Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Fenicha franchise chiitiko chakaomesesa chinoda kutarisisa kwakanyanya. Mushure mezvose, nhamba huru yevanamuzvinabhizimusi vari kuita fenicha, nekudaro, mukana wekutengesa unofanirwa kusarudzwa zvine hungwaru. Iyo inofanirwa kukupa iwe ine yakakosha yemakwikwi mukana. Ichi hachisi chega chiratidzo chinozivikanwa uye chinozivikanwa. Paunenge uchiita fanicha franchise, inofanirawo kuyeukwa kuti mabhizinesi zvirongwa iwe aunogamuchira kubva kune franchisor anofanirwa kushanda zvakakwana uye nekukupa iwe unokosha kwazvo kukwikwidza kumucheto. Mushure mezvose, kuita fenicha franchise kunoda kuti iwe uwane mari yakawanda kwazvo kupfuura dai waive uchishanda pasi pezita rako rezita.

Musiyano uripo ndewekuti kana uchishanda nefranchise, unobvuma kubhadhara imwe fizi, uye chikamu chekutanga chinofanirwa kubhadharwa panotanga fenicha franchise. Zvakare, iro vhoriyamu iri angangoita 11% yehuwandu hwemari zviwanikwa iwe zvauchazoshandisa pachikamu chekutanga-kumusoro. Iyi imari yakakomba mari, saka iwe unofanirwa kufungisisa usati wasarudza uchifarira imwe franchise. Iwe unogona kutaurirana uye kunzwisisa mamiriro api auchazokwanisa kuwana iwe kana uchitaurirana neimwe mhando. Fenicha chigadzirwa chinodhura, kutengesa kwaunogona kuwana mari yakawanda. Kana iwe ukashanda nefranchise, saka iyo mari inogona kuwedzerwa zvakanyanya.

Fenicha franchise ibhizimusi rinogona kuve nenjodzi. Akave nenjodzi nekuda kwekuti nhanho yemakwikwi haina kumboitika. Ukatsvaga Internet pamubvunzo watenga fenicha, unowana mhinduro hombe. Izvi zvinoreva kuti fanicha iri kukwikwidza zvakanyanya. Ndokusaka zvichidikanwa kuti ushande nefranchise, chenjera kwazvo. Ehezve, nekutenga fanicha franchise, iwe unobva waita mukana wakanaka wemakwikwi nekuda kwekuti urikushandisa inozivikanwa brand.

Zvisinei, kushandiswa kwechiratidzo chete hakuzovaka bhizinesi. Izvo zvinodawo kuita mashandiro ebhizinesi erudzi urwu ayo anozokutendera kuti upfuure chero vapikisi. Iyo fenicha franchise inoshanda nehupamhi hwekugona chete kana iwo mapepa akaitwa nemazvo. Kugadzirira zvakanaka kutanga bhizinesi, unofanirwa kuita basa rekuongorora pamberi. Kutanga, iwe unofanirwa kuongorora vakwikwidzi vako, saka zvakakodzera kuitisa ongororo yeswot. Paunenge uchiita fanicha franchise, swot kuongorora chishandiso chakakosha. Nekubatsira kwayo, zvinokwanisika kuona kusimba uye kushaya simba kweprojekiti yako uye unzwisise kana ichizobudirira.

Iyo inoshanda-fenicha franchise inokupa iwe wakakosha kukwikwidza kumucheto. Zvichakwanisika kubata nyore nyore nechero zvivakwa zvinokwikwidza, pamberi pavo nhanho kana kana maviri. Iyo franchise inofanirwa kuitiswa nenzira yekuti mari yako yemubhadharo iri pamusoro kupfuura yeavo vese vanopikisa avo vatove kushanda mumusika. Mushure mezvose, haufanire kungopa chete zvaunoda uye kugamuchira mari asiwo kupa mipiro yemwedzi wega wega. Uye chikamu chekutanga icho iwe chauchachinjisa kumaakaundi emufranchisor chikwereti chemari. Iyi mari yemari inoverengwa seperesenti yehuwandu hwezviwanikwa zvaunosima pakutanga danho.

