Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

A chizi dairy franchise inowana kushandiswa kwakapararira kune hombe runyorwa rwevanamuzvinabhizimusi vari kufunga kutanga yavo kambani. Izvo zvakanakira chizi yemukaka franchise iri mune yakabatana ine zvibereko mushandirapamwe yakagadzwa nevazhinji vagadziri vanoda kutsvaga vakaringana vadikani. Kusarudza franchise ine dhizi yemukaka, vatengi vazhinji vanonzwisisa kuti zvinobatsira kwazvo kutenga mhando maererano nezano rakagadziriswa pane kugadzira bhizinesi rekuita basa ravo vega. Ndosaka mukana wezvekusiyana kwenjodzi nemiteyo inogona kukuvadza kuvandudzwa kweiyo pfungwa yeprojekiti yakabviswa zvachose. Iwe unozogona kutsvaga rondedzero yevagadziri papuratifomu yakatsaurirwa iyo ine akawanda akasiyana franchised vhezheni, zvimwe zvakajairika nhasi. Izvo zvinofanirwa kucherechedzwa kuti iyo yakasikwa franchise yechizi yemukaka ine yavo yakagadzirira-yakagadzirwa brand, pamwe nemutengo zvinoenderana padanho remukurumbira wakasarudzwa nemutengi wekambani.

Panyaya yekutaurirana nemugadziri, ruzivo rwekubatana pamwe chete runofanira kukurukurwa, mushure meizvozvo zvichakwanisika kusaina chibvumirano chekuchinjisa kodzero yekuvandudza kodzero yemukaka wechizi. Kana iwe uine mibvunzo nezve mhando yechiitiko, iwe unofanirwa kutsvaga rubatsiro kubva kune vanogadzira nyanzvi vane mhinduro dzebasa. Vanamuzvinabhizimusi vemazuva ano vachangotanga kushingairira kupa kwavo franchise yemukaka wechizi sezvo paine zvinotarisirwa kuti zvive nyore kwazvo kushandisa zano rakagadzirirwa pamusika wekutengesa pane kuuya neprojekiti ine budiriro yakazvimirira. Iyo franchise yechizi yemukaka inofanirwa kuvandudzwa mukubatana kwakazara nemugadziri, mune imwe nhanho nyowani ichavakwa nenzira kwayo. Parizvino, mafranchise enzira dzakasiyana, zvinoenderana nezvinodiwa nemutengi, anoshandiswa zvinobudirira pasirese. Iwe unozokwanisa kuburitsa mapepa ekutanga uye kuburitsa mutero zvinoenderana neese akaunganidzwa uye akasimbiswa maitiro mune zuva nezuva fomati, zvine chekuita neicho iwe chaunofanira kugamuchira rairo kubva kumugadziri. Isu tinogara tiine mukana wekukurukura chero dambudziko nemutengesi weprojekti yakatengwa, nekuzadzikiswa kuzere kwemazano ese pakutanga.

Kana uchichinja kuita bhizinesi rako pachako, zvinokurudzirwa kushandisa franchise yechizi yemukaka, nekugadzirwa kweinodiwa bhizinesi rekuita iyo inosvika kune yepasi rose nhanho.

A chizi yekugadzira franchise ibhizimusi rakakodzera, rinovimbisa uye rinobatsira. Zvakangodaro, unogona kusangana nematambudziko, nekuti iri bhizinesi basa rinowanzo sangana nenjodzi dzeimwe fomati. Kana uchitaurirana nefranchise, unogona kudzikamisa kusvika padiki, nekuti une huwandu hukuru hweanoshanda uye akaedzwa-maturusi maturusi. Gadzira kugadzirwa kwemafranchise uye mikana yekukunda mumakwikwi makuru ichawedzera. Izvo zvinokwanisika kubata zvine mutsindo nechero basa, kunyangwe riome sei. Kana iwe ukafunga kutora chikamu mukugadzira uye kushambadzira kwechizi, saka iyo franchise inokubatsira iwe kumisikidza rako hofisi basa nenzira yakanakisa.

Iye franchisor iye amene anokupa iwe nerose danda reruzivo rwakakodzera. Iwe unowana mucherechedzo unoshanda. Asi izvi hazvipedze runyorwa rwezvakanaka iwe zvaunogona kuvimba nazvo kana iwe ukamisa chizi kugadzirwa. Iwe unogona zvakare kushandisa tekinoroji mhinduro, yakasarudzika michina uye kunyange kuwana wega kubvunza. Mukudzoka, iye mutengesi anotarisira chete kubva kwauri kuti iwe ugovane mari. Iko kune zvakare bundu-remari kubhadhara, iro rinoitwa atove padanho rekutanga rekumisikidzwa kwekugadzira franchise yechizi. Zvisinei, haina kunyanya kukura uye inogona kubva pa9%, asi isingasvike gumi muzana, yemari yako yekupedzisira padanho rekutanga.

Chengetedza zvakanyanya kune chizi inogadzira franchise. Izvo zvinhu zvinofanirwa kuenderana neyakanakisa epasirose-kirasi masampuli. Iyo franchisor inotarisa futi kuita kweiri bhizinesi rako bhizinesi. Iye anogona kutumira komisheni kana chakavanzika shopper. Izvo zvese zvinoenderana nezvauri kuita. Kana iwe uchingogadzira chizi pane franchise, saka zvakavanzika shopper hazvishande.

Izvo zvinonyanya kukodzera kuzadzikiswa kuri nyore kwezvakagadzirwa kare. Sechikamu chechizi chinoita franchise, unogona kuzvitengesa iwe pachako. Kuti uite izvi, iwe unogona kuvhura yakashongedzwa zvitoro. Saizvozvo, zvakavanzika shopper kutyisidzira kunoenderana newe. Nekudaro, iwe unogona kuzvigadzirira kuti upfuure bvunzo dzese zvakakwana. Iwe unongofanirwa kutevedzera zvakatemwa zviyero uye kwete nemaune kutyora chero chinhu. Iwe zvakare unofanirwa kugara uchiongorora nyanzvi kuti uone kugona kwavo.

Ita yekugadzira franchise ine yakanyanya mari kudzoka. Izvi zvinokupa iwe mukana wekuti uzadzise zviri nyore zvako zvemari zvisungo kwete kwete chete kuchiratidzo asiwo kune nyika nekubhadhara mutero.