Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Girazi franchise chirongwa chebhizinesi, icho chinoda kujekeserwa kwekushambadzira. Kushanda zvine hungwaru uye nekuchimbidza, uchitevedza zvese zviyero zvaunopihwa nefranchise kuti usazove nematambudziko mukuitwa kwebhizinesi chirongwa. Paunenge uchiita chiremera, girazi rinofanirwa kupihwa kutarisisa kwakaringana, iko kunaka kwekugadziriswa kwayo. Ita girazi nenzira yekukwezva nhamba huru yevatengi. Kuva nefranchise kunokubatsira kupembedza chokwadi chaunofanira kufonerwa nacho. Mushure mezvose, iwe une yako yemhando yepamusoro mhando, matekinoroji epamberi, yakasarudzika kuziva-sei, zvichingodaro.

Kushanda negirazi franchise kunosanganisira basa kune franchisor yemabatirwo akafanira ebhizinesi rako. Kutanga, vashandi vako vanogona kuve nekodhi yekupfeka inosungirwa. Vanopfeka masutu akanyatsotsanangurwa anoenderana nezinga rakagadzwa nemutengesi. Uye zvakare, kushambadzira kunoda kuremekedzwa, sezvo masitayera akakosha kuti mukana wekutengesa ushande mushe. Chigadziro chegirazi chirongwa chebhizinesi, mukumisikidza kwaunobvisa imwe chikamu chemari yakawanikwa semupiro kumaakaunzi emutengesi. Pakutanga chikamu, iwe wakapa mari yemari. Huwandu hwayo hunogona kusiyana kubva pa9 kusvika pa11% zvichienderana nekuti wawana marii.

Girazi franchise inopawo kuripwa kwemubhadharo unonzi mhindu. Uyu mupiro unosiyana sepesenti yemari uye unogona kutangira kubva pa2 kusvika pa6%. Uye zvakare, mvumo yemubhadharo inogona kuverengerwa kwete kubva pamari, asi mutero. Kushanda neropafadzo yegirazi kunogona zvakare kuuya nezvimwe zvisungo pachikamu chemutengesi. Unogona kutenga zvinhu zvakasiyana siyana zvemari kubva kune franchisor, nokudaro uchimupa kutengesa kunobatsira. Uye zvakare, kana uchiita chirongwa chakadai, iwe unofanirwa kurangarira nezve kushambadzira fizi iyo inobhadharwa pamwedzi kumaakaundi emufranchisor.

Kushanda nefeculum franchise kunosanganisira njodzi dzakasiyana dzinofanirwa kuongororwa uye kutarisirwa kana uchiita chirongwa chebhizinesi. Semuenzaniso, imwe yenjodzi kuvepo kwenhamba huru yemakwikwi mumusika vakatotora niches dzakasiyana siyana nekuibata. Iwe unofanirwa kukwikwidzana navo nekupinda mumusika nerutsva rwegirazi. Kuti uite izvi, unofanirwa kushandisa hunyanzvi hwese, ruzivo, uye ruzivo rwuripo. Iyo tekinoroji, ruzivo, uye dhizaini dhizaini iyo iyo franchisor inokupa iwe zvakare inobatsira mune yakaoma kunetsekana nekutengesa misika makwikwi. Girazi franchise inova inobatsira bhizinesi chirongwa, chero ikaitwa nemazvo.

Hwindo remhepo rinotengesa franchise rinogona kungowanikwa chete nekugona kukuru kana iwe ukanyatso kutevedzera mirau uye uchiteerana nemitemo yehurumende. Kana iwe uchikwanisa kunzvenga chero chero chikumbiro. Kunyangwe iwe ukapihwa nechimwe chinhu, zvichave zvinogoneka kupindura zvine musoro uchishandisa dhatabhesi. Mushure mezvose, sechikamu chemafirati epasi pemhepo, iwe uchave uine bhokisi rinotonhorera raunogona. Izvi, pekutanga, software, nerubatsiro rwe izvo zvichakwanisika kuita nemazvo chero hofisi basa. Iwe unogona kushandisa iyo franchise inoenderana nekuwanikwa kweimwe huwandu hwemari.

