Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Chibereko chekutengesa ndicho chisarudzo chakanakisa chebhizinesi mausingade kuisa njodzi nekupfuura nematambudziko ari kubuda mune yako fomati. Zvibereko franchise zvinogona kushandiswa nevashambadzi vakasiyana siyana, zvese zvidiki, zvepakati, uye makuru mabhizimusi, avo vanoda kuwana chikamu chemubatsiro kubva muchiitiko ichi. Izvo zvinofanirwa kutaurwa kuti ikozvino zvakanyanyisa kukosha kuti uwane yakagadzirira-yakagadzirwa vhezheni yeiyo pfungwa yekushambadzira pane kugadzira chirongwa kubva pakutanga. Iyi nuance inoonekwa sechinhu chakakosha nekubvisa njodzi dzakasiyana siyana nemiteyo, nekuti chibereko chekutengesa chakagadzirwa nevagadziri, vachiongorora zvakadzama nhanho inotevera. Panyaya iyi, zvakanaka kutaura kuti bhizinesi rinotanga kupfuura mugwagwa uchitevedza nzira yakavakirwa pamwe nedanho rakatarwa maererano nezviito. Mukutsvaga kwako mukana unobhadharisa franchise, unofanirwa kuchinjira kune yakatsaurwa chikuva kwaunogona kutarisa akasiyana mazano kubva kugadziri, kusimudzira akagadzirira-akagadzirwa mapurojekiti.

Kana iwe uchida ruzivo rwakadzama, unofanirwa kuenda kune webhusaiti yehunyanzvi hwekugadzira, kwaunozoona ruzivo nematauriro akati wandei kubva kune vatengi vakasiyana. Mushure mekutaurirana, iwe unozokwanisa kuenderera kune nhanho nyowani, iyo ichave yakavhurwa mahara muripo kune mutengi uye mugadziri kuti awane kubudirira uye purofiti. Mushure mekupinda mukudyidzana, nemhedziso yechibvumirano, mutengi anogamuchira otomatiki kodzero yekushandisa iyo iriko mhando yemugadziri. Kubva panguva ino zvichienda mberi, urikutangisa nzira inovimbisa yekukudza rako bhizinesi mune yakagadzirira-yakagadzirirwa mamiriro ine chibereko franchise iyo iwe yaunofanirwa kuteedzera kekutanga. Vatengi vazhinji vanobvunza kuti mutengo weiyo muchero franchise chii, nemhinduro yekuti iyo saizi yechiratidzo ichave ine zvakakosha pamutengo. Naizvozvo, zvakachengeteka kutaura kuti iyo inonyanya kufarirwa iyo mhando yakasikwa pamusoro pemakore, inowedzera iyo franchise mutengo wechibereko. Kuti uwane ruzivo rwakadzama nezvekuvandudzwa kwekambani, iwe unofanirwa kugara uchitsvaga kuraira kubva kumugadziri, nekutambira rairo yakakodzera inofunga mamiriro akakosha.

Kana iwe ukafunga kutanga bhizinesi, zvakanyatsonaka kutenga michero franchise, iyo munguva pfupi ichakubatsira iwe kuzadzisa budiriro yaunoda uye purofiti, uchifamba pasi rese.

Chitoro chemichero franchise inopa sangano rako nemari yakatsiga, inochengetedzwa nekumiririra inozivikanwa uye inobudirira brand. Uye zvakare, zvinokwanisika kuwana mibairo yakakosha nekupa iyo assortment yakasiyana nevakwikwidzi. Shandisa yako franchise nehupamhi hwehunyanzvi hwekuita kuti usatarisana nechero matambudziko gare gare. Pakupedzisira, iwe une mukana wese wekuwana mhedzisiro yakakosha mukukwikwidzana kukonana. Shandisa franchise kuti upe shopu yako yakasarudzika uye yekutanga dhizaini. Iwe unogona kuikwereta kubva kune franchisor uyo anofara kugovana ruzivo.

Pakupedzisira, iye anogamuchira chinobviswa kubva kwauri cheichi, icho chinodaidzwa kuti bundu-sum mupiro. Izvi zvinongova padanho rekutanga. Kupfuurirazve, kana uchiita yezvitoro chitoro franchise, iwe unogona kutarisira kubhadhara imwe fizi. Iyo franchisor inogamuchira kubva kwauri, chekutanga, mvumo, uye chepiri, kuendeswa kwepasirose kushambadzira mari. Kutorwa pamwechete, iyi mipiro miviri inosvika kusvika pa9% yemitero yako yemwedzi. Kana iwe uchida kutenga michero muchitoro, ipa vashandi vako yunifomu dzakakodzera. Ivo vanofanirwa kupfeka zvipfeko zvakajairika kune vese vashandi veiyi multinational michero mubatanidzwa.

Nekudaro, iwe unowedzera kuvimbika kwevatengi vakanyorera. Mushure mezvose, ivo vanobva vanzwisisa kuti vari kusangana nekambani yakakomba uye inobudirira.

