Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Franchise yemusuwo purojekiti ine bhizinesi inobatsira iyo inogona kuunza huwandu hwakawanda hwemari kukambani inosarudza kuisimudzira. Paunenge uchishandisa franchise, iwe unofanirwa kunyatsonzwisisa kuti iri ibasa rinobhadharwa kubva kune yakasarudzika mhando. Naizvozvo, iwe uchafanirwa kubhadhara masevhisi eufranchisor nguva dzese, uchibvisa imwe huwandu kubva pamari yawakawana. Iyo muzana yefranchise yemikova panguva yekuitwa kwebhizinesi chirongwa ichave inosvika ku11%, iyi ndiyo inonzi mari yemari, iyo inofanirwa kubhadharwa padanho rekutanga rekudyidzana kwakanaka. Kupfuurirazve, kana uchishanda nemusuwo franchise, iwe uchawana mari yemubhadharo uye mari yekushambadzira. Iyi mari ichaenda kumubati weanotengesa mari uye iye achanoigovera mukufunga kwake.

Kana iwe uchibatirana mumba, saka iyo franchise inofanirwa kuitiswa zvinoenderana nemirau. Ichi ndicho chikonzero iwe unowana kodzero yekushandisa mabhizimusi mamodheru kuitira kuti iwe usave nechero dambudziko mune ramangwana, uye iwe unogona kunyatso kutevedzera yakatemwa mitemo. Bata pamwe nemikova nenzira yekuti iwe usave nematambudziko ane chekuita nemutemo. Vanamuzvinabhizimusi vemuno kana vamiririri vefranchise vese vakaenzana pamberi penyika, nekudaro unofanirwa kutevedzera mutemo kwete kuutyora.

A franchise yemusuwo chirongwa, umo iwe chaunofanira kuyeuka kuti iyi niche yemakwikwi zvikuru. Naizvozvo, iwe unofanirwa kuita analytics yemakwikwi zviitiko pamberi kuitira kuti uve wakagadzirira chero mamiriro ezvinhu. Uye zvakare, iwe unoda kuongororwa kweswot kuitira kuti uve wakagadzirira chero njodzi uye kutyisidzira, pamwe nekuziva kugona kwako, kushaya simba, uye simba. Paunenge uchitengesa franchise yemusuwo, unofanirwa kuzivisa kuti wapinda mumusika uye kuti une zvakwakanakira zvinoenderana. Imwe yemakwikwi ekubatsira ichave iko chaiko kuvapo kwemukana wekushandisa chakakurumbira brand. Kuve neako logo inozivikanwa pane chako chigadzirwa yatove magineti yekukwezva nhamba hombe yevatengi.

A franchise yemusuwo inokupa iwe mukana wekuronga vatengi vako uchishandisa mamwe maitiro. Mushure mezvose, iwe unenge uine seti yakazara yeakasiyana matekinoroji, kuziva-sei, ruzivo, uye ruzivo rwuchakubatsira iwe kufamba nemamiriro ezvinhu uye nekuita chete rakakodzera manejimendi sarudzo. Tevedzera franchise yemusuwo zvakanaka uye mushevedzo nekuve anoshanda kwazvo uye anokwikwidzana muzvinabhizinesi.

Musuo wechitoro franchise inogona kuve inoenderana uye inogona kubatsira purojekiti. Kuti uite izvi, unofanirwa kushanda nayo nenzira kwayo uye nehunyanzvi. Kune izvi zvinangwa, zvinofanirwa kushandiswa kwepamusoro-kirasi matekinoroji, yakasarudzika kuziva, pamwe nekugona kuita panzvimbo yechiratidzo chinozivikanwa. Zvese izvi zvichave zvaunogona kana iwe ukapedzisa chibvumirano neanokwanisa franchise mumiriri. Kuti uite izvi, unofanirwa kusarudza sarudzo yakanakisa inowanikwa pamusika. Enda kuchitoro kana franchise katarogu ipapo chete iwe unowana zvese zviripo zvino uye iwe unogona kuita enzaniso.

Mushure mekuenzanisa sarudzo, sarudza yakanyanya kunaka imwe. Mhanya chitoro chako kuitira kuti madhoo ave emhando yepamusoro. Kana iwe uchida kushanda nefranchise yemikova, saka iwe unofanirwa kugara uchitevedzera zvakatemwa. Sarudza chete idzi sarudzo dzekudyidzana dzinokodzera zvaunofarira. Ipapo, iwe unozogona kuve neyakakwira mwero wemari. Kana iwe uchifarira mhando dzakasiyana dzemadhoo uye uchida kuvhura iyo franchise chitoro, saka ichi ndicho chisarudzo chakakodzera. Rudzi urwu rwechiitiko chinovimbisa mari yakati wandei, zvisinei, kuti uwane mugumisiro wakanaka, uchafanirwa kukunda matambudziko akasiyana siyana.

