A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Shawarma franchise inoshanda mushe kana iwe ukatenga zvimwe zvinhu panguva yekuitwa kwayo. Zvingangodaro kuti iwe unogashira imwe seti yemirawo kubva kumuridzi weiyo shawarma franchise, iyo inodzora kutengwa kwezvinhu zvematokisi. Ehe, iwe unotenga zviwanikwa iwe pachako mumusika kana muzvitoro, zvisinei, zvinofanirwa kunge zviri zvemhando yakakodzera. Kana iwe uri kuita shawarma franchise, saka unofanirwa kutya kuti izvo zvinonzi zvakavanzika shopper zvinouya kwauri. Anogona kunyepedzera kuve mutengi wako nekuona zvese kushaya simba kweprojekiti yako. Nekudaro, zvinodikanwa kunyatso kushandira mumwe nemumwe anouya mutengi kudzivirira chero matambudziko akakosha.

Mushure mezvose, iyo yekukurumidza-chikafu franchise inogona kungotorerwa kubva kwauri uye yoita sarudzo mukufarira ari nani mugove. Kana iwe uchifarira shawarma, saka kana uchitengesa, unofanirwa kusarudza yakanakisa franchise. Ichi chiitiko chakanyatsojeka, nekudaro, zvakafanira kuti usarudze chiratidzo chinozivikanwa kwazvo pasirese. Shawarma inofanirwa kuitwa zvinoenderana nemirau yakaoma kuti urege kutyora. Ichi ndicho chikonzero iwe uchifanira kutenga iyo franchise. Zvakare, kana iwe uri kushanda neyekudya franchise, iwe unofanirwa zvakare kufunga nezve chokwadi chekuti iwe unofanirwa kupa imwe mupiro muhuwandu hwe9 kusvika 11% yatove pakutanga kwekutanga chirongwa. Iyi mari yemari inonzi bundu remari.

Inoitwa zvisineyi kuti nderupi bhizinesi rauri kuita. Ehezve, iyo franchise inogona kupa zvishoma zvakasiyana mamiriro. Izvo zvese zvinoenderana nekuti munotaurirana sei uye chii chamunogadzirisa muchibvumirano chekupedzisira.

Shanda neyakanyanya yepamusoro shawarma franchise kuti uzvipe iwe nemukana usingarambiki pamusoro pevadzivisi vako. Iwe zvakare unofanirwa kukoshesa mune chokwadi chekuti iwe unofanirwa kubhadhara ingangoita 9% yemubhadharo unogashirwa pamwedzi senge mhando yemubhadharo wekubhadhara. Kubhadhara kwemaroja kunoreva mari dzemubhadharo uye mari yekushambadzira. Iko kuzadzikiswa kweshawarma franchise kushambadzira huwandu kubva pa1 kusvika pa3% yemari yemari yaunowana. Royalty ndiyo huwandu hwemari, iyo inotangira kubva pa6 kusvika pa9%, zvinoenderana nemari yawakagamuchira. Kuti ushandise iyo franchise, zvinodawo kuita kwekutanga swot ongororo.

Nayo, iwe unogona kuona iyo mikana uye njodzi idzo kambani yako yakafumurwa. Uye zvakare, kuongorora kweswot kwakagadzirirwawo kuona kusimba uye kushaya simba kwechinhu chako chebhizinesi.

A shawarma franchise inokupa iwe mukana wekugadzirisa zviwanikwa kana iyo mirau yakakodzera yakapihwa nefranchisor. Kana yako vatengi base churn yatanga, maitiro aya anofanirwa kuzivikanwa munguva. Saka iwe unogona kutora sarudzo inouya nenguva kuti usarasikirwe nevatengi zvachose. Kubuda kwecustomer base paunenge uchiitisa franchise kunogona kuitika nekuda kwekutenga zvisirizvo kwenhamba, kana zvimwe zvikonzero. Iwe unofanirwa zvakare kuchenjerera kune izvo zvinonzi zvakavanzika shopper, uyo anogona kuoneka kwauri pasi pechirevo chemutengi. Chakavanzika shopper inogona kuyedza shawarma inotengeswa panzvimbo yeiyo inozivikanwa franchise uye kuona kana ichienderana nehunhu hwehunhu hunonzi hunhu hwepakutanga.

Shanda pamwe nekuwedzera kwemabhonasi evatengi kuvakurudzira kuti vatenge mamwe masevhisi ako uye zvigadzirwa. Izvi zvinoshandawo kune iyo shawarma franchise, nekuti chero mhando bhizinesi rinofanirwa kuperekedzwa nemabhonasi akanaka kune vatengi.

Kupindirana nejunk chikafu franchise kazhinji hakuna kusiyana kubva kune chero imwe chikafu chinokurumidza cafe. Musiyano wega ndewe zvemukati zvinongedzo, zvisinei, uyu hausi mutsauko wakakura kudaro. Saizvozvo, kana iwe uri kushanda nefranchise uchitengesa chimwe chikafu, saka unofanirwa kuona kana iine mukana wekubudirira mukati meguta rako. Bhizinesi rinofanirwa kuve nechinodikanwa chinobatika parinogona, uye kana ukasarudza nzvimbo isiriyo yekutengesa, une njodzi yakajeka yekuti mari yacho haibhadhare. Shawarma franchise inoshanda mushe kana iwe ukafunga nezvese mamiriro edunhu uye usatyora mutemo. Iwe unofanirwa kuita mari yakawanda kupfuura vamwe vasina-franchised vemabhizimusi.

Pakupedzisira, ivo havafanirwe kutora chikamu chemari yakawanikwa mukutsigira mutengesi, asi iwe unoita. Zvakare, kana uchiita chero rudzi rwefranchise, iwe unongofanirwa kubhajeta kune izvo zvinodhura zvinoenderana neimwe nzira yemari yekurenda. Kana uchizadzisa franchise, hazvisi zvakanyanya nezve kukweretesa senge imwe nzira yekuchinjisa kushandisa iyo brand nemitemo zviwanikwa zvemari. Sezvambotaurwa pamusoro apa, unoshanda, kutanga, uine bundu remari, uyezve, mushure mekupfuura nhanho yekutanga, nemitero uye chibereko chekushambadzira kwepasirese.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.