Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A franchise yekudyira chirongwa chinobatsira kwazvo mune ramangwana. Kuti uzviite zvinobudirira, zvinodikanwa kuti ugadzirire pamberi nekuita kuumbwa kwehurongwa hwebhizinesi. Uyezve, kana iwe ukashanda nefranchise, iwe unotova nehurongwa hwebhizinesi mumaoko ako, nekuti iwe unogashira ruzivo rwese rwakakodzera kubva kune wako waunotengesa naye. Iyo franchise inofanirwa kuitiswa zvine hunyanzvi, zvakare iine ziso kune iwo matunhu maficha ayo anowanikwa munzvimbo ino. Kana iwe uchinge uchiita muresitorendi, saka kana uchitaurirana nefranchise, unofanirwa kufanotaurirana zvisati zvaitika mamiriro ese auchazoshanda mune ramangwana. Semuenzaniso, kutenga chikafu kunofanirwa kuitwa zvine hunyanzvi uye zvine hunyanzvi, kutarisisa kune zvakadzama.

Iwe unogona zvakare kuronga nemumiriri wefranchise kuti upe yako yekudyira zviwanikwa zvakananga kubva kune franchisor. Iyi ndiyo tsika yakajairika mune akawanda maAmerican franchise. A franchise yekutengesa inofanirwa kushanda nemazvo, ingoshandisa software yakasarudzika. Pane zvingasarudzwa zviviri, ungave iwe unotenga software yacho pachako, kana inouya yakasungwa pamwe nezvose zvakanakira zvaunowana paunotenga franchise. Kunyangwe iwe uri kubata neresitorendi kana imwe mhando yebhizinesi, franchise ingangoita mari inowanisa mari. Mushure mezvose, iwe unoisa mari yakaenzana yakakura kwazvo zviwanikwa zvemari, asi mubhadharo wakanyanya kukwirira. Iyo franchise haisi chimwe chinhu kunze kwekurebesa kwenguva refu yeiyo chiratidzo, iyo inouyawo neyakagadzika yemabhuku akasiyana ebhizinesi.

Ivo anoshandiswa kuitira kuti iwe uve nemukana wekuumba hofisi mashandiro zvine hungwaru uye zvakarongeka.

Basa neiyo resitorendi franchise inoitwa padanho rakakodzera rehunyanzvi, chero izvo zviwanikwa zvemhando yepamusoro zvichishandiswa. Izvo zvinodikanwa kuti utenge zvigadzirwa zvechikafu chete kubva kune vanogoverwa vanogovera kuitira kuti usanyadzisa chako chinozivikanwa uye chakakurumbira chiziviso pasirese. Ehezve, kana iwe uri kusimudzira yekutengesa franchise, iwe zvakare unofanirwa kusarudza nenzira kwayo nzvimbo pane chikafu chiripo. Sezvo mutemo, nzvimbo dzekupfuura dzinosarudzwa kuresitorendi, iyo mune ramangwana inogona kukwezva huwandu hwakawanda hwevatengi. Ehe, iyo franchise chiitiko chinoshanda mukati mawo, zvisinei, kana chikaitwa zvisizvo, unoisa panjodzi yekurasikirwa nemari. Ndicho chikonzero nei zvichikosha kuti nenzira kwayo uye nenzira kwayo usvike pakuitwa kwese basa repahofisi.

Iyo franchise muresitorendi ndiyo mukana wako wekuwana mibairo inoshamisa mumakwikwi ekukwikwidzana nekuda kwekuti iwe uchapfuura vako vakwikwidzi padanho rekuziva chiratidzo. Nekudaro, mazhinji ma franchisees anogona kunge atove kushanda padunhu reguta rako, nekudaro, iwe unofanirwa kukwikwidzana navo. Izvo zvinodikanwa kuti ugadzire kana kushandisa zviripo zviripo pane mamwe maresitorendi kana iwe uri kutengesa franchise munzvimbo yemakwikwi. Zvakare, iyo yemakwikwi ongororo inofanirwa kuitwa pane yekutanga hwaro kuti uzive zvauchazosangana nazvo mune ramangwana. Kushanda nefranchise muresitorendi zvakare kunokupa iwe mukana wekuti unyatsobata nebasa rehofisi yechero fomati uye kudzivirira zvikanganiso. Mushure mezvose, kuwanikwa kweruzivo rwechinyakare nezve kusimudzira bhizinesi mumaoko ako.

