Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Nhasi, zvese zviripo, kusanganisira otomatiki yekambani manejimendi, accounting, uye optimization yekushanda nguva, kutonga, pamwe nebhizinesi franchise ine mari yeese mashoma uye akakosha emari mari. Inotungamirwa nezvavanofarira uye zvavanoshuvira, inowanikwa kuti ikurumidze uye zvine mutsindo kusimudzira bhizinesi rako nefranchise mune imwe ndima yebasa, uine shoma nguva yekudyara nenguva zviwanikwa. Kana iwe uri mutsva panhau iyi, unoda zano rehunyanzvi, rubatsiro kubva kuTechnology, saka unofanirwa kutendeukira kumapuratifomu ehunyanzvi ayo ane hunyanzvi mune franchise uye zvese zvine hukama nazvo. Nei zviri nyore uye zvinobatsira kutenga uye kushandisa franchise? Zvese zviri nyore kutsanangura. Paunenge uchigadzira bhizinesi kubva pakutanga, iwe unofanirwa kuisa mari, iwe unofanirwa kuvaka chirongwa chekuita, kuverenga ese ari maviri ekutanga-up mari uye inotevera inoteedzera iyo bhizinesi inoda yekusimudzira. Panguva imwecheteyo, zvinodikanwa kuve neruzivo diki mune manejimendi, accounting, uye kutonga kwete chete nevashandi asiwo nemaitiro akasiyana siyana, kuti usazovhiringidzika uye usarasikirwe.

Kana uchitenga nekushanda pamwe chete neanotengesa mari, zviri nyore kuvaka bhizinesi, nekuda kwekuziva mhando, hunyanzvi hwavakawana, hwavanogovana, pamwe nevatengi vakawana. Kutanga, iwe unofanirwa kuverenga zvese zvakanaka nezvayakaipira, sarudza mundima yechiitiko yaunoda kuvhura bhizinesi, kujekesa nezve capital-up capital, wozoita. Zvakangodaro, kana kusvikira nhasi uchirwadziswa nesarudzo, saka unogona kuenda kuchiteshi, ongorora sarudzo yakapihwa, enzanisa mutengo wemitengo, uye uwane chirongwa chebhizinesi. Zvakare, pane saiti, iwe unogona kuona traffic traffic paSEO Statistics, verenga kuongororwa kwevatengi vedu (ma franchisors nema franchisees), ona chimiro uye chiyero cheimwe franchise, kujekesa kudyara, mari, uye mari yemari. Pane yedu saiti pane yakakura sarudzo, kana uchitsvaga, unogona kushandisa otomatiki yekutsvaga injini kana kusarudza chikamu, nyika, guta, musha, kunhonga huwandu hwekutanga mari, etc. Nhasi zvese zviripo, pamwe ne otomatiki kuverenga muchitoro chefranchise, chakapihwa munhu wese. Iko hakuna kudikanwa kwekupfuura nepazvinhu zvese kubva pakutanga kusvika pakupedzisira, une data rakakosha paruoko.

Tsvaga zvimwe nezve kubatana mubhizinesi rebhizimusi rekutengesa. Zvakare, kurairwa kwenyanzvi kunopihwa, vefranchisors vanotsigira izvo zvinobatsira mukubvunzana, uye vanokuudza nezve zvese machipisi, zviito uye nekupa ruzivo runodiwa rwekusimudzira bhizinesi. Kana uchiwedzera nekuvhura mapoinzi, munhu wese anokunda. Bhizinesi rebhizimisi rinopa mvumo yekumiririra zvido pane yakareba-nguva yechimwe chiratidzo, mune imwe nzvimbo yekuita, zvichiteerana nemamwe mamiriro. Mhando dzakanyanya kudikanwa dze bhizinesi manejimendi mafranchise chikafu chinokurumidza, sevhisi, zvinhu, uye masevhisi. Iyo franchise catalog inobvumidza kusarudza yakakosha franchise, kuratidza maitiro ehukama, kuchengetedza nguva uye bhizinesi kudyara, kuwedzera SEO traffic. Wese munhu achawana chinomubatsira chega, achifunga nezvekudyara uye maturusi.

Isu tinopa zana zana muzana vimbiso yekuita basa zvine hukama nekusimudzira bhizinesi kuburikidza nekutora franchise.

Kuti ubvunze pane dzakasiyana nyaya, iwe unofanirwa kubata iyo yakatarwa manhamba ekutaurirana, tumira chikumbiro nee-mail. Tinokutendai nekufarira kwenyu uye tinotarisira kubatana, kubudirira.

Iyo keke franchise ibhizimusi rinogona kuita bhizimusi kwaunoda kusarudza nzvimbo yakakodzera kwaunowana chitoro chako. Asi, sekutonga, kana uchitaurirana nefranchise, unogashira kurairwa kwakazara. Iwo iwo mirairo inonyora nzvimbo dzinogona kuve nenzvimbo yekutenga nzvimbo ichave yakanaka. Kana iwe ukanyatso kutevedzera iyo mirairo, iwe ungangodaro unowana kubudirira. Paunenge uchiita franchise, zvakakodzera kuti uzive kuti iwe wakazvipira kuita zviitiko zvinoenderana nemhando dzakasiyana dzezvisungo. Kutanga, kana uchitengesa keke franchise, zvakakosha kuti zvaunotengesa zviuye mumapepa akapakwa.

