Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Iyo varaidzo franchise chirongwa chepamusoro-soro, panguva yekuitwa kwazvinofanira kunyatsoziva nezve njodzi dzinogona kukutyisidzira. Saizvozvowo, kugona kwacho kunofanirwa kuverengerwa uye kuiswa mumapoka kuitira kuti urege kuvhiringidzika panguva yekuziva. Mukushandira franchise, ndiwe munhu anofanirwa kuendesa kuenderera mberi kunopa muridzi webhangi. Iye anotarisira kubva kwauri kunyatso kuomerera kune izvo zvinodiwa, pamwe nekuchengetedza yakakwira mwero wekuvimba muchiratidzo. Kana iwe ukafunga kushandisa franchise uye nekupa mhiri kwemakungwa kugunun'una, saka unofanirwa kusarudza sarudzo inonyanya kukodzera musika wako wemuno. Kubudirira kwako kwakavakirwa pane izvi nekuti iwe unokwanisa kunyatso kutonga ako makuru makwikwi chete kana iwe uchikwanisa kutengesa zvinhu zvaunoda chaizvo kana kupa sevhisi iri kudiwa.

Ipa yako franchise varaidzo kufungisisa kwayo kwakakodzera pamwe-up-to-date kugadzirwa analytics. Iwe unokwanisa kugara uchidzidza manhamba kuti utonge pamusika uye ugare pamberi pevakwikwidzi vese vakuru. Kuitisa franchise yevaraidzo kunogona kupinda mumatambudziko. Kuti uzvikunde zvinobudirira, iwe unongoda kugadzirira kwemhando yepamusoro. Zviite pamberi kuitira kuti gare gare mamiriro ezvinhu akaomarara arege kuzosvika pakuva asina tariro kwauri. Vanogona kukundwa zviri nyore nekutevera zvakatemerwa hurongwa hwekuita. Varaidzo ibasa rakavimbika rinovimbisa bhizinesi.

Kana iwe ukaitisa uchifunga zvine hungwaru uye zvine hunyanzvi, iwe unozowana zvirokwazvo mwero wepamusoro wemari.

Paunodyidzana nevaraidzo, unova wega mugove. Mumutauro wekutengesa, vaparidzi vanonzi ma franchisees. Iye franchisor hapana mumwe kunze kwemumiriri weiyo trademark uye ane kodzero inoenderana yekutengesa. Unopedzisa chibvumirano, icho chinodonongodza zvese zvinodiwa mitemo, zviyero, uye mirau. Kukakavara mukuitwa kwefranchise kunogona kugadziriswa zviri nyore nekureva kune ruzivo rwehuwandu. Iwe unokwanisa kushandisa iro gwaro remusoro werudzi senge mutongi.

Iyo isingasaruri inotonga kuti ndiani akarurama uye ndiani akapfuura masimba ake. Saizvozvo, semutengesi, unofanirwa kutevedzera nemitemo yeguta raunoshanda. Uye zvakare, kana uchitengesa iyo varaidzo franchise, iwe zvakare unofanirwa kuziva nezve icho icho iwe chinodikanwa kuti ubhadhare mari yemwedzi nemwedzi. Zvakare, huwandu hwezvipo izvi hunosiyana kubva pa3 kusvika pa6 kana kunyangwe 9% mumwedzi nemwedzi. Izvo zvese zvinoenderana nemari yakawanda sei iyo franchisor inoda kubva kwauri. Iyo muzana inobviswa sechikamu chemari kana mari inotambirwa yakagamuchirwa mukati memwedzi. Zadzisa rako rekuvaraidza franchise seinobudirira sezvazvinogona kutonga makwikwi uye uwane akanakisa matipi ayo musika anofanira kupa.

Iyo yekuvaraidza nzvimbo franchise chirongwa chebhizinesi mukumisikidza icho iwe chaunofanirwa kunyatsoteedzera iwo mirau. Izvo zvinofanirwa zvakare kunzwisiswa kuti mhando iyi yechiitiko inosanganisirwa nedzimwe njodzi. Semuenzaniso, nzvimbo yekuvaraidza inoda kubuda kwenjodzi uko vanhu vanogona kushandisa mune zvinoitika zvisingafanoonekwi. Iyo franchise inopa kudiwa kwekuteerera kwakasimba kumirau yakatsanangurwa muchibvumirano. Shanda nefranchise zvinobudirira uye zvine zvibereko, izvo zvinokupa iwe mukana wakakosha kwazvo mukurwira kwemisika inokwezva yemusika. Iyo frogise yekuremekedza inoda kuitiswa senge chero rimwe bhizinesi chirongwa, pakuratidzira.

Ita zviitwa zvako mushure mekugona kwako kugona uye kusasimba, pamwe nemikana yaunayo. Paunenge uchishandisa nzvimbo yekuvaraidza nzvimbo, iwe zvakare unofanirwa kunzwisisa kuti ndedzipi njodzi dzinokutyisidzira uye chii chinofanirwa kuitwa kudzimisa. Ndicho chikonzero nei swot kuongorora isingadzoreke zvachose. Chishandiso chemhando yepamusoro chinoshandiswa nevemabhizimusi pasi rese. Iyo inobvumidza kwete kungonzwisisa chete njodzi nenjodzi nemikana inoitirwa varaidzo kana uchiishandisa pane franchise hwaro. Iyo inobvumidza chero bhizinesi kuita analytics nenzira kwayo uye nenzira kwayo, ichiita sarudzo dzakanyanya kwazvo dzehutungamiriri. Iwe unogona kutengesa nzvimbo yekuvaraidza nenzira yekukwezva vamwe vashanyi kuburikidza nekusimudzirwa uye kudzikiswa.

Uye zvakare, iwe unofanirwa kushanda nemashambadziro. Zvakare, kana iwe urikuronga nzvimbo yekutapira yeropafadzo, iwe unofanirwa kufunga kuti zviitiko zvekushambadzira zvinoitwawo zvinoenderana nemirau yakajeka. Izvi hazvifanirwe kukanganikwa uyezve, kubudirira kwakakumirira. Iyo inoshanda inoshanda yevaraidzo nzvimbo ropafadzo inokupa iwe nekuramba uchiuya kwevatengi nekuti hausati uchingoshanda chete inozivikanwa inozivikanwa. Dhizaina kodhi uye kodhi yekupfeka yevashandi inogona kuiswa. Kushongedza zvivakwa munzira imwechete seiyo franchise mukana wakanaka. Ndokusaka iwe uchitenga iyo yekuvaraidza franchise kuitira kuti dhizaini yako uye zvemukati zvemukati zvinyatso kuenderana neyekutanga.

Izvi zvinokupa iwe nemukana wakanaka wauri kurwira kana uchitaurirana nefranchisor. Kana iwe ukafunga kuenda kunzvimbo yevaraidzo uye urikutsvaga yakakodzera franchise, zvakakodzera kutarisa kunzvimbo dzakakodzera uko mhando iyi yechigadzirwa inopihwa pamakwikwi mitengo. Ikoko iwe unogona kusarudza yakakodzera kwazvo sarudzo uye uite zviitiko zvako nekukurumidza sezvazvinogona.