Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A kofi shopu franchise inogona kunge iri inobatsira asi inogona kuve ine njodzi bhizinesi rekuita. Kuti ushandise zvinobudirira uye zvakanaka, unofanirwa kufanogadzirira. Kugadzirira zvinoreva kuitwa kwebasa rekuongorora. Kutanga, iwe unofanirwa kuitisa mukwikwidzi kuongorora kunozokuratidza izvo zvityisidziro zvinogona kukutyisidzira uye maitiro ekuzviita nazvo Tevere, kana iwe uri kushanda nefranchise, iwe unofanirwa kunzwisisa kuti ndeapi mamiriro emusika akamirira iwe kana iwe ukapinda nyowani, inozivikanwa brand. Iyo franchisee inofanirwa zvakare kusimudzirwa mushure mekuongorora kweswot. Ichi chishandiso chine hunyanzvi chinoshanda zvekuti chinokubatsira kuita rako bhizinesi chirongwa padanho repamusoro remhando.

Kunyangwe iwe uri kukurudzira shopu yekofi kana rimwe bhizinesi, iyo franchisee ichashanda zvinobudirira kana iwe wakagadzirira nemazvo kuvhurwa kwayo, uye panguva yekuitwa, iwe unotevedzera kune pre-yakadhirowewa chirongwa.

Kana iwe ukashanda neresitorendi yekofi uye ukaita iko kuvhiyiwa uchienderana neiyo franchise, saka iwe unotove uine mukana weakakura chirongwa. Mukana uyu uripo pakuti iwe unoshanda neye inozivikanwa brand, zvinoreva kuti yako yekusimudzira uye yekushambadzira mitengo yakadzikira. Ehezve, iwe uchafanirwa kuyeuka kuti hausi iwe wega muparidzi weichi chakakurumbira uye chakakurumbira pasi rose brand. Izvo zvakakosha kuti utarise kuti kana uchitaurirana nefranchise yechitoro chekofi, iwe uchafanirwa kutevedzera nenzira kwayo zvese zvokunze zvinhu zvakakosha kune franchisor. Kutanga, iko kutaridzika kwevamiririri vako nevamwe vashandi vebasa. Kechipiri, zvemukati nekunze dhizaini inofanirwa zvakare kuteedzera nenzira kwayo iyo yekutanga iwe yaunopinda nayo muhukama hwekutengesa.

Iyo franchise yechitoro chekofi inozove inobatsira purojekiti bhizinesi kana ichinge yaitwa nemazvo zvinoenderana nemaitiro anogamuchirwa kubva kumumiriri wechiratidzo.

Bata pamwe nekofi shopu yekutengesa padanho rakakodzera remhando, kushandisa ruzivo rwese uye tekinoroji yauinayo. Inobudirira kuziva-kunozogonesa iwe kubata chero hofisi basa padanho rakakodzera rehunhu. Iwe unogona zvakare kuda wemagetsi mubatsiri mune fomu software, iyo inotora pane iwo mukuru mutoro weyakajairika hunhu. Iwe unogona kana kutenga iyo software pachako kana kuitora kubva kune vanozivikanwa. Shanda nefranchise padanho rakakodzera remhando, uku uchidzivirira chero akakosha zvikanganiso. Mushure mezvose, kana iwe ukaita zvakakomba zvikanganiso, iwe unogona kurasikirwa nekasarudzika kodzero yekuve muparidzi wechiratidzo ichi.

Uku kunogona kuve kurasikirwa kukuru sezvo mari kubva mukutengeswa kwefranchise yechitoro chekofi inogona kuve yakawandisa mari yezvemari.

Paunenge uchiita franchise yechitoro chekofi, mari yemari-yemari inopihwa, iyo yauchazodikanwa kuendesa nekukurumidza mushure mekugadzira chirongwa chekupedzisira chebhizinesi. Mari iyi inogona kuve 9, 10, kana kunyangwe 11%, zvichienderana nemamiriro ezvinhu aunogona kuzviitira iwe pachako. Kana uchitaurirana nefranchise yechitoro chekofi, unofanira zvakare kuyeuka kuti chikamu chemari yako chinenge chichifanira kuendeswa kumaakaundi emufranchisor. Izvi zvakakosha zvikuru, sezvo izvi zvinodhura zvinofanirwa kufanofungidzirwa nekurangarirwa. Iyo franchise yechitoro chekofi inopa, kutanga, kubhadharwa kwemari yekushambadzira. Vamiriri vechiratidzo chako vanozoshandisa iyi nhamba yemari zviwanikwa kuti vawedzere kuwedzera padanho rekuziva chiratidzo.