Iwe unozoisa mari mukusimudzira chirongwa, uye franchisor achafanirwa kutora chikamu chinosvika gumi muzana yemari yose yemari. Izvi ndizvo zvinonzi bundu remari. Iyo inoshandiswa kwete chete mune yemhepo franchise. Aya maitiro akajairika uye anosiyana muhukuru. Kazhinji, iyo bundu-sum kubhadhara haapfuure 11% uye haigone kudzika kupfuura 9% yemubhadharo wekutanga. Iwe unoshandisa imwe mari mukusimudzirwa kwefranchise yemahwindo emhepo uye, mukuwedzera, iwe unobhadharirawo kodzero yekuita chirongwa pasi pezita remhando inozivikanwa yechiratidzo. Aya maitiro akajairwa uye hapana chakakosha, chitsva kana chisina kujairika nezvazvo.

Kwemawindo emhepo mukati mefranchise, iwe unozokwanisa kubhadhara zvakakodzera kutarisisa kune mhando kuenderana neyekutanga dhizaini. Iwe uchagamuchira muyenzaniso kubva kune franchisor, pamwe chete nezvinhu zvaunogona kutengesa. Ehezve, iwe unofanirwa kusvika pazvibvumirano zvakakodzera kuti panguva yekuitwa kwechirongwa iwe usave nechero dambudziko nehurongwa hwakakosha.

Kana iwe ukashanda pamwe nemawindowiri eiyo franchise, saka iri bhizinesi chirongwa rinofanirwa kuve rinobatsira. Mushure mezvose, zvikasadaro, yako investa haizobhadhare, uye haugone kubhadhara mari yako yechisungo. Naizvozvo, ita mapepa chete mushure mekugadzirira zvakakwana. Uye zvakare, maitiro ekumisikidza franchise yemahwindo emhepo haafanire kusangana nematambudziko, iwe uchafanirwa kuita nemazvo mabasa ese uye nekugadzirisa zvinetswa zvingamuka. Windiroeld franchise inoshanda inokupa iwe yakakwira mwero wekudiwa unoshanda. Iwe unozokwanisa kuwedzera huwandu hwebhajeti yemari, kudzikisira mari uye nemitengo uye, semhedzisiro, kuwana iyo yekuwedzera mhedzisiro.

Mhedzisiro yacho ichave yekuti zvinhu zvakawanda zvinoshanduka kuita rukova rumwe chete runokutungamira mukubudirira. Kuita yako windows Window franchise haifanire kumhanyisa mune chero matambudziko asingakundike sekureba iwe uchiita zvinhu chaizvo. Shanda zvakanaka uye nemazvo uye ipapo hauzove nematambudziko. Iwe unogona kubata nyore nyore matambudziko ese, sezvo iwe uchave wakagadzirira pamberi. Girazi remhepo girazi franchise rinokuunzira purofiti uye unogona kudzoreredza mari yako kuti utore zvimwe zvinokwezva zvikamu zvemusika.

Girazi rekutsiva franchise ibasa rakakosha bhizinesi, kushanda naro, iwe unogona kubata nyore nyore chero mhando hofisi basa. Kana uchitaurirana nefranchise, unogona kuve muzvinabhizimusi akabudirira uye anokwikwidza kana ukanyatsoteedzera zvirevo uye uchitevedzera zviyero. Gadzira girazi rinotsiva franchise uye ipapo unogona kubhadhara mari kumakambani awakazvipira. Iyi ndiyo franchisor, uye vamwe vako vanobatsirana, pamwe nehurumende, iyo inoda kubvisirwa mutero. Kana iwe uri mubhizinesi rekutsiva uye kushanda negirazi, saka iyo franchise ichakubatsira iwe kumisikidza hofisi basa nenzira yekuti iwe unogona kuita zvese nemari shoma mari. Kuderedza mutengo uye kugadzira mari kunozopedzisira kwave nemhedzisiro.

Izvi zvakakosha kwazvo kufunga nezvazvo, zvinoreva kuti haufanire kuregeredza kuitwa kwehofisi padanho repamusoro remhando yepamusoro, nekuti nenzira iyi unopa yako franchise yekutsiva girazi nemukana wakakwikwidza.

Kana uchitaurirana nevatengi, vashandi vako havafanirwe kungopfeka zvinoenderana nekodhi kodhi. Ivo vanodikanwa kuti vateedzere zvakanyanya kune zviyero nemirau zvaunopa kuti udzidze. Ivo vanofanirwa kuve nehunhu, nguva dzose zvine hunyanzvi uye zvine mutsindo pindura mibvunzo yevatengi. Girazi rinotsiva rinofanirwa kuitwa nekukurumidza uye nemazvo, iyo franchise ichakubatsira iwe kuwana zvakanakisa zvinhu zvaunogona. Mushure mezvose, kune izvi, iwe tendeukira kune mumiriri weanozivikanwa brand, kuti uone zvese zvakanakira mumakwikwi emakwikwi kana uchitaurirana naye. Ichazovimbiswa nekuwanikwa kwemhando yepamusoro maturusi, hunyanzvi matekinoroji, kuziva-sei, uye zvakanaka zvinoshandiswa.

