera. Kuti udzivise mhedzisiro yakadaro, bata zvese mukutenda kwakanaka.

Chikafu chehutano inzvimbo yemusoro, inonakidza nzvimbo, uye mune izvi, izere nevakwikwidzi. Kukunda mukukonana uku hakuzove kuri nyore, asi zvinokwanisika nekuti pamwe nezvisungo nemitemo, une mucherechedzo nechitoro mumaoko ako, mukurumbira wayo watove magineti evatengi. Chitoro chekuchengetedza chikafu chikafu chinosanganisira kushanda nevanhu vanotarisira danho repamusoro rebasa kubva kwauri. Wedzera mukurumbira wefranchise zuva nezuva, uyezve chengetedza kubudirira hakuzokuchengetedze iwe wakamirira. Kana uchitanga chikafu chekudya chikafu, unofanirwa kunyatsonzwisisa kuti iwe uri muzvinabhizimusi, uye mikana yekubudirira, pamwe nekukunda mumakwikwi, zvinoenderana newe nemafungiro ako kuchitoro senge bhizinesi zano.

Iyo ine hutano chikafu cafe franchise chiitiko chakakurumbira uye chakakodzera. Zvakangodaro, mukuita kwebasa pane mukana wekutarisana nemamwe matambudziko, kukunda ayo, zvakare, unogona kuzvichengetedza chinzvimbo chinotungamira mumusika. Kushanda pane franchise, iwe une rimwe basa kune vatengi nevatungamiriri vehurumende. Kana paine kukanganisa, imwe neimwe yadzo ine zvichemo pamusoro pako. Nekudaro, kana uchiita zvine hutano chikafu cafe franchise, unofanirwa kunge wakagadzirira kupindura mibvunzo yese inobvunzwa, uye zvakare uve nemukurumbira mukurumbira. Mamiriro aya anoita kuti ukwikwidze.

Kana iwe uchifarira kudya zvine hutano, asi chimbidza kushanda, hongu, mushure mekugadzirira kwakanaka, asi yeuka: hapana chikonzero chekuzeza uye kuchinja. Apo vakwikwidzi vako vari kufunga, shanda nesimba.

Iyo ine hutano chikafu chekudyira franchise inosanganisira akati wandei metric. Zviitiko mu cafe zvinofanirwa kuitwa nekuzara kwakazara kwekutarisa, zvichitungamirwa kuchisungo kudzidza kwehuwandu. Gadzirira kuti zvimwe zvipingamupinyi mukushanda kwefranchise zvakagadzirwa nevakwikwidzi vako vasingade kurasikirwa nevatengi, uye nzira dzavo dzinogona kunge dzisingagare dzakaringana. Semuenzaniso, kubiridzira vanyoreri kudzikisira chiremera pasocial network. Gadzirira kusvika pakakwirira, rondedzera chirongwa chekuita, uyezve chikafu chine hutano chikafu mukati meiyo franchise basa zana muzana.

Iyo franchise yechitoro chekudya kwehutano chirongwa chebhizimusi chinokurumidza, panguva yekuvandudzwa kwematambudziko asingadzivisike, zvisinei, unogona kuzvikunda zviri nyore, chero iwe wakanyatsogadzirira nekusimudzira. Ziva maitiro ekushambadzira pamakwikwi. Iwe uchave nemukana wese wekukunda une chivimbo mumakwikwi ekukwikwidza kana iwe ukanyatso tarisa kune rakakodzera basa pamwe nehofisi mashandiro efranchise yako yechitoro. Iwe unozokosheswa nevatengi uye uchazoda kutaura newe kana padanho rebasa rakakwira zvakakwana. Zvinobatsira. Shanda zvakanaka nevatengi, sezvo ivo vachizozvikoshesa uye vodzoka zvakare.

Manage yako franchised chitoro kuitira kuti zvese zvifambe zvakakwana neiyo chaiyo bhizinesi maitiro. Izvi zvinoita kuti zvikwanisike kutsungirira zvinetswa, kuve nechokwadi chakazara kufukidzwa kwezvinodiwa zvekambani uye, kazhinji, kuita zviitiko zvine hunyanzvi hwepamusoro. Chikamu chemari ichawedzera; nokudaro, iwe unozokwanisa kupa iyo chaiyo chikafu kune izvo zvitsva misika zvikamu. Izvo zvakaringana kungoita franchise muchitoro nekukwirira kudzoka, kugara uchidzidza manhamba.

Kudzidza kwehuwandu hwehuwandu kunofanirwa kuitiswa neunyanzvi kunyatso kushandisa maturusi akakodzera. Chikafu chakakodzera mukati mechitoro chako chefranchise chinofanirwa kupihwa kutarisisa kwakaringana, chinofanirwa kuve chemhando yepamusoro uye chisina kupera. Chikamu chepamusoro chebasa ibasa rekuzadzisa mibairo yakakosha mumakwikwi. Shanda neunyanzvi hwekuita basa, nekudaro uchizvisimbisa padanho rakakwirira rekuda kunodiwa. Kumisikidza izvo zvinonzi izwi remuromo kunobatsira kukwezva vatengi vazhinji. Asi ndosaka, kana uchishanda nefranchise yechitoro chekudya chehutano, iwe unofanirwa kutevedzera zvakadzama zviyero nemirau.

Iwe uchakwanisa kugona kunyatsoita chero mashandiro emari, uye mukuita kwebasa nefranchise, haufanire kunge uine chero matambudziko. Izvo zvinodikanwa kuti ushande nemhando yepamusoro uye nekudaro uve nechokwadi chenguva dzose chinodikanwa chinodikanwa. Vatengi vanozokoshesa kambani yako uye nekudaro iwe unozozvisimbisa wega kugara uchingowanda kwemirairo mitsva. Iko kuvandudzwa kwehutano hwechitoro franchise ndeye bhizinesi rekuita uko kwausingafanire kuve nekunetseka kwechirongwa chakakura. Iwe unogona kubata nyore kutengeserana kwechero fomati. Iyo chaiyo chikafu chitoro franchise inounza iwe kubudirira uye-kwenguva-refu mikana yekuvandudza.