Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yekutandarira bar franchise chirongwa chebhizinesi, mukumisikidza icho chaunofanira kuyeuka kuti iwe unofanirwa kuwana zvishoma kupfuura vako vakwikwidzi vanoshanda vasina kudyidzana neanozivikanwa brand. Mushure mezvose, iwe unotora zvimwe zvisungo kana iwe ukashanda pane franchise. Kutanga, iwe unopa pakutanga kusvika ku11% semubhadharo wemari. Inoturikirwa kubva muchiGerman sechidimbu chakakora, uye mari iyi inoshandiswa zvisingaite mukutsigira kambani iyo yaunopedzisa chibvumirano pamusoro pekodzero yekuparadzira chete. Paunoshanda nefranchise, unowana akasiyana mabhenefiti aunogona kushandisa kuti ubudirire. Kutanga, unowana tekinoroji yepamusoro.

Paunenge uchiita yekutandarira bar franchise, iwe unogona zvakare kutarisira pamusoro-notch kuziva-maitiro kana kugona kushambadzira zvigadzirwa kana masevhisi kubva kune inozivikanwa pasi rese brand.

Kana iwe uchida kutenga franchise yekuzorora bar, saka iwe unofanirwa kusarudza sarudzo yakanakisa pakati peavo vakapihwa. Kune nhamba yakakura kwazvo yemasaiti akasiyana paInternet ayo anopa ma franchise kusarudza kubva. Iwe unogona zvakare kusarudza iyo sarudzo inokodzera bhaa yako. Shanda zvakanaka uye nemazvo, uchidzivirira zvikanganiso zvakakura, kuva muzvinabhizimusi akabudirira kwazvo. Iwe uchave unokwanisa kugona kunyatsoita nechero vafundisi mashandiro nekukura kuratidzira uye nzwisiso. Kudzidza zviverengero kana uchichengeta bhawa yekuzorora ndechimwe chezvinhu zvinodiwa kuti ubudirire.

Mushure mezvose, iwe uchagara uchiziva nezve mamiriro emusika. Ehe, zvemukati mamiriro ezvinhu mukambani zvinofanirwawo kutarisirwa uye kugara zvichiongororwa. Paunenge uchishanda neyekutandarira bar franchise, iwe zvakare unofanirwa kugara uchifunga mundiro yemari uye kushambadzira fizi iwe yaunozvipira kuendesa mwedzi wega.

Franchise muManagua ine mikana yese yekubudirira kana uchiona franchise, unofanirwa kuyeuka zvirevo zvakapihwa nemutengesi. Izvo zvakakosha kumuridzi weiyo trademark iyo iyo franchisee inozadzisa zvisungo zvayo. Ichi ndicho chikonzero arikutsvaga oga muparidzi mukati mefranchise. Uyu muparadzi anogona kuronga network yake mumafomati emuno. Netiweki inokura nekusvetuka uye panogumira kana mukana unobudirira wapinda. A franchise inobatsira kubata nehuwandu hukuru hwezvinetso nyore nyore uye zvinobudirira.

Dzimwe njodzi hadzitombomuke uye hadzityisidzi kana iwe ukaona franchise muManagua zvinoenderana nezvakatemerwa zviyero. Managua iguta rinokwezva, unofanirwa kunzwisisa kuti ndedzipi njodzi nemikana iripo pakushandisa kodzero. Inowanzo kukurudzirwa kuti ugare uchiita ongororo ye swot pamberi. Ichi chishandiso chinobatsira kuona kuti ndeapi mikana iyo sangano rinogamuchira, ndedzipi njodzi dzinogona kutyisidzira, ndezvipi zvakanaka nezvakaipa zviripo kuzvishandisa. Iyo yakaipa yeropafadzo muManagua inogona zvakare kushandiswa. Mimwe minus inotozova pluses. Tinofanira kushandura isina kusimba kuita yakasimba.

Kuti uite izvi, iwe unofanirwa kuswededza zvine mutsindo mashandiro eiyo franchise munharaunda yeManagua. Iri chirongwa chebhizinesi, chichiita icho, iwe unofanirwa kuziva nezvezvinofungidzirwa mabasa. Iyo franchise muManagua yakanyatso kuzadzikiswa mune mamwe maguta 'mabhizinesi mapurojekiti. Zvirokwazvo, zvakasarudzika zvemuno zvinofungidzirwa, zvisinei, kazhinji, ikopi chaiyo yechiratidzo chepakutanga inodiwa. Basa rese remuhofisi rinofanira kuve rakabatana. Mamwe mafranchise anokura munharaunda, mamwe anowedzera pasirese. Huwandu hukuru hwemaAmerican franchise anoshanda muManagua.

Izvi zvinoshandawo kune dzimwe nyika. Mushure mezvose, franchise inobatsira. Kunyangwe iwe uchishanda muManagua, kana imwe nzvimbo kana nyika, unofanirwa kutevedzera mutemo. Izvo zvinoshandawo kunyorerwa, zvirevo, mirau. Ivo vanozove mutungamiri wako kuzviito. Usatyora mitemo, yakazara nekukuvara kune zita rechiratidzo. Mvumo haifaniri kukuvadza franchisor yako.

Pane kupokana, anoishandisa kuti isimbise kuwedzera kwakanyanya. Iye franchisor anovavarira kuona kuti kambani yake ndiyo mhedzisiro mutungamiri mumusika. Kana franchise yatanga muManagua, yekutanga makwikwi ongororo inoda kuitwa. Up-to-date ruzivo runobatsira iwe kunzwisisa maitiro ekuita mune chero yakapihwa mamiriro. Iyo franchise inogadzira yakakwira mwero wemari, zvisinei, kuedza kunofanira kuitwa.