Kupfuurirazve, kana uchitengesa fenicha franchise, iwe unobhadhara maviri marudzi ebhadharo pamwedzi. Yekutanga yeiyi inonzi Global Kushambadzira Mipiro. Yaro vhoriyamu iri 1, 2, kana 3% yehuwandu hwehupfumi zviwanikwa iwe zvawakakwanisa kuwana semari kana mutero. Kupfuurirazve, kana uchitengesa fenicha franchise, ramba uchifunga kuti kunewo mitezo futi. Uyu mupiro muhuwandu hwayo unosiyana kubva pa3 kusvika pa6% uye unoverengwa sechikamu chemitero yakagamuchirwa. Inogona zvakare kuverengerwa sepesenti yemubatsiro; zvese zvinoenderana nekuti unokwanisa sei kutaurirana.

Ichi chiitiko chepamusoro, chinobatsira zvikuru kuvimbisa bhizinesi chirongwa. Saka kuti iwe usave neakakosha matambudziko panguva yekumisikidzwa, unofanirwa kuteedzera zvakatemwa uye kutevedzera zvakatemwa zviyero. Izvi zvinokutungamira iwe mukusajeka kubudirira uye iwe unogona kuve neyero yepamusoro yemari. Mukati mekushandisa franchise, iwe unoita nenzira yakatarwa neako bhizinesi shamwari. Izvi zvichave nechokwadi chekuti iwe uwane kubudirira pasina nguva. Kupindura kumibvunzo yevatengi zvakare kwakakosha zvakanyanya.

Semutengesi wekambani yefenicha, kuita kwakakwana kwekugadzira munguva yekurekodha. Pachave nezvose zveizvi, kubva kumusoro-kirasi matekinoroji kune zviyero zvevashandi vekudzidzisa. Uye kana iwe uri kuita yekugadzira fenicha mukati meiyo franchise, saka mikana yako yekuwana mhedzisiro yakawedzera zvakanyanya. Mushure mezvose, hausi kungoitira wega, asi uchishanda mukati mehurongwa hwesangano repasi rose. Saizvozvowo, ruzivo rwese rwunodiwa, ruzivo, tekinoroji, kuziva-sei, uye mhinduro dzekuchinja zviri kudivi rako. Iwe unogona kukunda nyore nyore chero vapikisi vemunharaunda. Ipa yako fenicha franchise kunyatsoteerera kuwedzera mikana yako yekubudirira.

Vanokwikwidza ndeimwe yenjodzi huru pane yekugadzira fenicha. Hapana kana mumwe wavo angangoda kusiya iwo musika niches anovapa izvo. Nekudaro, vamwe vavo vacharwa kusvika kumagumo, nepo vamwe vachizogona kushandisa nzira dzekusatendeseka nedzakaipa dzekurwira. Uye iwe unofanirwa kungova wakagadzirira izvi uye iwe unofanirwa kumisa kutyisidzira. Izvo chete zveizvi iwe unofanirwa kuziva pamberi pekuti ndeapi mikana uye njodzi iyo franchise ine yekugadzira fenicha. Ongororo yeSWOT chishandiso chakanakisa chekuona iyi mikana uye kutyisidzira.

Iyi mhando yepamusoro uye chishandiso chemberi. Inoshandira chero bhizinesi, kwete kungoita franchise. Naizvozvo, nekushandisa up-to-date analytics, iwe unozokwanisa kuunza fenicha kugadzirwa kune nyowani dzakakwirira dzehunyanzvi. Dzidza nhamba nguva dzose. Zvakare, iyo inonyanya kuratidzwa, inowedzera mikana iwe yekubudirira mune ramangwana. Izvo zvichave zvinodikanwa kuti ugone kubata nemabasa chero e fomati uye ugouya mukubudirira kusinganzwisisike. Iyo inoshanda franchise yekugadzira fenicha haizotarisana nematambudziko.

Naizvozvo, zvese zvichaenda sezvawakaronga.