Sechikamu chemusuwo wechitoro franchise, iwe unenge uchitarisana nevanokwikwidza. Izvi hazvigone kunzvengwa; saka, iwe unongofanirwa kugadzirira. Izvo zvakanaka kana vakwikwidzi vako vakaita zvinoenderana neyakajairwa mafomati fomati. Zvakaipisisa kana wako musuo chitoro franchise yakatarisana neasingaenderane uye asina kurongeka makwikwi nzira. Nekudaro, iyi sarudzo inofanirwa zvakare kutarisirwa uye iwe unofanirwa kuve wakagadzirira chero chinhu. Mushure mezvose, haungatombo nyatso kuona kuti chii chichaitika, saka, usati wagadzira franchise yechitoro chemusuwo, unofanirwa kuongorora zvese zvingangoitika.

Ngozi nemikana inoongororwa uchishandisa chishandiso chinonzi swot kuongorora. Iye anokupa iwe zano rezvino mamiriro ezvinhu mukati nekunze kwekambani yako wega. Kutsvaga kwemusika ndechimwe chezvinhu zvebudiriro. Gadzira yako franchise yechitoro neunyanzvi hwekuita uye ubhadhare zvakanyanya kune huwandu hwehuwandu hweruzivo. Ipapo bhizinesi rekambani yako rinozovandudza zvakanyanya, uye iwe uchave unokwanisa kukwikwidza nechero vapikisi padanho rakaenzana, kana kunyangwe kazhinji kunyangwe kuvapfuura.

Iyo franchise yeiyo yemukati chitoro chitoro ichaita zvisina tsananguro mabasa ayo nekukasira, chero ikave nekufungisisa uye zvinehunyanzvi kugadziridzwa. Gonesa yako franchise kuitira kuti iyo mari yaunogamuchira kubva pairi ive yakakwira zvakanyanya sezvinobvira. Kana iwe ukashanda nefranchise, saka chitoro chinoda kupihwa kutarisisa kwakawanda. Anosungirwa kushanda nemazvo. Iwe uchakwanisa kubata ese mabasa kana iwe ukawana vepamusoro-soro vashandi. Iyo franchise yeiyo yemukati partition chitoro ichabatsira.

Iwe unozogona kunyatsokwanisa kubata neiri basa, uchichiita zvisina mhosva. Chengetedza zvakanyanya kumasuo emukati kana uchitengesa chitoro sechikamu chefranchise. Izvi zvinokubatsira iwe mukunda kushorwa kwevakwikwidzi, ivo havazokwanise kukurwisa iwe. Mukati mikova inofanirwa kubatwa zvinehunyanzvi. Izvi zvinofanirwa kutariswa kana iwe uri kutengesa chitoro uchishandisa franchise. Batsirwa kubva kune yepamusoro-mhando chiitiko chemufranchisor. Iye anodisa kuigovera.

Izvi zvinoita kuti zvikwanisike kuzadzikisa zviri nyore zvese zvirongwa. Usaregeredza kushandiswa kwezvishandiso zvekuongorora. Rudzi urwu rwekushandisa runobatsira kubata nemabasa epi neapo kuomarara.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya kwazvo purofiti. Ichave nechokwadi kuti iwe unoshandisa seti yemhando yepamusoro maturusi. Iwe uchavagashira sechikamu chekushanda kwechiratidzo uye neropafadzo dzakabatana. Iyo franchise haisi chimwe chinhu kunze kwemukana wekurenda kodzero yekuve mumiriri wechigadzirwa. Iwe unenge uri wega wekugovera. Mune mamwe mazwi, inonzi franchisee.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya yakakwira mwero wemari. Kambani yako inonakidzwa nerudo rwevatengi vayo. Izvo zvichave zvinogoneka kuita nemazvo kuita chero basa chero iwe uri kutengesa franchise. Uchave nemitemo yako wega pazvinhu zvese. Inofanira kuitwa chaizvo kune iyo tsamba. Izvo zvakare zvichave zvakakosha kuti ushande nefranchise yeiyo yemukati chitoro chitoro nenzira yekuti hapana mumwe wevanokwikwidza angave nemukana wekusvika kwauri maererano nenhanho yebasa. Mumwe nemumwe wehunyanzvi anofanirwa kuve neayo seti yezivo yaanoda.

Izvi zvinokutendera iwe kuti uwane nekukurumidza kubudirira. Kushanda nefranchise yechitoro chemukati chemukova hakusangane nematambudziko. Iwe unogona kutarisira izvi nekubata iyo franchisor zvakananga.