Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Chingwa franchise chirongwa chinogona kubatsira, icho, zvisinei, chingave nenjodzi dzinoityisidzira panguva yekumisikidza. Idzi ndidzo, kutanga, njodzi dzinounzwa nevanokwikwidza. Hapana munhu anoda kusiya chikamu chemusika-wenguva refu, saka kana uchiita franchise, iwe unofanirwa kuve wakajeka nezve nzira yemugwagwa. Uye zvakare, kana uchitaurirana nefranchise, iwe unofanirwa kuwana zvishoma kupfuura vako vakwikwidzi. Mushure mezvose, unotora chisungo chekubhadhara imwe nhamba yezvipo. Kutanga, iwe unobhadhara pakarepo mari yemubhadharo, inova mari inooneka, inoverengerwa se peresenti yemari yako yekutanga.

Uyezve, nekushandisa chingwa chechikwereti, iwe uchabhadhara pamwedzi chikamu chemari yawakagamuchira.

Kana iwe uri mubhizimusi rechingwa, ipapo uchafanirwa kubhadhara kusvika ku6% yemari yakagamuchirwa yemari yekudyara semupiro unonzi mhindu. Kunze kwemitero, kune zvakare mupiro kune epasirese kushambadzira zviitiko. Mari iyi inogamuchirika zvisingaite neiyo franchisor uye iri kuvhura mishambadziro yekushambadzira. Chingwa chinofanira kupihwa chakakodzera kutariswa, kunyanya ihwo hunhu. Naizvozvo, kana uchitaurirana nefranchise, unofanirwa kuona kuti ese mabikirwo uye mirau yeiyo boule iri mumaoko ako. Iyi ndiyo chete nzira yaunogona kuwana yekukwikwidza muganhu munguva refu.

Shanda nechingwa franchise uye uwane iwo ese mabhonasi kubva mukudyidzana neakakurumbira mhando. Iwe unogona kunakidzwa nekuyerera kwemari kubva kune vatengi, asi iwe uchiri kufanira kugovana iyo mari. Mushure mezvose, iwe wakakwanisa kuzvisimudzira iwe chete nekuti iwe unofambidzana neiyo franchisor.

Kana uchishanda nechingwa franchise, zvakakoshawo kuyeuka kuti pane yekutanga danho iwe unofanirwa kuita akasiyana analytics. Izvi zvinosanganisira kuongorora kweswot uye kudzidza kwevanokwikwidza, simba ravo, uye kushaya simba. Uine huwandu hweruzivo, iwe unozogona kunyatsonzwisisa maitiro ekuita kuti uwane mibairo inoshamisa. Chingwa franchise kuitisa chirongwa chebhizinesi chinofanirwa kusimbisiswa uchitevedzera nemitemo yemuno. Mushure mezvose, iwe unongova mumiriri wechiratidzo uye hauna kodzero yekutyora tsika dzepamutemo. Uye zvakare, kana uchitengesa franchise yechingwa, zvakakoshawo kuyeuka mutoro kune franchisor.

Ari kufarira iwe kuchengetedza huwandu hwevatengi kuvimbika. Iwe unongova mugove wedunhu uyo akambowana kodzero yekushandisa chiratidzo.

Kushanda nechingwa franchise kunofanirwa kuve kwemhando yepamusoro. Izvo zvinodikanwa kutevedzera mutengo uye kuronga zvivakwa nenzira yakatarwa nemutengesi. Uye zvakare, iwe unofanirwa zvakare kuyeuka kuti iwe unogona kuongororwa chero nguva. Izvo zvinonzi zvakavanzika kutenga inzira yekutarisa kuitiswa kweiyo yakapihwa standard. Mumwe munhu anokosha achauya kwauri achifungidzira kuti mutengi anozotenga zvinhu kana kuyedza sevhisi yako. Munhu uyu anozogadzira yake yega pfungwa uye achizopa franchisor neruzivo rwechizvino-zvino.

Achaita zvimwe sarudzo.

Iyo franchisor inoda kukosheswa uye kupihwa neinodiwa yekuzivisa nenguva. Zvakare, kana uchitaurirana nevatengi kana uchitengesa chingwa chechikwereti, zvakakosha kuyeuka kuti mumwe nemumwe wavo anogona kuve anogona kuvanzika mutengi. Nekudaro, iwe unofanirwa kushandira iyo padanho repamusoro rehunhu. Mutengi wega wega anotendeukira kwauri mutengi wako, haangogone kuve munhu anoongorora mhando yemasevhisi. Anogona kunge ari mutengiwo zvake anozokoshesa sevhisi uye achauya zvakare. Vamwe vanoshandisa chingwa chako franchise nguva dzose uye vanova vatengi venguva dzose.

Izvo zvakakosha kuti utore izvi kuti uve nechokwadi chekugara uye inoshanda kudiwa. Izvi zvinobatsira mapato ese ari maviri, iye mutengesi nemutengesi.