Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise ye cafe chirongwa chinogona kuve chinobatsira chebhizimusi, nekuchiita, iwe une mukana wega wekuwana zvakakosha mhedzisiro. Kuti usakanganise mukumisikidza zano rebhizinesi, zvinokurudzirwa kuita zviitiko zvekutanga zvekuongorora pamberi. Iwe unozofanirwa kuongorora vese vakwikwidzi uye rako bhizinesi chirongwa. Kana iwe uri kuita franchise, saka iwe unotove unayo pakutanga kwechiitiko uve nemukana wakakura kwazvo pamusoro pevakwikwidzi. Iwe uri kutengesa zita rinozivikanwa pasirese, izvo zvinoreva kuti chinodikanwa chinoshanda chiri chokwadi chakavimbiswa iwe. Izvo zvakare zvinobatsira kusimudzira franchise nekuti urikushandisa yakakwana-yakagadzirirwa uye kunyatso kuyedzwa bhizinesi modhi.

Iyo inokutendera iwe kunyatso kuburitsa inoyevedza mhedzisiro mumakwikwi nemutengo wakaderera. Ehe, iyo franchise ye cafe zvakare ine yayo maitiro. Iwe unozodikanwa kuti ubvise imwe huwandu hwemari yakawanikwa uchifarira franchisor.

Kana iwe uchimhanyisa cafe franchise, iwe unofanirwa kubhadhara zvakanyanya zvakanyanya kudivi rezvemari rechinhu. Sezvo iwe urikungotanga kuita chirongwa chebhizinesi, iwe unofanirwa kuchinjira kumusoro kusvika ku11% yemari zviwanikwa zvaunosarudza kuisa mari muchiitiko ichi. Iyi yemari-yemari yemubhadharo haidzoreke uye inoshandiswa neiyo franchisor pamaonero ayo. Iyo franchise ye cafe inoshanda mushe uye ichakubvumidza iwe kuti uwane mari yakawanda kupfuura kana iwe wanga uchisimudzira bhizinesi kubva pakutanga iwe uchishandisa rako raako zita. Sezvo mutemo, chirongwa ichi chinoshanda, sezvo chiziviso chinozivikanwa chinozonyanya kupfuura maseru emunharaunda, emunharaunda mukuzivikanwa kwayo. Iyo yazvino cafe franchise yakanyatsoiswa kuti ibudirire.

Nekudaro, vakwikwidzi vanogona kukutyisidzira zvakanyanya. Iwe unofanirwa kuzvidzidza uye kutora matanho pamberi kuitira kuti usapinda mune yakaoma mamiriro.

Iyo inoshanda-cafe cafe franchise ichakubatsira iwe kubata chero chero mapepa. Semuenzaniso, haufanire kunyora zvakare chirongwa chebhizinesi, kuhaya vagadziri kushongedza nzvimbo, uye kushandisa mari kugadzira logo. Iwe unowana izvi zvese zvakagadzirirwa-kugadzirwa; zvakakwana kungoisa matemplate aripo. Kunyangwe vanhu vari mune yakavhenganiswa cafe vanofanirwa kupfeka zvinoenderana neyepasi-kirasi. Iyi tsika yakajairika, uye kana iyo franchisee ikazvityora, iye mutengesi anochengetera kodzero yekuparadzanisa kodzero yekushandisa zita racho. Yese mamiriro aya anonyorerwa muchibvumirano pamberi, zvinoreva kuti nekushanda kwakaringana iwe unodzivirirwa nenjodzi dzisingatarisirwi.

Inoshanda cafe franchise igoridhe rakapfuma zvechokwadi kwauri. Nekukudziridza iyo, iwe unogashira yakati wandei mari yemari zviwanikwa semari.

Iwe zvakare unofanirwa kugovana neye franchisor iyo mari iwe yaunogona kuwana kuburikidza neayo bhizinesi modhi uye mhando. Ndosaka kodzero yecafe ichisungirwa kubvisa imwe mari yemari yakawanikwa kuitira kuti mutengesi arambe achishambadza zita rake nekuisa mari mukusimudzira kwaro. Pamusoro pezviitiko zvekushambadzira, iwe uchazobhadharawo maRoyalty pane isingadzoreke hwaro. Mari iyi inotangira pa3 kusvika ku6% uye inosiyana zvichienderana nekuti ndezvipi zvibvumirano zvinoitwa pakati pemapato ese ari maviri. Kana uchisimudzira franchise mu cafe, iwe uri, kutaura zvazviri, wedunhu muparidzi uyo ane yakasarudzika kodzero yekutengesa iyo brand.

Iyo inoshanda-cafe cafe franchise inofanirwa kuzadzisa zvinoverengeka zvezvinhu zvinodiwa kuti ubudirire. Kutanga, iwe unofanirwa kuitisa swot kuongorora pamberi, izvo zvinokutendera iwe kuti unzwisise njodzi dzipi dzinotyisidzira iwe uye ndeapi mikana aripo kuti uikunde. Simba uye kushomeka kwebhizinesi rako pachako zvichave zvakare pachena kwauri kana iwe ukaita ongororo yeswot. Kana uchisimudzira franchise mu cafe, iwe zvakare unofanirwa kuteedzera kune avo vanokwikwidza vakatovhura mahofisi avo kana vane zvirongwa zvakadaro. Izvi zvinokubatsira iwe mune ramangwana, sezvo iwe uchave wakagadzirira kune akasiyana siyana uye dzimwe nguva mamiriro akaomarara. Chirevo chemagetsi ekutenga chinodawo kuongororwa kana iwe ukatenga cafe franchise.

