Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise yekugadzirwa kwesimbi zvivakwa ibhizimusi rinobatsira mune ramangwana, iro, zvisinei, rinogona kutarisana nemamwe matambudziko. Semuenzaniso, kana uchiita irworudzi urwu rwefranchise, iwe unofanirwa kunyatso sarudza avo vatengi vachatenga chakakodzera chigadzirwa kubva kwauri. Uine franchise yekugadzira, iwe unofanirwa kubhadhara bundu-remari fizi pakutanga. Chiyero chayo chinosiyana uye zvinoenderana nechibvumirano chakasvitswa. Gadzira zvinobudirira nekutarisisa mhando yezvivakwa zvesimbi. Mushure mezvose, mumiriri wefranchise anogona kukutonga.

Iye anofarira kuona kuti chigadzirwa chaunogadzira chinonyatsoenderana nehunhu hweiyo yekutanga sampuli. Kubatana nesimbi masisitimu uye kugadzirwa kwavo pasi pefranchise kunoenderana nemamwe matambudziko. Ichi chirongwa chehunyanzvi chakaomarara, icho, zvakare, chinogona kuve nenjodzi. Nguva dzose teerera kuchengetedzeka kunzvenga tsaona kubasa. Izvo zvichave zvakafanira kusangana pamwe nesimbi zvivakwa zvakanaka uye nehunyanzvi. Mumiriri wefranchise achakubatsira iwe kuona kuti unganyatsotsvaga sei vashandi nekuti nyanzvi dzinofanirwa kuve neruzivo uye nehunyanzvi mune zvavanoita.

Iyo franchise haingopi chete kune yepasi kubhadhara. Paunenge uchiita irwu rudzi rwechiitiko, iwe unobhadhara imwe mari mwedzi wega, inoendeswa kumaakaundi emufranchisor. Iyo yekugadzira franchise inofanirwa kukuitira iwe mari yakati wandei pane kana iwe uchinge uchishanda wega. Mushure mezvose, iwe unozobvisa pamwedzi wega wega 9% yemari yawakawana. Iyo yakagadzirirwa-yakagadzirirwa chirongwa chekuitwa kweiyo franchise yekugadzirwa kwesimbi zvivakwa inokupa iwe wakakosha mukana mukukwikwidza kurwira. Shanda nema analytics uchiongorora ichangoburwa data.

Statistics inoda kuongororwa zvakadzama kuti itore sarudzo dzekutonga chaidzo. Kutenderera pasirese, iro danho rekuziva nezve yako yesimbi franchise inokura sezvo wega franchisee achipa kusvika ku3% yemari yavanowana kusimudzira kuziva brand. Aya maitiro akajairika anoshandiswa pasi rese. Naizvozvo, kana uchitengesa mukana wekugadzira zvigadzirwa zvesimbi, haufanirwe kushamisika kuti iwe unobhadharirawo wega kodzero yekuve muparidzi.