Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Franchise yemusuwo purojekiti ine bhizinesi inobatsira iyo inogona kuunza huwandu hwakawanda hwemari kukambani inosarudza kuisimudzira. Paunenge uchishandisa franchise, iwe unofanirwa kunyatsonzwisisa kuti iri ibasa rinobhadharwa kubva kune yakasarudzika mhando. Naizvozvo, iwe uchafanirwa kubhadhara masevhisi eufranchisor nguva dzese, uchibvisa imwe huwandu kubva pamari yawakawana. Iyo muzana yefranchise yemikova panguva yekuitwa kwebhizinesi chirongwa ichave inosvika ku11%, iyi ndiyo inonzi mari yemari, iyo inofanirwa kubhadharwa padanho rekutanga rekudyidzana kwakanaka. Kupfuurirazve, kana uchishanda nemusuwo franchise, iwe uchawana mari yemubhadharo uye mari yekushambadzira. Iyi mari ichaenda kumubati weanotengesa mari uye iye achanoigovera mukufunga kwake.

Kana iwe uchibatirana mumba, saka iyo franchise inofanirwa kuitiswa zvinoenderana nemirau. Ichi ndicho chikonzero iwe unowana kodzero yekushandisa mabhizimusi mamodheru kuitira kuti iwe usave nechero dambudziko mune ramangwana, uye iwe unogona kunyatso kutevedzera yakatemwa mitemo. Bata pamwe nemikova nenzira yekuti iwe usave nematambudziko ane chekuita nemutemo. Vanamuzvinabhizimusi vemuno kana vamiririri vefranchise vese vakaenzana pamberi penyika, nekudaro unofanirwa kutevedzera mutemo kwete kuutyora.

A franchise yemusuwo chirongwa, umo iwe chaunofanira kuyeuka kuti iyi niche yemakwikwi zvikuru. Naizvozvo, iwe unofanirwa kuita analytics yemakwikwi zviitiko pamberi kuitira kuti uve wakagadzirira chero mamiriro ezvinhu. Uye zvakare, iwe unoda kuongororwa kweswot kuitira kuti uve wakagadzirira chero njodzi uye kutyisidzira, pamwe nekuziva kugona kwako, kushaya simba, uye simba. Paunenge uchitengesa franchise yemusuwo, unofanirwa kuzivisa kuti wapinda mumusika uye kuti une zvakwakanakira zvinoenderana. Imwe yemakwikwi ekubatsira ichave iko chaiko kuvapo kwemukana wekushandisa chakakurumbira brand. Kuve neako logo inozivikanwa pane chako chigadzirwa yatove magineti yekukwezva nhamba hombe yevatengi.

A franchise yemusuwo inokupa iwe mukana wekuronga vatengi vako uchishandisa mamwe maitiro. Mushure mezvose, iwe unenge uine seti yakazara yeakasiyana matekinoroji, kuziva-sei, ruzivo, uye ruzivo rwuchakubatsira iwe kufamba nemamiriro ezvinhu uye nekuita chete rakakodzera manejimendi sarudzo. Tevedzera franchise yemusuwo zvakanaka uye mushevedzo nekuve anoshanda kwazvo uye anokwikwidzana muzvinabhizinesi.

Musuo wechitoro franchise inogona kuve inoenderana uye inogona kubatsira purojekiti. Kuti uite izvi, unofanirwa kushanda nayo nenzira kwayo uye nehunyanzvi. Kune izvi zvinangwa, zvinofanirwa kushandiswa kwepamusoro-kirasi matekinoroji, yakasarudzika kuziva, pamwe nekugona kuita panzvimbo yechiratidzo chinozivikanwa. Zvese izvi zvichave zvaunogona kana iwe ukapedzisa chibvumirano neanokwanisa franchise mumiriri. Kuti uite izvi, unofanirwa kusarudza sarudzo yakanakisa inowanikwa pamusika. Enda kuchitoro kana franchise katarogu ipapo chete iwe unowana zvese zviripo zvino uye iwe unogona kuita enzaniso.

Mushure mekuenzanisa sarudzo, sarudza yakanyanya kunaka imwe. Mhanya chitoro chako kuitira kuti madhoo ave emhando yepamusoro. Kana iwe uchida kushanda nefranchise yemikova, saka iwe unofanirwa kugara uchitevedzera zvakatemwa. Sarudza chete idzi sarudzo dzekudyidzana dzinokodzera zvaunofarira. Ipapo, iwe unozogona kuve neyakakwira mwero wemari. Kana iwe uchifarira mhando dzakasiyana dzemadhoo uye uchida kuvhura iyo franchise chitoro, saka ichi ndicho chisarudzo chakakodzera. Rudzi urwu rwechiitiko chinovimbisa mari yakati wandei, zvisinei, kuti uwane mugumisiro wakanaka, uchafanirwa kukunda matambudziko akasiyana siyana.