Iwe unobhadhara mukana wekuti ushandise dhizaini yekutanga, uye mutemo pamusoro pekuchengetedzwa kwepfuma yega wega unochengetedza franchisor kuti isabiwe nevamabhizimusi vasina kutendeka. Kushanda neresitorendi franchise kunogona kusanganisira wega wega vashandi mitengo. Zvirinani kuverenga muhoro otomatiki, uchishandisa software inodiwa. Iwe unogona kudzora kugara kwenzvimbo yako kana iwe ukashanda neresitorendi franchise. Izvi zvakakosha kwazvo kudzivirira zvikanganiso zvakakura pakugovaniswa kwevatengi. Kana iwe uri kushanda nefranchise yakadaro, saka unofanirwa kuyeuka kuti nekukurumidza paunenge uchizovhura bhizinesi iri, uchafanirwa kubhadhara imwe huwandu hwemari zviwanikwa semubhadharo wekutanga. Kubhadhara kwekutanga kana uchitaurirana nefranchise kunonzi bundu remari.

Inoitwa kamwe chete, uye vhoriyamu yayo inogona kunge iri yeimwe huwandu. Inotarisirwa sepesenti yemari yemari yaunodyara padanho rekutanga. Iko kushandiswa kweresitorendi basa kuchashanda uye kwemhando yepamusoro, kana iwe ukafungisisa pamberi pese njodzi dzinokutyisidzira.

Franchise maresitorendi uye maresitorendi ingangove nzvimbo dzinozivikanwa kwazvo uye dzinodiwa mubhizinesi. Nei dzakakurumbira zvakadaro? Maresitorendi nemakamuri ndeimwe yenzvimbo dzinodiwa dzevaraidzo munharaunda yedu. Kune akawanda masisitendi akadaro mune angangoita maguta ese. Vemabhizimusi vanovavarira kuvhura zvivakwa zvemazuvano, zvinodziya nerumwe rudzi rwebasa kana zvimwe zvakanaka. Nzvimbo dzekuchengetedza dzinofanira kukurudzira kuvimba kune vatengi. Hazvisi chakavanzika kuti zvimwe zvakawanda zvinodiwa kubva kumaresitorendi kunze kwenyika, uye ichi ndicho chikonzero chekubudirira kwavo.

Franchise salons nemakamuri zvinokutendera iwe kuunza rako bhizinesi kune hutsva mhando nhanho. Iyo franchise inogona kushandiswa kutanga bhizinesi kana kushandura iripo biz. Mamiriro uye mutengo wefranchise unogona kusiyana zvichienderana nekuzivikanwa kweimwe mhando. Mari dzekudyara dzinogona kungogumira kune bundu-remari kana yemubhadharo, asi kazhinji kazhinji zvese zviri zviviri zvinodiwa zvinoda. Mukudzoka, iwe unogamuchira rutsigiro kubva kune ane ruzivo mudiwa, rakanyatsofungidzirwa-biz chirongwa, kushambadzira mhinduro, uye zvimwe zvakanaka. Izvo zvese zvinoenderana nemitemo yechibvumirano. Nzira yekuwana sei mari inobatsira uye kubata maresitorendi zvakanaka? Yedu maresitorendi 'katarogu anobatsira neizvi, apa unogona kuwana akasiyana zvipo zvefranchise mumunda weresitorendi maresitorendi.