Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo franchise yekirabhu ingangoita purojekiti yebhizimusi inobatsira, iko kuitiswa kwayo kunofanirwa kuitwa nemazvo uye zvichienderana nechirongwa chakambogadzirwa. Chero chirongwa chinosanganisirwa neyekunze chiratidzo chingave franchise. Chinhu chikuru kana uchishandisa franchise ndeyekuyeuka kuti iwe unofanirwa kuziva chaizvo mamiriro emuno uye nekudyidzana nevatengi vemuno uye nezviremera zvemuno zvakanaka uye pasina kuita zvakakomba zvikanganiso. Iyo kirabhu, senge chero rimwe bhizinesi, inofanirwa kufunga nezvese zvakasarudzika zvemuno zvekusimudzira, uye mutengesi anofanira kupa kuwanda kwevatengi kuburikidza nekushanda kwechiratidzo chinozivikanwa. Iwe zvakare unofanirwa kuita mashandiro ebhizinesi kukwezva vatengi kuburikidza kushambadzira. Nenzira, kushambadzira kwekusimudzira franchise yekirabhu kunoitwawo zvinoenderana nemirau inogamuchirwa kubva kune vamiriri vechiratidzo.

Kirabhu inoshanda-zvakanaka kirabhu ine mukana wese wekubudirira nekuda kwekuti vanhu vanouya kunzvimbo yakadaro kuzorora. Nekudaro, ivo vane nhamba hombe yemari zviwanikwa zvavanogona kushandisa. Kirabhu inzvimbo iyo iwe yaunogona kushandisa ingangoita yako yese yemubhadharo panguva, nepo vanhu vachizoda kuuya zvakare kana nzvimbo ino ichivapa mufaro. Ndosaka kodzero yacho ichifanira kukwidziridzwa mumaguta iwayo mune huwandu hwakawanda hwevatengi vanogadzirisa zvinhu. Iyo franchise yekirabhu ichaita mushe munzvimbo yemahombekombe makuru. Shanda nemamaki akasimbiswa kuti unyatsogadzirisa vatengi kuwana. Iyo franchise inonzwisisika nekuda kwekuti iwe uri kutoshandisa yakagadzirira-yakagadzirwa bhizinesi modhi, uye iwe zvakare une mukana wakazonaka wekushandisa iyo yakazara seti yeruzivo uye ruzivo rwunoumbwa nemumiriri wechiratidzo

Iyo franchise yekirabhu inogona chete kubudirira kana paine huwandu hwakakwana hwevashanyi. Ndokusaka iwe uchifanira kudzidza mutemo wedunhu pamwe nezvinodiwa nevanhu vemo. Iyo franchise yekirabhu ichaita nemazvo mabasa ayo akananga kana iwe ukasimudzira zvinoenderana nemirau nemirau iwe yaunogashira kubva kune franchisor. Iye pachake anofarira kupa huwandu hunodiwa hwemagwaro uye kuti iwe uwane mari yakawanda. Mushure mezvose, kana iwe uchisimudzira franchise yekirabhu, iwe unogashira mari, uye iwe unogovana idzi mari mune imwe chiyero neiyo franchisor. Iye anofarira bato chairo uye achaita zvese kuona kuti wabudirira.

Paunenge uchivhura franchise mukirabhu, iwe unofanirwa kuyeuka kuti zvemuno zvemitemo zvimiro zvinogona kusiyana zvakanyanya kubva kune zvese zvinogamuchirwa kumusha wekutenga. Tora chokwadi ichi uverenge, dzidza ese mativi uye ita chiitiko chekufunga zvine hungwaru.

Iyo franchise mukirabhu inoshanda nemazvo uye ichakubvumidza iwe kugonesa kugadzirisa chero matambudziko emahofisi ebasa. Zvichava nyore kubata nekuwanda kwevatengi kana iwe ukashandisa hunyanzvi hwese, ruzivo, uye software iyo iyo iyo chiratidzo ichaisa iwe chaunogona. Iyo inozivikanwa brand ndeye magineti yevatengi. Ndezve izvo izvo kuti franchise inotengwa, kuitira kuti pamberi pechiratidzo chakatozivikanwa, pasina kuyedza kukuru kukwezva vatengi vazhinji. Iyo franchise yekirabhu haina kusara uye iwe unofanirwa kusarudza chaizvo iyo mhando inozivikanwa munyika yako. Hapana munhu achaenda kune muzvinabhizimusi asingazivikanwe kana akasarudzawo zita risingazivikanwe munharaunda.

Izvo zvakakosha kuti utarise zvese zvinhu kuitira kuti iwe urege kuve neakakosha matambudziko mune ramangwana.

Iyo franchise yekirabhu, senge chero imwe, inopa mari-yemari. Huwandu hwayo hungasiyana, asi kazhinji, i9, 10, kana 11% yemari yemari yaunozvipira kushandisa pakutanga. Iyo kirabhu franchise inogona zvakare kukupa iwe kubvisirwa pamwedzi kusvika kusvika 9% pamubhadharo uye mari yekushambadzira. Ehezve, huwandu uhwu hunogona kusiyana, uye mamwe mafranchise anowanzo ramba mipiro iyi vachifarira iwo mamiriro akanakira ivo uye neanobhadhara mari. Izvi zvinogona kuve kuzvipira kune kwako chikamu kuti utenge imwe vhoriyamu yezvinhu pamwedzi. Zviwanikwa, sevhisi, uye zvimwe zvinhu zvaunogona kuwana kubva kune franchisor - zvese izvi zvinotamba mumaoko ako uye, nekudaro, zvinobatsira kugamuchira izvo zvakapihwa mazwi.

Ehezve, zvakakodzera kufunga nokungwarira uye kuongorora njodzi dzese nemikana.

Kuti uongorore kugona kwako, njodzi, uye simba, pamwe nekushaya simba, kuongorora kweswot kwakakodzera. Iyo inonyatsoita neyakagadzirira nhanho, sezvo yakagadzirirwa kuitiswa kwemabhizinesi mapurojekiti. Iyo franchise yekirabhu haina kusara. Ichashanda zvakakwana kana iwe ukaverenga zvese pamberi uye uine zano rekuti ungaenderera sei. Paunenge uchitaurirana nefranchise yekirabhu, haufanire kunge uine chero matambudziko, saka, zvakakodzera kuti utange kuita kwehufundisi pasina kunonoka. Mushure mezvose, iwe uchizeza nekuzeza, vakwikwidzi vari kutora matanho ane hukasha kupinda mumusika.

Izvo zvakakoshawo kuyeuka kuti zvakakosha kuti urangarire vakwikwidzi kana uchisimudzira franchise yekirabhu. Kukwikwidza chiitiko kunogona kuita zvine mutsindo kuomesa mapepa ako uye kutungamira kudonha. Kuongorora kwakaringana kwevakwikwidzi kunozokugonesa kunyatso kurwisa.

Zano rakasimbiswa rebhizinesi rekusimudzira franchise yekirabhu rinokupa kudyidzana kwakanaka nevatengi vese vakataura nezvazvo. Zvichazogara zvichikwanisika kuita sarudzo dzekutonga dzakakodzera uye zviito zvichibva pahuwandu hwazvino. Kune nzira dzakawanda dzekufunda zviverengero, asi magirafu ekuona uye machati akakodzera zvakanyanya kuti akubatsire kusiyanisa akasiyana maitiro. Paunenge uchitaurirana nefranchise mukirabhu, iwe unofanirwa kurangarira matunhu emitemo maitiro, ayo asingafanirwe kutyorwa nekuda kwako wega rugare rwepfungwa uye kubudirira.