Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Kuva mukudyidzana nekambani USU Software iwe unozotanga kuita iyo shoma franchise mari. Nekutenga iyo franchise ine mashoma investimendi sebhizinesi, iwe unokwanisa kuita akasiyana mabasa maitiro pasi pehurongwa hwakagadzwa uye chirongwa cheakaungana chirongwa. Nechinangwa chekutenga rako bhizinesi, yega yega kushomeka franchise kutanga kwechiitiko chitsva chebhizimusi, icho chinogona kuwanikwa panzvimbo yeUSU Software kambani. Iwe unogona kutenga yakanakisa franchise ine shoma investimenti nekusaina chibvumirano nesangano redu, iro, semubatsiri, rinopa rakasarudzika zano rekuvandudza. Pfungwa yakasarudzwa, iyo yakapasa chibvumirano pakati pemapato, pasina kana zvishoma kutadza, inofanirwa kupfuura nepadiki zvinyorwa, nekusaina kwechibvumirano nemapato ese. Kuti uwane chirongwa chakanakisa chekuvandudza mari, iyo yakasimba USU Software iri pakati pevaridzi vakasimbiswa, izvo zvinowedzera kuvimba kwevatengi kanoverengeka.

Zvekutenga nemari shoma kubva pawebhusaiti yepamutemo yebhizinesi redu, zvakafanira, pamberi pekuvapo kwemibvunzo mishoma, kupasa chibvumirano kana uchisangana nevashandi vane ruzivo. Nyanzvi dzedu dzinopa rondedzero yakadzama yemuenzaniso wekuita zvishoma, izvo zvinofanirwa kuteverwa chaizvo sezvakarairwa kanenge kekutanga mushure mekuvhura bhizinesi. Kuti uwane rumwe ruzivo nezveUSU Software, unogona kutarisa kune yakatsaurirwa e-saiti kuti uwane ruzivo rwakadzama pane dzakasiyana nzvimbo. Iyo yakanakisa nguva-yakaedzwa kambani USU Software inotengesa yakasarudzika franchise zvirongwa, pamwe neakasiyana ezvokutengeserana mapurojekiti ayo zvechokwadi anounza budiriro kumutengi uye kunobatsira kubatana. Iwe unokwanisa kutenga zano mune yedu firm, iyo inopa rondedzero yenzira nekugadzira bhizinesi kudzidziswa uye kusimudzira kune inodiwa saizi. Iwe unogona kugamuchira nenguva ruzivo runodikanwa kuti umhanye bhizinesi rako, pamwe nekuiswa kwezvakagadzirwa zvigadzirwa, ine runyorwa rwemashumiro akapihwa. Iwe unogona kutenga yakanakisa franchise pane iyo yepamutemo webhusaiti kunyanya yekutengesa mapuratifomu uko vagadziri varipo, uchipa avo emabhizimusi emabasa ekuita.

Pakati peiyi rondedzero yemasangano, yakanakisa kambani USU Software ndiyo yakasimba kuvimbisa, iine huwandu hwakawanda hwezvirongwa zvekutenga, pamwe nezvirongwa zvakasiyana zvebhizinesi, zvine mazano anobhadhara zvakanyanya munzira dzakasiyana. Zvirinani kutenga bhizinesi sarudzo ine mashoma emari ebasa remari tarisiro, kubva kumugadziri akavimbika sekambani USU Software, nekuti zano racho rinofanirwa kuverengerwa mune yakazara fomati nenyanzvi dzefemu yedu, invoice vatengi kubva mukutengeswa kweprojekiti saiti. Kazhinji, kambani yedu yakasarudzika USU Software inogona kufadza mutengi wega wega munzira chaiyo yesarudzo yekutengesa, iine purojekiti shoma yekudyara, nekuitisa seminar yakadzama yemutengi nezve mukana wekuvandudza bhizinesi. Kushanda pane yakanakisa franchise ine shoma investa iri nyore kwazvo pane kugadzirira bhizinesi zano raunogona kugadzira mune yakazvimirira mamiriro, uine vazhinji kusahadzika nezve ramangwana kubudirira. Chido chekutenga mari shoma yekudyara, inonzwisisa vazhinji vezvemabhizimusi, nekuti hapana kana njodzi, zvinoenderana nekuti munhu anogona kutarisira mhedzisiro iri kuuya. Maitiro ekubatirana aya anotungamira kumhedzisiro inobatsira nekuti vatengi vanonyatsotevera nzira yakapera yakagadzirwa nevashandi vekambani. Kana iwe ukatenga franchise ine mashoma investa, iwe unofanirwa kutanga nekutsvaga yako runyorwa rweasarudzo kune iwo akanyanya kukwirisa-kumusoro zvinobatsira.