Uye zvakare, zvinofanirwa kutaurwawo kuti kune mamwe maricho. Uyu mupiro unogona kuve 3, 4, 5, kana 6% yemari yemari yaunowana. Ehezve, zviyero zvese zvinofungidzirwa uye zvinoratidza musimboti wefranchise. Zvisinei, mamiriro ega ega anogona kunge akasiyana-siyana.

Iwe une mukana wekugadzirisa vatengi zvinoenderana nedzimwe nzira kuitira kuti ugone kudyidzana navo zvakanyanya. Iyo franchise yechitoro chekofi inopa kudyidzana nevateereri vakasiyana, izvo zvinofanirwa kuongororwa pamberi. Zvese mune zvese, kuva nehurongwa hwebhizinesi hunobudirira kunova nechokwadi chekuti unowirirana zvinobudirira nemumwe mutengi. Iwe unogona kuita kutsvaga kwe-up-to-date ruzivo kana kudiwa kukamuka. Kuti uite izvi, unoda chinoshanda chekutsvaga injini. Iyo inogona kukubatsira zvakanyanya iwe nekuitwa kweiyo franchise uye kuvepo kwenhamba hombe yevakabatana nevatengi.

Chero bhizinesi rinoda kuitwa nesoftware chaiyo. Iyo inogona kupihwa kwauri neako franchisor, kana iwe unofanirwa kutarisira iyi nyaya iwe pachako. Izvo zvinodikanwa kuti usarudze inoshanda zvakanyanya software, nerubatsiro rwekuti kuitiswa kweiyo franchise muchitoro chekofi kuchaitwa nenzira inoshanda kwazvo.

Gonesa zviwanikwa zvekuchengetera kana uchiita franchise yechitoro chekofi - izvi zvinokutendera kuti udzikise mutengo wemari. Mushure mezvose, iyo shoma nzvimbo yako yekutora inotora, iyo shoma mari yaunoda kubhadhara rendi kana kugadzirisa. Izvo zvinodikanwa kuti ubvise zvisina basa zvinhu kana uchisimudzira kodzero nenzira imwecheteyo kana uchifambidzana nechero mamwe mabasa evafundisi. Kugovaniswa kwezvinhu muzvikamu zvemitengo zvakare chimwe chezvinhu zvinodiwa kuti uwane budiriro mukuitwa kwechirongwa chebhizinesi. Iyo inobudirira franchise yechitoro chekofi kugona kukurumidza kubata nechero renji yebasa rehofisi, uchiita ivo nemazvo uye nemazvo. Iwe unogona zvakare kuongorora mahofisi ebazi zvichibva pane chiitiko chiri panguva yakapihwa.

Kofi inotora-kure franchise chiitiko chebhizimusi chemazuva ano, mauri unofanirwa kunyatsoteedzera zvirevo nematanho akataurwa muchibvumirano. Izvi zvinokupa iwe yakakosha mukana mukutarisana nechero vapikisi. Iwe haugone chete kuvapfuura muzviratidzo zvemari zvekutanga asi kazhinji unovatsika, usingavasiire iwo mukana wekukwikwidza newe zvakaenzana. Paunenge uchishanda nefranchise, iwe unofanirwa kunyatso ziva kuti urikuzvipira kubhadhara yakatarwa seti yemhando dzakasiyana mipiro. Chekutanga, uyu mubhadharo wemari, unoitwa padanho rekutanga rekudyidzana nefranchisor. Uyezve, kana uchitengesa kofi franchise, iwe unozofanirwa kubhadhara imwe mari yemari pamwedzi kune franchisor.

Semuenzaniso, mupiro unonzi mhindu unenge uri 3 kusvika 6% yemari yemari yaunowana kuti uwane pamusoro pemwedzi. Uye zvakare, kana uchishanda nekofi-kuenda-kuenda franchise, iwe zvakare uchapa iye franchisor nemari yezvemari yekuita zviitiko zvepasirese. Iyi ndiyo inonzi yepasi-kirasi kushambadzira mupiro. Inoitwa nenzira imwecheteyo semubhadharo, pamwedzi.

Bata pamwe neyekutora kofi franchise kuti uwane ruzivo rwakakosha, tekinoroji yepamusoro, uye ruzivo rwechizvino-zvino kuti uite basa rese rinodiwa muhofisi. Iwe unenge uine chaunacho chinodaidzwa kunzi bhuku rebhizinesi, seti yemirau inotonga zviitiko zvekambani yako. A-take-away coffee franchise inokupa iwe unokosha kwazvo musoro kutanga pane chero vapikisi. Nebudiriro yayo inokwanisa, haufanire kuve nechero dambudziko nehurongwa hwakakosha. Kuti uwane zvakanyanyisa kubva pane yako yekutora franchise, iwe unofanirwa kuita zvishoma zvishoma kune vatengi kupfuura wako chaiye anopikisana naye. Izvi zvinopa mukana wekuvaka mwero wekuvimbika kwevatengi, nokudaro uchiwana mukana wekukwikwidza weiyo yakakosha chirongwa chebhizinesi.