Iyi tsika yakajairika sezvo zvisingaite kuita mapurojekiti ebhizinesi nenzira kwayo pasina manhamba.

Iyo inoshanda franchise ye cafe inoita kuti zvikwanise kushanda nehupamhi hwekukura simba uye kutengesa zvigadzirwa zvakanyanya kupfuura vakwikwidzi vasingashandise akadaro anokwanisa mabhizimusi mamodheru. Iyo yakagadzirirwa-cafe cafe franchise ndiyo nzira yako yekubudirira. Mushure mezvose, urikutengesa zvinhu nemasevhisi zvinoenderana nehurongwa hwebhizinesi hwatovepo, hwakaedzwa uye kuyedzwa nevamwe vazhinji vezvemabhizimusi. Zvakare, kuziva mhando hakufanirwe kurerutswa. Izvo ndezve izvi zvinangwa zvaunotora mukushandisa kwako franchise. Mushure mezvose, unogona kuzviita nyore uye kungosimudzira iyo brand iwe pachako.

Nekudaro, iwe uchiri kuwana yakakwira yakawanda mhedzisiro kubva mukushandisa iyo yakatokwidziridzwa bhizinesi modhi nekutenga iyo cafe franchise. Kazhinji, kutengesa mari kunobhadhara, nekuti mhando yechiitiko ichi inopa muenzaniso wakazara wekuita zvirongwa.

Kushanda necafe franchise kunogona kusanganisira akasiyana maficha aunofanirwa kufunga nezvazvo. Kana iwe ukanyatso kutevedzera iyo inoshanda mirau nemirau, saka hauzove nechero matambudziko. Anenge ese magadzirirwo ezvinhu anofanirwa kufanana nemuenzaniso wepakutanga. Izvi zvinogona kuve zvipfeko kana kushongedzwa kwenzvimbo, pamwe nekuonekwa kwezvinhu zvinotengeswa.

Iyo franchise yecafe yemhuri ibhizinesi rakasarudzika - chirongwa, nekushandisa icho, chaunotora pane zvimwe zvisungo. Izvo zvinosanganisira kunyanya mukuti iwe uchafanirwa kubhadhara dzakasiyana siyana zvipo. Chekutanga, yatove padanho rekutanga rekudyidzana nefranchise, mupi wemari-yemupiro unopihwa. Inoitwa muhuwandu kusvika ku11% yehuwandu hwemari yakapihwa yekudyara. Imhuri franchise inowanzo iri chirongwa chakanangana chinoda kuitiswa nekutarisisa kwakadzama. Ehezve, iwe unowana iwo akazara akawanda mabhenefiti kushanda neakadai bhizinesi chirongwa.

Nekudaro, kune zvekare zvinokuvadza. Paunotengesa mhuri cafe franchise, unogona kumhanyira kune vakawanda vakwikwidzi vasingatombodi kusiya iwe pamusika niche unovapa iwo anogara ari pamwero wemari. Kana iwe ukafunga kutanga mhuri cafe, saka iyo franchise inofanirwa kukupa iwe zvakakodzera mabhenefiti kuitira kuti yako mari mwero ive yakakwira zvakanyanya kupfuura kana iwe uchishanda wega. Unobvuma kubhadhara mipiro, kusvika pa9% mubereko mwedzi wega wega.

Iyo franchised yemhuri cafe inozivikanwa nemhando dzakasiyana dzeakasiyana madhishi. Izvi zvinofanirwa kusimbiswa pakuita zvekushambadzira zviitiko. Shanda pamwe nekuongorora kwako, izvo zvinokutendera kuti uone chaizvo izvo zvakanaka nezvakaipa zvaunotarisana nazvo. Uye zvakare, chishandiso chinobvumidza ichi chinokutendera iwe kuti unzwisise njodzi dzipi dzinotyisidzira kodzero yekutenga cafe yemhuri, zvichave zvakare zvinogoneka kuisa muboka mikana yese yakavhurika. Izvi zviri nyore kwazvo uye zvinoshanda, sezvo mikana yako yekukunda mumakwikwi nzira yekukonana ichawedzera zvakanyanya. Iyo yemhuri cafe franchise inofanirwa kufukidza akasiyana siyana ematengo zvikamu kuti vashande sevakawanda vateereri vateereri sezvinobvira.

Shanda nenhamba uye uzvidzidze sechikamu chekuitwa kwefranchise yecafe yemhuri. Ichakupa iwe zano rekuti chii mamiriro emusika, chii mamiriro ezvinhu panguva yakapihwa, uye zvakare zviri kuitika mukati mekambani. Iyo franchise yecafe yemhuri chirongwa chinonakidza chebhizinesi icho, kana chikaitwa nemazvo, chinogona kukufumisa zvakanyanya.

