A kofi shopu franchise inogona kunge iri inobatsira asi inogona kuve ine njodzi bhizinesi rekuita. Kuti ushandise zvinobudirira uye zvakanaka, unofanirwa kufanogadzirira. Kugadzirira zvinoreva kuitwa kwebasa rekuongorora. Kutanga, iwe unofanirwa kuitisa mukwikwidzi kuongorora kunozokuratidza izvo zvityisidziro zvinogona kukutyisidzira uye maitiro ekuzviita nazvo Tevere, kana iwe uri kushanda nefranchise, iwe unofanirwa kunzwisisa kuti ndeapi mamiriro emusika akamirira iwe kana iwe ukapinda nyowani, inozivikanwa brand. Iyo franchisee inofanirwa zvakare kusimudzirwa mushure mekuongorora kweswot. Ichi chishandiso chine hunyanzvi chinoshanda zvekuti chinokubatsira kuita rako bhizinesi chirongwa padanho repamusoro remhando.

Kunyangwe iwe uri kukurudzira shopu yekofi kana rimwe bhizinesi, iyo franchisee ichashanda zvinobudirira kana iwe wakagadzirira nemazvo kuvhurwa kwayo, uye panguva yekuitwa, iwe unotevedzera kune pre-yakadhirowewa chirongwa.

Kana iwe ukashanda neresitorendi yekofi uye ukaita iko kuvhiyiwa uchienderana neiyo franchise, saka iwe unotove uine mukana weakakura chirongwa. Mukana uyu uripo pakuti iwe unoshanda neye inozivikanwa brand, zvinoreva kuti yako yekusimudzira uye yekushambadzira mitengo yakadzikira. Ehezve, iwe uchafanirwa kuyeuka kuti hausi iwe wega muparidzi weichi chakakurumbira uye chakakurumbira pasi rose brand. Izvo zvakakosha kuti utarise kuti kana uchitaurirana nefranchise yechitoro chekofi, iwe uchafanirwa kutevedzera nenzira kwayo zvese zvokunze zvinhu zvakakosha kune franchisor. Kutanga, iko kutaridzika kwevamiririri vako nevamwe vashandi vebasa. Kechipiri, zvemukati nekunze dhizaini inofanirwa zvakare kuteedzera nenzira kwayo iyo yekutanga iwe yaunopinda nayo muhukama hwekutengesa.

Iyo franchise yechitoro chekofi inozove inobatsira purojekiti bhizinesi kana ichinge yaitwa nemazvo zvinoenderana nemaitiro anogamuchirwa kubva kumumiriri wechiratidzo.

Bata pamwe nekofi shopu yekutengesa padanho rakakodzera remhando, kushandisa ruzivo rwese uye tekinoroji yauinayo. Inobudirira kuziva-kunozogonesa iwe kubata chero hofisi basa padanho rakakodzera rehunhu. Iwe unogona zvakare kuda wemagetsi mubatsiri mune fomu software, iyo inotora pane iwo mukuru mutoro weyakajairika hunhu. Iwe unogona kana kutenga iyo software pachako kana kuitora kubva kune vanozivikanwa. Shanda nefranchise padanho rakakodzera remhando, uku uchidzivirira chero akakosha zvikanganiso. Mushure mezvose, kana iwe ukaita zvakakomba zvikanganiso, iwe unogona kurasikirwa nekasarudzika kodzero yekuve muparidzi wechiratidzo ichi.

Uku kunogona kuve kurasikirwa kukuru sezvo mari kubva mukutengeswa kwefranchise yechitoro chekofi inogona kuve yakawandisa mari yezvemari.

Paunenge uchiita franchise yechitoro chekofi, mari yemari-yemari inopihwa, iyo yauchazodikanwa kuendesa nekukurumidza mushure mekugadzira chirongwa chekupedzisira chebhizinesi. Mari iyi inogona kuve 9, 10, kana kunyangwe 11%, zvichienderana nemamiriro ezvinhu aunogona kuzviitira iwe pachako. Kana uchitaurirana nefranchise yechitoro chekofi, unofanira zvakare kuyeuka kuti chikamu chemari yako chinenge chichifanira kuendeswa kumaakaundi emufranchisor. Izvi zvakakosha zvikuru, sezvo izvi zvinodhura zvinofanirwa kufanofungidzirwa nekurangarirwa. Iyo franchise yechitoro chekofi inopa, kutanga, kubhadharwa kwemari yekushambadzira. Vamiriri vechiratidzo chako vanozoshandisa iyi nhamba yemari zviwanikwa kuti vawedzere kuwedzera padanho rekuziva chiratidzo.

