Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Kirabhu kirabhu franchise chiitiko chakakosha kwazvo, sezvo matambiro akanaka evasikana vakanaka achifarirwa nevarume. Nekudaro, matambudziko haadzivisike pano, kunyanya mukushaikwa kwekugona kugadzirira. Gadzirira nyaya yekuti basa rekutora mari rinogona kunge risingakwanise kudunhu renyika kwauronga kuzviita. Usati watanga chirongwa ichi, unofanirwa kujekesa kana iro institution rinoshanda zviri pamutemo. Kana zvisiri, saka zvirinani kusiya zano rakadaro uye kufunga nezvekuitwa kwaro uko pasina zvirango kubva kuhurumende. Pamusoro peizvi, mamwe matambudziko anokwanisika mune basa, senge nevanokwikwidza.

Ivo vangangoda kuda kurasikirwa nenzvimbo dzemusika, uye nekudaro vanogona kushandisa nzira dzisiri dzechokwadi dzekurwira. Icho chimwe cheanogona kuitika asingadzivisike ezviitiko zviitiko, izvo zvaunoda kuve akagadzirira, uye iyewo, haafanire kuve chikonzero chekusiya franchise. Mukuita kwekubvisa zviitwa zvefranchise zviitiko, iwe unofanirwa kumisikidza zvisina kufanira franchise kutaurirana nevamiriri vehurumende zvishandiso, pamwe nekutarisira chengetedzo, semuenzaniso, kupedzisa chibvumirano nesangano rekuchengetedza. Mune ino kesi, kunyangwe raider kutora haina kutyisa.

Dzidza mutemo uye nyatsoomerera kune chimwe nechimwe chezvikamu zvacho kuitira kuti parege kuva neane chikonzero chekubvunza basa rako. Iyo franchise strip kirabhu inoda kungwarira nzira kune ese mahofisi mabasa: gadzirira kutanga, chiito mushure. Mune ino kesi, iwe uchagara uchibudirira. Strip kirabhu dhizaini inofanirwa kuitwa zvinoenderana neyepakutanga, chimiro chevashandi chinofanirawo kuve chakabatana. Zvese zvaunoda, kusanganisira kusona yunifomu mapatani, zvinopihwa neiye franchisor. Nekudaro, strip kana yakafanana kirabhu ibhizimusi rinonakidza purojekiti, asi munhu anofanirwa kutanga zviitiko chete kana achinge asvika pachiyero chakaringana chesimba uye kushaya simba.

Iyo franchise yekirabhu yekubvisa ndeyeinonakidza bhizinesi chirongwa, icho chinoda kutevedzera kwakasimba kumitemo yekuchengetedza. Paunenge uchishanda pane franchise, iwe unotora pane yakatarwa seti yezvisungo. Kutanga, izvi zvipo, zvimwe zvacho pamwedzi, zvimwe nguva imwe chete. Uye zvakare, kana uchishanda nekambani kirabhu franchise, iwe uchafanirwa kutevedzera zviyero nemirau iyo iyo franchisor yaachapa muchibvumirano chakaitwa newe. Chibvumirano chefranchise chekirabhu yekubvarura igwaro remusoro rinogadzirisa hukama hwako hwese. Kodzero nezvisungo zvemativi ese zvichave zvinotsanangurwa, zvinoreva kuti gare gare zvichave nyore kuziva kuti ndiani akarurama uye ndiani anoda zvisina kukodzera.

Kana iwe uchida kumhanyisa franchise strip kirabhu, tora yakanakisa sarudzo kubva pane yakasarudzwa. Kuti uite izvi, unofanirwa kubata chitoro chefranchise. Ikoko iwe unowana chero sarudzo yekusarudza yakanyanya kunaka. Kana iwe uchida kuita strip kirabhu franchise basa, saka iwe unofanirwa kuita ino yemapepa kushanda nemazvo uye nenzira kwayo, uchidzivirira zvikanganiso. Mushure mezvose, iri ibasa rakaomesesa.

Empirically kana kuburikidza nezvakafanotaurwa, iwe unogona kuona kuti vangani vashanyi yako strip kirabhu franchise inogona kukwezva mune imwe nguva. Izvi zvinokubatsira iwe nemutoro kuenzanisa. Iwe ungatotofanira kuwedzera kana kuyerera kwevatengi kuri kukuru. Dhizaini yekirabhu yekubvarura muchienderana nefranchise ichaita kuti zvikwanise kugadzira yakasarudzika dhizaini. Kubatana kwakaringana mukuchengetwa kwesitayera, zvese mumadhirezi evashandi vebasa uye mukushongedzwa kwenzvimbo, mukana kana uchishanda nefranchise. Ita basa rese rehofisi nemhando yepamusoro, uchidzivirira zvikanganiso, uyezve, uchabudirira.

Iyo franchise chirongwa chebhizinesi chinoitwa mukubvumirana kwepedyo neiyo franchisor. Kusanganisira kirabhu yekubvisa, iyo franchise inoshanda inoshanda chete kana iwe ukanyatso kutevedzera kurudziro kubva kune wako mukuru mudiwa. Izvi hazvisi zvekunamatira chete kupfeka kodhi uye chitarisiko. Iyo zvakare yakasarudzika mamiriro, tekinoroji yakasarudzika, yepamusoro-kirasi kuziva-sei, uye yepamusoro-kirasi sevhisi.

MaFranchise muSyria anofanirwa kusarudzwa kubva pamazita emhando dzinozivikanwa uye dzakakurumbira dzakabudirira kuzviratidza mumusika wekutengesa. Kubudikidza nefranchise, Siria ichagamuchira akasiyana akasiyana akaumbwa mazano ebhizinesi, anova mukana wakakura wenyika. Iyo franchise, munyika yakaita seSyria, ichawana mukurumbira pakati pevaridzi vanoshuvira kusimudzira bhizinesi ravo vega. Kana iwe uchikwanisa kutaurirana nemugadziri nemhedzisiro yekudyidzana, ipapo iwe unozopihwa yakaoma yekudzidzira mune zvakadzama zvekushambadzira uye kushambadzira, kuti ubudirire zvine zvibereko mukutengesa kwese muSyria. Nekushandisa kweiyo franchise, hautakure njodzi, sezvo iwe uchiwana yakagadzirira-yakagadzirirwa chirongwa icho chinofungidzirwa kunze zvakadzama nezvakagadziriswa nhanho-nhanho mirairo yekushandisa. Iwe unozogona kusarudza inonakidza trademark yekumhando yepamusoro uye inoshanda kugadzirwa kwemabasa ebasa, ayo ane rakagadzirirwa-rakareba zita-refu richakwanisa kuumba hwaro hwekambani nekukurumidza.

Izvo zvinofanirwa kutaurwa kuti mutengo wefranchise muSyria inoenderana nekuzivikanwa kwechiratidzo, pamwe nekuvapo kwenguva refu kwechiratidzo mumusika wekutengesa.