Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yekirabhu ingangoita purojekiti yebhizimusi inobatsira, iko kuitiswa kwayo kunofanirwa kuitwa nemazvo uye zvichienderana nechirongwa chakambogadzirwa. Chero chirongwa chinosanganisirwa neyekunze chiratidzo chingave franchise. Chinhu chikuru kana uchishandisa franchise ndeyekuyeuka kuti iwe unofanirwa kuziva chaizvo mamiriro emuno uye nekudyidzana nevatengi vemuno uye nezviremera zvemuno zvakanaka uye pasina kuita zvakakomba zvikanganiso. Iyo kirabhu, senge chero rimwe bhizinesi, inofanirwa kufunga nezvese zvakasarudzika zvemuno zvekusimudzira, uye mutengesi anofanira kupa kuwanda kwevatengi kuburikidza nekushanda kwechiratidzo chinozivikanwa. Iwe zvakare unofanirwa kuita mashandiro ebhizinesi kukwezva vatengi kuburikidza kushambadzira. Nenzira, kushambadzira kwekusimudzira franchise yekirabhu kunoitwawo zvinoenderana nemirau inogamuchirwa kubva kune vamiriri vechiratidzo.

Kirabhu inoshanda-zvakanaka kirabhu ine mukana wese wekubudirira nekuda kwekuti vanhu vanouya kunzvimbo yakadaro kuzorora. Nekudaro, ivo vane nhamba hombe yemari zviwanikwa zvavanogona kushandisa. Kirabhu inzvimbo iyo iwe yaunogona kushandisa ingangoita yako yese yemubhadharo panguva, nepo vanhu vachizoda kuuya zvakare kana nzvimbo ino ichivapa mufaro. Ndosaka kodzero yacho ichifanira kukwidziridzwa mumaguta iwayo mune huwandu hwakawanda hwevatengi vanogadzirisa zvinhu. Iyo franchise yekirabhu ichaita mushe munzvimbo yemahombekombe makuru. Shanda nemamaki akasimbiswa kuti unyatsogadzirisa vatengi kuwana. Iyo franchise inonzwisisika nekuda kwekuti iwe uri kutoshandisa yakagadzirira-yakagadzirwa bhizinesi modhi, uye iwe zvakare une mukana wakazonaka wekushandisa iyo yakazara seti yeruzivo uye ruzivo rwunoumbwa nemumiriri wechiratidzo

Iyo franchise yekirabhu inogona chete kubudirira kana paine huwandu hwakakwana hwevashanyi. Ndokusaka iwe uchifanira kudzidza mutemo wedunhu pamwe nezvinodiwa nevanhu vemo. Iyo franchise yekirabhu ichaita nemazvo mabasa ayo akananga kana iwe ukasimudzira zvinoenderana nemirau nemirau iwe yaunogashira kubva kune franchisor. Iye pachake anofarira kupa huwandu hunodiwa hwemagwaro uye kuti iwe uwane mari yakawanda. Mushure mezvose, kana iwe uchisimudzira franchise yekirabhu, iwe unogashira mari, uye iwe unogovana idzi mari mune imwe chiyero neiyo franchisor. Iye anofarira bato chairo uye achaita zvese kuona kuti wabudirira.

Paunenge uchivhura franchise mukirabhu, iwe unofanirwa kuyeuka kuti zvemuno zvemitemo zvimiro zvinogona kusiyana zvakanyanya kubva kune zvese zvinogamuchirwa kumusha wekutenga. Tora chokwadi ichi uverenge, dzidza ese mativi uye ita chiitiko chekufunga zvine hungwaru.

Iyo franchise mukirabhu inoshanda nemazvo uye ichakubvumidza iwe kugonesa kugadzirisa chero matambudziko emahofisi ebasa. Zvichava nyore kubata nekuwanda kwevatengi kana iwe ukashandisa hunyanzvi hwese, ruzivo, uye software iyo iyo iyo chiratidzo ichaisa iwe chaunogona. Iyo inozivikanwa brand ndeye magineti yevatengi. Ndezve izvo izvo kuti franchise inotengwa, kuitira kuti pamberi pechiratidzo chakatozivikanwa, pasina kuyedza kukuru kukwezva vatengi vazhinji. Iyo franchise yekirabhu haina kusara uye iwe unofanirwa kusarudza chaizvo iyo mhando inozivikanwa munyika yako. Hapana munhu achaenda kune muzvinabhizimusi asingazivikanwe kana akasarudzawo zita risingazivikanwe munharaunda.

Izvo zvakakosha kuti utarise zvese zvinhu kuitira kuti iwe urege kuve neakakosha matambudziko mune ramangwana.

Iyo franchise yekirabhu, senge chero imwe, inopa mari-yemari. Huwandu hwayo hungasiyana, asi kazhinji, i9, 10, kana 11% yemari yemari yaunozvipira kushandisa pakutanga. Iyo kirabhu franchise inogona zvakare kukupa iwe kubvisirwa pamwedzi kusvika kusvika 9% pamubhadharo uye mari yekushambadzira. Ehezve, huwandu uhwu hunogona kusiyana, uye mamwe mafranchise anowanzo ramba mipiro iyi vachifarira iwo mamiriro akanakira ivo uye neanobhadhara mari. Izvi zvinogona kuve kuzvipira kune kwako chikamu kuti utenge imwe vhoriyamu yezvinhu pamwedzi. Zviwanikwa, sevhisi, uye zvimwe zvinhu zvaunogona kuwana kubva kune franchisor - zvese izvi zvinotamba mumaoko ako uye, nekudaro, zvinobatsira kugamuchira izvo zvakapihwa mazwi.

Ehezve, zvakakodzera kufunga nokungwarira uye kuongorora njodzi dzese nemikana.

Kuti uongorore kugona kwako, njodzi, uye simba, pamwe nekushaya simba, kuongorora kweswot kwakakodzera. Iyo inonyatsoita neyakagadzirira nhanho, sezvo yakagadzirirwa kuitiswa kwemabhizinesi mapurojekiti. Iyo franchise yekirabhu haina kusara. Ichashanda zvakakwana kana iwe ukaverenga zvese pamberi uye uine zano rekuti ungaenderera sei. Paunenge uchitaurirana nefranchise yekirabhu, haufanire kunge uine chero matambudziko, saka, zvakakodzera kuti utange kuita kwehufundisi pasina kunonoka. Mushure mezvose, iwe uchizeza nekuzeza, vakwikwidzi vari kutora matanho ane hukasha kupinda mumusika.

Izvo zvakakoshawo kuyeuka kuti zvakakosha kuti urangarire vakwikwidzi kana uchisimudzira franchise yekirabhu. Kukwikwidza chiitiko kunogona kuita zvine mutsindo kuomesa mapepa ako uye kutungamira kudonha. Kuongorora kwakaringana kwevakwikwidzi kunozokugonesa kunyatso kurwisa.

Zano rakasimbiswa rebhizinesi rekusimudzira franchise yekirabhu rinokupa kudyidzana kwakanaka nevatengi vese vakataura nezvazvo. Zvichazogara zvichikwanisika kuita sarudzo dzekutonga dzakakodzera uye zviito zvichibva pahuwandu hwazvino. Kune nzira dzakawanda dzekufunda zviverengero, asi magirafu ekuona uye machati akakodzera zvakanyanya kuti akubatsire kusiyanisa akasiyana maitiro. Paunenge uchitaurirana nefranchise mukirabhu, iwe unofanirwa kurangarira matunhu emitemo maitiro, ayo asingafanirwe kutyorwa nekuda kwako wega rugare rwepfungwa uye kubudirira.