Uye zvakare, zvinofanirwa kutaurwawo kuti kune mamwe maricho. Uyu mupiro unogona kuve 3, 4, 5, kana 6% yemari yemari yaunowana. Ehezve, zviyero zvese zvinofungidzirwa uye zvinoratidza musimboti wefranchise. Zvisinei, mamiriro ega ega anogona kunge akasiyana-siyana.

Iwe une mukana wekugadzirisa vatengi zvinoenderana nedzimwe nzira kuitira kuti ugone kudyidzana navo zvakanyanya. Iyo franchise yechitoro chekofi inopa kudyidzana nevateereri vakasiyana, izvo zvinofanirwa kuongororwa pamberi. Zvese mune zvese, kuva nehurongwa hwebhizinesi hunobudirira kunova nechokwadi chekuti unowirirana zvinobudirira nemumwe mutengi. Iwe unogona kuita kutsvaga kwe-up-to-date ruzivo kana kudiwa kukamuka. Kuti uite izvi, unoda chinoshanda chekutsvaga injini. Iyo inogona kukubatsira zvakanyanya iwe nekuitwa kweiyo franchise uye kuvepo kwenhamba hombe yevakabatana nevatengi.

Chero bhizinesi rinoda kuitwa nesoftware chaiyo. Iyo inogona kupihwa kwauri neako franchisor, kana iwe unofanirwa kutarisira iyi nyaya iwe pachako. Izvo zvinodikanwa kuti usarudze inoshanda zvakanyanya software, nerubatsiro rwekuti kuitiswa kweiyo franchise muchitoro chekofi kuchaitwa nenzira inoshanda kwazvo.

Gonesa zviwanikwa zvekuchengetera kana uchiita franchise yechitoro chekofi - izvi zvinokutendera kuti udzikise mutengo wemari. Mushure mezvose, iyo shoma nzvimbo yako yekutora inotora, iyo shoma mari yaunoda kubhadhara rendi kana kugadzirisa. Izvo zvinodikanwa kuti ubvise zvisina basa zvinhu kana uchisimudzira kodzero nenzira imwecheteyo kana uchifambidzana nechero mamwe mabasa evafundisi. Kugovaniswa kwezvinhu muzvikamu zvemitengo zvakare chimwe chezvinhu zvinodiwa kuti uwane budiriro mukuitwa kwechirongwa chebhizinesi. Iyo inobudirira franchise yechitoro chekofi kugona kukurumidza kubata nechero renji yebasa rehofisi, uchiita ivo nemazvo uye nemazvo. Iwe unogona zvakare kuongorora mahofisi ebazi zvichibva pane chiitiko chiri panguva yakapihwa.

A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Kofi inotora-kure franchise chiitiko chebhizimusi chemazuva ano, mauri unofanirwa kunyatsoteedzera zvirevo nematanho akataurwa muchibvumirano. Izvi zvinokupa iwe yakakosha mukana mukutarisana nechero vapikisi. Iwe haugone chete kuvapfuura muzviratidzo zvemari zvekutanga asi kazhinji unovatsika, usingavasiire iwo mukana wekukwikwidza newe zvakaenzana. Paunenge uchishanda nefranchise, iwe unofanirwa kunyatso ziva kuti urikuzvipira kubhadhara yakatarwa seti yemhando dzakasiyana mipiro. Chekutanga, uyu mubhadharo wemari, unoitwa padanho rekutanga rekudyidzana nefranchisor. Uyezve, kana uchitengesa kofi franchise, iwe unozofanirwa kubhadhara imwe mari yemari pamwedzi kune franchisor.

Semuenzaniso, mupiro unonzi mhindu unenge uri 3 kusvika 6% yemari yemari yaunowana kuti uwane pamusoro pemwedzi. Uye zvakare, kana uchishanda nekofi-kuenda-kuenda franchise, iwe zvakare uchapa iye franchisor nemari yezvemari yekuita zviitiko zvepasirese. Iyi ndiyo inonzi yepasi-kirasi kushambadzira mupiro. Inoitwa nenzira imwecheteyo semubhadharo, pamwedzi.

Bata pamwe neyekutora kofi franchise kuti uwane ruzivo rwakakosha, tekinoroji yepamusoro, uye ruzivo rwechizvino-zvino kuti uite basa rese rinodiwa muhofisi. Iwe unenge uine chaunacho chinodaidzwa kunzi bhuku rebhizinesi, seti yemirau inotonga zviitiko zvekambani yako. A-take-away coffee franchise inokupa iwe unokosha kwazvo musoro kutanga pane chero vapikisi. Nebudiriro yayo inokwanisa, haufanire kuve nechero dambudziko nehurongwa hwakakosha. Kuti uwane zvakanyanyisa kubva pane yako yekutora franchise, iwe unofanirwa kuita zvishoma zvishoma kune vatengi kupfuura wako chaiye anopikisana naye. Izvi zvinopa mukana wekuvaka mwero wekuvimbika kwevatengi, nokudaro uchiwana mukana wekukwikwidza weiyo yakakosha chirongwa chebhizinesi.

