Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Franchise yemusuwo purojekiti ine bhizinesi inobatsira iyo inogona kuunza huwandu hwakawanda hwemari kukambani inosarudza kuisimudzira. Paunenge uchishandisa franchise, iwe unofanirwa kunyatsonzwisisa kuti iri ibasa rinobhadharwa kubva kune yakasarudzika mhando. Naizvozvo, iwe uchafanirwa kubhadhara masevhisi eufranchisor nguva dzese, uchibvisa imwe huwandu kubva pamari yawakawana. Iyo muzana yefranchise yemikova panguva yekuitwa kwebhizinesi chirongwa ichave inosvika ku11%, iyi ndiyo inonzi mari yemari, iyo inofanirwa kubhadharwa padanho rekutanga rekudyidzana kwakanaka. Kupfuurirazve, kana uchishanda nemusuwo franchise, iwe uchawana mari yemubhadharo uye mari yekushambadzira. Iyi mari ichaenda kumubati weanotengesa mari uye iye achanoigovera mukufunga kwake.

Kana iwe uchibatirana mumba, saka iyo franchise inofanirwa kuitiswa zvinoenderana nemirau. Ichi ndicho chikonzero iwe unowana kodzero yekushandisa mabhizimusi mamodheru kuitira kuti iwe usave nechero dambudziko mune ramangwana, uye iwe unogona kunyatso kutevedzera yakatemwa mitemo. Bata pamwe nemikova nenzira yekuti iwe usave nematambudziko ane chekuita nemutemo. Vanamuzvinabhizimusi vemuno kana vamiririri vefranchise vese vakaenzana pamberi penyika, nekudaro unofanirwa kutevedzera mutemo kwete kuutyora.

A franchise yemusuwo chirongwa, umo iwe chaunofanira kuyeuka kuti iyi niche yemakwikwi zvikuru. Naizvozvo, iwe unofanirwa kuita analytics yemakwikwi zviitiko pamberi kuitira kuti uve wakagadzirira chero mamiriro ezvinhu. Uye zvakare, iwe unoda kuongororwa kweswot kuitira kuti uve wakagadzirira chero njodzi uye kutyisidzira, pamwe nekuziva kugona kwako, kushaya simba, uye simba. Paunenge uchitengesa franchise yemusuwo, unofanirwa kuzivisa kuti wapinda mumusika uye kuti une zvakwakanakira zvinoenderana. Imwe yemakwikwi ekubatsira ichave iko chaiko kuvapo kwemukana wekushandisa chakakurumbira brand. Kuve neako logo inozivikanwa pane chako chigadzirwa yatove magineti yekukwezva nhamba hombe yevatengi.

A franchise yemusuwo inokupa iwe mukana wekuronga vatengi vako uchishandisa mamwe maitiro. Mushure mezvose, iwe unenge uine seti yakazara yeakasiyana matekinoroji, kuziva-sei, ruzivo, uye ruzivo rwuchakubatsira iwe kufamba nemamiriro ezvinhu uye nekuita chete rakakodzera manejimendi sarudzo. Tevedzera franchise yemusuwo zvakanaka uye mushevedzo nekuve anoshanda kwazvo uye anokwikwidzana muzvinabhizinesi.

Musuo wechitoro franchise inogona kuve inoenderana uye inogona kubatsira purojekiti. Kuti uite izvi, unofanirwa kushanda nayo nenzira kwayo uye nehunyanzvi. Kune izvi zvinangwa, zvinofanirwa kushandiswa kwepamusoro-kirasi matekinoroji, yakasarudzika kuziva, pamwe nekugona kuita panzvimbo yechiratidzo chinozivikanwa. Zvese izvi zvichave zvaunogona kana iwe ukapedzisa chibvumirano neanokwanisa franchise mumiriri. Kuti uite izvi, unofanirwa kusarudza sarudzo yakanakisa inowanikwa pamusika. Enda kuchitoro kana franchise katarogu ipapo chete iwe unowana zvese zviripo zvino uye iwe unogona kuita enzaniso.

Mushure mekuenzanisa sarudzo, sarudza yakanyanya kunaka imwe. Mhanya chitoro chako kuitira kuti madhoo ave emhando yepamusoro. Kana iwe uchida kushanda nefranchise yemikova, saka iwe unofanirwa kugara uchitevedzera zvakatemwa. Sarudza chete idzi sarudzo dzekudyidzana dzinokodzera zvaunofarira. Ipapo, iwe unozogona kuve neyakakwira mwero wemari. Kana iwe uchifarira mhando dzakasiyana dzemadhoo uye uchida kuvhura iyo franchise chitoro, saka ichi ndicho chisarudzo chakakodzera. Rudzi urwu rwechiitiko chinovimbisa mari yakati wandei, zvisinei, kuti uwane mugumisiro wakanaka, uchafanirwa kukunda matambudziko akasiyana siyana.

