Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Kirabhu kirabhu franchise chiitiko chakakosha kwazvo, sezvo matambiro akanaka evasikana vakanaka achifarirwa nevarume. Nekudaro, matambudziko haadzivisike pano, kunyanya mukushaikwa kwekugona kugadzirira. Gadzirira nyaya yekuti basa rekutora mari rinogona kunge risingakwanise kudunhu renyika kwauronga kuzviita. Usati watanga chirongwa ichi, unofanirwa kujekesa kana iro institution rinoshanda zviri pamutemo. Kana zvisiri, saka zvirinani kusiya zano rakadaro uye kufunga nezvekuitwa kwaro uko pasina zvirango kubva kuhurumende. Pamusoro peizvi, mamwe matambudziko anokwanisika mune basa, senge nevanokwikwidza.

Ivo vangangoda kuda kurasikirwa nenzvimbo dzemusika, uye nekudaro vanogona kushandisa nzira dzisiri dzechokwadi dzekurwira. Icho chimwe cheanogona kuitika asingadzivisike ezviitiko zviitiko, izvo zvaunoda kuve akagadzirira, uye iyewo, haafanire kuve chikonzero chekusiya franchise. Mukuita kwekubvisa zviitwa zvefranchise zviitiko, iwe unofanirwa kumisikidza zvisina kufanira franchise kutaurirana nevamiriri vehurumende zvishandiso, pamwe nekutarisira chengetedzo, semuenzaniso, kupedzisa chibvumirano nesangano rekuchengetedza. Mune ino kesi, kunyangwe raider kutora haina kutyisa.

Dzidza mutemo uye nyatsoomerera kune chimwe nechimwe chezvikamu zvacho kuitira kuti parege kuva neane chikonzero chekubvunza basa rako. Iyo franchise strip kirabhu inoda kungwarira nzira kune ese mahofisi mabasa: gadzirira kutanga, chiito mushure. Mune ino kesi, iwe uchagara uchibudirira. Strip kirabhu dhizaini inofanirwa kuitwa zvinoenderana neyepakutanga, chimiro chevashandi chinofanirawo kuve chakabatana. Zvese zvaunoda, kusanganisira kusona yunifomu mapatani, zvinopihwa neiye franchisor. Nekudaro, strip kana yakafanana kirabhu ibhizimusi rinonakidza purojekiti, asi munhu anofanirwa kutanga zviitiko chete kana achinge asvika pachiyero chakaringana chesimba uye kushaya simba.

Iyo franchise yekirabhu yekubvisa ndeyeinonakidza bhizinesi chirongwa, icho chinoda kutevedzera kwakasimba kumitemo yekuchengetedza. Paunenge uchishanda pane franchise, iwe unotora pane yakatarwa seti yezvisungo. Kutanga, izvi zvipo, zvimwe zvacho pamwedzi, zvimwe nguva imwe chete. Uye zvakare, kana uchishanda nekambani kirabhu franchise, iwe uchafanirwa kutevedzera zviyero nemirau iyo iyo franchisor yaachapa muchibvumirano chakaitwa newe. Chibvumirano chefranchise chekirabhu yekubvarura igwaro remusoro rinogadzirisa hukama hwako hwese. Kodzero nezvisungo zvemativi ese zvichave zvinotsanangurwa, zvinoreva kuti gare gare zvichave nyore kuziva kuti ndiani akarurama uye ndiani anoda zvisina kukodzera.

Kana iwe uchida kumhanyisa franchise strip kirabhu, tora yakanakisa sarudzo kubva pane yakasarudzwa. Kuti uite izvi, unofanirwa kubata chitoro chefranchise. Ikoko iwe unowana chero sarudzo yekusarudza yakanyanya kunaka. Kana iwe uchida kuita strip kirabhu franchise basa, saka iwe unofanirwa kuita ino yemapepa kushanda nemazvo uye nenzira kwayo, uchidzivirira zvikanganiso. Mushure mezvose, iri ibasa rakaomesesa.

Empirically kana kuburikidza nezvakafanotaurwa, iwe unogona kuona kuti vangani vashanyi yako strip kirabhu franchise inogona kukwezva mune imwe nguva. Izvi zvinokubatsira iwe nemutoro kuenzanisa. Iwe ungatotofanira kuwedzera kana kuyerera kwevatengi kuri kukuru. Dhizaini yekirabhu yekubvarura muchienderana nefranchise ichaita kuti zvikwanise kugadzira yakasarudzika dhizaini. Kubatana kwakaringana mukuchengetwa kwesitayera, zvese mumadhirezi evashandi vebasa uye mukushongedzwa kwenzvimbo, mukana kana uchishanda nefranchise. Ita basa rese rehofisi nemhando yepamusoro, uchidzivirira zvikanganiso, uyezve, uchabudirira.

Iyo franchise chirongwa chebhizinesi chinoitwa mukubvumirana kwepedyo neiyo franchisor. Kusanganisira kirabhu yekubvisa, iyo franchise inoshanda inoshanda chete kana iwe ukanyatso kutevedzera kurudziro kubva kune wako mukuru mudiwa. Izvi hazvisi zvekunamatira chete kupfeka kodhi uye chitarisiko. Iyo zvakare yakasarudzika mamiriro, tekinoroji yakasarudzika, yepamusoro-kirasi kuziva-sei, uye yepamusoro-kirasi sevhisi.