Sechikamu chemusuwo wechitoro franchise, iwe unenge uchitarisana nevanokwikwidza. Izvi hazvigone kunzvengwa; saka, iwe unongofanirwa kugadzirira. Izvo zvakanaka kana vakwikwidzi vako vakaita zvinoenderana neyakajairwa mafomati fomati. Zvakaipisisa kana wako musuo chitoro franchise yakatarisana neasingaenderane uye asina kurongeka makwikwi nzira. Nekudaro, iyi sarudzo inofanirwa zvakare kutarisirwa uye iwe unofanirwa kuve wakagadzirira chero chinhu. Mushure mezvose, haungatombo nyatso kuona kuti chii chichaitika, saka, usati wagadzira franchise yechitoro chemusuwo, unofanirwa kuongorora zvese zvingangoitika.

Ngozi nemikana inoongororwa uchishandisa chishandiso chinonzi swot kuongorora. Iye anokupa iwe zano rezvino mamiriro ezvinhu mukati nekunze kwekambani yako wega. Kutsvaga kwemusika ndechimwe chezvinhu zvebudiriro. Gadzira yako franchise yechitoro neunyanzvi hwekuita uye ubhadhare zvakanyanya kune huwandu hwehuwandu hweruzivo. Ipapo bhizinesi rekambani yako rinozovandudza zvakanyanya, uye iwe uchave unokwanisa kukwikwidza nechero vapikisi padanho rakaenzana, kana kunyangwe kazhinji kunyangwe kuvapfuura.

Iyo franchise yeiyo yemukati chitoro chitoro ichaita zvisina tsananguro mabasa ayo nekukasira, chero ikave nekufungisisa uye zvinehunyanzvi kugadziridzwa. Gonesa yako franchise kuitira kuti iyo mari yaunogamuchira kubva pairi ive yakakwira zvakanyanya sezvinobvira. Kana iwe ukashanda nefranchise, saka chitoro chinoda kupihwa kutarisisa kwakawanda. Anosungirwa kushanda nemazvo. Iwe uchakwanisa kubata ese mabasa kana iwe ukawana vepamusoro-soro vashandi. Iyo franchise yeiyo yemukati partition chitoro ichabatsira.

Iwe unozogona kunyatsokwanisa kubata neiri basa, uchichiita zvisina mhosva. Chengetedza zvakanyanya kumasuo emukati kana uchitengesa chitoro sechikamu chefranchise. Izvi zvinokubatsira iwe mukunda kushorwa kwevakwikwidzi, ivo havazokwanise kukurwisa iwe. Mukati mikova inofanirwa kubatwa zvinehunyanzvi. Izvi zvinofanirwa kutariswa kana iwe uri kutengesa chitoro uchishandisa franchise. Batsirwa kubva kune yepamusoro-mhando chiitiko chemufranchisor. Iye anodisa kuigovera.

Izvi zvinoita kuti zvikwanisike kuzadzikisa zviri nyore zvese zvirongwa. Usaregeredza kushandiswa kwezvishandiso zvekuongorora. Rudzi urwu rwekushandisa runobatsira kubata nemabasa epi neapo kuomarara.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya kwazvo purofiti. Ichave nechokwadi kuti iwe unoshandisa seti yemhando yepamusoro maturusi. Iwe uchavagashira sechikamu chekushanda kwechiratidzo uye neropafadzo dzakabatana. Iyo franchise haisi chimwe chinhu kunze kwemukana wekurenda kodzero yekuve mumiriri wechigadzirwa. Iwe unenge uri wega wekugovera. Mune mamwe mazwi, inonzi franchisee.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya yakakwira mwero wemari. Kambani yako inonakidzwa nerudo rwevatengi vayo. Izvo zvichave zvinogoneka kuita nemazvo kuita chero basa chero iwe uri kutengesa franchise. Uchave nemitemo yako wega pazvinhu zvese. Inofanira kuitwa chaizvo kune iyo tsamba. Izvo zvakare zvichave zvakakosha kuti ushande nefranchise yeiyo yemukati chitoro chitoro nenzira yekuti hapana mumwe wevanokwikwidza angave nemukana wekusvika kwauri maererano nenhanho yebasa. Mumwe nemumwe wehunyanzvi anofanirwa kuve neayo seti yezivo yaanoda.

Izvi zvinokutendera iwe kuti uwane nekukurumidza kubudirira. Kushanda nefranchise yechitoro chemukati chemukova hakusangane nematambudziko. Iwe unogona kutarisira izvi nekubata iyo franchisor zvakananga.