Iyo USU Software kambani ine yakagadziridzwa sisitimu, zvirongwa, uye mazano newebhusaiti yepamutemo, ichipa ruzivo rwakadzama nezve chimwe nechimwe chigadzirwa chinogona kutengwa, neinotevera kusimudzira munzvimbo dziri kure. Vatengi vane chinangwa, vane chinangwa chekuvandudza yavo bhizinesi, zvirokwazvo vanowana budiriro inodikanwa uye mhedzisiro, mukuteerera zvizere nemirairo yese nevashandi vedu. Zvekuumbwa kwemhando yepamusoro uye inoyevedza gwaro kuyerera, iwe unogona zvakare kuwana mazano kubva kune edu nyanzvi vane yakanaka chimiro. Sezvo masangano ekugadzira ari kunyanya munzvimbo dzakakura dzemadhorobha, zvinodikanwa kuti uwane mamiriro akanaka evatengi ari mune mamwe maguta madiki kuzadza musika nemunda wekuita uye uwane purofiti. Iko kudyara kunogona kuvimba nerudzi rwechiitiko chinosarudzwa nemutengi sezvo zviri pachena kuti fomati yekugadzira ndiyo nzira inodhura kwazvo, gare gare iwe unogona kutarisa pakutengesa kwezvinhu zvakasiyana, uye nhanho yekupedzisira kuitwa nekupihwa kwemasevhisi. Yedu yakasimba inoziva kubata misangano yevamwe, panguva iyo painogona kugadzirisa ese nyaya ezvimiro zvakasiyana, mukana wekupedza chibvumirano nekutanga kwebasa. Izvo zvinofanirwa kucherechedzwa kuti iko kugona kukuru kweiyo iripo nhanho yekambani iri timu, pane iyo degree rekuti purojekiti yekutengesa inoenderana.

Mukubatana uku, kusarudzwa kwehunyanzvi yaive nzira yakanyatsonaka, inofambiswa zvizere nedzidzo yepamusoro, ruzivo rwakanaka rwebasa, uye kudzidza mumamiriro ezvinhu akasiyana siyana ebasa. Nekudaro, maneja wega wega anofanirwa kufunga kuti kubudirira kwekambani zvakanyanya kunoenderana nevashandi vakasarudzwa, pamwe nekugona kugadzirisa mamiriro akasiyana. Kuti uvandudze bhizinesi rako nekafranchise investment diki, iwe unofanirwa kushandira pamwe pamwe nenyanzvi, zvichimiririra zvido zveUSU Software, nekuwanikwa kwezvirongwa nemapurojekiti munzira dzakasiyana.

Iyo indasitiri yekuredza franchise inoshanda mushe mushe kana ikanyatso kuitiswa zvichiteedzana seti yakazara yezvemhando dzakasiyana izvo uyo muzvinabhizimusi, ari oga mugove, anowana kubva kumuridzi. Iyo franchise yekuredza inofanirwa kuitwa pasi pemutemo wedunhu kuitira kuti irege kutyora chero nzira. Uye zvakare, iwe unenge uchiita basa rekuredza hove ine yakanyanya mwero weunyanzvi kana iwe ukaita swot kuongorora pamberi. Rudzi rwe analytics urwu runopa ruzivo rwekuti uri kuita sei nemabatiro aunofunga iwe. Uyezve, padanho rerudzi rwekugadzirira, iyo swot kuongorora inobatsira kuona kuti ndeapi masimba uye kushomeka kwebhizinesi rako bhizinesi. Iwe haufanire kuregedza kuitiswa kwemakwikwi ongororo.

Kana iwe uchiita basa rekuredza hove kana chero imwe mhando yechiitiko, iwe unofanirwa kuziva chaizvo matambudziko aunosangana nawo munzira yako mukuitwa kwechirongwa ichi. Iyo yekuredza kodzero inofanirwa kuitiswa nenzira yekuti iwo mhando yemhando yezvigadzirwa zvakatengeswa inodarika ese maanalogs pamusika. Izvi zvinokupa iwe kwete chete nekubudirira kudiwa asiwo yakakwira danho rezita rechiratidzo. Iye mutengesi angangoda kukutarisa, nekudaro, iwe unofanirwa kuve wakagadzirira izvi.

