Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Ice cream parlor franchise ibhizimusi rinonakidza uye rakakodzera. Kuti usatarisana nematambudziko echinhu chisingakundiki panguva yekuitwa kwayo, zvinodikanwa kuti utange kugadzirira. Kutanga, iwe unofanirwa kunzwisisa kuti vakwikwidzi vako ndivanaani, chii chinofanirwa kuitwa kuti uwane ruoko rwepamusoro mukurwa navo. Zvakare, kana uchiita franchise yecafe, iwe unofanirwa kuziva kuti ndeapi masimba uye kushaya simba kwako bhizinesi chirongwa rine. Izvi zvinokubatsira kuti ugone kukunda matambudziko uye uve muzvinabhizimusi akabudirira kwazvo. Uye zvakare, iyo swot ongororo inoratidza iyo mikana uye njodzi iyo yako ice cream parlor franchise inoratidzwa.

Ita zviitiko zvakajairika zvekufunga uchishandisa ruzivo rwese rwehurongwa hwehuwandu. Kushandisa kumusoro-to-date data kuchakupa kunzwisiswa kunoonekwa kweazvino mamiriro emusika. Uye zvakare, pachave nekunzwisisa kwekuti kambani yako inonzwa sei uye chii chinodiwa kugadzirisa maitirwo ebhizinesi. Izvo zvakakosha kuti utarise zvakanyanya kune ice cream mukati meiyo franchise cafe, kunyanya iri mhando. Gadzira chigadzirwa zvizere maererano neresipi, izvi zvinokusunungura kubva kumamiriro asingafadzi ane chekuita nemutengesi nevatengi. Zvakare, hurumende inogona kunge iine zvichemo kana usingaite maererano nemitemo yakajairwa. Naizvozvo, iwe unofanirwa kungozvichengeta.

Paunenge uchishandisa franchise yeiyo ice cream imba, iwe unofanirwa kupa yakakwira mwero yekuonekwa kweye hofisi basa rinoitwa. Uye zvakare, iwe unofanirwa kuwana mhinduro kubva kune vako vatengi pane inoenderera hwaro. Kune izvi, semuenzaniso, kuvhota kweSMS kwakakodzera. Shanda zvakanaka uye ipapo unogona kukunda matambudziko zviri nyore, kunyangwe iwo akakomba. Uyezve, iwe uchave nemukana wekushandisa iyo franchise ruzivo kune ice cream imba. Izvi zvinogona kubatsira kwazvo mapepa.

Kushanda nekufukidzwa kwakazara kwezvikamu zvemutengo wefranchise, hauzove nematambudziko mukukwezva vatengi zvachose. Kunyanya kana iwe ukatanga kushambadzira yakanangwa. Yakawandisa ice cream parlor franchise inofanirwa kunge iri kopi yeiyo yekutanga. Ehezve, uchifunga nezve mamwe matunhu enzvimbo, zvigadziriso zvinoda kuitwa kana zvichidikanwa, zvisinei, iwe uchafanirwa kutaurirana nemutengesi. Paunenge uchiita chero shanduko kune franchise ye ice cream parlor, iwe unofanirwa kunyatso chengeta cheni yekuraira uye nguva dzose zivisa rimwe bato chibvumirano.

Ice cream franchise ndiyo yakanyanya kunaka sarudzo yezhizha, izvo zvinounza purofiti yakanaka. Ice cream franchise, iine mwaka bhizinesi maitiro, yakagara ichizivikanwa panguva yakatarwa. Iyo franchise inogona kuitiswa uchishandisa ice cream, inozove yeyakakurumbira brand, pamutengo wakakodzera. Kuvapo kwesarudzo hombe yemhando dzakasiyana dzemak ice cream pamasaiti akakosha kunobatsira zvakanyanya kusarudza zano rebhizinesi, maererano nezano riripo, iro rine mutengo wakanaka. Parizvino, iwe unozotanga kunyorera ice cream franchise nekuwana, mushure mekupera kwekudyidzana nezvibvumirano, makosi akasarudzika mumhando yemusangano, uyo unozopa runyorwa rwezivo rwusipo kumutengi. Kana mukuita basa, mibvunzo yechirongwa chakasiyana inotanga kuoneka yakaoma kugadzirisa wega, saka unofanirwa kutsvaga rubatsiro mukutsvaga nzira yekubuda kune vagadziri.

Zvichakwanisika kutaura nechivimbo kuti bhizinesi rinotora chikamu charo nekutora ice cream franchise, iyo inokwidza mwero wekambani kune saizi yaunoda.