Iyo yakagadzirirwa-kutora-kure kofi franchise inogona zvakare kukupa iwe kukwikwidza pamupendero nekungokupa iwe wega mukana wekuwana kukunda kuvimba. Shanda nehunyanzvi hwekuongorora izvo zvinobatsira kuona kuti mangani matenga ekutenga pazuva rekushanda. Iwe unozogona kunyatso simbisa huwandu hwezviwanikwa uyezve, iwe hauzove nechero dambudziko nekugadzirwa. Iyo yekutora kofi franchise hausi chete mukana wekushandisa yakakurumbira mhando yechiratidzo, asi zvakare mukana wekutora chinzvimbo chinotungamira pamusika, kushandisa yepamusoro-kirasi matekinoroji, yakasarudzika yekuziva-sei tech, uye yakazara yemhando dzakasiyana siyana dzeruzivo. Iva anobudirira zvikuru uye anokwikwidza muzvinabhizimusi pamusika nekutora mukana uzere huwandu hwezvikomborero zvinouya nekushanda nefranchise.

Iyo yekubvisa-kofi franchise inoshanda seinobudirira sezvinobvira mushure mekutanga ongororo. Semuenzaniso, kuongororwa kweSWOT chishandiso chemhando yepamusoro chaunogona kuona chaicho matambudziko auchasangana nawo uye nemikana ipi ichakupa mukana wekuikunda, pamwe nemasimba uye nekushomeka kweprojekiti yako yebhizinesi. Iri ibhuku rinobatsira kwazvo risingafanire kuregeredzwa. Shandisa iyo yekubvisa kofi franchise neunyanzvi hwekushandisa uchishandisa bhuku rebhizinesi. Kana iwe uri padanho rekutanga rekushandisa iyo franchise, saka mari-yemari inobhadharwa inoda kubhadharwa muhuwandu hunosvika pa11% yehuwandu hwemari, iyi ndiyo mari inopihwa yekuitwa kwechiitiko. Magirafu uye machati achakubatsira iwe kudzidza kuverenga uye kuita iyo chaiyo manejimendi sarudzo.

Mushure mezvose, kuwanikwa kweruzivo irudzi rwechombo. Uyezve, hazvina basa kana iwe uri kushanda pane inotora-kutora kofi franchise, kana iwe uri kuita mamwe mapepa. Iwe unozobudirira chete nekugona kugona kuita iro basa.

Yega-yekushandira kofi shopu franchise iri nyore mhinduro kune bhizinesi diki kana kutanga bhizimusi hombe. Zvinorevei-kuzvishandira? Izvi zvinoreva kuti mashoma masevhisi ekubhadharira mune yeruzhinji yekudyira uye mutengi anozoifarira. Kuzvishandira kune zvakwakanakira iye muzvinabhizimusi iye nekuti haadi kukwevera vamwe vashandi kuchitoro chekofi. Kuvhura depo yekofi kukunda-kuhwina, vanhu vanofarira kofi uye vakagadzirira kuinakidzwa chero nguva yegore. Kugadzirisa shopu yekofi zvakare haina kuoma, chinhu chikuru ndechekuti uve neyako nzira uye yakanaka, yakanaka, yakanaka, uye inogutsa vanotengesa kofi. Apa ndipo panowanikwa mukana wekubatsira.

Iyo franchisor inogona kupa yakasarudzika, kunyanya uye kuburitsa zvakavanzika zvavo zvekubudirira bhizimusi. Panguva imwecheteyo, iwe haufanire kunetseka nezve kushambadzira, kudiwa kwemusika, kutengwa kwezvinhu zvakasvibirira, uye zvimwe zvakakosha zveiyi kesi, mutengesi anotarisira chinhu chikuru. Mukudzoka, anogamuchira mvumo uye mubhadharo wemari. Yega-yekushandira kofi kona franchise chinhu chinobatsira kuwana, sekutonga, iyo biz inobhadhara nekukurumidza uye inounza yakagadzikana purofiti. Ndekupi kwaunowana kupi yakadzikama franchise pamutengo unodhura? Mune yedu yakasarudzika katarogu. Isu takasarudza mhinduro dzazvino uno, dzakaputswa zvakaenzana nemari yekudyara iri kuitwa. Sei uchigona kuvimba nesu? Nekuti isu tinoshanda chete nevatendi vanovimbika vefranchise vanoshanda mukati medu nyika nekune dzimwe nyika.

Tanga bhizinesi rako nesu, tanga kutsvaga kwako kwekuzvishandira-wekofi shopu yekutengesa mune yedu dhairekitori.