A franchise yekuredza ibasa chairo. Chokwadi, mamwe makambani atove kuita chirongwa chakadai muguta rako. Izvo zvinodikanwa kuti uongorore simba ravo uye kusasimba kwavo pamberi kuti uzive kukwikwidzana navo mumisika yekutengesa inorwa. Izvo zvinokwanisika kubvisa iyo stale hesheni kana iwe ukatengesa franchise. Izvi zvinoita kuti iwe ugare uchitengesa izvo zvinyowani zviwanikwa uye, nekudaro, chengetedza iwo mwero wechiratidzo munzvimbo dzaunofanirwa kunge uri. Anenge chero ani muzvinabhizimusi ane imwe huwandu hwemari zviwanikwa anogona kuita franchise yekuredza.

Ivo vanofanirwa kuiswa mari kwete chete mukusimudzira bhizinesi, asiwo kuisa mashandiro emitengo yezviitiko nenzira yekuzadzisa zviyero zvepamusoro. Asi izvi hazvi ganhurise runyorwa rwe izvo zvinodiwa iwe zvaunazvo mukuita kana iwe ukamanikidza hove franchise. Iwe zvakare unofanirwa kubhadhara imwe fizi iyo iyo franchisor inotarisira kubva kwauri mwedzi wega - iyi mari yekushambadzira, pamwe nemitero. Huwandu hwavo hwese hunogona kuve hungangoita 9% yemari yawakakwanisa kuwana pane imwe nguva yenguva. Usasvetuke ichi chinoyedza chinokwezva chikumbiro, icho chingangodonha kamwe chete muzana ramakore, uye ndoda kuenda kune yepamutemo peji rewebhu resangano redu rakavimbika uye rakachengeteka.

Iyo franchise yeresitorendi yehove chirongwa chakakodzera, uye kana uchichigadzira, iwe unofanirwa zvakare kuyeuka kuti iwe uri mumiriri wechiratidzo chinozivikanwa muguta rako. Ita basa muhofisi zvakakwana, saka hapana munhu ane chichemo pamusoro pako. Ehe, vatengi vanogona kunge vasingagutsikane, zvisinei, mukati mehurongwa hwehove franchise, zvakafanira kudzidzisa vashandi nenzira yekuti vabatane nevatengi zvine mutsigo uye nekuvimbika sezvinobvira. Gadzira iyo franchise zvinoenderana nemirau kuti mukuru wako asave nezvichemo. Iresitorendi yehove inoda nhamba yakakura yevatengi; Naizvozvo, iwe unofanirwa kuvakwezva, kushambadzira kwakakodzera izvi. Inofanirwa kuitwa nemazvo uye nemazvo, ichitungamirwa nemidziyo yazvino kubva kune franchisor.

Kana iwe uchimhanyisa hove yekutengesa franchise, bhizinesi rako rinofanirwa kuve remhando yepamusoro uye rinoshanda. Mukati mekuvandudzwa kwemabasa, zvinodikanwa kuti uvimbe neyakagadzirirwa-bhizinesi rehurongwa kuti ugare uchitarisa nazvo.

Kana matambudziko akamuka mukukura kwefranchise yechitoro chehove, iwe unofanirwa kuzvikunda, uchishandisa ruzivo uye matekinoroji emufranchisor. Chokwadi shamwari yepamusoro ichagovana newe ruzivo rwake uye ruzivo, uye neinowanikwa matekinoroji. Aya mikana yakakosha yemakwikwi haigone kutarisirwa pasi. Iwe unozogona kunyatso kudyidzana nechero vatengi kana iwe ukanyatsoteedzera ese mirau. Iyo franchise yechitoro chehove chirongwa chebhizinesi chinosanganisira dzimwe njodzi. Semuenzaniso, imakwikwi asina kukodzera.

Uye zvakare, matura mumatura anogona kuenda akashata, nekudaro, zvakakosha kuti ushandise nzira yekuchengetedza. Asi maitiro ekuvandudza franchise yeresitorendi yehove anogona zvakare kusangana nematambudziko anofambidzana nemasangano ehurumende. Huori hwakapararira mune dzimwe nyika. Nekudaro, vakuru vasina hunhu vanogona kuita zvekupamba, izvo zvinoreva kuti zvakafanirwa kugadzirirwa zviitiko zvakadaro. Basa reiyo franchise yeresitorendi yehove inounza huwandu hukuru hwepundutso, inopa nzira inokodzera manejimendi, uye nekuwedzera zviitiko nekutarisa kune dzakasiyana ruzivo. Kudzidza zviverengero zvakare kuri kudikanwa, maitiro aya anofanirwa kuitwa nehunyanzvi. Iyo franchise inounganidza kiyi data iyo inogona kutyaira yako yekudyira yepazasi mutsara.