Sechikamu chemusuwo wechitoro franchise, iwe unenge uchitarisana nevanokwikwidza. Izvi hazvigone kunzvengwa; saka, iwe unongofanirwa kugadzirira. Izvo zvakanaka kana vakwikwidzi vako vakaita zvinoenderana neyakajairwa mafomati fomati. Zvakaipisisa kana wako musuo chitoro franchise yakatarisana neasingaenderane uye asina kurongeka makwikwi nzira. Nekudaro, iyi sarudzo inofanirwa zvakare kutarisirwa uye iwe unofanirwa kuve wakagadzirira chero chinhu. Mushure mezvose, haungatombo nyatso kuona kuti chii chichaitika, saka, usati wagadzira franchise yechitoro chemusuwo, unofanirwa kuongorora zvese zvingangoitika.

Ngozi nemikana inoongororwa uchishandisa chishandiso chinonzi swot kuongorora. Iye anokupa iwe zano rezvino mamiriro ezvinhu mukati nekunze kwekambani yako wega. Kutsvaga kwemusika ndechimwe chezvinhu zvebudiriro. Gadzira yako franchise yechitoro neunyanzvi hwekuita uye ubhadhare zvakanyanya kune huwandu hwehuwandu hweruzivo. Ipapo bhizinesi rekambani yako rinozovandudza zvakanyanya, uye iwe uchave unokwanisa kukwikwidza nechero vapikisi padanho rakaenzana, kana kunyangwe kazhinji kunyangwe kuvapfuura.

Iyo franchise yeiyo yemukati chitoro chitoro ichaita zvisina tsananguro mabasa ayo nekukasira, chero ikave nekufungisisa uye zvinehunyanzvi kugadziridzwa. Gonesa yako franchise kuitira kuti iyo mari yaunogamuchira kubva pairi ive yakakwira zvakanyanya sezvinobvira. Kana iwe ukashanda nefranchise, saka chitoro chinoda kupihwa kutarisisa kwakawanda. Anosungirwa kushanda nemazvo. Iwe uchakwanisa kubata ese mabasa kana iwe ukawana vepamusoro-soro vashandi. Iyo franchise yeiyo yemukati partition chitoro ichabatsira.

Iwe unozogona kunyatsokwanisa kubata neiri basa, uchichiita zvisina mhosva. Chengetedza zvakanyanya kumasuo emukati kana uchitengesa chitoro sechikamu chefranchise. Izvi zvinokubatsira iwe mukunda kushorwa kwevakwikwidzi, ivo havazokwanise kukurwisa iwe. Mukati mikova inofanirwa kubatwa zvinehunyanzvi. Izvi zvinofanirwa kutariswa kana iwe uri kutengesa chitoro uchishandisa franchise. Batsirwa kubva kune yepamusoro-mhando chiitiko chemufranchisor. Iye anodisa kuigovera.

Izvi zvinoita kuti zvikwanisike kuzadzikisa zviri nyore zvese zvirongwa. Usaregeredza kushandiswa kwezvishandiso zvekuongorora. Rudzi urwu rwekushandisa runobatsira kubata nemabasa epi neapo kuomarara.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya kwazvo purofiti. Ichave nechokwadi kuti iwe unoshandisa seti yemhando yepamusoro maturusi. Iwe uchavagashira sechikamu chekushanda kwechiratidzo uye neropafadzo dzakabatana. Iyo franchise haisi chimwe chinhu kunze kwemukana wekurenda kodzero yekuve mumiriri wechigadzirwa. Iwe unenge uri wega wekugovera. Mune mamwe mazwi, inonzi franchisee.

Iyo franchise yeiyo yemukati chitoro chitoro inounza yakanyanya yakakwira mwero wemari. Kambani yako inonakidzwa nerudo rwevatengi vayo. Izvo zvichave zvinogoneka kuita nemazvo kuita chero basa chero iwe uri kutengesa franchise. Uchave nemitemo yako wega pazvinhu zvese. Inofanira kuitwa chaizvo kune iyo tsamba. Izvo zvakare zvichave zvakakosha kuti ushande nefranchise yeiyo yemukati chitoro chitoro nenzira yekuti hapana mumwe wevanokwikwidza angave nemukana wekusvika kwauri maererano nenhanho yebasa. Mumwe nemumwe wehunyanzvi anofanirwa kuve neayo seti yezivo yaanoda.

Izvi zvinokutendera iwe kuti uwane nekukurumidza kubudirira. Kushanda nefranchise yechitoro chemukati chemukova hakusangane nematambudziko. Iwe unogona kutarisira izvi nekubata iyo franchisor zvakananga.