Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A package franchise chirongwa chebhizinesi chinofanirwa kuitiswa zvakanyatsonaka uye nekuchenjerera. Kushanda nefranchise kunobatsira nekuti mukuitwa kwezviitiko zvakadaro unazvo zvakasiyana siyana zvemakwikwi. Iwo mabhenefiti anodzorwa nekudiwa kwekugovana iyo purofiti pamwe nemutengesi. Nekudaro, kushandisa franchise yemapakeji, iwe unozobvisa kusvika ku9% pamwedzi, sezvo paine mubhadharo unonzi maRoyalty, pamwe nekubviswa kwekushambadzira pasirese pasirese. Uye zvakare, kana uchibata neyepakeji franchise, urikuzvipira kune yemari-yemupiro mupiro pakutanga kwebhizinesi chirongwa. Vhoriyamu yayo inogona kuve 9, 10, kana kunyangwe 11% yehuwandu hwekudyara iwe hwaunofungidzira padanho rekutanga.

Iwe unofanirwa kudyidzana nemapakeji nenzira yekuti kana iwe uchinge waashandisa iwo, hauna matambudziko nemasangano ehurumende. Paunenge uchiita franchise, zvinodikanwa kuti ubvunze pamberi pezvekuti zvirevo zvipi zvinopihwa nevakuru vehurumende kana uchiita rudzi urwu rwekushanda. Izvi zvakakosha kwazvo kuti usazopedzisira wave mumamiriro ezvinhu akaoma gare gare kana iwe uchifanira kuita akasiyana mashandiro ekupa mari semariini.

Mapakeji zvigadzirwa zve cellophane, sekutonga, zvisinei, kana uchiita franchise, iwe unogona zvakare kusangana nezvinhu zvakasikwa. Izvi zvinofanirwawo kutariswa kuitira kuti ugadzire yako zano, nekuti kana urikushandisa franchise yemapakeji akasvibira, saka izvi zvinofanirwa kusimbiswa kana uchitaurirana nevatengi. Muzhinji, iwe unofanirwa kuziva ako akasimba uye kusasimba kuti unyatsoita mashandiro ehofisi uye uve nemukana wese wekukunda mumakwikwi. Iyo inonyatsoita pasuru franchise ndiwo mukana wako wepundutso kwenguva refu. Ehezve, iyo purofiti kubva mukutengesa kweiyo franchise yakakamurwa pakati pako newe franchisor. Izvi zvinofanirwa kutarisirwa uye kuwana zvishoma zvishoma kupfuura yakajairwa kambani inoshanda mumusika pachayo.

A package franchise chiitiko chemabhizimusi, kuburikidza nacho chaunogona kusimudzira hutano hwako hwehupenyu. Mushure mezvose, iwe unenge uine chako chinoshanda chinoshanda chirongwa chebhizinesi, rinozivikanwa zita, ruzivo-sei, uye kunyangwe epamusoro-kirasi matekinoroji. Nekushandisa zvese izvi mabhenefiti, iwe unozokwanisa kuwana zvakanyanya kubva pane yako package franchise ruzivo.

Iyo kugadzirwa kwemapakeji franchise chiitiko chakakosha kwazvo panguva ino. Anenge munhu wese anoshandisa mapakeji, nekudaro, nyatso kukoshesa kugadzirwa kwavo, uye ipapo unogona kuve wakapfuma zvakanyanya. Kana iwe ukashandisa iyo franchise, iwe unobva wagamuchira wega akawanda akakosha uye akawandisa mabhenefiti. Nekushandisa kwakakodzera, une mukana wese wekutungamira musika nekutungamira nguva dzose pamusoro pevadzivisi vako. Iwo mapakeji anofanirwa kunge ari emhando yepamusoro, uye zvigadzirwa zvinofanirwa kuitwa nenzira yekuti iwe usazove nematambudziko akakura gare gare. Shandisa yako franchise zvakanaka uye uine huwandu hwakanyanya.

Izvi zvinoita kuti zvive nyore kutsungirira chero matambudziko uye kukunda kuramba kwevakwikwidzi. Une mukana wakanakisa wekutonga pamusika, uchingogara uchisimbisa chinzvimbo chako wega semutungamiri asina kupokana. Paunenge uchishandisa franchise, iwe une imwe seti yezvisungo. Chekutanga, iko kujekesa uye kuomerera pane zvinodiwa nemuridzi wevatengesi. Chechipiri, kana uchigadzira zvigadzirwa, zvakafanira kuti usakanganisa maitiro ehunyanzvi, uchishandisa zvinokodzera zvinoshandiswa. Yetatu, kana iwe uri kuita yekumonera franchise, saka unogona kutarisira kugashira anodiwa maturusi, matekinoroji, kunyangwe michina kubva kune franchisor. Uye zvakare, iwe unobhadhara pamwedzi fizi, zvinoreva kuti iwe unofanirwa kuwana yakakwana mari yemari zviwanikwa.