Iyo franchise yeako-yega-cafe cafe inounza zvakakosha mabhenefiti chete kana iwe ukanyatso tarisa kune yepamusoro-mhando kuzadza nenhumbi panguva yekuitwa kwayo. Shandisa yako franchise nenzira yekuti hapana imwe yemapoka ane zvichemo. Uye zvirevo zvinogona kusimuka zviri nyore kana cafe yakachengetedzwa ikasashanda nemazvo. Kutanga, vatengi ivavo vanobva vangoratidza kusagutsikana kwavo. Chechipiri, inogona kuve yakashambidzika uye nhepfenyuro nzvimbo kana vamwe vamiriri venyika simba. Izvi zvinogona kuve chero munhu, vashandi vekuchengetedza moto, mapurisa, chengetedzo yenyika, zvichingodaro.

Uye zvakare, kana uchiita yekuzvishandira-cafe cafe franchise, iwe ungatarisana nekusimbiswa neiye franchisor. Mushure mezvose, anoda kuziva kuti chirongwa chako chinoenderana sei nerondedzero yaari kufunga uye anovavarira kuitisa. Mushure mezvose, kushanda pane franchise mukati mega-cafe cafe, iwe unoita chisungo chekunyatsoteedzera iko kushanda kwehofisi kubva kune yekutanga, kutanga dhizaini uye kodhi yekupfeka yevashandi uye kupedzisa neiyo assortment, izvi zvese zvinofanirwa kutevedzera zviyero nemitemo.

Kana iwe uchida kuvhura cafe uko iko-kuzviitira sevhisi ndiyo inotarisisa, saka iyo franchise inofanira kukupa iwe inoenderana yekukwikwidza kumucheto. Zvikasadaro, nei uchida franchise yakadaro, iyo isingape mukana, kunyanya kana zvasvika kumakamuri uko vatengi vachange vachiita kuzvishandira. Ehezve, sevhisi yako inofanirwa kuve, zvakadaro, padanho, nekuti vashandi vacharamba varipo mumahoro munenge muine vatengi. Iyi tsika yakajairika, uye madhirezi ekupfeka anodawo kutevedzwa mukuteerera zvizere nemirau. Iyo franchise yeayo yega-cafe cafe inokutendera iwe kuti uwedzere zvakanyanya vhoriyamu yemari yekugamuchira kuburikidza nekushanda kwechinozivikanwa uye chakakurumbira brand. Ehezve, mamwe mabhenefiti anodawo kushandiswa kuti uwane zviwanikwa zvakakosha.

Shanda nefranchise yeiyo-yega-cafe cafe uye ugamuchire huwandu hwakazara hwemabhonasi akasiyana kubva kune izvi, nokudaro uchiva muzvinabhizimusi anokwikwidza zvakanyanya anokwanisa kubata mashandiro ekugadzirwa kwechero kuomarara.

MaFranchise muIndia anogona kutarisira kubudirira chete kana achiteerera kune ese mirau nemirau yakatemwa kutevedzera munharaunda yedunhu rino. India inyika ine huwandu hwevanhu, nepo kodzero irimo inofanirwa kukwidziridzwa nenzira yekusakanganisa manzwiro evanhu vanogara munharaunda ino. Humwe hunhu hwedunhu hunhu hunogona kukanganisa zvakanyanya kubudirira kwefranchise seyakazara. Ehe, zvigadzirwa zvepasirese zvinoda kudyidzana neIndia, nekuti uyu musika uri kuvimbisa uye wakasarudzika panguva imwe chete. Shingairira mukana wekushambadzira zvine hunyanzvi, kwete chete vakagamuchira kubva kune vamiririri vefranchisor ruzivo rwakakwana nezvebasa rehofisi nemaitiro asi zvakare nekudzidza zvese maficha erudzi rwematunhu auchazopindirana. Izvi zvichave nechokwadi chekubudirira kwako kwenguva refu.

Kushandisa kodzero dzefranchise muIndia kunopa mukana wekukurumidza kuwedzera bhajeti mari uye kugadzirisa kodzero dzekambani yemari nemutengesi. MaFranchise muIndia anoshanda sezvaanofanirwa kuve zvinoenderana nemirau yerudzi urwu rwechiitiko. Semuenzaniso, iwe unozomanikidzwa kuendesa imwe huwandu hwemari kubva kuhuwandu hwakazara hwekutanga-up investimenti uchifarira franchisor. Kazhinji, iyo muzana iri pakati pe9 ne11, zvisinei, mamiriro anogona kusiyana. Iyo franchise muIndia inogona zvakare kupihwa mamiriro kana iyo franchisee achichinjisa kubva kune imwe kuenda ku3% yemari yavo kana mari yekushambadzira kune franchisor. Uyu mutemo wakasarudzika unoteedzerwa nevezvemabhizinesi vese vanoshanda nema franchise.

India haizove yakasarudzika, zvisinei, mazwi acho anotaurirana ega ega mukati mehurongwa hwezvibvumirano.