Uchakwanisa kugamuchira zvekushandisa kubva kunze kwenyika nemitengo iwe yaunogona kuzvisarudzira iwe mukati mekutaurirana. Kuitwa kwegirazi rinotsiva franchise hakusangane nezvinetso zvakakura, chero zvikaitwa nemazvo. Iwe unozofanirwa kufanogadzirira pamberi nekuita ese akakodzera zviitiko. Ipapo iwe uchave unobudirira, uye iwe unozokwanisa kukwikwidza zvakaenzana mazwi neanenge chero vapikisi, kunyangwe akakomba uye akapfuma. Iyo nzira yekudyidzana neyegirazi kutsiva franchise inouya neakasarudzika mabasa. Pamusoro pekutevedzera zviga nemitemo, zvinodawo kuti unzwisise zvakajeka kuti unofanirwa kubvisa chikamu chemari yako. Iyi ndiyo mhando mbiri dzemubhadharo, imwe neimwe inoverengerwa nenzira yayo.

Girazi rekugadzira franchise ibhizinesi rinoenderana nebasa, panguva yekumisikidza iyo iwe yaunofanirwa kunyatso nzwisisa kuti inofanirwa kutevedzera mirau nemirau. Paunenge uchiita franchise, ndiwe unozvidavirira munhu. Iyo franchisor inotarisira mishumo uye kubvisa kubva kwauri pamwedzi wega wega. Kunze kwezvo, iwe unofanirwa kutevedzera zvakanyanya zviyero nemitemo. Kana iwe ukanyatso kutevedzera iyo mirau, saka budiriro yekubudirira inouya nekukurumidza kwazvo. Iwe unogona nyore kubata nemabasa ekugadzirwa kwechero fomati.

Paunenge uchishanda negirazi kugadzira franchise, iwe unogona kutarisira kuwana tekinoroji nemidziyo. Nenzira, ziva-sei uye neyepamusoro-kirasi mhando yauinayo. Chete nekushandisa izvi zvese, zvinokwanisika kusvika padanho nyowani rehunyanzvi, uchipfuura vese vapikisi vakuru. Kana iwe uri kuita mukugadzira uye uchitengesa girazi, saka iyo franchise inokubatsira iwe kunyatso kuvaka maitiro ayo ekugadzira. Inowedzera mikana yakakosha yekuwana mukana wemakwikwi. Inofanira kushandiswa kune yakanyanya. Ita zviitiko zvako zvakanaka uye nehunyanzvi, uchidzivirira zvikanganiso zvine chekuita nechirongwa.

Kana iwe uri bhizinesi regirazi, iwe unofanirwa kubhadhara zvakanyanya kutarisisa. Iyo nhanho yemhando yezvinhu inofanirwa kuenderana neyakagadzirwa uye inotengeswa neiyo franchisor sampuli. Kana uchitaurirana nevakwikwidzi, yako girazi franchise inogona kupikiswa. Kuti izvi zvisaitike, gadziriro chaiyo uye yekutanga inodiwa. Ita basa rose rakakodzera rehofisi ipapo, iwe uchagara uchibudirira. Iwe unokwanisa kukunda chero hunyengeri hwevakwikwidzi vako. Kuzadzisa franchise yegirazi kunogona zvakare kusangana kwakagadzirwa nevakuru vakuru matambudziko.

Kukunda mamiriro akadaro, zvinodikanwa kuti unyatso ziva mutemo. Zvirokwazvo, haufanire kungoziva chete mitemo asiwo kutevedzera, sechikamu chekuzadzikiswa kwegirazi rekugadzira franchise. Ipapo hapana kubvunzwa kwauri zvachose. Iyo inovimbisa kuzadzikiswa kwakanaka kwekushanda kwehofisi. Shandisa girazi rekugadzira franchise padanho repamusoro rehunyanzvi uye ipapo, zvinhu zvinokwira iwe. Chete kana uchitaurirana nefranchise, unowana ruzivo rwakakosha, tekinoroji yepamusoro, uye zvinhu zvakawanda zvinobatsira. Kana iwe uchikwanisa kuisa zvese izvi, ipapo uchave wakabudirira.