Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Tafura franchise inoshanda mushe mushe uye nemazvo kana iwe ukanyatsoteedzera iyo mirau paunenge uchiita bhizinesi chirongwa. Iwe haufanire kutsauswa nezvinhu zvidiki uye uite bhizinesi chirongwa uine yakazara kutarisisa, sezvo inoda kuwedzerwa kutarisisa kubva kwauri. Kazhinji, kana uchiita chero bhizinesi, kwete kungoita franchise, unofanirwa kugadzirira pamberi zvichienderana nechirongwa chakakosha. Kutanga, zvakakosha kuti uite ongororo yezve kukwikwidza zviitiko kuti unzwisise kuti ndevapi vanokwikwidza vaunofanira kubata navo mumisika yekutengesa inorwira. Kupfuurirazve, kana uchiita matafura franchise, zvinodawo kuti uite swot ongororo. Inobatsira iwe kuti unzwisise chaizvo izvo simba uye kushaya simba rako bhizinesi chirongwa rine uye nezvaunofanira kuita kuti unyatsoshandisa iwo.

Uye zvakare, iwe unoitawo zviitiko pasi pekumanikidzwa kubva kune franchisor, izvo zvinoda kuteedzera kwakasimba nemirau. Kune rimwe divi, zvinobatsira, kune rumwe rutivi, chero chiito chisina kunaka chinogona kutungamira kumhedzisiro isingafadzi. Semuenzaniso, kana uchitengesa matafura, unogona kunyangwe usingazive kuti unotsiurwa nekuda kwekushomeka kwebasa kana paine. Mumiririri wechiratidzo, uyo anonzi asingazivikanwe shopper, anouya kwauri achifungidzira kuti mutengi, angave asingagutsikane nekuzivisa mutengesi wezvese. Kuti udzivise izvi, wega wevatengi vanonyorera vanofanirwa kupihwa zvine hunyanzvi uye neruremekedzo ruzere.

Kushanda nefranchise kunosanganisira zvisungo zvinoverengeka. Pamusoro pechisungo chemari kubhadhara mipiro, iwe unogona zvakare kudikanwa kuti utenge zvimwe zvinhu, zviwanikwa, kana zvinhu kubva kune franchisor. Ichi ndicho chimwe chezvinhu zvekushambadzira, zvisinei, mamiriro acho anotauriranwa ega. Iwo matafura anofanirwa kunge ari emhando yepamusoro kana iwe uchimhanyisa franchise. Ichi chinhu chako chikuru, icho chaunosimudzira mumusika sechinhu chakanakira pamusoro pevanokwikwidza. Tora matafura eiyo franchise, kukura uye kugona kuongorora mikana yako nenjodzi.

Sezvambotaurwa pamusoro apa, kuongorora kweswot kwakakodzera, chishandiso chemhando yepamusoro chinobvumidza kunyatsonzwisisa kugona kwako nekutadza. Kushanda nefranchise chiitiko chinofanirwa kuitwa kunyatsoenderana nemirau. Kunyangwe iko kushongedzwa kwemukati nekunze nzvimbo dzinofanirwa kuteedzera nenzira kwayo iyo yekutanga. Ehezve, vashandi vako vanoita kutengeswa kwematafura pasi pefranchise vanofanirwa kupfeka mbatya zvakanyatsoenderana nekodhi yekupfeka yakatemwa nemutengesi. Ipapo chete ndipo paunogona kuwana mibairo inoyevedza, uye kushanda nefranchise kuchabhadhara, kuchikuunzira mari yakati rebei mukufamba kwenguva.