Mukati mekushandisa mabhegi gadzira franchise, unogona kusangana nemhando dzakasiyana dzezvikanganiso munzira. Izvi zvese zvinopesana nevanokwikwidza nemasangano ehurumende. Kutanga, ivo vanogona kukutarisa nekutumira vamiriri vakasiyana vevakuru vane masimba. Chechipiri, mitero inofanirwa kubviswa, nekudaro, iwe unofanirwa kuyedza kuzviita zvine hunyanzvi uye pasina kuwana zvikwereti. Pakeji franchise inogona kutarisana nekushorwa kubva kune vakwikwidzi vasiri kuenda kunopa kumusika niches inovapa iwo mukana wekuwana mari. Pakupedzisira, urikukumbira nzvimbo yavo muzuva, nekudaro, iwe unofanirwa kupinda mumakwikwi emakwikwi.

Iwo mapakeji ekugadzira franchise inokwikwidza niche. Kuti uve unoshamisa kwazvo uye ukunde kushorwa kwevadzivisi vako, tevera mitemo yakanyorwa zvakajeka. Uyezve, iwe unofanirwa kugara uchidzidza akakodzera manhamba kuti ugadzire uye zvakanaka-inofungidzirwa sarudzo sarudzo. Ipapo bhizinesi rako rinozokwira kumusoro, uye iwe unogona kunakidzwa nevhoriyamu yakakwira yemareti emari. Kugona kugona kwekugadzira kunokupa iwe mukana wekugara uchitonga pamusika, nekudaro uchipesana nevapikisi uye kugovera zvakare kuyerera kwemari zviwanikwa iwe.

Bhegi bhegi franchise inogona kuunza yakakwira mwero wemari kune muzvinabhizimusi uyo anosarudza kuitengesa. Paunenge uchishandisa franchise, unofanira kubhadhara mari kune franchisor muzvikamu zvemwedzi. Yokutanga yeiyi ichave mvumo, iyo huwandu hwayo hunosiyana uye hwakatangira kubva pa3 kusvika ku6%. Ivo vanoverengerwa sechikamu chemari kana mutero kwemwedzi wega wega. Wedzera franchise yako zvine hungwaru nekutarisisa kwakakodzera mukugadzirwa. Nzvimbo yako inofanirwa kuve yakabatana zvakakwana nechitarisiko neyekutanga.

Uye zvakare, tekinoroji inodawo kuiswa, ichidzivirira kugadziriswa kusiri madikanwa. Ehezve, mirau yemunharaunda nemitemo inofanira kuteverwa, zvisinei, chinangwa chako ndechekuda kuteedzera zvakakwana iyo mhando. Iyo bepa inogadzira ichaunza yakakwira mwero wemari kana iwe ukaitengesa zvinoenderana neiyo franchise. Ruzivo irwo rwuchapihwa iwe kuti udzidze; saka, iwe uchafanirwa kurishandisa kuti ubatsirwe bhizinesi chirongwa. Teerera mabhegi emapepa uye nehunobudirira paunenge uchishanda nechirongwa chakadai muchimiro chefranchise. Inzwa wakasununguka kubvunza mumwe mukuru mudiwa naye mazano uye rubatsiro. Mushure mezvose, anofara kukubatsira, nekuda kwekuti ane zvido zvake zveudyire.

Izvo zvinoenderana nenyaya yekuti iye anongogamuchira chikamu chemari yako. Nekudaro, iyo franchisor ine chairo kufarira mukugadzira iro bhegi bhegi franchise ive inoshanda sezvinobvira. Uye akashanda neepamusoro nhanho yekudzoka kwemari.

Kana iwe ukashandisa mapepa mabhegi sechikamu chefranchise yekugadzira, saka unofanirwa kunyatsoziva chokwadi chekuti iwe ndiwe munhu anozvidavirira. Ita zvinobudirira uye usatyora mutemo. Zvakare, vatengi vako vanofanirwa kupihwa nenzira yekuti mumwe nemumwe wavo anokoshesa basa rako remhando yepamusoro. Uchave nemukana wese wekukunda uye nekuvimbika mukukwikwidza kukakavara kana iwe uchigara uchidzidza manhamba uye kutora mhedziso dzakakodzera. Pepa rakagadziriswa bhegi franchise mukana wekuwana mhedzisiro yepamusoro pamutengo wakaderera. Nekuda kweizvozvo, iwe unowana iyo yekuwedzera mhedzisiro.

Iyo yekuwedzera mhedzisiro yakafanana nejeti inoenderana nezita, iro rinoumbwa kana projectile ichibata nhumbi dzetangi. Nekufananidza neiyi shell, iyo kambani ichakwanisa kupaza kuita inotungamira niche. Iwe uchagashira yakakwira mwero yemari, uye mabhegi emapepa anotengesa semahotcake. Iyo yekugadzira franchise inokupa iwe kuzara kubatana neiyo yekutanga. Izvo zvinongova zvakakosha kuti utarise zvakajeka kuti zvese zviyero nemirau zvinocherechedzwa. Izvi hazvifanirwe kunge zvichinetsa, nekuti unenge uine ruzivo rwese rwakakodzera pamunwe wako.