Iyo yakagadzirirwa-kutora-kure kofi franchise inogona zvakare kukupa iwe kukwikwidza pamupendero nekungokupa iwe wega mukana wekuwana kukunda kuvimba. Shanda nehunyanzvi hwekuongorora izvo zvinobatsira kuona kuti mangani matenga ekutenga pazuva rekushanda. Iwe unozogona kunyatso simbisa huwandu hwezviwanikwa uyezve, iwe hauzove nechero dambudziko nekugadzirwa. Iyo yekutora kofi franchise hausi chete mukana wekushandisa yakakurumbira mhando yechiratidzo, asi zvakare mukana wekutora chinzvimbo chinotungamira pamusika, kushandisa yepamusoro-kirasi matekinoroji, yakasarudzika yekuziva-sei tech, uye yakazara yemhando dzakasiyana siyana dzeruzivo. Iva anobudirira zvikuru uye anokwikwidza muzvinabhizimusi pamusika nekutora mukana uzere huwandu hwezvikomborero zvinouya nekushanda nefranchise.

Iyo yekubvisa-kofi franchise inoshanda seinobudirira sezvinobvira mushure mekutanga ongororo. Semuenzaniso, kuongororwa kweSWOT chishandiso chemhando yepamusoro chaunogona kuona chaicho matambudziko auchasangana nawo uye nemikana ipi ichakupa mukana wekuikunda, pamwe nemasimba uye nekushomeka kweprojekiti yako yebhizinesi. Iri ibhuku rinobatsira kwazvo risingafanire kuregeredzwa. Shandisa iyo yekubvisa kofi franchise neunyanzvi hwekushandisa uchishandisa bhuku rebhizinesi. Kana iwe uri padanho rekutanga rekushandisa iyo franchise, saka mari-yemari inobhadharwa inoda kubhadharwa muhuwandu hunosvika pa11% yehuwandu hwemari, iyi ndiyo mari inopihwa yekuitwa kwechiitiko. Magirafu uye machati achakubatsira iwe kudzidza kuverenga uye kuita iyo chaiyo manejimendi sarudzo.

Mushure mezvose, kuwanikwa kweruzivo irudzi rwechombo. Uyezve, hazvina basa kana iwe uri kushanda pane inotora-kutora kofi franchise, kana iwe uri kuita mamwe mapepa. Iwe unozobudirira chete nekugona kugona kuita iro basa.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Yega-yekushandira kofi shopu franchise iri nyore mhinduro kune bhizinesi diki kana kutanga bhizimusi hombe. Zvinorevei-kuzvishandira? Izvi zvinoreva kuti mashoma masevhisi ekubhadharira mune yeruzhinji yekudyira uye mutengi anozoifarira. Kuzvishandira kune zvakwakanakira iye muzvinabhizimusi iye nekuti haadi kukwevera vamwe vashandi kuchitoro chekofi. Kuvhura depo yekofi kukunda-kuhwina, vanhu vanofarira kofi uye vakagadzirira kuinakidzwa chero nguva yegore. Kugadzirisa shopu yekofi zvakare haina kuoma, chinhu chikuru ndechekuti uve neyako nzira uye yakanaka, yakanaka, yakanaka, uye inogutsa vanotengesa kofi. Apa ndipo panowanikwa mukana wekubatsira.

Iyo franchisor inogona kupa yakasarudzika, kunyanya uye kuburitsa zvakavanzika zvavo zvekubudirira bhizimusi. Panguva imwecheteyo, iwe haufanire kunetseka nezve kushambadzira, kudiwa kwemusika, kutengwa kwezvinhu zvakasvibirira, uye zvimwe zvakakosha zveiyi kesi, mutengesi anotarisira chinhu chikuru. Mukudzoka, anogamuchira mvumo uye mubhadharo wemari. Yega-yekushandira kofi kona franchise chinhu chinobatsira kuwana, sekutonga, iyo biz inobhadhara nekukurumidza uye inounza yakagadzikana purofiti. Ndekupi kwaunowana kupi yakadzikama franchise pamutengo unodhura? Mune yedu yakasarudzika katarogu. Isu takasarudza mhinduro dzazvino uno, dzakaputswa zvakaenzana nemari yekudyara iri kuitwa. Sei uchigona kuvimba nesu? Nekuti isu tinoshanda chete nevatendi vanovimbika vefranchise vanoshanda mukati medu nyika nekune dzimwe nyika.

Tanga bhizinesi rako nesu, tanga kutsvaga kwako kwekuzvishandira-wekofi shopu yekutengesa mune yedu dhairekitori.