Uye zvakare, vashandi vanofanirwa kutevedzera zvakanyanya kupfeka kodhi uye vataure zvine mutsindo nevatengi. Iko kushongedzwa kwemukati nekunze kwenzvimbo kwakakoshawo pakushandisa keke kana imwe sweets franchise nekuti vanhu vanobva vangoziva nzira yekubuda uye ino ichava mhando yemagineti kumutengi. Nzvimbo dzakashongedzwa zvinobudirira ndeimwe yemaitiro ekubudirira. Asi zvirimo zvakare zvakakosha kwazvo kuti uchengetedze yakakwira mhando yemhando.

Iyo franchise haisi chimwe chinhu kunze kwekurebesa kwenguva refu, kodzero yekuve wega muparidzi weimwe mhando. Unogona kugadzira keke, kana kungotengesa keke. Kuteedzera franchise kunokupa iwe yakazara seti yeinosvika-kudheti dhata. Nekudaro, iwe unowana rakanyatso gadzirirwa-rakagadziriswa chirongwa chebhizinesi, icho iwe chaunongofanirwa kuchinjira kune yemunharaunda mitemo nemitemo inogamuchirwa munharaunda ino. Ehezve, iwe zvakare unowana ruzivo rwekuitwa kwechirongwa ichi chekugadzira chauinacho iwe uchangopedza kondirakiti uye kubhadhara yekutanga bundu-remari kubhadhara. Paunenge uchigadzira uye uchiita franchising keke, unofanirwa kubhadhara zvakanyanya, nekuti ichi ndicho chikuru mhando yechigadzirwa chako.

Mukuwedzera kumasipi, iwe unogona zvakare kutengesa brownies - zvese zvinoenderana nekuti ndezvipi zvibvumirano zvinopihwa nefranchise. Shanda zvine mutsindo, kushandira vatengi padanho repamusoro rehunyanzvi, nekuti mumwe nemumwe wevatengi vanouya kwauri anogona kunge ari chakavanzika shopper. Chakavanzika shopper munhu uyo, akamiririra mumiriri wechiratidzo, anouya kwauri uye anoongorora kuzadzikiswa kwechirongwa chebhizinesi ipapo. Mamiriro ekushandira mutengi wega sekunge aive akavanzika shopper anozove muyero wekubudirira. Shanda nekeke kana pie franchise uye ukure bhajeti yako kuona kuti vatengi vako vane yakakwira mhando yehunhu.

Bhizinesi rebhizimusi rine karavhizheni yekudyara rinopa mukana wekusarudza mukana unobatsira pamutengo unodhura, uchifunga nezve bundu remari, zvirevo nemitemo yezvibvumirano zvefrancise. Iwe unogona kuvhura bhizinesi rako wega, kubva pakutanga, asi ipapo unofanirwa kunyatsonzwisisa pekutanga uye nemitemo yekushandisa yekuita, zvichibva pakuverenga kwemari uye zvirongwa zvebhizinesi. Kushambadzira, kuvaka chigadziko chemutengi kwakaomarara maitiro, kunyanya tichifunga mamiriro azvino, kuramba uchikwira kukwikwidza munzvimbo dzese dzechiitiko. Naizvozvo, kana iwe uri wekutanga, asi nehasha shingairira kuve muridzi webhizinesi rako, unogona here kutanga bhizinesi uchitungamirwa nechimwe chinozivikanwa chiziviso, chine zita rakaringana rakaringana uye mari. Kana iwe usingazive pekutangira, uye chaizvo mune wei munda wechiitiko wekuvhura rako bhizinesi, wobva waenda kuburikidza nemakatalog e franchise uye sarudza bhizinesi rinenge riri padyo nemoyo wako, nekuti hapana chinhu chiri nani kupfuura raunofarira bhizinesi. Nekudaro, mune iyo franchise katalog iwe unogona kuona izvo zvazvino kupihwa, uine imwe mari yekudyara, zvijekese nemitemo yefranchise, zita renyaya, mubhadharo wemari -mari kana kusavapo kwayo, yakawedzera data, ongororo uye mamwe mapoinzi mune imwe nharaunda inofarira iwe.

Franchisors anobatsira ma franchisees kwete mukuvhura bhizinesi chete, asi achauyawo, kuraira, kubatsira mukuunganidza, kutaura nezvezvakanaka nezvakanaka, kuvaka chirongwa chekuita, nezvimwe. Verenga huwandu hwenzvimbo yekudyara, bhajeti-remari kubhadhara uye nguva dzekubhadhara. inowanikwa zvakananga muchitoro chefranchise. Dhonza iyo yakatarwa nhamba yekubata uye bvunza pane mimwe mibvunzo. Tinokutendai pamberi pekuda kwenyu, kubata bhuku rezvikwereti nekudyara, tinotarisira kubatana kwekubatana.