Ita shopu yemichero franchise ine yakanyanya potency, inotungamirwa nemirau uye yakapihwa gadziriso. Dambudziko rinogona kugadziriswa nyore nyore kana iwe ukagadzirira iro. Chekupedzisira, iwe uchave wakagadzirira, zvichiteerana, wakashongedzwa neiripo bhizinesi chirongwa. Chibereko chinofanirwa kunge chiri chemhando yepamusoro uye chitsva, saka chitoro chefranchise hachingokwezve vatengi chete, asi vanodawo kudzoka. Ivo vanokoshesa iyo yemhando yepamusoro sevhisi uye chigadzirwa mhando. Munguva yekuzadzikiswa kwebhizinesi chirongwa, vakwikwidzi vanogona kutora akasiyana matanho ekukuvadza iwe.

Paunenge uchiita franchise, iri mamiriro ane njodzi anogona kungokundwa nekugadzirira kwakazara. Ndokusaka zvichidikanwa kuti ugare uchidzidza huwandu hwazvino, uchishandisa zvinoshamisa zvishandiso zvekuona. Ipapo unobva wabudirira.

Chibereko uye yemuriwo chitoro franchise chirongwa chebhizimusi remusoro. Inofanirwa kuitwa nenzira yekuti iteedzere zvizere nematanho emitemo yenyika. Zvikasadaro, unogona kusangana nematambudziko uye kunyangwe zvirango. Mukati mekushandisa iyo franchise, iwe unofanirwa kuve wakajeka nezve chokwadi chekuti haufanire kukonzera kukuvadza kune mukurumbira wechiratidzo. Izvi zvakakosha zvakanyanya sezvo mukurumbira wemitengo ari iwo akaomarara uye akaoma kugadzirisa. Kana iwe uri mune bhizinesi rekutengesa, iwe unofanirwa kupa chitoro iyo chaiyo huwandu hwetarisiro.

Izvi zvinokupa iwe nemukana wekuwedzera yako assortment uye kugadzira unokwanisa dhizaini. Iyo dhizaini inogona kukweretwa kubva kune franchisor. Kune izvi, iwe wakapa yakasarudzika dhizaini kodhi. Mhanya muchitoro uye utengese miriwo kuitira kuti iwe usave nezvinetso neiyo sanitary uye epidemiological chiteshi. Mumiriri wefranchise anokupa iwe katarogu, zvisinei, kutevedzera kwenzvimbo ibasa rako. Ndiwe wega mugove anotora mutoro uzere wezvaanoita. Muchero, greengrocery, muriwo, uye maruva shopu mumiriri anokupa iwe chete mukana wekuteedzera hofisi maitiro, kutengesa yakasarudzika zvinhu, uye kushandisa yepamusoro-kirasi matekinoroji.

Zvirokwazvo iwe unoita zviitiko uchiitira iro rakakurumbira uye rakasimudzirwa chitambi pasirese. Iyi sarudzo inopihwa neiyo franchisor futi. Kana iwe uchifarira michero kana miriwo, uye zvakare uchida kuvhura chitoro, unofanirwa kuita zvine mutsindo, waita gadziriro yekutanga. Izvo zvinokubatsira iwe kuita chaiyo manejimendi sarudzo. Iwe unofanirwa kugara uchitevedzera zvakatemwa, uteedzere mirau, uyezve, uchanyatso kubudirira. Ita chirongwa chako chebiz nekuteedzera maitiro ekugadzira anogona kukweretwa kubva kumufriji, iye anofara kugovana ruzivo. Ipa rako bhizinesi rezvibereko huwandu hwakaringana hwechitarisiko.

Iyo franchise inokupa iwe nemukana wakakodzera, iwe unogona kunyatsogadzirisa matambudziko eiyo chero fomati, uchikunda kuakunda. Ita chiite uchitevera zviga nekugadzirisa, uchidzivirira zvikanganiso muhurongwa hwezvinhu. Ipapo kambani yako ichaenda mukubudirira, uye iwe unokwanisa kubudirira kuita zvine mutsindo nebasa rehofisi chero kuomarara. Kuita miriwo uye michero franchise chirongwa chebhizinesi, nekuitisa iyo, iwe une mukana wese wekubudirira, iwe unofanirwa kuishandisa nenzira kwayo uye ipapo uchawana yakakwira mwero wemari. Sechikamu chechitoro chefranchise, iwe unofanirwa kubhadhara mubhadharo. Zvakare, chimwe chazvo chinofanirwa kuendeswa kune franchisor padanho rekutanga rebasa. Dzimwe mbiri dzaunobhadhara pamwedzi.

Paunenge iwe watanga kuzadzisa yemuriwo chitoro franchise, iwe unofanirwa kugara uchiverenga manhamba. Kuongorora ruzivo kunobatsira pakuita sarudzo.